scholarly journals Marketing activities and sales of Macedonian wineries in a condition of pandemic Covid-19

2021 ◽  
Vol 13 (2) ◽  
pp. 43-59
Author(s):  
Snežana Ristevka-Jovanovska ◽  
Ana Dimovska
Keyword(s):  
Additional Data ◽  
International Markets ◽  
Average Price ◽  
Water Economy ◽  
Marketing Activities ◽  
The Republic ◽  
Marketing Costs

Covid-19 has implications on the overall operation of Macedonian wineries and directly affected the decline in domestic sales and export to international markets. The HORECA sector stopped working completely or partially in all countries. The crisis affected the partial or total cuts of marketing costs, by postponing or cancelling planned projects. The wineries failed to sell the planned quantities and were forced to make significantly lower purchases for the 2020 harvest than in previous years. The paper presents a large number of data received from the Association Wines of Macedonia, Customs Office of the Republic of North Macedonia, Ministry of Agriculture, Forestry and Water Economy of the Republic of North Macedonia, State Inspectorate for Agriculture, Internet articles containing topics relevant to the research. The additional data presented were collected from Macedonian wineries through a questionnaire on operations during the corona crisis. This paper provides an overview of the problems faced by Macedonian wineries during the corona crisis in terms of marketing and sales, primarily in international markets and analyzes the declined average price and reduced investment in marketing.

scholarly journals Initiating the Community Economic Improvement through Intellectual Property Registration of “Robusta Pinogu Coffee”

2018 ◽  
Vol 4 (1) ◽  
pp. 103
Author(s):  
Ibrahim Ahmad ◽  
Hasbir Paserangi
Keyword(s):  
Legal Protection ◽  
International Markets ◽  
Geographical Indications ◽  
Geographical Indication ◽  
Good Reputation ◽  
Property Registration ◽  
The Republic ◽  
The Government ◽  
Empirical Approaches ◽  
Economic Improvement

Robusta Pinogu coffee was well known in both domestic and international markets, with production centers located in Pinogu subdistrict, Bone Bolango Regency, Gorontalo Province, Indonesia. It has unique flavor quality and good reputation in local, national and international markets. Its reputation tends to be counterfeited by irresponsible parties, which would harm producers and consumers of Robusta Pinogu coffee. Related to that, then “Masyarakat Indikasi Geografis Kopi Robusta Pinogu Bone Bolango” (MIG-KRPBB) be aware the need to have geographical indications for Robusta Pinogu coffee. Therefore, MIG-KRPBB submits for registration of geographical indication of Robusta Pinogu coffee to the Government of the Republic of Indonesia through the Ministry of Justice and Human Rights of the Republic of Indonesia based on the prevailing laws and regulations. This research was conducted in Bone Bolango Regency, Gorontalo Province. It is a legal research by using normative and empirical approaches. The results show that the Robusta Pinogu coffee in the market will be more secure than counterfeiting by parties who are not entitled to use the mark of Geographical Indication of Robusta Pinogu Coffee. however, it is expected to realize legal protection in the form of registration of geographical indication of Robusta Pinogu coffee for coffee farmer community so as to increase their economic level.

Nature and Geography

2016 ◽  
pp. 47-64
Author(s):  
Brent Smith
Keyword(s):  
Natural Disasters ◽  
Natural Environment ◽  
International Markets ◽  
Business Environment ◽  
Marketing Mix ◽  
Decision Makers ◽  
Business Decision ◽  
Business News ◽  
Marketing Activities ◽  
News Industry

This chapter considers the appropriateness and importance of including the natural environment (i.e., nature and geography) as part of the external business environment featured in marketing textbooks. Based on myriad examples from industry, the natural environment is regarded as an uncontrollable force that constantly affects decisions about markets and marketing activities. Thus, it deserves some (greater) mention next to economic, competitive, regulatory, and other variables typically featured in most marketing textbooks. Based on a review of business news, industry concerns, and marketing textbooks, this chapter considers the current listing of uncontrollable environment forces typically discussed within twenty-five popular marketing textbooks. It is observed that nature and geography, common priorities for business decision makers, are conspicuously absent from mention within most of these textbooks. This chapter shows that the natural environment is mentioned in only five of twenty-five marketing textbooks: two introductory marketing; one marketing management; and two international marketing. Based on scholarly definitions and industry examples, nature and geography are, in fact, uncontrollable influential forces that affect markets and marketing activities. Consequently, there is reasonable cause for including them in more marketing textbooks. Textbook authors and instructors can provide students a more complete picture of how domestic and international markets and marketing activities are affected by the natural environment. In practice, business people acknowledge that the natural environment affects and is affected by markets and marketing activities in virtually all industries. Alas, marketing textbooks seldom little, if ever, acknowledge that nature and geography (e.g., topography, climate, weather, solar flares, natural disasters) affect how companies think about their markets and marketing mix. This chapter offers simple, actionable steps for discussing the natural environment in marketing textbooks and courses.

