scholarly journals Conceptual Metaphors in Basketball Discourse

2013 ◽  
Vol 23 (28) ◽  
pp. 131-140
Author(s):  
Reda Toleikienė ◽  
Aina Būdvytytė-Gudienė

This article presents part of the research performed within the scope of the national project “Conceptual Metaphors in Public Discourse,”1 financed by the Research Council of Lithuania. The aim of the present paper is to analyze conceptual metaphors in the discourse of the European Basketball Championship which took place in Kaunas, Lithuania in 2011, as well as to determine the source concepts. The analysis allows certain features of the images which are used while conceptualizing the entities related to basketball to be described. The metaphorical collocations drawn from the Lithuanian language corpora and web portals (www.delfi.lt and www.lrytas.lt) were selected and analyzed from 31 August 2011 to 18 September 2011. A conceptual metaphor is defined as an interaction of two conceptual fields (source and target concepts). On the basis of the analyzed conceptual sayings, the reconstructed conceptual metaphors proved that the most prolific metaphors are of war, ontology, and scale. In basketball discourse, the war metaphor is characterized by the fact that the image of sport is war is supplemented by other source concepts (e.g.,a person, a building, a thing, a material, a scale). The features of two or sometimes even three source concepts are ascribed to the target concept. 

Author(s):  
Kristina Štrkalj Despot ◽  
Ana Ostroški Anić

Previous studies show that public discourse and social media discourse around the Covid-19 pandemic heavily use war framing, despite the fact that its misuse and inaptness to elaborate all aspects of the pandemic were already noted. This paper analyses conceptual metaphors in the Croatian (social) media discourse on the pandemic, focusing on the war metaphor. Using a specialized corpus of manually chosen relevant texts in Croatian, compiled for this purpose, we investigate how frequent war framing is in the Croatian media compared to alternative figurative framings. In a qualitative analysis, we outline the conceptual and inferential structure of the Covid-19 pandemic concept and discuss the structure, function, and (in)aptness of the war metaphor in pandemic circumstances. Additionally, by detecting other source frames used in this discourse, we offer other, possibly more apt (or less resisted) framing options – or a so-called metaphor menu – designed specifically for the Croatian language based on corpus data. We show that the Covid-19 pandemic is predominantly framed as combat or war in Croatian media and social media. Even though a ‘war’ on the war metaphor has been declared both by the media and research community, we show that the use of certain other source frames (e.g. the religion frame) may be even more dangerous than the war framing. The paper also discusses the aptness and omnipresence of the war metaphor, as well as its inaptness to refer to all aspects of this pandemic, concluding that it is rarely the type of metaphor that is harmful or inappropriate – it is rather the effect of the context and how it is used.


2018 ◽  
Vol 7 (2) ◽  
pp. 176-197 ◽  
Author(s):  
Andrew S. Ross ◽  
Damian J. Rivers

The incorporation of metaphors into everyday language use has formed the basis of scholarly investigation for decades. Particular attention has been given to conceptual metaphors, which are seen as essential tools for individuals to interpret and process various ideas and experiences. Within the milieu of metaphorical speech, metaphors of war have frequently been applied across a range of domains including politics, business, and sport. Within the sporting context, the notion of ‘Sport is War’ has been discussed in relation to various football codes, baseball, and tennis. In this article, we examine this metaphor in relation to professional stage-race cycling, a sport known for its combative, tactical, and physically demanding nature. We focus specifically on cycling commentary of the 2016 Tour de France—thus recalibrating the metaphor as ‘Cycling is War.’ Our findings show that war metaphors are prevalent in cycling commentary and are particularly useful in highlighting aspects of the sport inclusive of competition, strategy, power, teamwork, and sportsmanship. Through these categories, the cycling is war metaphor can be said to have the potential to elevate viewer engagement as well as add insight into the technicalities of the sport and expand on previous understandings of sport/war metaphors.


