The Role and Determinants of Electronic Commerce and On-line Advertising within Corporate Activity

2003 ◽  
Vol 53 (4) ◽  
pp. 401-427
Author(s):  
J. Berács ◽  
T. Keszey ◽  
L. Sajtos
Keyword(s):  
Large Scale ◽  
Point Of View ◽  
Internet Usage ◽  
The Internet ◽  
Supply Side ◽  
Marketing Activity ◽  
On Line ◽  
Hungarian Population ◽  
The Given ◽  
A Company

The research focuses on the application of the Internet in three major areas: sales, purchasing and advertising, which, from a marketing point of view, are the most relevant activities in a company. It is argued that by the end of the 1990s in Hungary Internet-related business activities had become new and increasingly important areas of competition - and this observation holds even though the penetration of the Internet amongst the Hungarian population remains low, so that consumer fears are major obstacles to the more widespread use of this type of media. In this research, the “supply side” of business activities is investigated - that is, companies. In this article (which relies on a large-scale representative national survey carried out in 2000), there will first of all be provided an overview of the intensity of Internet usage among Hungarian companies in relation to marketing activity. Second, based on cutting-edge international literature, the possible factors in the model which determine Internet usage in companies' purchasing, sales and advertising activities will be outlined. Finally, there is an empirical testing of the given model on a representative sample of Hungarian companies.

scholarly journals Az on-line vásárlás vevői elfogadottsága Magyarországon (Adoption of on-line commerce in Hungary)

2008 ◽  
pp. 16-26
Author(s):  
Gergely Kis ◽  
Kornélia Szalay ◽  
Nikoletta Takács ◽  
Piroska Nagy
Keyword(s):  
Internet Usage ◽  
The Internet ◽  
Supply Side ◽  
Customer Requirements ◽  
Group Discussions ◽  
Book Sales ◽  
On Line ◽  
Increasing Demand ◽  
Airline Tickets ◽  
Key Customer

A hazai internethasználat terjedésével egyre népszerűbbek az on-line kereskedelmi modellek, egyre több cég kísérli meg, hogy terméket vagy szolgáltatást értékesítsen az interneten. Például az on-line könyvértékesítések és a diszkont légitársaságok jegyeladásai az e-kereskedelem kiugró ágazatai közé tartoznak – ez a hasonlóság adja a tanulmány alapját. Dinamikusan növekvő keresleti igények honorálják az internetes megjelenést, és fordítva: a fogyasztói e-felkészültséget gyakran a kínálati oldal indukálja. A szerzők kutatásukban a hazai internethasználat bemutatásával és fókuszcsoportos beszélgetések révén próbálják meg feltárni, hogy mi minden szükséges ahhoz, hogy valódi alternatívát jelentsen az on-line kereskedelem a vevők számára. Kísérletet tesznek a keresleti oldal átfogó bemutatására, hasonlóságokra és különbségekre fókuszálva, valamint szintén összevetik a kínálati oldal jellemző karaktereit, ezek egyezőségeit és eltéréseit vizsgálva. ______________ With the spreading of Hungarian internet usage online e-commerce models have become more and more popular, more and more companies start to sell products and services via the internet. For instance the on-line book sales and purchase of discount airline tickets belong to the leading branches of e-business and demonstrate that dynamically increasing demand generates supply. In this research first the authors introduces the basic data about internet usage in Hungary. Then, based on a series of focused group discussions they examine what the key customer requirements are to really consider e-commerce as a serious alternative for traditional shopping. They attempt to describe the demand side and juxtapose it with the characteristics of the supply side of Hungarian e-commerce.

scholarly journals ALVIC versus the Internet: Redesigning a Networked Virtual Environment Architecture

2008 ◽  
Vol 2008 ◽  
pp. 1-9 ◽  
Author(s):  
Peter Quax ◽  
Jeroen Dierckx ◽  
Bart Cornelissen ◽  
Wim Lamotte
Keyword(s):  
Virtual Environment ◽  
Large Scale ◽  
Virtual Communities ◽  
Real Life ◽  
Point Of View ◽  
The Internet ◽  
Generic Framework ◽  
Short Period ◽  
Networked Virtual Environment ◽  
Near Future

