scholarly journals Effectiveness of Covid-19 Information through Social Media based on Public Intention

2021 ◽  
Vol 4 (1) ◽  
pp. 37-44
Author(s):  
Dwi Yuniarto ◽  
Hasna Nazzala Khozinaturrohmah ◽  
Aedah Binti Abd. Rahman

Corona Virus Disease-19 pandemic has changed people's habits today. Likewise, with the use of social media in terms of conveying information to the public. The government has now formed task forces in each region to prevent the spread of the virus. Among its duties is to convey information related to the prevention and spread of Corona Virus Disease-19. Considering that information delivery is deemed ineffective, some people do not fully know information about the Corona Virus Disease-19. The purpose of this study is to determine the effectiveness of information on Corona Virus Disease-19. To understand the relationship between the public's intention to end the Covid-19 pandemic and the effectiveness of Covid-19 information through social media the statistical analysis used is Cramer's V Non-Parametric Statistics, meanwhile, to find out whether the public's intention to end the Covid-19 pandemic affects the effectiveness of Covid-19 information through social media it is done through the partial least square approach. Questionnaire distribution via WhatsApp and made in google form to facilitate the distribution and filling. The number of responses was 401 respondents. The results obtained, the relationship between the latest education and attitudes when receiving hoax information and work relations with the frontline to end Corona Virus Disease-19 is that the community is declared insignificant, while the intention variable does not have a significant effect on the effectiveness factor. Different objects and respondents will be more interesting for further research as material for other researchers. Research results can be used as material for related parties, in this case the government to determine the media used to convey information about Covid-19.

2021 ◽  
Vol 3 (1) ◽  
pp. 45-52
Author(s):  
Dewi Anggun Puspitarini ◽  
Prawira Aros Purnama ◽  
Isti Riana Dewi

This study aims to analyze and obtain empirical evidence of deceptive behavior as a moderating variable of trust in purchasing through e-commerce purchase intentions. The data of this research were obtained from the results of collecting a questionnaire of 100 respondents who were consumers who had made transactions through e-commerce sites. Testing the hypothesis in this study using the measurement model (Outer Model) and structural models (Inner Model) with the application of Partial Least Square (PLS). The PLS program used is SmartPLS version 3.02.8. The results of this study indicate that trust has a positive effect on purchase intentions. However, with deceptive behavior as moderation, deceptive behavior weakens the relationship between trust in purchasing through E-Commerce and purchase intention as a mediating variable. Purchase intention is proven to be a mediating variable that mediates trust in mentally buying. The government should be more assertive in handling cases of e-commerce crime that are rife to create security and comfort for e-commerce site users.


2018 ◽  
Vol 19 (3) ◽  
pp. 12
Author(s):  
Anissa Hakim Purwantini ◽  
Friztina Anisa

Utilization of social media technology for business interests has been widely done both in largecompanies and MSMEs (Micro, Small and Medium Enterprise). Utilization of social media forMSMEs is very important to face the competition in this globalization era. This study empiricallyexamines the antecedents of social media usage and its impact on MSMEs performance basedon the Technology-Organization-Environment framework and Resource Based View theory. Thesurvey method by distributing questionnaires was conducted to MSMEs from various industriesin Magelang. Analysis with SEM-Partial Least Square indicates that customer pressure andmobile environment are significant factors affecting the use of social media. Furthermore, thedimensions of the impact on internal operations, sales, marketing and customer service aresignificant and make the value of social media usage for MSMEs. Technological competenceand competitive pressure does not affect the social media usage for MSMEs.Keywords: social media, SMEs, organization perspective, TOE, RBV


2021 ◽  
Vol 3 (1) ◽  
pp. 67-77
Author(s):  
Nesti Anggraini Santoso ◽  
Alwiyah ◽  
Efa Ayu Nabila

Social media users in Indonesia are growing rapidly since its emergence. In 2019, one of the largest social media platforms, Facebook has 3 billion users worldwide as well as 130 million users from Indonesia. Moreover, other social media such as Instagram also experienced significant growth with most of its users being teenagers. Massive use of social media is caused by more than 100 million active users using gadgets or smartphones to open apps such as social media. Widespread use of social media and gadgets not only has a positive impact but also negative impacts such as mental and behavioral disorders if the user is already addicted. Therefore, the need to know the factors that influence social media addiction and gadgets in Indonesia is necessary to prevent the occurrence of social media and gadget addiction. In this paper, the influence factors of social media addiction and gadgets in Indonesia are examined using several techniques such as data science, partial least square, and structural equation modeling. Research result: Time, Productivity and Relationships are factors that influence social media addiction and gadgets, whereas Mind is not a factor that affects social media addiction and gadgets.


