scholarly journals Discursos do exótico nas revistas femininas: uma análise dos ‘outros’ do Pós-Feminismo

2012 ◽  
Vol 21 ◽  
pp. 151-164
Author(s):  
Cláudia Álvares

In this paper we apply critical discourse analysis to a selection of articles about exoticism published in the magazines 'Cosmo' and 'Máxima' between March 2008 and March 2009, aiming to understand the discursive strategies used in the construction of a feminine normative identity through naturalisation and reinforcement of stereotypes related to alterity. Starting with a linguistic analysis of the features, characteristics and qualities associated with the exoticism, and which are used in the construction of an image of femininity appealing to consumption, we discuss how the discourse of gender articulated in the magazines is related to the post-feminist paradigm. In particular, we question how the emphasis on the personal welfare as a direct result of individual, rather than a collective responsibility contributes to disseminate a neo-liberal ideology based on individualism and the celebration of freedom of choice, both deeply associated with the capitalist consumption culture.

2017 ◽  
Vol 8 (2) ◽  
pp. 185-195 ◽  
Author(s):  
Adrián Tarín Sanz

Over the last decades, the strategic profile of the discourse with which wars are narrated has been reinforced. This discourse has also varied in the light of a recent – and alleged – peace culture permeating Western societies. Whereas the war discourse in Russia during the Second Russian-Chechen War has been widely studied, this has not been the case of the rhetoric of the Chechen Islamist guerrillas. The aim of this paper is to contribute to bridging this gap in the academic literature on the North Caucasus, employing to this end a critical discourse analysis (CDA) of a selection of texts posted by the Kavkaz Center (KC) news agency. On the basis of this analysis, it can be concluded that one of the main discursive strategies revolved around the construction of an “us” embodying the Chechen victims of the initial aggression in a conflict provoked by the Russian “other”.


Author(s):  
Albert Guziak

The aim of this article is to find out what the status of English, currently the primary working language within the EU institutions, might look like once the United Kingdom leaves the EU structures. To that end, this paper will analyse a selection of press articles. Although the manner in which the so-called Brexit will take place is still uncertain, a diverse range of opinions and prognostications on what will happen to English is being expressed publicly, taking into consideration many factors (political, sociological and purely linguistic) which may contribute to a possible scenario or scenarios. This article does not lay claim to submitting any firm or reliable vision of the future as none such exists elsewhere. This paper intends to analyze some discursive strategies employed by the authors of the articles to place the discussed subject into a discursive framework by using tools of critical discourse analysis which mainly focus on the relation of power and language.


2021 ◽  
Vol 4 (1) ◽  
pp. 194-203
Author(s):  
Aram Terzyan

Abstract This article presents an analysis of the evolution of Russia’s image representation in Georgian and Ukrainian political discourses amid Russian-Georgian and Russian-Ukrainian conflicts escalation. Even though Georgia’s and Ukraine’s troubled relations with neighboring Russia have been extensively studied, there has been little attention to the ideational dimensions of the confrontations, manifested in elite narratives, that would redraw the discursive boundaries between “Us” and “Them.” This study represents an attempt to fill the void, by examining the core narratives of the enemy, along with the discursive strategies of its othering in Georgian and Ukrainian presidential discourses through critical discourse analysis. The findings suggest that the image of the enemy has become a part of “New Georgia’s” and “New Ukraine’s” identity construction - inherently linked to the two countries’ “choice for Europe.” Russia has been largely framed as Europe’s other, with its “inherently imperial,” “irremediably aggressive” nature and adherence to illiberal, non-democratic values. The axiological and moral evaluations have been accompanied by the claims that the most effective way of standing up to the enemy’s aggression is the “consolidation of democratic nations,” coming down to the two countries’ quests for EU and NATO membership.


