KAJIAN PEMASARAN IKAN LELE (Clarias Sp) DALAM MENDUKUNG INDUSTRI PERIKANAN BUDIDAYA (Studi Kasus di Kabupaten Boyolali, Jawa Tengah)

Penelitian bertujuan untuk mengkaji saluran pemasaran ikan lele di Kabupaten Boyolali. Penelitian juga dilakukan untuk mengkaji besarnya biaya, keuntungan, margin pemasaran serta efisiensinya. Penelitian menggunakan metode survei. Data yang digunakan adalah data primer yang diambil pada bulan April 2012dengan teknik wawancara, pencatatan dan observasi. Teknik pengambilan sampel pembudidaya dilakukan secara random sampling; sedangkan sampel pedagang diambil secara snowball sampling. Analisis data dilakukan secara deskriptif dan cost margin analysis. Hasil penelitian menunjukkan bahwa ada empat pola rantai pemasaran ikan lele dengan rantai yang panjang di saluran I dan II dan rantai terpendek di rantai III. Biaya dan keuntungan terbesar untuk penjualan lele hidup terdapat di saluran pemasaran I, sedangkan margin pemasaran terkecil untuk penjualan lele hidup terdapat di saluran pemasaran II. Ketiga saluran pemasaran lele hidup sudah efisien dengan nilai farmer’s share terbesar pada saluran II yaitu 87,34 %; sedangkan saluran IV memiliki nilai farmer’s share terkecil sebesar 8,95%. Hasil penelitian efisiensi saluran pemasaran lele diharapkan dapat dijadikan sebagai dasar pertimbangan peningkatan nilai tambah dan daya saing produk perikanan budidaya sehingga dapat meningkatkan pendapatan pembudidaya dan industri pengolahan.Title: Marketing Analysis Catfish of to Support Aquaculture Industry (Case Study on Boyolali District, Central Java)This study aimed to assess marketing channels of catfish in Boyolali district. Research was carried out to access costs, benefits, marketing margin and their efficiencies. The research employs survey method. Data were collected in April 2012 using interview techniques, recording and observation. Farmers samples technique used random sampling, whereas traders samples were selected by snowball sampling technique. Data were analyzed using cost margin analysis. Results of this study showed that there were four patterns of catfish marketing chain with the largest chain were in the channel I and II and the shortest chain was in the chain III. The biggest costs and benefits of selling live catfish were in marketing channel I, while the smallest ones was in the marketing channels catfish II. All the three live marketing chanel were efficient with the biggest and smallest value of farmer’s share of 87,34% (marketing chanel II) and 8,95 % (marketing chanel IV), respectively. Results of the study were expected to be used as a basis for increasing value added and competitiveness of fish cultured product so that fish farmers and fish processors income can be increased.

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Komparasi Efisiensi Pemasaran Sayur-sayuran di Daerah Dataran Tinggi dan Dataran Rendah

Jurnal Ilmiah Mahasiswa Pertanian ◽

10.17969/jimfp.v2i1.2204 ◽

2017 ◽

Vol 2 (1) ◽

pp. 77-88

Author(s):

Ikramatul Fitria ◽

Suyanti Kasimin ◽

Akhmad Baihaqi

Keyword(s):

