Komparasi Efisiensi Pemasaran Sayur-sayuran di Daerah Dataran Tinggi dan Dataran Rendah

Abstrak. Cabai dan bawang merah merupakan salah satu jenis komoditas andalan untuk bahan pangan jenis holtikultura, peningkatan produksi kedua komoditas ini terus meningkat. Aktivitas pemasaran sangat penting agar komoditi hasil petani dapat sampai ke tangan konsumen. Penelitian ini bertujuan mengetahui perbandingan efisiensi pemasaran dan kendala-kendala dalam pemasaran sayur-sayuran (cabai dan bawang merah) di daerah dataran tinggi (Kabupaten Bener Meriah) dan dataran rendah (Kabupaten Aceh Besar). Lokasi penelitian dilakukan di Kecamatan Bukit Kabupaten Bener Meriah dan Kecamatan Darussalam Kabupaten Aceh Besar dengan metode pengambilan sampel petani yang digunakan dalam penelitian ini adalah stratified random sampling dan Snowball sampling untuk pedagang. Metode analisis yang digunakan dalam penelitian ini adalah metode analisis margin pemasaran, efisiensi pemasaran, mengitung farmer’s share dan analisis deskriptif untuk mengetahui saluran pemasaran dan kendala-kendala dalam pemasaran. Hasil penelitian diketahui bahwa terdapat dua saluran pemasaran cabai dan bawang merah dan hasil analisis efisiensi pemasaran yang paling efisien adalah saluran pemasaran pada cabai dan bawang merah di Kabupaten Aceh Besar dibukitkan dengan nilai efisiensi yaitu 2,35%, serta kurangnnya pasokan produk dari petani lokal dan berfluktuasinya harga menjadi kendala didalam pemasaran cabai dan bawang merah. Dapat diambil kesimpulan diketahui bahwa kedua jenis saluran pemasaran yang terbentuk sudah efisien. Abstract. Chili and onion are one of the mainstay commodity types for horticultural food, The increasing of both of these commodities is constantly ceaseless. Marketing activity is absolutely crucial in order to deliver those harvested commodities to the consumers. This study aims to compare the marketing efficiency with its obstacles in vegetables (chilli and onion) marketing process in the highlands (Bener Meriah) and lowland (Aceh Besar). The research was carried out in Bukit, Bener Meriah and Darussalam, Aceh Besar. The researcher applied stratified random sampling to pick the samples from farmers and snowball sampling for the traders. The method analysis that has been used in this research is marketing margin analysis, efficiency marketing, farmer’s share counting and descriptive analysis to investigate the marketing channels and the obstacles in the marketing. The results of the study revealed that there are two marketing channels chili and onions. and through efficiency analysis it can be understood that the most efficient marketing is a chilli marketing channel in Aceh Besar which was proven with a value 2.35%, a lack of supply from local farmers, and the price fluctuation has been becoming the obstacles in marketing both chili and onions. It can be concluded that both of the formed marketing channel types are efficient.

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KAJIAN PEMASARAN IKAN LELE (Clarias Sp) DALAM MENDUKUNG INDUSTRI PERIKANAN BUDIDAYA (Studi Kasus di Kabupaten Boyolali, Jawa Tengah)

Jurnal Sosial Ekonomi Kelautan dan Perikanan ◽

10.15578/jsekp.v7i2.5684 ◽

2017 ◽

Vol 7 (2) ◽

pp. 177

Author(s):

Riesti Triyanti ◽

Nensyana Shafitri

Keyword(s):