The explosive growth of the number of applications based on networked virtual environment technology, both games and virtual communities, shows that these types of applications have become commonplace in a short period of time. However, from a research point of view, the inherent weaknesses in their architectures are quickly exposed. The Architecture for Large-Scale Virtual Interactive Communities (ALVICs) was originally developed to serve as a generic framework to deploy networked virtual environment applications on the Internet. While it has been shown to effectively scale to the numbers originally put forward, our findings have shown that, on a real-life network, such as the Internet, several drawbacks will not be overcome in the near future. It is, therefore, that we have recently started with the development of ALVIC-NG, which, while incorporating the findings from our previous research, makes several improvements on the original version, making it suitable for deployment on the Internet as it exists today.

Virtual Marketing

2014 ◽  
pp. 16-36
Author(s):  
Grzegorz Mazurek
Keyword(s):  
Technology Development ◽  
Internet Usage ◽  
The Internet ◽  
Network Technology ◽  
Value Network ◽  
Marketing Activities ◽  
New Challenges ◽  
Effectiveness And Efficiency ◽  
The Relationship ◽  
A Company

For the last two decades, virtuality and virtualization processes have been considered as developing phenomena in management studies, particularly within the context of the creation of inter- and intra-organizational networks, establishing strong relationships with customers and the appreciation of intangible assets in marketing. The purpose of this chapter is to identify the main directions of virtualized marketing and present the detailed changes that occur in marketing due to extensive and intensive Internet usage and the directions of network technology development and its impact on prospective marketing activities. The proposed analyses help to understand the multifaceted impact of the Internet on marketing—its concept, activities, and organization—going much beyond simple “e-marketing” perspective. The presented conclusions can be of significant value for both researchers and marketers. It can particularly influence further research on the relationship between the marketing virtualization and the company’s performance, showing the real impact of such processes on the effectiveness and efficiency of a company. The final conclusions will be interesting to marketing managers, who in the cybermarketing era have to deal with new challenges of collaboration, customers’ engagement, and value network creation.

scholarly journals Identification of barriers to co-create on-line: the perspectives of customers and companies

2018 ◽  
Vol 12 (4) ◽  
pp. 452-471 ◽  
Author(s):  
Maryna Chepurna ◽  
Josep Rialp Criado
Keyword(s):  
Rank Correlation ◽  
Point Of View ◽  
The Internet ◽  
Structured Interviews ◽  
Conceptual Information ◽  
Content Type ◽  
Spearman’S Rank Correlation ◽  
Internet Users ◽  
On Line ◽  
The Difference

Purpose Value co-creation is an important topic of interest in marketing domain for the past decade. Co-creation via the internet has received a particular attention in the literature (O’Hern and Rindfleisch, 2010). Although there have been substantive number of studies of what motivates customers to participate in value co-creation in the internet-based platforms, there is a lack of research of what the deterrents are that may prevent customers from contributing their ideas online. This research was undertaken to define the deterrents from the customers and companies’ point of view. Furthermore, the difference, if exists, between the users’ and marketing professionals’ ranking of the inhibitors to co-creation online is also studied. Design/methodology/approach This exploratory qualitative research is based on 20 in-depth semi-structured interviews with customers and 20 in-depth semi-structured interviews with marketing specialists from different companies. Spearman’s rank correlation is applied to explore the relationship between the internet users’ and marketers’ responses. Findings There are nine constraining factors. The results show that although there is a repetition of the mentioned constraining factors indicated by the both groups of the interviewees, the ranking of the barriers is distinctive. Research Implications New conceptual information is received on what restrains customers from co-creation from both customers’ and companies’ point of view. Practical Implications This paper explains the potential problems to be confronted when launching a co-creation project in the internet-based platforms and offers managers a preliminary guide to comprehension of the users’ deterrents rating. Originality The paper that defines deterrents to co-creation online.