JEMBATAN ◽  
2020 ◽  
Vol 17 (2) ◽  
pp. 227-238
Author(s):  
Lia Febria Lina ◽  
Berlintina Permatasari

Social media is currently being used by both large companies and SMEs. For large companies the use of social media has been used successfully in reaching potential consumers. However, for SMEs, the marketing strategy of using social media is still being questioned. The purpose of this study is to fill the gaps in previous research by examining the driving factors for SMEs in using social media in promoting their products and testing how the performance of SMEs after adopting this technology is good both in financial and non-financial aspects that have not been done much research. The results of this study found that the compatible, cost-effective, interactive variables had a positive effect on the use of social media and subsequently had a positive effect on both financial and non-financial performance. However, the moderating role of social media capabilities cannot strengthen the relationship between use and the performance of SMEs. The results of this study are expected to be the basis for evaluating SMEs so that they can use digital media to support their business. The government must also pay attention to this to actively socialize the use of digital media for MSMEs so that the performance of SMEs can increase.


Author(s):  
Vinsensius Jehandu ◽  
Agustinus Salle ◽  
Paulus K Allo Layuk

The purpose of the study is to identify the relationship between public perceptions about audit opinion, audit findings and the level of corruption in Papua Province (Case Study of the Government of Keerom Regency, Jayapura Regency and Sarmi Regency). A sample of 120 respondents consisted of 40 respondents from each district. Data collection techniques through questionnaires and data analysis using the Partial Least Square (PLS) approach. The results showed the greater the perception of audit opinions the greater the trust in corruption handled by the auditor. Meanwhile, the results of the study showed that the magnitude of audit findings carried out by BPK influenced the level of corruption that occurred. Audit findings can detect corruption in the government and local government efforts to make improvements according to the auditor's recommendations can significantly reduce the level of corruption.


2017 ◽  
Author(s):  
Azuar Juliandi

Internet-based social media has become a part of life of the public society in this era. Many people use Facebook, Whatsapp, LinkedIn, Blogs and other social media to interact to each other. With social media, people exchange information and share experiences in cyberspace. Furthermore, at the present, social media is already becoming a part of the organizational culture in work place. This study aimed to analyze the relationship between the culture of social media and knowledge transfer, the culture of social media and work performance, also of the knowledge transfer and work performance. The research samples consisted of 300 employees in the city of Medan and the data research collection used questionnaires. Meanwhile, the data analysis technique used partial least square. The result of the study indicates that there are significant and positive relationship between the culture of social media and knowledge transfer, the culture of social media and work performance, and the knowledge transfer and work performance.


2021 ◽  
Vol 13 (11) ◽  
pp. 6191
Author(s):  
Huseyin Arasli ◽  
Maryam Abdullahi ◽  
Tugrul Gunay

This study explored how social media is used as a destination marketing tool for the sustainability of heritage festival quality in Nigeria, drawing on the theory of planned behavior. The festival, which is an exploration of heritage, was specifically premeditated to celebrate the slave trade period by highlighting the unique connection of African American history to the diaspora ancestors who were literally taken away as slaves through “the point of no return” in Badagry, Nigeria. A structured questionnaire was utilized as a research instrument to gather information aimed at examining the influence of social media (SM), website quality (WQ), and online word of mouth (eWOM) on tourists’ festival satisfaction (FS) and festival revisiting intention (FRI). Data were gathered from samples of 473 diaspora tourists at Badagry Diaspora Festival in Nigeria and analyzed using partial least square structural equation modelling (PLS-SEM) with the aid of WarpPLS (7.0). The findings of the study revealed that social media (SM), festival quality (FQ), website quality (WQ), and electronic word of mouth (eWOM) had a positive and significant relationship with tourists’ festival satisfaction. Additionally, this study found that festival quality had a positive impact on the intention of the tourists to revisit the Badagry Diaspora Festival because tourist attitude is influenced by the socio-cultural background of tourists. Moreover, the result revealed the partial mediating effect of festival satisfaction in the relationship between (a) SM, (b) FQ, (c) WQ, and (d) eWOM and tourists’ festival satisfaction. Similarly, cultural motivation was also found to mediate the relationship between tourists’ festival satisfaction and festival revisiting intension (RI). Based on the findings, the implications of the festival sustainability and future research directions were discussed.