Author(s):  
Zoltán Kövecses

The chapter reports on work concerned with the issue of how conceptual metaphor theory (CMT) functions as a link between culture and cognition. Three large areas are investigated to this effect. First, work on the interaction between conceptual metaphors, on the one hand, and folk and expert theories of emotion, on the other, is surveyed. Second, the issue of metaphorical universality and variation is addressed, together with that of the function of embodiment in metaphor. Third, a contextualist view of conceptual metaphors is proposed. The discussion of these issues leads to a new and integrated understanding of the role of metaphor and metonymy in creating cultural reality and that of metaphorical variation across and within cultures, as well as individuals.


Author(s):  
Nenad Blaženović ◽  
Emir Muhić

An analysis was carried out with two interviews given by the tennis-player Novak Djokovic, one of which was in English and the other in his native Serbian. In both instances, Novak Djokovic used many conceptual metaphors throughout his speech, some of which were analysed in more detail. The main premise of the research was that people’s personalities change in accordance with language they speak at any given time and that they use different conceptual metaphors to describe the same events in different languages. The aim of the paper was to investigate whether personality shift in bilingual speakers can be observed through the speaker’s use of conceptual metaphors in different languages. Through the framework of conceptual metaphor theory, it was shown that Djokovic’s personality does change with the language he speaks. This change was shown through the conceptual metaphors, i.e., source and target domains that Djokovic used during the interviews. He does indeed use different source domains to conceptualise the same target domains in different languages.


ExELL ◽  
2017 ◽  
Vol 5 (1) ◽  
pp. 1-24
Author(s):  
Sanja Berberović ◽  
Mersina Mujagić

Abstract The paper investigates the interaction of conceptual blending and conceptual metaphor in producing figurative creativity in discourse. The phenomenon of figurative creativity is defined by Kövecses (2005) as creativity arising through the cognitive mechanisms of metonymy, metaphor, and blending. Specifically, the paper examines the use of creative figurative language in the British public discourse on the topic on Brexit. The aim of this paper is to show that conventional metaphors can be creatively stretched through conceptual blending, producing instances of creative figurative language. Specifically, applying blending theory, we will analyse innovative conceptual blends, motivated by the conventional marriage/divorce metaphor. In addition, the paper also examines the way in which creative figurative language produced in metaphorical blends provides discourse coherence at intertextual and intratextual levels.


Author(s):  
Lucienne C. Espíndola

This work aims at presenting some results of the research developed in the Project named Metaphor, Discursive Genre and Argumentation (MGDA) which has the purpose of describing linguistic expressions that materialize conceptual metaphors in several discursive genres, searching for the identification of the semantic-discursive function(s) of such expressions. The researches were done by my students and me and the present results reveal some discursive functions not seen in the literature so far: the presence of metaphorical expressions that materialize conceptual metaphors with the function of approaching the advertiser to the interlocutor in publicity and linguistic expressions that literalize the everyday life conceptual metaphor, producing laughter in humor, among other semantic-discursive functions.


Lexicon ◽  
2020 ◽  
Vol 6 (2) ◽  
Author(s):  
Stephanie Melinda Pramudita ◽  
Sharifah Hanidar

This research aims to classify the conceptual metaphors in Paramore’s After Laughter (2017) album. The data for the research were taken from 11 songs in the album After Laughter. The data were analyzed using Lakoff and Johnson’s (1980) theory of conceptual metaphor. From the 11 songs, 47 data were identified containing conceptual metaphors. Overall, the data mostly consist of orientational metaphors. There were 37 data containing orientational metaphors, which are used by the songwriters to convey to their listeners that they had experienced ups and downs in their lives. Eight structural metaphors were used to deliver the message that life is full of challenges and struggle. However, it also conveys a lesson of the most genuine forgiveness. Only 2 data containing ontological metaphors were found. The conceptual metaphors depict the devastation in their lives, as it is tangible through human imagination and has human characteristics. By using conceptual metaphors in the song lyrics, the songwriters enable the listeners to acknowledge the message, as well as the story that they meant to convey.