scholarly journals Marketing Activities in the Fruit Industry: Case Study of Banana in Khoai Chau District, Hung Yen Province, Vietnam

2021 ◽  
pp. 42-52
Author(s):  
Nguyen Van Phuong ◽  
Do Quang Giam ◽  
Vu Thi Hai
Keyword(s):  
Descriptive Analysis ◽  
Secondary Data ◽  
International Markets ◽  
Primary Data ◽  
Face To Face ◽  
Market Participants ◽  
Business Operations ◽  
Marketing Activities ◽  
Grower Association

Aims: The study aims to overview about the marketing activities of banana industry in Vietnam based on the case study in Khoai Chau district, Vietnam. Methodology: Both primary and secondary data were used in this study. Primary data was collected through face-to-face interviews and mobile phone with market participants using semi-structured questionnaire in two year 2016 and 2019. The descriptive analysis method was used to describe channels of distribution, marketing practices of farmers and traders, flow of product from producers to consumers, and problems that banana farmers and traders encounter in their business operations. Results: The results show that banana was sold through 13 channels for both domestic and international markets. At traders’ level market, non-contract was popularly applied by retailers in both selling and buying operations. Majority of banana growers have small operations and engage in small transactions and individually with buyers. They do not have market power in setting the price. They are often faced with unstable price and difficulty in entering high income market. Establishing banana grower association in each commune would enable growers to maintain and monitor the quality of banana especially among small growers. Though collective marketing, they can link with large and stable potential markets such as supermarkets and other institutional buyers.

scholarly journals Image Policy as a Tool to Increase the Competitiveness of Recreation Area

2021 ◽  
Vol 12 (1) ◽  
Author(s):  
Valentina Yachmeneva ◽  
Evgeniy Yachmenev
Keyword(s):  
International Markets ◽  
Climatic Conditions ◽  
Tourism Industry ◽  
Government Support ◽  
Competitive Advantages ◽  
Territorial Identity ◽  
Recreation Area ◽  
The Republic ◽  
The Government ◽  
Historical Heritage

Image policy is a complex tool consisting of a strategy and a set of tactical measures aimed at improving the competitiveness of a recreation area and creating competitive advantages. Due to the government support and the performance of significant federal projects and social programs in the republic, there is a significant growth of popularity, loyalty and trust in tourism industry and sanatorium and resort services of Crimea in domestic and international markets. The article studies the resources that determine the territorial identity of the recreation area of the Republic of Crimea. The purpose of the study is to clarify the conceptual definitions of the image policy of the recreation region, to identify conditions, factors, objects and events that favorably affect the image of the territory. The hypothesis of the study is the assumption that the analysis of the current positioning of the Republic of Crimea in different areas of image policy will reveal the conditions, factors, objects and events that increase the competitiveness of the recreation territory and create its competitive advantages. The analysis of conditions, factors, objects and events has shown that the image of the territory is created at international, macro and meso levels. The Republic of Crimea, having been a part of the Russian Federation for seven years, has achieved significant results, as evidenced by national and international ratings. The study revealed that the Republic of Crimea, with its rich resource potential, is poorly represented in a number of ratings or is not represented at all in some significant ratings. Despite some positive trends, there is a number of problems that need to be solved immediately such as public utilities reorganization; development of entertainment industry; getting public-private partnership more involved in coastal facilities developing and maintaining. The existence and condition of objects of cultural and historical heritage, monumental parks of landscape and garden architecture, balneological resources and climatic conditions reflect territorial identity and favorably affect the image of the recreation territory.

Revision of the Afrotropical species of Pristaulacus Kieffer, 1900 (Hymenoptera: Aulacidae)

2006 ◽  
Vol 37 (1) ◽  
pp. 27-38 ◽  
Author(s):  
Giuseppe Fabrizio Turrisi
Keyword(s):  
South Africa ◽  
Additional Data ◽  
The Republic ◽  
First Time ◽  
Unknown Male

AbstractThe Afrotropical species of the genus Pristaulacus Kieffer, 1900 are revised and illustrated for the first time. Four species are recognized: P. africanus (Brues, 1924), P. pilatoi sp. n. and P. thoracicus (Westwood, 1841), from the Republic of South Africa, and P. smithi sp. n. from Zimbabwe and Mozambique. P. thoracicus (Westwood), comb. n., is transferred from Aulacus Jurine. The previously unknown male of P. africanus (Brues) is described for the first time and additional data on the distribution of this species are given. A key to the species of Afrotropical Pristaulacus is provided.

scholarly journals Image of the local brands Iuvas, Maicom and Vasconi reflected through the Net Promoter Score

