Features of Culture Coverage in Crimean Mass Media
Culture is one of the basic dimensions of social existence and human life, and influences functioning and development of any civilization. The mass media as social institute tend to focus their attention on the most significant aspects of a society's life. Items of culture often become topics of media texts. Therefore, the issue of the composition of these media texts is of currently relevance. The present-day media space is oversaturated with information and mass culture, which may result in the audience's low perceptivity of information and poorer aesthetic sense. In this relation, there is a necessity of studying features of culture coverage in the mass media in order to get an insight into the content of the culture topics. Since Russian regional mass media are an important link in the information distribution chain that provides public awareness of the culture, they require special attention. The target of the study is the range of culture topics covered in Crimean mass media. The article presents the results of a content-analytical study of media texts created by eleven Crimean mass in the period of 2015-2017. The culture topics of the texts included ethnic culture, religion, language, cultural heritage and art. Geographical location of culture topics was also taken into account. Basing on the results of the empirical study, the author infers that Crimean mass media provide non-uniform coverage of culture aspects: the media texts primarily focus on Russian and Crimean Tatar cultures, as well as on the culture of large Crimean cities, leaving behind cultural life in rural areas.