2019 ◽  
Author(s):  
Mohamed Ayed Ibrahim Ayassrah ◽  
Mohd Nazri Latiff Azmi

Of the rhetorical tools, metaphor still has insufficient interest, primarily as a crosscultural phenomenon though it is an attractive and vivid area, so it should be studied and highlighted (Suhadi, 2018) and (Barton, 2017). This comparative study investigated the conceptual metaphor in modern Arabic versus English poetry with reference to Al-Sayyab and T. S. Eliot as two poles of modern poetry in Arabic and English. This study tried to shed light on the frequency of the conceptual metaphors in Al-Sayyab’s The Rain Song versus Eliot’s The Waste Land. Besides, it aimed to explore the similarities and differences between the two poems in using the CMT orientational ’Up’ and ’Down’ strategy. However, to accomplish its aims, this study adopted Lakoff and Jonson’s Conceptual Metaphor Theory ’CMT’ (1980); this theory asserted that metaphor is an inborn mental system in which we understand a certain concept in terms of another by drawing a logical mapping between the source domain and the target one. Finally, the study found that modern poetry was wealthy of conceptual metaphors. It also discovered that The Rain Song involved 65.29% conceptual metaphors of its total lines, so it exceeded The Waste Land which comprised only 39.40%. Furthermore, the study revealed that the two poems were generally pessimistic in which the ’Down’ domain exceeded the ’Up’ one in each poem. Also, it detected that Eliot was more pessimistic than Al Sayyab who was more optimistic.


2018 ◽  
Vol 1 (5) ◽  
pp. 545
Author(s):  
Sintia Purnama ◽  
Muhammad Akbar Nurhakim

This research is entitled Conceptual Metaphors of Setya Novanto'case; In the newspaper. The purpose of this research is to know the meaning and function of the metaphor, this study also tries to find out the conceptualizations of politics. In this case, the author uses the theory of Lakoff and Johnson. Data were taken from 4 news from people's mind newspaper Tuesday 28 November 2017, Kompas daily pad Monday 20 November 2017, new compass on 22 November 2017 and people's mind on 20 November 2017 . in this research the writer use a qualitative research Method. Which all of the data are they presented descriptively. From the analysis, the result found 4 political discourses in conceptual metaphor in the newspaper about Setya Novanto cases. From 175 metaphorical statements, the researcher found 55 metaphors. that is found 45 % as objects or goods that can be traded.30 % politics as a battle,10% as a war and 15 % as a race. It shows that in the political discourses.Keywords:      Newspaper, Conceptual, Metaphor, Setya Novanto’s case.


2019 ◽  
Vol 12 (1) ◽  
Author(s):  
Peer F. Bundgaard

Abstract George Lakoff and Mark Johnson’s Conceptual Metaphor Theory is by and large a theory of what (abstract) concepts are, how they are structured, and how this structure is acquired — i.e., by mapping of structure from one more concrete or sensory-motor specific domain to another more abstract domain. Conceptual metaphors therefore rest on “cross-domain mappings.” The claims to the effect that our abstract concepts are metaphorically structured and that cross-domain mappings constitute one of the fundamental cognitive meaning-making processes are empirical and can therefore be put to the test. In this paper, I will critically assess Conceptual Metaphor Theory as a theory of concepts in light of recent experimental findings. Many such findings provide evidence for the psychological reality of cross-domain mappings, i.e., that structure activated in one domain actually can perform cognitive tasks carried out in another domain. They do not, however, support the claim that the structure of our (abstract) concepts is still metaphorical, as Lakoff and Johnson claim — that is to say, that our mind actually does perform cross-domain mappings when we process conventional conceptual metaphors such as “Death is Rest” or “Love is a Journey.” Two conclusions can be drawn from this: (1) it is necessary to distinguish between cross-domain mappings (which are psychologically real) and the metaphoric structure of our concepts (which is not, in the sense that such concepts do not any longer activate cross-domain mappings when processed); (2) Conceptual Metaphor Theory is not an adequate theory of concepts. I will therefore sketch another more viable theory of concepts where the structure of our concepts is defined as the full ecology of their situations of use, which includes the kind of situations (objects, agents, interactions) they apply to and the kind of emotional, cognitive, bodily, and behavioral responses they elicit. On this view, the contents of our concepts are to be considered as vague predicates, with vague extensions, which take on a specific form in their situation of use.


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