Random Sampling ◽

Descriptive Analysis ◽

Marketing Channel ◽

Marketing Channels ◽

Stratified Random Sampling ◽

Snowball Sampling ◽

Marketing Process ◽

A Value ◽

Method Analysis ◽

Margin Analysis

Abstrak. Cabai dan bawang merah merupakan salah satu jenis komoditas andalan untuk bahan pangan jenis holtikultura, peningkatan produksi kedua komoditas ini terus meningkat. Aktivitas pemasaran sangat penting agar komoditi hasil petani dapat sampai ke tangan konsumen. Penelitian ini bertujuan mengetahui perbandingan efisiensi pemasaran dan kendala-kendala dalam pemasaran sayur-sayuran (cabai dan bawang merah) di daerah dataran tinggi (Kabupaten Bener Meriah) dan dataran rendah (Kabupaten Aceh Besar). Lokasi penelitian dilakukan di Kecamatan Bukit Kabupaten Bener Meriah dan Kecamatan Darussalam Kabupaten Aceh Besar dengan metode pengambilan sampel petani yang digunakan dalam penelitian ini adalah stratified random sampling dan Snowball sampling untuk pedagang. Metode analisis yang digunakan dalam penelitian ini adalah metode analisis margin pemasaran, efisiensi pemasaran, mengitung farmer’s share dan analisis deskriptif untuk mengetahui saluran pemasaran dan kendala-kendala dalam pemasaran. Hasil penelitian diketahui bahwa terdapat dua saluran pemasaran cabai dan bawang merah dan hasil analisis efisiensi pemasaran yang paling efisien adalah saluran pemasaran pada cabai dan bawang merah di Kabupaten Aceh Besar dibukitkan dengan nilai efisiensi yaitu 2,35%, serta kurangnnya pasokan produk dari petani lokal dan berfluktuasinya harga menjadi kendala didalam pemasaran cabai dan bawang merah. Dapat diambil kesimpulan diketahui bahwa kedua jenis saluran pemasaran yang terbentuk sudah efisien. Abstract. Chili and onion are one of the mainstay commodity types for horticultural food, The increasing of both of these commodities is constantly ceaseless. Marketing activity is absolutely crucial in order to deliver those harvested commodities to the consumers. This study aims to compare the marketing efficiency with its obstacles in vegetables (chilli and onion) marketing process in the highlands (Bener Meriah) and lowland (Aceh Besar). The research was carried out in Bukit, Bener Meriah and Darussalam, Aceh Besar. The researcher applied stratified random sampling to pick the samples from farmers and snowball sampling for the traders. The method analysis that has been used in this research is marketing margin analysis, efficiency marketing, farmer’s share counting and descriptive analysis to investigate the marketing channels and the obstacles in the marketing. The results of the study revealed that there are two marketing channels chili and onions. and through efficiency analysis it can be understood that the most efficient marketing is a chilli marketing channel in Aceh Besar which was proven with a value 2.35%, a lack of supply from local farmers, and the price fluctuation has been becoming the obstacles in marketing both chili and onions. It can be concluded that both of the formed marketing channel types are efficient.

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Analisis Usaha Pertanian Brokoli (Brassica Oleracea L) (Studi di Desa Sumber Urip, Rejang Lebong, Bengkulu)

Proceeding of Community Development ◽

10.30874/comdev.2017.30 ◽

2018 ◽

Vol 1 ◽

pp. 246

Author(s):

Bembi Akbar Serawai ◽

Adly Adly

Keyword(s):

Marketing Channel ◽

Efficiency Analysis ◽

Marketing Channels ◽

Farm Income ◽

Snowball Sampling ◽

Total Respondent ◽

Marketing Efficiency ◽

Marketing Analysis ◽

Margin Analysis ◽

Brassica Oleracea L

This research was conducted with the purpose to: (1) Determine the system of financing farming Broccoli, (2) Calculate farm income of Broccoli, (3) Investigate marketing channels of Broccoli,(4) Calculate its marketing margin and Knowing marketing efficiency Broccoli in Sumber Urip village District of Rejang Lebong Bengkulu. Respondents of Broccoli Farmers are censused 45 Farmers while marketing agencies are determined with Snowball Sampling, total Respondent marketing agencies are 25 Respondent. The result of this research indicated that the average farmers in the Sumber Urip village their own capital resources obtained from previous farming Broccoli. The averaged income of Broccoli as Rp 5.850.717/Ut/MT. The marketing analysis indicated that the only Broccoli marketing channel in Sumber Urip village was through Farmers, Countryside Wholeseller, Tradders Districts, Town Wholeseller, Retailers and Final Consumers. The marketing margin analysis showed that the total marketing margin Broccoli is Rp 10.942/Kg. Broccoli Marketing efficiency analysis results in Sumber Urip shows that every marketing agencies Broccoli studied all efficient it can be seen from the value criteria Countryside Wholeseller is 1.28, Tradders Districts 5.52, Town Wholeseller is 1,83 and Retailers 19,21.