scholarly journals On-line Crowdsourcing: Motives of Customers to Participate in Online Collaborative Innovation Processes

2019 ◽  
Vol 11 (12) ◽  
pp. 3479 ◽  
Author(s):  
Carlota Lorenzo-Romero ◽  
Efthymios Constantinides
Keyword(s):  
Social Media ◽  
The Netherlands ◽  
Large Scale ◽  
Innovation Management ◽  
New Products ◽  
European Countries ◽  
The Internet ◽  
Collaborative Innovation ◽  
On Line ◽  
Innovation Processes

The large-scale adoption of the Internet and social media make transactions and interactions between businesses and customers easy, inexpensive, and highly efficient. Online crowdsourcing and co-creation with customers are developments increasingly seen as attractive alternatives to traditional forms of innovation management. Online customers are willing to spend time and effort on collaborative innovation trajectories and so have a say in the development of new products and services. Identifying and recruiting capable and innovation-minded co-creation partners online is one of the main challenges of such collaborative innovation-focused processes; understanding the attitudes and motives of innovation-minded customers are the first steps in enticing and recruit these as innovation partners. In this study, we identify and classify customer motives for participating in online co-creation processes in two European countries: Spain and The Netherlands. More than a quarter of online customers are active co-creators and two co-creator profiles were identified in both countries, based the levels of motivation predisposition; Spanish online customers are more involved and enthusiastic co-creators than Dutch customers. The study confirms that financial motives are not the main reason for co-creation; highly motivated customers are motivated by product-related benefits, while hedonic benefits are the most important triggers for less motivated co-creators.

scholarly journals Internet Addiction Disorder and Identity on line: the Educational Relationship

10.28945/2557 ◽  
2002 ◽  
Author(s):  
Stefania Pinnelli
Keyword(s):  
Internet Addiction ◽  
Point Of View ◽  
The Internet ◽  
Human Identity ◽  
Internet Age ◽  
Internet Addiction Disorder ◽  
Mental Disturbance ◽  
On Line ◽  
Dsm Iv ◽  
New Form

In the mid 1990s people became fascinated with the Internet, a fact which has not only redesigned the geographic borders of communication within a totally new dimension, but has also created new profiles of personal identities. This paper aims to describe how identities are constructed in cyberspace and outline the risks and the opportunities of such an evolution of human identity. Moving from the identity concept from the theories of Goffman, Erikson and other authors, this paper intends to answer these questions and to discuss the problem of personal identity in the age of the Internet. The aim is to introduce and to discuss through a pedagogical point of view, a specific type of mental disturbance of the Internet age called Internet Addiction Disorder (IAD), a disturbance classified through the criteria of DSM IV as a new form of dependency.

scholarly journals Dominant Consumer Attitudes in the Sharing Economy—A Representative Study in Hungary

Resources ◽  
2019 ◽  
Vol 9 (1) ◽  
pp. 1 ◽  
Author(s):  
Gabriella Buda ◽  
Barbara Pethes ◽  
József Lehota
Keyword(s):  
Social Life ◽  
Business Models ◽  
Demographic Factors ◽  
Consumer Attitudes ◽  
Strategic Communication ◽  
Sharing Economy ◽  
Point Of View ◽  
Internet Usage ◽  
Hungarian Population ◽  
Socio Demographic Factors

