THE ROLE OF FASHION BLOGGER CREDIBILITY, HOMOPHILY AND ENGAGEMENT ON FOLLOWERS’ INTENTIONS TO BUY FASHION PRODUCTS. RESULTS OF A BINATIONAL STUDY.

2019 ◽  
Vol 2019 ◽  
pp. 18-21
Author(s):  
Giada Mainolfi ◽  
◽  
Donata Tania Vergura
Keyword(s):  
Fashion Products ◽  
Binational Study

scholarly journals The Role of Religiosity on Fashion Store Patronage Intention of Muslim Consumers in Indonesia

SAGE Open ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 215824402092703
Author(s):  
Andriani Kusumawati ◽  
Sari Listyorini ◽  
Suharyono ◽  
Edy Yulianto
Keyword(s):  
Decision Making ◽  
Human Life ◽  
Consumer Decision Making ◽  
Fashion Products ◽  
Managerial Implications ◽  
Research Findings ◽  
Store Patronage ◽  
Life Values ◽  
Patronage Intention

Religiosity covers all aspects of human life values. Consumer decision-making in Muslim product purchase needs to involve religiosity. Muslim fashion is increasingly popular and becomes a potential business for fashion entrepreneurs in Indonesia. This condition evokes a dilemma for the consumers as Muslim fashion users on whether they have to conform to the religious sharia or follow the trend. The purpose of this article is to identify the role of religiosity as a factor affecting Muslim consumers to revisit Muslim fashion stores. This research involved 243 Muslim consumers of several Muslim fashion stores. The results showed that religiosity of Muslim consumers had a direct effect on patronage intention and indirect effect on patronage intention of Muslim fashion stores through Customer Satisfaction. The research findings are directed to managerial implications for Muslim fashion entrepreneurs in relation to consumer religiosity and marketing of Indonesian Muslim fashion products.

A Study of Brand Green Image in Relation to Eco-Branding of Fashion Products

2017 ◽  
Vol 866 ◽  
pp. 448-451 ◽  
Author(s):  
Chi Wai Kan ◽  
Cheby Yuen Ting Chow ◽  
Chamlong Sarikanon ◽  
Rattanaphol Mongkholrattanasit
Keyword(s):  
Linear Relationship ◽  
Brand Image ◽  
Vital Role ◽  
Consumer Trust ◽  
Branding Strategy ◽  
Fashion Products ◽  
Brand Reputation ◽  
Business Perspective ◽  
The Relationship

Eco-friendliness is the vital role of brand reputation in business perspective. Moreover, there is an increasing emphasis on branding and publicity to build brand image with consumer trust. It included strengthening sustainability in company, certifying claims made and presenting this to consumers by eco-branding and publicity. In this study, we examined the relationship between eco-branding and brand green image of fashion products and it was noted that they have linear relationship. This linear relationship between eco-branding and brand green image can not only demonstrate the importance of eco-branding strategy but also prove the consumers’ perception of sustainable consuming.

scholarly journals role of hedonic consumption tendency mediate the effect of fashion involvement on impulsive buying

2021 ◽  
Vol 8 (1) ◽  
pp. 70-82
Author(s):  
Made Diah Kencana Sari ◽  
Ni Nyoman Kerti Yasa
Keyword(s):  
Research Data ◽  
Partial Least Square ◽  
Least Square ◽  
Hedonic Consumption ◽  
Fashion Products ◽  
Analysis Technique ◽  
Impulsive Buying ◽  
Pls Analysis ◽  
Fashion Involvement

This study aims to examine the effect of fashion involvement on impulsive buying mediated by hedonic consumption tendencies. The population in this study are consumers of ZARA fashion products who have made unplanned purchases in Kuta, whose numbers cannot be identified (infinite). The number of respondents involved in this study was 100 respondents. The data in this study were obtained from the results of filling out a questionnaire. Further research data were analyzed using the Partial Least Square (PLS) analysis technique with the help of the Smart PLs program. Based on the results of the PLS analysis, the results show that (1) the involvement of fashion has a positive and significant effect on impulsive buying of Zara's fashion products, (2) The involvement of fashion has a positive and significant effect on the tendency of hedonic consumption, (3) The tendency of hedonic consumption has a positive and significant effect on purchases impulsive fashion products Zara and (4) the hedonic consumption tendency can mediate the influence of fashion involvement on impulsive buying.