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Marketing analysis of “Siam” local rice in South Kalimantan during the pandemic of Covid-19

E3S Web of Conferences ◽

10.1051/e3sconf/202130602017 ◽

2021 ◽

Vol 306 ◽

pp. 02017

Author(s):

Abdul Sabur ◽

Retna Qomariah ◽

Lira Mailena

Keyword(s):

Descriptive Analysis ◽

Direct Marketing ◽

Sampling Technique ◽

Marketing Channel ◽

Marketing Channels ◽

Snowball Sampling ◽

Marketing Performance ◽

Marketing Efficiency ◽

Marketing Analysis ◽

Efficiency Rate

Social restrictions during the pandemic of Covid-19 caused serious disruptions to the food marketing including marketing of Siam local rice in South Kalimantan. The study aims to analyse the marketing performance and efficiency of Siam local rice in South Kalimantan during the pandemic of Covid-19. The research was conducted in March - June 2020. Respondents were farmers, local traders and wholesalers who were selected using snowball sampling technique. Descriptive analysis was carried out based on the framework of Food Supply Chain Network (FSCN). The data was analysed using quantitative analysis related to marketing efficiency, marketing margin and farmer’s share. The finding of this study revealed that marketing of Siam local rice during pandemic of Covid-19 was remains efficient with the efficiency rate at 10 marketing channels ranged from 6.48%-10.57%. The lowest marketing margin occurred in channel 4 with the largest B/C ratio (2.3) and largest farmer’s share (78.7%) as well since only farmers and wholesaler were actors in this channel. Group of farmers sold grain to wholesalers and wholesalers processed the grain and sold bulk rice to consumers outside the province Therefore, direct marketing channel between group of farmers and wholesaler need to be strengthened in the new normal.

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ANALISIS USAHATANI BROKOLI (Brassica oleracea L) DAN PEMASARANNYA DI DESA SUMBER URIP KECAMATAN SELUPU REJANG KABUPATEN REJANG LEBONG

Jurnal AGRISEP Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis ◽

10.31186/jagrisep.15.2.237-254 ◽

2016 ◽

Vol 15 (2) ◽

pp. 237-254

Author(s):

Bembi Akbar Sarwai ◽

. Sriyoto ◽

Ellys Yuliarti

Keyword(s):

Marketing Channel ◽

Efficiency Analysis ◽

Marketing Channels ◽

Farm Income ◽

Snowball Sampling ◽

Total Respondent ◽

Marketing Efficiency ◽

Marketing Analysis ◽

Margin Analysis ◽

Brassica Oleracea L

This research was conducted with the purpose to: (1) Determine the system of financing farming Broccoli, (2) Calculate farm income of Broccoli, (3) Investigate marketing channels of Broccoli, Calculate its marketing margin and knowing marketing efficiency Broccoli in Sumber Urip village Sub-District Selupu Rejang District of Rejang Lebong. Respondents of Broccoli Farmers are censused 45 Farmers while marketing agencies are determined with Snowball Sampling, total respondent marketing agencies are 25 respondents. The result of this research indicated that the average farmers in the Sumber Urip village their own capital resources obtained from previous farming Broccoli. The averaged income of Broccoli as Rp 5.850.717/Ut/MT. The marketing analysis indicated that the only Broccoli marketing channel in Sumber Urip village was through Farmers à Countryside à Wholeseller à Town Wholeseller à Retailers à Final Consumers. The marketing margin analysis showed that the total marketing margin Broccoli is Rp 10.942/Kg. Broccoli Marketing efficiency analysis results in Sumber Urip shows that every marketing agencies Broccoli studied all efficient it can be seen from the value criteria Countryside Wholeseller is 1.28, Districts Traders 5.52, Town Wholeseller is 1,83 and Retailers 19,21. Keywords: broccoli, income, marketing channels, margin, efficiency

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ANALISIS TATANIAGA TANDAN BUAH SEGAR KELAPA SAWIT DI DESA TEMPAKAN KECAMATAN BATU ENGAU KABUPATEN PASER (Marketing Analysis of Fresh Fruit Bunches of Oil Palm in Tempakan Village, Batu Engau Subregency, Paser Regency)

JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) ◽

10.35941/jakp.2.2.2019.2686.113-120 ◽

2019 ◽

Vol 2 (2) ◽

pp. 113

Author(s):

SIMON SUTRADO SIMANJUNTAK ◽

ACHMAD ZAINI

Keyword(s):

Oil Palm ◽

Sampling Method ◽

Marketing Channel ◽

Marketing Channels ◽

Fresh Fruit ◽

Snowball Sampling ◽

Level Zero ◽

Average Share ◽

Marketing Analysis ◽

Fresh Fruit Bunches

The purposes of this study were to know marketing channel, marketing margin, share, and marketing profit of fresh fruit bunches of oil palm in Tempakan Village, Batu Engau Subregency, Paser Regency. The study was conducted from June to August 2016. The sampling method was done with two ways as random sampling in farmer level and in marketing channel as snowball sampling. Data analysis were done by calculating marketing margin, share, and marketing profit. The results of this study showed that there are two marketing channels in reserach location are channel of level zero and channel of level one. Marketing margin in farmer level was Rp40.39 kg-1 and margin in whole trader level was Rp314.44 kg-1. The average share of farmer level was 97.58% and in trader level was 81.48%. Margin and share that profitable for farmer is at channel of level zero. The average of profit in whole trader level of fresh fruit bunches was 112.75%, that meant marketing by whole trader is profitable.

