Saluran Pemasaran dan Daya Serap Lembaga Pemasaran Jagung Varietas Bisi-2 di Kabupaten Muna

2020 ◽  
Vol 5 (5) ◽  
pp. 178
Author(s):  
La Sinaini ◽  
La Baru
Keyword(s):  
Animal Feed ◽  
Descriptive Analysis ◽  
Economic Value ◽  
Sampling Technique ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Primary Data ◽  
Snowball Sampling ◽  
Corn Production ◽  
Qualitative Descriptive

Corn marketing is the activity of distributing corn production from farmers to consumers. Corn production produced by farmers is not of economic value if the production of corn does not reach the hands of consumers. Corn marketing creates a price difference between what farmers receive and the price that consumers receive. This is due to the involvement of middlemen/traders of corn production from the hands of farmers in the hands of consumers. The purpose of this study was to analyze the marketing channels and absorptive capacity of Bisi-2 corn marketing institutions in Muna District. This research was conducted from January 2019 until May 2019 in Kabangka sub-district. The research location is one of the corn production centers of Bisi-2 varieties in Muna District. Sources of data in this study are primary data obtained directly from informants. The selection of informants used snowball sampling technique with the number of informants being 10 village collector traders, 1 sub-district trader collector, 5 animal feed traders, and 3 breeders. Data is collected by cross-section. Analysis of the data used in this study is qualitative descriptive analysis. Research results show the marketing channel for corn in Muna District, there are five patterns, namely; (1) marketing channels (farmers - village collector traders –sub-district collector traders - corn collecting companies); (2) marketing channels (farmers - village collector traders –sub-district collector traders - animal feed traders - breeders); (3) marketing channel (farmer - village collector trader - rancher) and (4) marketing channel (farmer - rancher). The marketing channel (farmer - village collector trader –sub-district collector trader - corn collecting company) is a channel that absorbs corn production the largest in Kabangka District, Muna District.

scholarly journals Marketing analysis of “Siam” local rice in South Kalimantan during the pandemic of Covid-19

2021 ◽  
Vol 306 ◽  
pp. 02017
Author(s):  
Abdul Sabur ◽  
Retna Qomariah ◽  
Lira Mailena
Keyword(s):  
Descriptive Analysis ◽  
Direct Marketing ◽  
Sampling Technique ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing Performance ◽  
Marketing Efficiency ◽  
Marketing Analysis ◽  
Efficiency Rate

Social restrictions during the pandemic of Covid-19 caused serious disruptions to the food marketing including marketing of Siam local rice in South Kalimantan. The study aims to analyse the marketing performance and efficiency of Siam local rice in South Kalimantan during the pandemic of Covid-19. The research was conducted in March - June 2020. Respondents were farmers, local traders and wholesalers who were selected using snowball sampling technique. Descriptive analysis was carried out based on the framework of Food Supply Chain Network (FSCN). The data was analysed using quantitative analysis related to marketing efficiency, marketing margin and farmer’s share. The finding of this study revealed that marketing of Siam local rice during pandemic of Covid-19 was remains efficient with the efficiency rate at 10 marketing channels ranged from 6.48%-10.57%. The lowest marketing margin occurred in channel 4 with the largest B/C ratio (2.3) and largest farmer’s share (78.7%) as well since only farmers and wholesaler were actors in this channel. Group of farmers sold grain to wholesalers and wholesalers processed the grain and sold bulk rice to consumers outside the province Therefore, direct marketing channel between group of farmers and wholesaler need to be strengthened in the new normal.

scholarly journals MARKETING MARGIN OF CLIMBING PERCH WITH BIOFLOC CULTURE SYSTEM IN BANJARMASIN CITY SOUTH KALIMANTAN

2020 ◽  
Vol 8 (12) ◽  
pp. 2003-2010
Author(s):  
Emmy Lilimantik
Keyword(s):  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Primary Data ◽  
Snowball Sampling ◽  
Profit Distribution ◽  
Climbing Perch ◽  
Marketing Costs ◽  
Channel Patterns ◽  
Marketing Margins