Random Sampling ◽

Value Added ◽

Sampling Technique ◽

Marketing Channel ◽

Marketing Channels ◽

Survey Method ◽

Snowball Sampling ◽

Central Java ◽

Marketing Analysis ◽

Margin Analysis

Penelitian bertujuan untuk mengkaji saluran pemasaran ikan lele di Kabupaten Boyolali. Penelitian juga dilakukan untuk mengkaji besarnya biaya, keuntungan, margin pemasaran serta efisiensinya. Penelitian menggunakan metode survei. Data yang digunakan adalah data primer yang diambil pada bulan April 2012dengan teknik wawancara, pencatatan dan observasi. Teknik pengambilan sampel pembudidaya dilakukan secara random sampling; sedangkan sampel pedagang diambil secara snowball sampling. Analisis data dilakukan secara deskriptif dan cost margin analysis. Hasil penelitian menunjukkan bahwa ada empat pola rantai pemasaran ikan lele dengan rantai yang panjang di saluran I dan II dan rantai terpendek di rantai III. Biaya dan keuntungan terbesar untuk penjualan lele hidup terdapat di saluran pemasaran I, sedangkan margin pemasaran terkecil untuk penjualan lele hidup terdapat di saluran pemasaran II. Ketiga saluran pemasaran lele hidup sudah efisien dengan nilai farmer’s share terbesar pada saluran II yaitu 87,34 %; sedangkan saluran IV memiliki nilai farmer’s share terkecil sebesar 8,95%. Hasil penelitian efisiensi saluran pemasaran lele diharapkan dapat dijadikan sebagai dasar pertimbangan peningkatan nilai tambah dan daya saing produk perikanan budidaya sehingga dapat meningkatkan pendapatan pembudidaya dan industri pengolahan.Title: Marketing Analysis Catfish of to Support Aquaculture Industry (Case Study on Boyolali District, Central Java)This study aimed to assess marketing channels of catfish in Boyolali district. Research was carried out to access costs, benefits, marketing margin and their efficiencies. The research employs survey method. Data were collected in April 2012 using interview techniques, recording and observation. Farmers samples technique used random sampling, whereas traders samples were selected by snowball sampling technique. Data were analyzed using cost margin analysis. Results of this study showed that there were four patterns of catfish marketing chain with the largest chain were in the channel I and II and the shortest chain was in the chain III. The biggest costs and benefits of selling live catfish were in marketing channel I, while the smallest ones was in the marketing channels catfish II. All the three live marketing chanel were efficient with the biggest and smallest value of farmer’s share of 87,34% (marketing chanel II) and 8,95 % (marketing chanel IV), respectively. Results of the study were expected to be used as a basis for increasing value added and competitiveness of fish cultured product so that fish farmers and fish processors income can be increased.

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EFISIENSI PEMASARAN CABAI RAWIT MERAH DI DESA CIDATAR KECAMATAN CISURUPAN KABUPATEN GARUT

Forum Agribisnis ◽

10.29244/fagb.10.1.36-45 ◽

2020 ◽

Vol 10 (1) ◽

pp. 36-45

Author(s):

Adrianus Hia ◽

Rita Nurmalina ◽

Amzul Rifin

Keyword(s):

Random Sampling ◽

Sampling Method ◽

Descriptive Analysis ◽

Secondary Data ◽

Marketing Channel ◽

Marketing Channels ◽

Primary Data ◽

Analysis Method ◽

Marketing Efficiency ◽

Margin Analysis

The research marketing efficiency of red cayenne pepper was located in the Cidatar part of Cisurupan regency Garut district purposed to know marketing channel, marketing margin, and farmer’s share. The research used descriptive analysis method. About 31 farmers were chosen with a random sampling method and with the snowball method to got 10 sellers. Interview and observation in collecting primary data while the documentation to retrieve secondary data. There are five red cayenne pepper marketing channels in Cidatar, Cisurupan District, Garut Regency. The marketing channels are, I) farmer – a collector – wholesaler Jakarta – retailer – consumer Jakarta; II) farmer – a collector – wholesaler Cikajang– retailer – consumer Cikajang; III) farmer – a collector – wholesaler Cikajang – wholesaler Jakarta – retailer – consumer Jakarta; IV) farmer – a collector – wholesaler Bandung – retailer – consumer Bandung; V) farmer – a collector – wholesaler Bandung – wholesaler Jakarta – retailer – consumer Jakarta. The margin analysis results that the smallest marketing margin is in marketing channel II at 52,3 per cent. The largest Farmer’s share is at 47 per cent in marketing channel II and the biggest ratio of πi/Ci is at 5,64 in marketing channel III. The suggestion that can be given to farmers is to choose marketing channel I because channel I am the channel with the great packing volume that may be delivered by the market and also the highest price compared to other marketing channels.