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MARKETING CHANNEL OF THE TILAPIA IN HARAU SUB DISTRICT

International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) ◽

10.54443/ijebas.v1i2.94 ◽

2021 ◽

Vol 1 (2) ◽

pp. 365-372

Author(s):

Regia Indah Kemala Sari

Keyword(s):

Random Sampling ◽

Sampling Method ◽

Marketing Channel ◽

Marketing Channels ◽

Snowball Sampling ◽

Trading System

This study aims to analyze the flow of tilapia trade in Harau Regency and the function of the trading system carried out in marketing tilapia in Harau Regency. The research was conducted in Solok Bio-Bio Village, Harau Sub District, Lima Puluh Kota Regency. The research sample was tilapia cultivation farmers selected by random sampling and tilapia marketing channels in Solok Bio Bio Village, Harau Sub District, namely traders and retailers using the snowball sampling method. The results showed that there were three patterns of tilapia marketing channels in Harau Sub District, namely Channel 0: Farmers → Final consumers; Channel II: Farmers → Retailers → Final consumers; Channel III : Farmers → wholesalers → Retailer → Final Consumers. The trading functions carried out include the functions of selling, buying, grading, transporting, storing and facilitating.

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ANALISIS EFISIENSI PEMASARAN BUDIDAYA RUMPUT LAUT (Eucheuma Cottonii) DI KABUPATEN SUMENEP

Jurnal Agrosains Karya Kreatif dan Inovatif ◽

10.31102/agrosains.2017.4.2.11-24 ◽

2017 ◽

Vol 4 (2) ◽

pp. 11

Author(s):

Doni Ferdiansyah

Keyword(s):

Marketing Channel ◽

Simple Random Sampling ◽

Marketing Channels ◽

Snowball Sampling ◽

Profit Margins ◽

Channel Efficiency ◽

Marketing Efficiency ◽

Total Profit ◽

Exchange Function ◽

Margin Analysis

This research was conducted at the Central Pakandengan District of Bluto Sumenep, with the aim of: (1) determine the marketing channels and marketing functions, (2) calculate the amount of marketing and profit margins, (3) calculate the percentage level of marketing efficiency at each institution seaweed marketing. Sampling method on farmers is done by using simple random sampling number of 30 respondents and sample marketing agencies using snowball sampling, whereas the method of analysis using the marketing margin analysis, marketing distribution, farmer's share and marketing efficiency. The results show that the first discussion, the marketing channel in the Middle Pekandengan village there are two channels, namely farmer - traders - wholesalers - enterprises and farmers - traders - companies. Marketing functions performed by each agencymarketing is exchange function which consists of sales and purchases, as well as physical function consists of drying, storage, packaging and transport. Second, marketing and profit margins every marketing agencies in each marketing channel is the first marketing channels total marketing margin is Rp. 10,500/kg and the total profit was Rp. 10,250/kg, while the marketing channel II total marketing margin is Rp. 6,000/kg and the total profit was Rp. 5,850/kg. Third, based on the percentage level of efficiency is <50% means it efficiently. I value marketing channel efficiency by 2.08% while the value of the second marketing channel efficiency of 0.83% .

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Saluran Pemasaran dan Daya Serap Lembaga Pemasaran Jagung Varietas Bisi-2 di Kabupaten Muna

Jurnal Ilmiah Membangun Desa dan Pertanian ◽

10.37149/jimdp.v5i5.14165 ◽

2020 ◽

Vol 5 (5) ◽

pp. 178

Author(s):

La Sinaini ◽

La Baru

Keyword(s):