Economica ◽  
2021 ◽  
pp. 62-70
Author(s):  
Iurie Malancea ◽  
Keyword(s):  
Considerable Increase ◽  
Consumer Loyalty ◽  
Light Industry ◽  
Republic Of Moldova ◽  
The People ◽  
Net Promoter Score ◽  
Marketing Activities ◽  
Net Promoter ◽  
The Republic ◽  
A Company

This article presents the evolution of the light industry of the Republic of Moldova in the last 15 years, namely the clothing sector, by analyzing the image of the local clothing brands Iuvas, Maicom and Vasconi, reflected by the Net Promoter Score (NPS) indicator. Aiming to create an organizational culture, focused on gaining consumer loyalty and inspiring employees to increase company profitability, the NPS indicator is an effective way of measuring how a company treats the people it interacts with. None of the three brands scored positively in the survey, which shows a considerable increase in marketing efforts. With a negative NPS, a company must invest more resources in marketing activities to acquire new customers, which reduces its competitiveness in the market.

scholarly journals Foreign Trade of the Republic of Belarus in the International Business Environment

2019 ◽  
Vol 44 (44) ◽  
pp. 47-55 ◽  
Author(s):  
Olena Hrechyshkina ◽  
Maryia Samakhavets
Keyword(s):  
Foreign Trade ◽  
International Business ◽  
International Markets ◽  
Business Environment ◽  
External Factors ◽  
Foreign Markets ◽  
Current State ◽  
The Republic ◽  
Internal And External Factors ◽  
Further Development

AbstractThe aim of the paper is to assess the current state, problems and prospects for the development of foreign trade in the Republic of Belarus in the international business environment. The evaluation of foreign trade indicators is based on information from different sources and on comparative economic analysis research methods. Our results indicate the export-oriented economy of the Republic of Belarus, and its dependence on the state of foreign markets and the international business environment. The identified problems in the development of Belarusian merchandise exports are due to the orientation towards primary products, and to poor diversification of products and geographical destination. Particular attention is paid to the internal and external factors restraining exports from the Republic of Belarus. Further development requires the full use of the Belarusian export potential and the implementation of measures to promptly resolve the export difficulties on international markets that stem from internal and external factors.

scholarly journals The System of Marketing Communications in the Passenger Transport by Railway

2018 ◽  
Author(s):  
Ziyodullo Rakhmatov
Keyword(s):  
Planning Process ◽  
Marketing Communications ◽  
Railway Transportation ◽  
Economic Sectors ◽  
Passenger Transportation ◽  
Marketing Activities ◽  
Research Findings ◽  
The Republic ◽  
Oriented Approach

Latter trends evidence the growing competition amongst the transportation modes in the Republic of Uzbekistan, led by the development of the railway sector. In growing competitive conditions, it is vital to for the management of JSC "Uzbekistan Temir Yollari" to implement the most modern approaches and methods for arranging passenger transportation. This article aims to review the role of marketing activities in increasing the competitiveness of the railway transportation sector. The improvement of the transport activities is associated with the developments of social and economic sectors of the country. Thus, the purpose of the research is to identify the role of railway sector in the economic development of the country, as well as the influence of the social sector improvements to the competitiveness of the railway industry. Furthermore, the study investigates the modern marketing strategies in promoting the railway sector. The global experience proves the importance of planning effective marketing communications in developing the railway sector. The research findings suggest the application of a client-oriented approach as the most effective strategy of marketing communications strategy in the country. The client-oriented approach allows to accurately complete the planning process at each stage of service delivery, that assumes the previously planned algorithm of the marketing communications based on the received results. The importance of the previously planned algorithm is that it allows step by step planning activities of marketing communication considering the features of the railways transportation and in case of failure, allows to optimize this process through applying necessary measures.

scholarly journals MARKETING ACTIVITIES OF BOOKKEEPING AGENCIES IN THE REPUBLIC OF SERBIA

2014 ◽  
Author(s):  
Slavko Alčaković ◽  
Vule Mizdraković ◽  
Valentina Bošković ◽  
Jelena Stanković
Keyword(s):  
Marketing Activities ◽  
The Republic

scholarly journals DETERMINING THE MAIN PARAMETERS OF THE EFFICIENCY OF THE TOURISM MARKET AND HOTEL BUSINESS

2020 ◽  
Author(s):  
Ilkin Gahramanov
Keyword(s):  
Marketing Strategy ◽  
Brand Loyalty ◽  
Significant Part ◽  
Emotional Connection ◽  
Marketing Activities ◽  
Marketing Costs ◽  
Tourism Services

The experience of managers, their traditions, analysis of competitors' marketing costs play an important role in the implementation of marketing activities of facilities. Due to the fact that marketing costs make up a significant part of the budget of facilities, it is necessary to monitor the effectiveness of the marketing strategy, ie the costs of its implementation should always be compared with the results of the work. It also enhances brand loyalty by creating a certain emotional connection between the brand and the consumer. The marketing strategy of a firm operating in a competitive tourism services market should be aimed primarily at establishing long-term relationships with the customer.

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