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MARKETING CHANNEL OF THE TILAPIA IN HARAU SUB DISTRICT

International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) ◽

10.54443/ijebas.v1i2.94 ◽

2021 ◽

Vol 1 (2) ◽

pp. 365-372

Author(s):

Regia Indah Kemala Sari

Keyword(s):

Random Sampling ◽

Sampling Method ◽

Marketing Channel ◽

Marketing Channels ◽

Snowball Sampling ◽

Trading System

This study aims to analyze the flow of tilapia trade in Harau Regency and the function of the trading system carried out in marketing tilapia in Harau Regency. The research was conducted in Solok Bio-Bio Village, Harau Sub District, Lima Puluh Kota Regency. The research sample was tilapia cultivation farmers selected by random sampling and tilapia marketing channels in Solok Bio Bio Village, Harau Sub District, namely traders and retailers using the snowball sampling method. The results showed that there were three patterns of tilapia marketing channels in Harau Sub District, namely Channel 0: Farmers → Final consumers; Channel II: Farmers → Retailers → Final consumers; Channel III : Farmers → wholesalers → Retailer → Final Consumers. The trading functions carried out include the functions of selling, buying, grading, transporting, storing and facilitating.

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ANALISIS EFISIENSI PEMASARAN BUDIDAYA RUMPUT LAUT (Eucheuma Cottonii) DI KABUPATEN SUMENEP

Jurnal Agrosains Karya Kreatif dan Inovatif ◽

10.31102/agrosains.2017.4.2.11-24 ◽

2017 ◽

Vol 4 (2) ◽

pp. 11

Author(s):

Doni Ferdiansyah

Keyword(s):

Marketing Channel ◽

Simple Random Sampling ◽

Marketing Channels ◽

Snowball Sampling ◽

Profit Margins ◽

Channel Efficiency ◽

Marketing Efficiency ◽

Total Profit ◽

Exchange Function ◽

Margin Analysis

This research was conducted at the Central Pakandengan District of Bluto Sumenep, with the aim of: (1) determine the marketing channels and marketing functions, (2) calculate the amount of marketing and profit margins, (3) calculate the percentage level of marketing efficiency at each institution seaweed marketing. Sampling method on farmers is done by using simple random sampling number of 30 respondents and sample marketing agencies using snowball sampling, whereas the method of analysis using the marketing margin analysis, marketing distribution, farmer's share and marketing efficiency. The results show that the first discussion, the marketing channel in the Middle Pekandengan village there are two channels, namely farmer - traders - wholesalers - enterprises and farmers - traders - companies. Marketing functions performed by each agencymarketing is exchange function which consists of sales and purchases, as well as physical function consists of drying, storage, packaging and transport. Second, marketing and profit margins every marketing agencies in each marketing channel is the first marketing channels total marketing margin is Rp. 10,500/kg and the total profit was Rp. 10,250/kg, while the marketing channel II total marketing margin is Rp. 6,000/kg and the total profit was Rp. 5,850/kg. Third, based on the percentage level of efficiency is <50% means it efficiently. I value marketing channel efficiency by 2.08% while the value of the second marketing channel efficiency of 0.83% .

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Saluran Pemasaran dan Daya Serap Lembaga Pemasaran Jagung Varietas Bisi-2 di Kabupaten Muna

Jurnal Ilmiah Membangun Desa dan Pertanian ◽

10.37149/jimdp.v5i5.14165 ◽

2020 ◽

Vol 5 (5) ◽

pp. 178

Author(s):

La Sinaini ◽

La Baru

Keyword(s):