Abstract This research aims to determine the pattern of marketing channels and marketing margin of climbing perch produced by the biofloc system cultivation in Banjarmasin, South Kalimantan. The sample of the producers was determined using the census method, while the sample of middlemen was determined using the snowball sampling method. The analysis used are (a) analysis of marketing channel patterns and (b) analysis of marketing margins, the data used consists of primary data and secondary data. The results of the analysis show (a) the marketing of climbing perch from the cultivation of the biofloc system consists of two channels and (b) the total amount of marketing margin is 11.300 IDR with details (a) the marketing cost incurred by the middlemen is 2.500 IDR and by the retailers is 2.456 IDR; (b) the profit received by the middlemen is 2.800 IDR and the retailers 3.544 IDR. The profit distribution is bigger than the distribution of the marketing costs, as a result, the profits received by the seller (i.e. middlemen, retailers) are higher than the amount of marketing costs incurred. These conclude that marketing from the side of seller (i.e. middlemen, retailers) is efficient. Keywords: Climbing perch, middlemen, retailers, marketing channels and marketing margins.

scholarly journals SISTEM LOGISTIK PERTANIAN ANTAR PULAU DARI PELABUHAN MANADO

2017 ◽  
Vol 13 (3A) ◽  
pp. 167
Author(s):  
Abram Tombey Kandou ◽  
Caroline B. D. Pakasi ◽  
Noortje ., Benu
Keyword(s):  
Descriptive Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Snowball Sampling ◽  
Logistics System ◽  
Passenger Flow ◽  
Starting Point ◽  
Drastic Increase ◽  
Snowball Sampling Technique

The purpose of this study was to identify the existing agricultural logistics system in Manado Harbor. This research was conducted at Manado Port as the starting point and end point. The research conducted from February to May 2017. This research used primary and secondary data. Primary data is collected with a list of questions that have been prepared for Head of Port Authority Unit of Manado City Transportation Department. Secondary data are obtained, among others, from the Office of Transportation and Marine Guard Unity. Sampling was conducted using Snowball Sampling Technique. The variables that will be measured in the research of this result are: What agricultural logistics goods are held in the Port, How to store goods in Manado Port warehouse, What transportation is used for shipping agricultural logistics, How to distribution of agricultural logistics goods, How to service delivery, What is the distance between islands (km). This research uses descriptive analysis that is to identify inter-island agricultural logistic system from Manado port and map agricultural logistic system in Manado Port. The results show that the existing logistics system in Manado Harbor has decreased not too drastically and the increase is very drastic in the year 2015. And passenger flow in the year 2011-2013 is still normal, but in 2014 and 2015 experienced a drastic increase due to passengers who soaring in that year. Logistics system in Port Manado also can be categorized pretty good because the data collection is good but still not specified agricultural goods are loaded, and for the equipment can be said to be good seen in terms of Port Manado which is still included in the category of Passenger Port, ships anchored in the Port of Manado is quite a lot and will be added over time, due to the soaring passengers between islands and goods brought. And in terms of facilities for passengers Manado Port has been very good, because the construction of infrastructure for passengers is being carried out at the time of research and development results are already visible at the time this study is completed.

scholarly journals UPAYA MASYARAKAT LOKAL DALAM MENJAGA KEAMANAN DAN KENYAMANAN WISATAWAN DI DESA ADAT UBUD (Studi Tindakan Sosial dalam Pariwisata)

2016 ◽  
Vol 4 (2) ◽  
pp. 30
Author(s):  
I Wayan Cahya Suputera ◽  
I Gst. Agung Oka Mahagangga
Keyword(s):  
Social Action ◽  
Local Community ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Local Communities ◽  
Primary Data ◽  
Analysis Technique ◽  
Coordination Systems ◽  
Qualitative Descriptive

Ubud traditional village is a tourist area which is located in Gianyar regency. If the tourist want know the culture of Bali they must come to Ubud. However, many issues and problems arise associated with security and  tourists comfortness. Based on it, this research was conducted to analyze the Local Community Efforts in Maintaining Security and Tourists Comfortness in Ubud Traditional Village.The method used in this research is a research method with qualitative descriptive analysis technique to analyze the efforts and actions of local communities. Sources of data derived from primary data and secondary data. Data collecting technique using in-depth interviews, observation and study of literatures. Determination of informants from local communities in this study using purposive sampling technique. This study is limited by the analysis of the social action theories and coordination systems. The results of this research obtained that local community efforts in maintaining security is the assignment of trepti unit who participate in keeping any tourism activities..