As a result of the digital revolution, new business models are emerging, and one of the most dynamic is the sharing economy. In many cases, the strategic communication of sharing economy firms is linked to current socio-economic trends, such as digital innovation, consumers’ empowerment, experience gaining (instead of stock), environmental awareness, and community building. In our research (a nationwide representative sample of 3520), we aimed to determine how open the Hungarian population is toward sharing economy services. Furthermore, we explored the relationship between openness and consumers’ socio-demographic factors, attitudes related to the current consumer trends and Internet usage habits. As a result, we found that 38.4% of the Hungarian population is open toward sharing economy services. From a socio-demographic point of view, wealthy, metropolitan, family-oriented, educated, and younger people are more open toward sharing activities. In terms of consumer attitudes, people who take risks, like having a social life, are environmentally and health conscious, spend their leisure time actively, enjoy quality things, and have a positive attitude toward digitalization are more open to using the sharing economy services. As a final result of the regression modeling, we found that the examined consumer attitudes and Internet usage habits determine openness, but socio-demographic factors largely lose their significant effect, except for generation and wealth, in the case of the integrated model. Our results show that a well-defined and relatively large segment is open to the sharing economy, and sharing economy companies could target them directly to achieve a more sustainable environment.

Internet Advertising

2012 ◽  
pp. 288-310
Author(s):  
Radomír Jakab
Keyword(s):  
Point Of View ◽  
Internet Advertising ◽  
The Internet ◽  
European Law ◽  
On Line ◽  
E Mail

As can be derived from its name, Internet advertising means any form of promoting products or services through the Internet. This form of advertising can be distinguished into more forms such as e-mail advertising, on-line advertisements, corporate and marketing websites. Such differentiation is important from a legal point of view as well. Besides the definition and classification of Internet advertising, this chapter is mainly aimed at an analysis of the applicable European law regulating this area: such as general requirements for advertising, including its Internet form or rules relating to unsolicited commercial communications (spam). Further, when advertising through the Internet, rules designed for the protection against unfair commercial practices or prohibited comparative advertisements may be challenged. The objective of this chapter is not only to analyze some relevant provision of the European law but also to submit proposals for its improvement if needed.

scholarly journals From Human Body Digitization to Internet of Bodies toward a New Dimension of Military Operations

2019 ◽  
Vol 24 (3) ◽  
pp. 242-249
Author(s):  
Vasile Florin Popescu
Keyword(s):  
Internet Of Things ◽  
Human Body ◽  
Large Scale ◽  
Point Of View ◽  
Human Biology ◽  
The Internet ◽  
Military Operations ◽  
Electronic Technology ◽  
The Future

Abstract Digitization of the human body, philosophically said, - the “mating” with technology, represents the fusion of electronic technology with the human biology, which reduces the barriers of physical, digital and biological life. “The Internet of bodies”, that is the imminent development of the field of digitization of the human body on a large scale, is the inevitable future of technology at this moment. Instead of devices connected to the Internet as in Internet of Things (IoT), human bodies can be connected to a network, with the potential to be controlled and monitored remotely. The Internet of bodies is from the author’s point of view the future of technology, but this future is not so far away.

Virtual Marketing

2015 ◽  
pp. 2024-2043
Author(s):  
Grzegorz Mazurek
Keyword(s):  
Technology Development ◽  
Internet Usage ◽  
The Internet ◽  
Network Technology ◽  
Value Network ◽  
Marketing Activities ◽  
New Challenges ◽  
Effectiveness And Efficiency ◽  
The Relationship ◽  
A Company

For the last two decades, virtuality and virtualization processes have been considered as developing phenomena in management studies, particularly within the context of the creation of inter- and intra-organizational networks, establishing strong relationships with customers and the appreciation of intangible assets in marketing. The purpose of this chapter is to identify the main directions of virtualized marketing and present the detailed changes that occur in marketing due to extensive and intensive Internet usage and the directions of network technology development and its impact on prospective marketing activities. The proposed analyses help to understand the multifaceted impact of the Internet on marketing—its concept, activities, and organization—going much beyond simple “e-marketing” perspective. The presented conclusions can be of significant value for both researchers and marketers. It can particularly influence further research on the relationship between the marketing virtualization and the company's performance, showing the real impact of such processes on the effectiveness and efficiency of a company. The final conclusions will be interesting to marketing managers, who in the cybermarketing era have to deal with new challenges of collaboration, customers' engagement, and value network creation.

Sign in / Sign up

Export Citation Format

Share Document