Animal Feed ◽

Descriptive Analysis ◽

Economic Value ◽

Sampling Technique ◽

Marketing Channel ◽

Marketing Channels ◽

Primary Data ◽

Snowball Sampling ◽

Corn Production ◽

Qualitative Descriptive

Corn marketing is the activity of distributing corn production from farmers to consumers. Corn production produced by farmers is not of economic value if the production of corn does not reach the hands of consumers. Corn marketing creates a price difference between what farmers receive and the price that consumers receive. This is due to the involvement of middlemen/traders of corn production from the hands of farmers in the hands of consumers. The purpose of this study was to analyze the marketing channels and absorptive capacity of Bisi-2 corn marketing institutions in Muna District. This research was conducted from January 2019 until May 2019 in Kabangka sub-district. The research location is one of the corn production centers of Bisi-2 varieties in Muna District. Sources of data in this study are primary data obtained directly from informants. The selection of informants used snowball sampling technique with the number of informants being 10 village collector traders, 1 sub-district trader collector, 5 animal feed traders, and 3 breeders. Data is collected by cross-section. Analysis of the data used in this study is qualitative descriptive analysis. Research results show the marketing channel for corn in Muna District, there are five patterns, namely; (1) marketing channels (farmers - village collector traders –sub-district collector traders - corn collecting companies); (2) marketing channels (farmers - village collector traders –sub-district collector traders - animal feed traders - breeders); (3) marketing channel (farmer - village collector trader - rancher) and (4) marketing channel (farmer - rancher). The marketing channel (farmer - village collector trader –sub-district collector trader - corn collecting company) is a channel that absorbs corn production the largest in Kabangka District, Muna District.

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PENDAPATAN, NILAI TAMBAH, DAN PEMASARAN AGROINDUSTRI TAHU HOUSE OF TOFU DI KOTA BANDAR LAMPUNG

Jurnal Ilmu-Ilmu Agribisnis ◽

10.23960/jiia.v9i3.5321 ◽

2021 ◽

Vol 9 (3) ◽

pp. 394

Author(s):

Anis Hasna Syafitri ◽

Wan Abbas Zakaria ◽

Yaktiworo Indriani

Keyword(s):

Descriptive Analysis ◽

Marketing Channel ◽

Marketing Channels ◽

Added Value ◽

Case Study Method ◽

Quantitative Descriptive Analysis ◽

Marketing Process ◽

Quantitative Descriptive ◽

Marketing Margins

This study aims to analyze income, added value of tofu soybeans, tofu product marketing channels, and marketing margins. The research method used is the case study method in the Agroindustrial House of Tofu, Way Halim Permai Village, Way Halim District, Bandar Lampung City. The location of the research was determined deliberately with the consideration that Way Halim District is the center of tofu agroindustry in Bandar Lampung City and House of Tofu Agroindustry with the highest production in Way Halim Regency. This research was conducted in January - March 2020. The data analysis method used in this research was qualitative and quantitative descriptive analysis. The results showed that the income of producing each tofu product was profitable because R/C > 1 and the agroindustry had positive added value. The marketing channel consists of three channels. The market share for all types of tofu in the marketing process of the House of Tofu Agroindustry is more than 50%.Key words : agroindustry, income, marketing, production, tofu.

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Analysis of Distribution and Marketing Margin of Topo Local Shallots in North Tidore District, Tidore Islands City

Agrikan Jurnal Agribisnis Perikanan ◽

10.29239/j.agrikan.13.2.334-343 ◽

2020 ◽

Vol 13 (2) ◽

pp. 334

Author(s):

Munawir Muhammad ◽

Fatmawati Fatmawati ◽

Abdul Haris Din

Keyword(s):

