The Impact of the Mere Presence of a Free Version in the Freemium Strategy: Bidirectional Effects of a Free Version on Consumers’ Preference for the Premium Option

2021 ◽  
Vol 36 (1) ◽  
pp. 121-146
Author(s):  
Sang Kyu Park ◽  
Jongwon Park
2019 ◽  
Vol 101 ◽  
pp. 30-41
Author(s):  
Irene T. Skuballa ◽  
Kate M. Xu ◽  
Halszka Jarodzka

Sociology ◽  
2016 ◽  
Author(s):  
Andrea Voyer

In an increasingly global world with significant cross-border migration, societies inevitably contain people with different ethnic, cultural, and religious identities. In the context of the United States in particular, the presence of ethnic, cultural, and religious heterogeneity is more commonly referred to as diversity, while in most other contexts the mere presence of such heterogeneity is dubbed multiculturalism—the most general formulation of multiculturalism in sociology. However, multiculturalism is also an ideological position founded upon the claim that minority identities are important to the people who hold them, and that the identity groups they create will persist. Because identity and identity groups matter, they must be recognized and accommodated in social and political life. Generally speaking, the sociology of multiculturalism falls into six broad categories: the study of growing population diversity, commonly referred to as demographic multiculturalism; multicultural theory; multicultural policy; the impact of multiculturalism; the retreat from multiculturalism; and examination of multiculturalism as a cultural object. Due to its broad subject matter—recent and contemporary cultural diversity and the changes it has wrought in societies and nations—the study of multiculturalism is particularly interdisciplinary. The sociology of multiculturalism overlaps many other areas of research in sociology: migration and immigrant inclusion, national identity and citizenship, religious studies, and racial and ethnic studies, just to name a few. Multiculturalism is also a common subject in the fields of education, political science, philosophy, cultural studies, and history. This article focuses almost exclusively on work that is done in sociology and by sociologists. In addition, the sociology of multiculturalism is, most especially, an international field of research.


2016 ◽  
Vol 39 (2) ◽  
pp. 300-321 ◽  
Author(s):  
Jung-Hwa Ha ◽  
Sang Kyoung Kahng ◽  
Namkee Choi

This study examined the longitudinal reciprocal effects between health and social support in older adults’ relationships with their children and friends. Data are from the 2006 and 2010 waves of the Health and Retirement Study ( N = 3,760). We focused on three specific aspects of social support: frequency of contact, positive interactions, and negative interactions. We used autoregressive cross-lagged models to examine the bidirectional effects between social support and health. When the bidirectional effects between health and social support were simultaneously examined, the longitudinal effect of social support on health was not significant. In contrast, older adults’ poor health was associated with decreased contact and decreased positive interactions with friends as well as with increased negative interactions with their adult children and friends. The findings suggest that older adults’ poor health has a negative impact on their social relationships and that such effect surpasses the impact of social relationships on health.


Author(s):  
Melanie R Denommé ◽  
Georgia J Mason

The presence of a conspecific can be calming to some species of animal during stress, a phenomenon known as social buffering. For rodents, social buffering can reduce the perception of and reaction to aversive experiences. With a companion, animals may be less frightened in conditioned fear paradigms, experience faster wound healing, show reduced corticosterone responses to novelty, and become more resilient to everyday stressors like cage-cleaning. Social buffering works in diverse ways across species and life stages. For example, social buffering may rely on specific bonds and interactions between individuals, whereas in other cases, the mere presence of conspecific cues may reduce isolation stress. Social buffering has diverse practical applications for enhancing rodent wellbeing (some of which can be immediately applied, while others need further development via welfare-oriented research). Appropriate social housing will generally increase rodents’ abilities to cope with challenges, with affiliative cage mates being the most effective buffers. Thus, when rodents are scheduled to experience distressing research procedures, ensuring that their home lives supply high degrees of affiliative, low stress social contact can be an effective refinement. Furthermore, social buffering research illustrates the stress of acute isolation: stressors experienced outside the cage may thus be less impactful if a companion is present. If a companion cannot be provided for subjects exposed to out-of-cage stressors, odors from unstressed animals can help ameliorate stress, as can proxies such as pieces of synthetic fur. Finally, in cases involving conditioned fear (the learned expectation of harm), newly providing social contact during exposure to negative conditioned stimuli (CS) can modify the CS such that for research rodents repeatedly exposed to aversive stimuli, adding conspecific contact can reduce their conditioned fear. Ultimately, these benefits of social buffering should inspire the use of creative techniques to reduce the impact of stressful procedures on laboratory rodents, so enhancing their welfare.


2016 ◽  
Vol 16 (2) ◽  
pp. 837-863 ◽  
Author(s):  
Robert Baumann ◽  
Justin Svec

Abstract We examine how candidate uncertainty affects the policy platforms chosen in a unidimensional, two-candidate Downsian spatial model. The candidates, we assume, do not know the true distribution of voters. Following the robust control literature, candidates respond to this uncertainty by applying a max–min operator to their optimization problem. This approach, consistent with findings within the behavioral economics literature, protects the candidate by ensuring that her expected utility never falls too far, regardless of the true voter distribution. We show that this framework produces a continuum of equilibria upon which the candidates can converge and that the size of this continuum is weakly increasing in each candidate’s uncertainty. We argue that our model can explain movements in political platforms over time. That is, the mere presence of candidate uncertainty, in addition to shifts in attitudes or demographics, can cause political candidates to change their policy positions across elections.