scholarly journals IDENTIFICATION OF BUSINESS CONSTRAINTS AND MARKETING OF POTATOES IN ACEH'S GAYO HIGHLANDS

2021 ◽  
Vol 1 (2) ◽  
pp. 239-244
Author(s):  
Nurmala Nurmala ◽  
Hafni Zahara ◽  
Sullaida Sullaida ◽  
Jamilah Jamilah
Keyword(s):  
Direct Marketing ◽  
Sampling Technique ◽  
Marketing Channels ◽  
Selling Price ◽  
Snowball Sampling ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Marketing Costs ◽  
The Cost

This study aims to identify the constraints on potato farming and marketing in the Gayo Highlands of Aceh. The research sample consisted of potato farmers and traders who were involved in potato marketing in Bener Meriah Regency. Determination of the sample of traders is done by snowball sampling technique. The identification of constraints uses a qualitative descriptive approach, while the income analysis uses an analysis of costs and farm revenues. The results showed that there were constraints in potato farming in the form of wilt disease which caused potatoes to be harvested immediately and the fruit produced was smaller. This will have an impact on decreasing the income of potato farming. The relatively high use of pesticides during the rainy season has implications for increasing the cost of potato farming, on the other hand the difficulty of accessing capital causes farmers to enter into potato farming partnerships with collector traders with the provision that potato marketing must be done to these traders. The development of potato farming in the Gayo Highlands of Aceh has encountered several obstacles including fluctuations in potato prices, lack of weed control which has implications for decreasing potato productivity, difficulty in accessing capital which will determine the sustainability of farming, income and farmers' welfare. farmers, namely selling potatoes through collectors, through wholesalers, and selling directly to consumers. Factors that determine farmers' decisions in marketing potatoes are the selling price, farm capital assistance, farm location, and potato quality. Direct marketing of potatoes (3rd type) to consumers is more efficient than other potato marketing channels because it can reduce farming and marketing costs. However this is rare and the sales volume of potatoes is very small.

scholarly journals Analisis Pemasaran Susu Segar di Kabupaten Klaten

2017 ◽  
Vol 9 (1) ◽  
pp. 41
Author(s):  
Sugiharti Mulya Handayani ◽  
Ivana Nurlaila
Keyword(s):  
Descriptive Analysis ◽  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Observation Data ◽  
Snowball Sampling ◽  
Dairy Farmers ◽  
Fresh Milk ◽  
Milk Marketing ◽  
Marketing Margins

<p class="p1">This study aimed to determine the marketing channels of fresh milk in Klaten , costs, benefits, marketing margin and efficiency. The basic method used was the descriptive analysis and purposive sampling with the Kayumas Village, Jatinom was selected as a place for the research. In total, 30 dairy farmers were taken as samples by random sampling method. Meanwhile, traders samples taken by snowball sampling consisted of two traders, 3 and 1 meddle retailers. The data used were primary and secondary data taken in April 2010 with interview techniques, recording and observation. Data was analyzed using cost margin analysis.The results of this study showed that there were two patterns of fresh milk marketing channels. Channels I: dairy farmers <span class="s1">→ </span>TPS <span class="s1">→ </span>KUD <span class="s1">→ </span>IPS, home industry, retailers and consumers. Channel II: dairy farmers <span class="s1">→ </span>collectors <span class="s1">→ </span>traders from outside of Jatinom. In the first line the total marketing cost was Rp. 263.76, total marketing profit was Rp. 143.26 and marketing margins was Rp. 328.26 per liter. For marketing channel II total marketing cost was Rp. 52.93, total marketing profit was Rp. 60.07 and marketing margins was Rp. 81.50 per liter. Both of the channels were efficient with the farmer's share of 89.06% for channels I and 97.24% for channel II.</p>

scholarly journals Komparasi Efisiensi Pemasaran Sayur-sayuran di Daerah Dataran Tinggi dan Dataran Rendah