Data Analysis ◽

Quantitative Analysis ◽

Data Collection ◽

Descriptive Analysis ◽

Marketing Channel ◽

Distribution Channels ◽

Marketing Channels ◽

Marketing Margins ◽

Margin Analysis ◽

Final Consumer

The purpose of this research was to analyze the form of topo local shallot marketing distribution channels and marketing margins of topo local shallots in North Tidore District, Tidore Islands City. Respondents which will be researched include producers, collectors, retailers and consumers who are directly involved in the distribution of topo local shallots. The data collection techniques used in this research included farmers, collector traders, retailers involved in developing topo local shallot commodities in North Tidore District, Tidore Islands City, by filling out a questionnaire followed by interviews. The data analysis used consisted of descriptive analysis and quantitative analysis (marketing margin analysis). Through the research results that the marketing channels carried out by local shallot farmers Topo in North Tidore District have 3 marketing distribution channels (1) Farmer-Trader, Collector-Trader, Retailer and consumer. (2) Farmers, Retailers and Consumers. (3) Farmers directly to the final consumer. The marketing margin in channel I is Rp. 17,500 and channel II is Rp. 10,000. The highest margin is obtained in the marketing channel I, they are farmer-trader-gatherer-retailer-consumer, so that causes part received by farmers is less than the traders. Channel III has no margin because the farmers sell their products directly to consumers. So that the most profitable channel for producers is the marketing channel III.

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Analisis Pemasaran Susu Segar di Kabupaten Klaten

Sains Peternakan ◽

10.20961/sainspet.9.1.41-52 ◽

2017 ◽

Vol 9 (1) ◽

pp. 41

Author(s):

Sugiharti Mulya Handayani ◽

Ivana Nurlaila

Keyword(s):

Descriptive Analysis ◽

Secondary Data ◽

Marketing Channel ◽

Marketing Channels ◽

Observation Data ◽

Snowball Sampling ◽

Dairy Farmers ◽

Fresh Milk ◽

Milk Marketing ◽

Marketing Margins

This study aimed to determine the marketing channels of fresh milk in Klaten , costs, benefits, marketing margin and efficiency. The basic method used was the descriptive analysis and purposive sampling with the Kayumas Village, Jatinom was selected as a place for the research. In total, 30 dairy farmers were taken as samples by random sampling method. Meanwhile, traders samples taken by snowball sampling consisted of two traders, 3 and 1 meddle retailers. The data used were primary and secondary data taken in April 2010 with interview techniques, recording and observation. Data was analyzed using cost margin analysis.The results of this study showed that there were two patterns of fresh milk marketing channels. Channels I: dairy farmers → TPS → KUD → IPS, home industry, retailers and consumers. Channel II: dairy farmers → collectors → traders from outside of Jatinom. In the first line the total marketing cost was Rp. 263.76, total marketing profit was Rp. 143.26 and marketing margins was Rp. 328.26 per liter. For marketing channel II total marketing cost was Rp. 52.93, total marketing profit was Rp. 60.07 and marketing margins was Rp. 81.50 per liter. Both of the channels were efficient with the farmer's share of 89.06% for channels I and 97.24% for channel II.

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Analisis Efisiensi Pemasaran Ayam Ras Pedaging (Broiler) (Studi Kasus: Kecamatan Gunung Malela Kabupaten Simalungun)

Jurnal Ilmiah Pertanian ( JIPERTA) ◽

10.31289/jiperta.v2i1.72 ◽

2020 ◽

Vol 2 (1) ◽

pp. 87-97

Author(s):

Rindi Eka Prastiwi ◽

Retna Astuti ◽

Faoeza Hafiz Saragih

Keyword(s):

Random Sampling ◽

Broiler Chicken ◽

Sampling Method ◽

Marketing Channel ◽

Marketing Channels ◽

Stratified Random Sampling ◽

Marketing Efficiency ◽

Small Traders

The purpose of this research is to know the marketing channel of broiler and to know the level of marketing efficiency of broiler in Gunung Malela Regency, Simalungun. This research is conducted from May to June 2017. This research uses sampling method by way of method of disproportionate stratified random sampling. Thesample of this research was 29 sample which are independent farmers, plasma farmers, partner companies, wholesalers and small traders.Based on the result of the research, there are two pattern of marketing channel of broiler which broiler in the first channel started from independent farmers to big traders to small pedgang and on second channel started from plasma farmers to partner companies, big traders to small traders. The marketing margin of broiler chicken on channel I is bigger compared to marketing channel II which is Rp 6,075 / kg. Channel marketing channels on channel I more efficient that is 0.01% and 0.04%.

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