2017 ◽  
Vol 13 (2) ◽  
pp. 188-215 ◽  
Author(s):  
Jean-Francois Henri ◽  
Marc Journeault ◽  
Carl Brousseau

Purpose The aim of this longitudinal study is to quantitatively examine the impact of changes in the mix of eco-controls. More specifically, the purpose of this study is twofold. First, it investigates the nature of change occurring in eco-controls by analyzing three attributes of change, namely, direction of change, scope of change and scale of change. Second, this study investigates the impact of changes in eco-controls by examining to what extent the three attributes of change specifically explain environmental performance. Design/methodology/approach Longitudinal survey approach is used to collect data from a sample of manufacturing firms at two points in time. Findings The results suggest three main conclusions: changes leading to more (less) importance devoted to eco-controls within the organization contribute positively (negatively) to environmental performance; concerted changes on all aspects of the mix of eco-controls contribute more to environmental performance than piecemeal changes on specific aspects of the mix; and the aspect which contributes to environmental performance is not the scale of that change but the mere presence of a credible signal which reflects the seriousness of the intentions. Originality/value This paper contributes to management accounting change literature by breaking down the nature of change of management control practices in attributes (direction, scope and scale) and examining their specific impact on performance.


2019 ◽  
Vol 100 ◽  
pp. 245-254 ◽  
Author(s):  
Claudia Townsend ◽  
David T. Neal ◽  
Carter Morgan

Single crystals of iron were deformed in tension at an impact strain rate of about 1000 per second at temperatures between 20 and -196 °C. The results were compared with those of tests at a conventional rate of strain. The effect of raising the strain rate was to increase the yield stress, to increase the temperature range over which the specimens deformed by twinning and to increase the range of orientation showing brittle failure at -196°C. There was no significant effect of strain rate, however, upon the fracture stress level. A few specimens cleaved at a temperature higher than -196°C in tests at the impact strain rate, but there w as no indication of a ductile-brittle orientation transition at these temperatures. The yield stress, in the absence of twinning, was found to be independent of crystal orientation. The twinning stress at the high strain rate was found to be independent of temperature but was a little higher than at the conventional rate of strain. While twinning always took place on those systems supporting the higher resolved shear stresses under tensile loading, it did so at a value of shear stress on the most favoured twinning system which was not independent of orientation but increased as the tensile axis of the crystal approached [001]. In many tests on crystals which did not fracture twin intersections of the type that would be expected to initiate cleavage were found. It is concluded that the mere presence of such critical intersections is not enough to cause fracture. The records from tests at the impact strain rate, however, provide direct evidence that when cleavage fracture was obtained it was always preceded by twinning.


2013 ◽  
Vol 20 (4) ◽  
pp. 889-912 ◽  
Author(s):  
Jyoti Choudrie ◽  
Nigel Culkin

Purpose – Using the case study of a small firm this research study aims to understand the actions required for diffusion of an innovation in a small firm. Design/methodology/approach – The research used a qualitative approach involving interviews, referring to archival documentation and observations to understand the actions required for diffusing an innovation in an SME. Findings – From this case study various institutional actions specific to a small firm were identified as a result of government intervention. Classic theories of adoption and use such as, TAM, TPB, TRA or DoI can quantify measures but cannot explain the impact of the actions that the applied King et al. framework did. Further, although these actions are not directly evident, using the qualitative findings and analysis it can be seen that they are important for the diffusion of an innovation. It can also be learnt that these institutional actions can be vitally important for the growth and development of a future innovation. Although the role of government intervention was small in monetary terms, the mere presence of government representation was critical to ensure that the proposed plans and measures were implemented in the appropriate manner and at the appropriate time, both for the small firm and for the government. In terms of the theoretical framework's institutional actions it can be learnt that not all action outcomes are clearly visible. Some are tangible, while others are not. This implies that to diffuse innovation, there needs to be an understanding of monetary, human and other such resources to form a better understanding. However, most importantly it can be concluded that the diffusion framework developed by King et al. provides a clear picture of the diffusion of an innovation and is most useful for understanding not only national government interventions that previous research identified. Previous institutional actions research has not clearly shown how a micro understanding of the impacts of the various actions can be obtained, of which this study provides further evidence. Originality/value – Collaborative arrangements between HEIs, SMEs and government funding agencies are increasingly encouraged. This paper examines and understands the impacts of strategies used for diffusing innovations, of which the SME and KTP contexts have fewer studies.


2010 ◽  
Vol 53 (1) ◽  
pp. 109-128 ◽  
Author(s):  
EDGAR JONES ◽  
STEPHEN IRONSIDE

ABSTRACTDuring the Second World War, controversy surrounded not the inevitability of psychiatric casualties but the extent to which they could be minimized by selection, training, morale, and leadership. By early 1944, when planning for the D-Day landings was advanced, the problem of the psychiatric battle casualty was considered manageable by careful preparation and clinical understanding. The campaign to liberate Europe offered the newly formed Directorate of Army Psychiatry an opportunity to demonstrate its effectiveness. Psychiatric services were deployed to Normandy to maximize the return of front-line troops to duty. Commanders, however, entertained doubts about the value of military psychiatrists. By offering a sanctioned escape route from battle, some believed that their mere presence undermined the fighting spirit of combat troops. The records of 32 General (Psychiatric) Hospital have been analysed to discover categories of troops most vulnerable to breakdown and to assess the impact of front-line treatments. Infantry soldiers, those most likely to be killed, were disproportionately represented amongst admissions. Senior non-commissioned officers were also at elevated risk of breakdown, some being war weary from earlier campaigns. Probably 36 per cent of admissions returned to combatant duty, and 53 per cent were evacuated to the UK. The scale of psychiatric casualties revealed failures in pre-deployment screening.


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