2017 ◽  
Vol 2 (1) ◽  
pp. 77-88
Author(s):  
Ikramatul Fitria ◽  
Suyanti Kasimin ◽  
Akhmad Baihaqi
Keyword(s):  
Random Sampling ◽  
Descriptive Analysis ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Stratified Random Sampling ◽  
Snowball Sampling ◽  
Marketing Process ◽  
A Value ◽  
Method Analysis ◽  
Margin Analysis

Abstrak. Cabai dan bawang merah merupakan salah satu jenis komoditas andalan untuk bahan pangan jenis holtikultura, peningkatan produksi kedua komoditas ini terus meningkat. Aktivitas pemasaran sangat penting agar komoditi hasil petani dapat sampai ke tangan konsumen. Penelitian ini bertujuan mengetahui perbandingan efisiensi pemasaran dan kendala-kendala dalam pemasaran sayur-sayuran (cabai dan bawang merah) di daerah dataran tinggi (Kabupaten Bener Meriah) dan dataran rendah (Kabupaten Aceh Besar). Lokasi penelitian dilakukan di Kecamatan Bukit Kabupaten Bener Meriah dan Kecamatan Darussalam Kabupaten Aceh Besar dengan metode pengambilan sampel petani yang digunakan dalam penelitian ini adalah stratified random sampling dan Snowball sampling untuk pedagang. Metode analisis yang digunakan dalam penelitian ini adalah metode analisis margin pemasaran, efisiensi pemasaran, mengitung farmer’s share dan analisis deskriptif untuk mengetahui saluran pemasaran dan kendala-kendala dalam pemasaran. Hasil penelitian diketahui bahwa terdapat dua saluran pemasaran cabai dan bawang merah dan hasil analisis efisiensi pemasaran yang paling efisien adalah saluran pemasaran pada cabai dan bawang merah di Kabupaten Aceh Besar dibukitkan dengan nilai efisiensi yaitu 2,35%, serta kurangnnya pasokan produk dari petani lokal dan berfluktuasinya harga menjadi kendala didalam pemasaran cabai dan bawang merah. Dapat diambil kesimpulan diketahui bahwa kedua jenis saluran pemasaran yang terbentuk sudah efisien. Abstract. Chili and onion are one of the mainstay commodity types for horticultural food, The increasing of both of these commodities is constantly ceaseless. Marketing activity is absolutely crucial in order to deliver those harvested commodities to the consumers. This study aims to compare the marketing efficiency with its obstacles in vegetables (chilli and onion) marketing process in the highlands (Bener Meriah) and lowland (Aceh Besar). The research was carried out in Bukit, Bener Meriah and Darussalam, Aceh Besar. The researcher applied stratified random sampling to pick the samples from farmers and snowball sampling for the traders. The method analysis that has been used in this research is marketing margin analysis, efficiency marketing, farmer’s share counting and descriptive analysis to investigate the marketing channels and the obstacles in the marketing. The results of the study revealed that there are two marketing channels chili and onions. and through efficiency analysis it can be understood that the most efficient marketing is a chilli marketing channel in Aceh Besar which was proven with a value 2.35%, a lack of supply from local farmers, and the price fluctuation has been becoming the obstacles in marketing both chili and onions. It can be concluded that both of the formed marketing channel types are efficient.

scholarly journals PEMASARAN BAWANG MERAH DI DESA TONSEWER SELATAN KECAMATAN TOMPASO BARAT

2018 ◽  
Vol 14 (1) ◽  
pp. 135
Author(s):  
Lasmaria Elisabet Marbun ◽  
Juliana R. Mandei ◽  
Ribka M. Kumaat
Keyword(s):  
Sampling Method ◽  
Secondary Data ◽  
Marketing Channel ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Price Transmission ◽  
Primary Data ◽  
Cost Ratio ◽  
Selling Price ◽  
Snowball Sampling