scholarly journals NASIONALISME FASHION DAN PEMANTIK CITRA NEGARA DALAM SITUS WWW.DAMNILOVEINDONESIA.COM

2018 ◽  
Author(s):  
Joshua Fernando ◽  
Rustono Farady Marta
Keyword(s):  
Impression Management ◽  
Theoretical Perspective ◽  
Management Theory ◽  
Analysis Method ◽  
Corporate Website ◽  
Fashion Products ◽  
Product Service ◽  
The World ◽  
Tourism Potential

<br /><table class="data" width="100%"><tbody><tr valign="top"><td class="value"><p>National identity can arise with a symbol attached to the product/service in this case the Fashion world.<br />Building the value of nationalism is not easy, so it requires cooperation from all parties, including corporations,<br />so that the identity of the nation can be a world attraction, especially in the world of tourism. Damn! I Love<br />Indonesia embodies this by incorporating elements of nationalism in every fashion product. This study looks at<br />how the construction of the meaning of nationalism built in fashion products is seen from the content of the<br />press release of the corporate website www.damniloveindonesia.com. This research used descriptive qualitative<br />research methods with constructivis paradigm and analyzed through Impression Management Theory as a<br />theoretical perspective and processed in depth using the analysis method of Framing Zhongdang Pan and<br />Gerald M. Kosicki. The results of this study reveal that the corporate website can be used as a CSR information<br />tool that represents nationalism in products and encourages the role of segmentation of young people in<br />promoting tourism potential through the image of the nation built in symbols and fashion brands Damn! I Love<br />Indonesia.<br /><strong>Keywords: Nationalism, Fashion, Cyber CSR, Framing, Tourism</strong></p></td></tr></tbody></table>

The influence of fashion blogger credibility, engagement and homophily on intentions to buy and e-WOM. Results of a binational study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Giada Mainolfi ◽  
Donata Tania Vergura
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Equation Modeling ◽  
Adoption Process ◽  
Content Type ◽  
Fashion Products ◽  
Binational Study ◽  
Positive Word Of Mouth ◽  
The Impact ◽  
Practical Implications

PurposeThe study aims to contribute to the knowledge on the role of the fashion bloggers in the product adoption process in both advanced and emerging markets. Specifically, the study investigates the impact of credibility, engagement and homophily on intentions to buy fashion products recommended by the blogger.Design/methodology/approachThe empirical research builds on an online survey with a sample of 402 consumers (189 Italian and 213 Taiwanese). The proposed model was tested through structural equation modeling.FindingsResults showed that homophily and the fashion blogger credibility positively influenced the engagement within the blog. Moreover, perceived similarity with the other blog's followers (homophily) and a higher engagement with the blog both translated in a stronger intention to buy the sponsored products and to spread a positive word-of-mouth about the fashion blogger.Practical implicationsThe study has practical implications since it identifies strategic suggestions for both companies that create partnerships with famous fashion bloggers and bloggers who have turned their diary-style websites into a business.Originality/valueThe study contributes to a better understanding of the influence exerted by blog engagement on intentions to follow blogger's recommendations. The study also examines credibility and homophily as antecedents of engagement, which have not been extensively researched in the past with respect to blogs.

The Diet Prada effect: ‘Call-out culture’ in the contemporary fashionscape

2019 ◽  
Vol 6 (1) ◽  
pp. 97-113 ◽  
Author(s):  
Vanessa Gerrie
Keyword(s):  
Social Media ◽  
Fashion Industry ◽  
The Past ◽  
Cultural Phenomenon ◽  
Fashion Products ◽  
Close Analysis ◽  
Fashion Designers ◽  
Age Independent ◽  
Do So

Fashion criticism has found a new democratic platform in this technetronic age that has been impacted by the emergence of online ‘call-out culture’, a cultural phenomenon born of this digital age. Independent voices are finding traction within the famously hermetic fashion industry who are holding fashion designers, marketers, editors and all those gatekeepers in between, accountable not only for copycat fashion products but also for racist and bigoted appropriations that appear in campaigns and editorials. In examining ‘call-out culture’ in the fashion industry this article will extrapolate on how and why these cultural phenomena have gained traction in relation to the contemporary fashion industry and what this means for the future of the industry. I do so through the wider contextualization of looking at ideas of authenticity and transparency, effects of social media, and the role of cultural criticism in fashion. The methodology utilized in this article is in the form of the close analysis of two case studies, the independent fashion critic sites Diet Prada and The Fashion Law, which have both gained traction in the past two years for their unbiased and unrelenting agenda to call out fashion’s indiscretions.

Sign in / Sign up

Export Citation Format

Share Document