Animal Feed ◽

Descriptive Analysis ◽

Economic Value ◽

Sampling Technique ◽

Marketing Channel ◽

Marketing Channels ◽

Primary Data ◽

Snowball Sampling ◽

Corn Production ◽

Qualitative Descriptive

Corn marketing is the activity of distributing corn production from farmers to consumers. Corn production produced by farmers is not of economic value if the production of corn does not reach the hands of consumers. Corn marketing creates a price difference between what farmers receive and the price that consumers receive. This is due to the involvement of middlemen/traders of corn production from the hands of farmers in the hands of consumers. The purpose of this study was to analyze the marketing channels and absorptive capacity of Bisi-2 corn marketing institutions in Muna District. This research was conducted from January 2019 until May 2019 in Kabangka sub-district. The research location is one of the corn production centers of Bisi-2 varieties in Muna District. Sources of data in this study are primary data obtained directly from informants. The selection of informants used snowball sampling technique with the number of informants being 10 village collector traders, 1 sub-district trader collector, 5 animal feed traders, and 3 breeders. Data is collected by cross-section. Analysis of the data used in this study is qualitative descriptive analysis. Research results show the marketing channel for corn in Muna District, there are five patterns, namely; (1) marketing channels (farmers - village collector traders –sub-district collector traders - corn collecting companies); (2) marketing channels (farmers - village collector traders –sub-district collector traders - animal feed traders - breeders); (3) marketing channel (farmer - village collector trader - rancher) and (4) marketing channel (farmer - rancher). The marketing channel (farmer - village collector trader –sub-district collector trader - corn collecting company) is a channel that absorbs corn production the largest in Kabangka District, Muna District.

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ANALISIS EFISIENSI PEMASARAN UDANG WINDU (Penaeus monodon) DI DESA SUNGAI LUMPUR KECAMATAN CENGAL KABUPATEN OGAN KOMERING ILIR

Societa Jurnal Ilmu-Ilmu Agribisnis ◽

10.32502/jsct.v6i2.822 ◽

2018 ◽

Vol 6 (2) ◽

pp. 81

Author(s):

Riandi Riandi ◽

Mustopa Marli Batubara ◽

Sutarmo Iskandar

Keyword(s):

Random Sampling ◽

Sampling Method ◽

Penaeus Monodon ◽

Marketing Channel ◽

Simple Random Sampling ◽

Marketing Channels ◽

Survey Method ◽

Tiger Shrimp ◽

Interview Methods ◽

Final Consumer

ABSTRACTThis study aims to find out the marketing channel of tiger shrimp from the farmers to the final consumer and efficient marketing of tiger shrimp in Sungai Lumpur village Regency Cengal District Ogan Komering Ilir. This research was conducted in Sungai Lumpur village Regency cengal District Ogan Komering Ilir from May-Juli 2017. The method used in this research is survey method, for sampling method used simple random sampling method. To collect the data in this research used observation and interview methods by using a quisionary aids that have been prepared previously. Data processing is done using kualitatif and kuantitatif analysis. The result of this research indicates there are three marketing channels of tiger shrimp in Sungai Lumpur village Regency Cengal District Ogan Komering Ilir and the three marketing channels are efficient.

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Analisis Rantai Pasokan (Supply Chain) Daging Sapi dari Rumah Pemotongan Hewan sampai Konsumen di Kota Surakarta

Sains Peternakan ◽

10.20961/sainspet.v15i2.11444 ◽

2017 ◽

Vol 15 (2) ◽

pp. 52 ◽

Cited By ~ 1

Author(s):

Moh. Abdus Syakur ◽

Sutrisno Hadi Purnomo ◽

Bayu Setya Hertanto

Keyword(s):

Supply Chain ◽

Information Flow ◽

Descriptive Analysis ◽

Value Added ◽

Sampling Technique ◽

Survey Method ◽

Total Output ◽

Snowball Sampling ◽

Average Value ◽

Beef Supply Chain

This research aims to: (1) analyzing the products flow, financials flow and information flow on the beef supply chain, (2) analyze the level of efficiency in the marketing of beef supply chain, (3) analyze the value added in the process of cutting a beef cattle in Surakarta. This research was carried out in September – November 2016 in Surakarta. The methods used in this research is a survey method. Sampling method in this research is purposive sampling technique and snowball sampling. The analysis of the data used in this research is descriptive analysis, efficiency of marketing and value added analysis method with Hayami. The results of the analysis show that: (1) there are 3 streams in the beef supply chain in Surakarta there are: products flow, financial flow and information flow that goes with the optimal; (2) beef distribution channels in Surakarta is efficient based on the value of the marketing efficiency of 0,79%, margins of profitable marketing (Ski > Sbi) amounting to Rp 7,500 and shared value that is proportionate in accordance with the contribution given per link; and (3) the average value obtained is Rp 70.551, 18/kg or 59.8% of total output produced.

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