This study aims to analyze marketing channels and the efficiency of onion marketing in South Tonsewer Village, west Tompaso District. The data used are primary data and secondary data. Primary data is obtained through a list of questions that have been prepared while secondary data obtained from BP3K Office District West Tompaso, BPS (Central Statistics Agency), Internet and previous research on Marketing. Farmer samples were collected using Simple Random Sampling method and for marketing institution using snowball sampling method. The number of samples of farmers is 25 people. The data are presented in tabular form and then analyzed descriptively. The concept of measurement of variables used is the selling price, the number of onion and marketing costs. The results showed that marketing channels in Tonsewer Selatan Village, Tompaso Barat District consisted of 4 (1) farmers - Kawangkoan market retailers - consumers, (2) farmers - seller retailers Langowan market - consumers, (3) farmers - collectors village - Tomohon market-consumer merchants, and (4) farmers - village wholesalers - wholesalers of Bitung port - consumers. Based on the value of price transmission elasticity, marketing margin, farmer's share, and profit-to-cost ratio indicate that four marketing channels are not efficient. an efficient marketing channel based on the value of price transmission elasticity, marketing margins, and farmer's share, two efficient marketing channels based on farmer's share and cost-benefit ratios, and three efficient marketing channels at farmer's share.

scholarly journals Analisis Saluran Pemasaran Buah Naga Organik di Desa Jambewangi, Kabupaten Banyuwangi

2021 ◽  
Vol 9 (1) ◽  
pp. 23-28
Author(s):  
Riza Rahimi Bachtiar ◽  
Abdul Holik ◽  
Danang SWPJ Widakdo
Keyword(s):  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Primary Data ◽  
Snowball Sampling ◽  
Cost Share ◽  
Dragon Fruit ◽  
Share Value ◽  
Profit Share

Red dragon fruit is one of the strategic horticultural commodities that is growing rapidly in Banyuwangi because it has an exotic appearance and produces fruit that can be consumed. One area that cultivates organic red dragon fruit was Jambewangi. There were several problems in Jambewangi, such as farmers didn’t know profit distribution and cost’s share between marketing channels in organic red dragon fruit. The purpose of this study was to analyze the profit share and cost-share in Jambewangi. Determination of the research location used the purposive method and the method of determining the respondents used the snowball sampling method. The data used in this study are primary data and secondary data. The analysis used is the quantitative analysis used to measure the profit’s share and cost’s share. The results of the analysis can be concluded that the highest profit share value was found in channel 1 with 76.17% and the lowest cost share was also found in channel 1 with 23.83%. This result showed that channel 1 was the most efficient organic red dragon fruit marketing channel, compared to other marketing channels.

scholarly journals Development of Community Potentials in Management of Sustainable Peatlands

2019 ◽  
pp. 542
Author(s):  
Zulkarnaini Zulkarnaini ◽  
Abdul Sadad
Keyword(s):  
Forest Fires ◽  
Fundamental Problem ◽  
Descriptive Analysis ◽  
Biosphere Reserve ◽  
Sampling Technique ◽  
Forest Degradation ◽  
Research Problem ◽  
Community Empowerment ◽  
Snowball Sampling ◽  
Qualitative Descriptive

Tanjung Leban Village, Bukit Batu District, Bengkalis Regency, Riau Province is a village included in the Rokan-Siak Kecil River Peat Hydrology Unit. The existence of this village is very strategic in maintaining the peat swamp ecosystem because its area is included in the Giam Siak Kecil-Bukit Batu Biosphere Reserve area (GSK-BB). But his condition today is quite alarming because it is included in an area prone to repeated land and forest fires. Departing from the above problems, the author wants to raise the focus of the research problem on efforts to develop community potential in peatland management. This study aims to analyze the development of community potential in peatland management in Tanjung Leban Village. This research is a qualitative descriptive study with a sampling technique used is snowball sampling. Research informants are all stakeholders involved and responsible for peatland management. Data collection is done by interviewing, observing, and studying documentation. After the data is collected then it is analyzed using qualitative descriptive analysis. The results showed that the fundamental problem related to environmental management at the study site was the threat of land and forest degradation due to the use of peatland ecosystems that had not been integrated. Therefore it is important to have an empowerment effort with the main goal of improving the quality of life of the community, this is because community empowerment is believed to be able to motivate to change for the better so as to improve the socioeconomic of the family, foster a work culture, and foster a passion for cooperation in development. The programs that are needed by people who live around peatlands are environmental education, the application of environmentally friendly technologies, and the socialization of regulations relating to the protection of ecosystems.

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