2021 ◽  
Vol 16 (1) ◽  
pp. 26-46
Author(s):  
John Amoah ◽  
Jaroslav Belás ◽  
Khurram Ajaz Khan ◽  
Zdenko Metzker

Abstract Social media has become explosive, permeating every sphere of the socio-cultural lives of individuals and businesses, and causing nations to technologically evolve. The dramatic growth in the adoption and use of social media has become beneficial to Small and Medium Enterprises (SMEs), significantly contributing to resolving a nagging challenge of effectively advertising their goods and services. Consequently, SMEs can achieve business growth and sustainability through increased adoption and harnessing the opportunities provided through the use of social media. The COVID-19 pandemic has provided an impetus for both consumers and SME businesses to leverage interaction through social media, which may lead to business growth. This research thus sets out to identify how social media contributes to the growth of SMEs within a developing country context. To accomplish this objective, primary data was collected from SMEs in the hospitality industry across the sixteen administrative regions of Ghana using survey and simple random sampling techniques. Questionnaires were distributed to the managerial staff of each randomly selected survey participant. Out of the 900 questionnaires distributed, 718 were filled correctly for the data analysis. The researchers quantitatively analyzed the responses using Partial Least Square-Structural Equation Modeling(PLSSEM) statistical software ADANCO 2.0 version. The results indicated that Small and Medium Enterprises are capable of using social media for customer attraction, business marketing strategy, communication channel and increased financial performance.


2021 ◽  
Vol 10(4) (10(4)) ◽  
pp. 1481-1502
Author(s):  
Mercy Bello ◽  
Christopher Aina ◽  
Ajayi Oluwole

This study examined the influence of job satisfaction on employees’ performance of hotel industry in Lagos State. The study adopted a structured questionnaires to collect data from 330 employees of 63 hotels in the 20 LGAs of Lagos State. Data analysis was performed using Partial Least Square Structural Equation Modelling. It arisen from the study that the relationship between job stress, promotion opportunity and supervisory support, and employees’ performance are statistically significant. In addition, the relationship between payment system and workplace environment, and employees’ performance are not significant. The discoveries offer noteworthy inferences for managers of hotels in Lagos State to give more attention to staff promotion matters for enhanced job performance. The findings further provides significant implication for hotel operators in Lagos State to take staff support initiatives seriously. To the best of our knowledge, the study presents the first major study that proposed and validated job satisfaction and employees’ performance (JOPEF) model for hotels in Lagos State. The new model provide hotel business operators, the government and academics with new insight into the association between job satisfaction and employees’ performance of hotels in an emerging economy.


Mousaion ◽  
2019 ◽  
Vol 37 (1) ◽  
Author(s):  
Tshepho Lydia Mosweu

Social media as a communication tool has enabled governments around the world to interact with citizens for customer service, access to information and to direct community involvement needs. The trends around the world show recognition by governments that social media content may constitute records and should be managed accordingly. The literature shows that governments and organisations in other countries, particularly in Europe, have social media policies and strategies to guide the management of social media content, but there is less evidence among African countries. Thus the purpose of this paper is to examine the extent of usage of social media by the Botswana government in order to determine the necessity for the governance of liquid communication. Liquid communication here refers to the type of communication that goes easily back and forth between participants involved through social media. The ARMA principle of availability requires that where there is information governance, an organisation shall maintain its information assets in a manner that ensures their timely, efficient and accurate retrieval. The study adopted a qualitative case study approach where data were collected through documentary reviews and interviews among purposively selected employees of the Botswana government. This study revealed that the Botswana government has been actively using social media platforms to interact with its citizens since 2011 for increased access, usage and awareness of services offered by the government. Nonetheless, the study revealed that the government had no official documentation on the use of social media, and policies and strategies that dealt with the governance of liquid communication. This study recommends the governance of liquid communication to ensure timely, efficient and accurate retrieval when needed for business purposes.


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