2021 ◽  
Vol 15 (2) ◽  
Author(s):  
Yating Yu ◽  
Mark Nartey

Although the Chinese media’s construction of unmarried citizens as ‘leftover’ has incited much controversy, little research attention has been given to the ways ‘leftover men’ are represented in discourse. To fill this gap, this study performs a critical discourse analysis of 65 English language news reports in Chinese media to investigate the predominant gendered discourses underlying representations of leftover men and the discursive strategies used to construct their identities. The findings show that the media perpetuate a myth of ‘protest masculinity’ by suggesting that poor, single men may become a threat to social harmony due to the shortage of marriageable women in China. Leftover men are represented as poor men, troublemakers and victims via discursive processes that include referential, predicational and aggregation strategies as well as metaphor. This study sheds light on the issues and concerns of a marginalised group whose predicament has not been given much attention in the literature.


Food Ethics ◽  
2020 ◽  
Vol 5 (1-2) ◽  
Author(s):  
Bernt Aarset ◽  
Siri Granum Carson ◽  
Heidi Wiig ◽  
Inger Elisabeth Måren ◽  
Jessica Marks

AbstractThe term ‘sustainability’ is vague and open to interpretation. In this paper we analyze how firms use the term in an effort to make the concept their own, and how it becomes a premise for further decisions, by applying a bottom-up approach focusing on the interpretation of ‘sustainability’ in the Norwegian salmon-farming industry. The study is based on a strategic selection of informants from the industry and the study design rests on: 1) identification of the main drivers of sustainability, and 2) the application of five different discursive strategies to analyze how the firms maneuver to legitimize ‘sustainability’ in their conduct. We employ the Critical Discourse Analysis framework, which emphasizes how discourses provide different concepts of meaning. The sustainability concept is assessed based on how sustainability is brought into action by social actors in a legitimate way, and how this action results in sustainable practices. The empirical case of the study is the verbal justification of sustainability practices among representatives of the Norwegian salmon-farming industry. We aim to find out how these representatives translate the rather vague directives of the sustainability concept into legitimate choices that resonate with the firms’ contextual environment, hence, how the salmon farmers perceive, explore, interpret, explain, enact, and defend the diverse landscape of sustainability when implementing professional decisions. We found a trend of passive adaptation to external requirements, such as public regulations and regulative requirements from certification bodies. At the same time, there are progressive forces that attempt to improve the sustainability of the farming practices by involvement in research and innovation projects or cooperation with other firms, e.g. the contribution from offshore engineers in developing high seas farms. The strategies outlined and discussed cannot be seen as a typology to categorize the firms. More than one discursive strategy may be involved in one firm’s choice, and the strategies may work on different levels.


Author(s):  
Marina Dekavalla

This paper presents preliminary findings from a wider study into the form that political debate takes in Scottish and English/UK newspapers’ reporting of the 2001 and the 2005 UK Elections. The research project aims to contribute to the discussion regarding the role played by the Scottish press in political deliberation after devolution and compares its contribution to the electoral debate with that of newspapers bought in England. This paper explores the results of a content analysis of articles from daily Scottish and UK newspapers during the four weeks of each election campaign period. This reveals that, despite some differences, the overall picture of the coverage of major election issues is consistent. A selection of the coverage of taxation, the most mentioned reserved issue in the 2001 campaign, is subsequently analysed using critical discourse analysis, and the results suggest more distinction between the two sets of newspapers.


2019 ◽  
Vol 9 (6) ◽  
pp. 320
Author(s):  
Waheed M. A. Altohami ◽  
Amir H. Y. Salama

This paper is a corpus critical discourse analysis of the journalistic representations of Saudi women as they appear in the Corpus of Contemporary American English (COCA) (Davies, 2008). It follows a sociocognitive approach (van Dijk, 2008) to explore the thematic foci discussing issues related to Saudi women and to discuss the discursive strategies implemented to propagate such issues. The study has reached four findings. First, the thematic foci related to Saudi women are textually and referentially coherent as they were meant to provide a grand narrative underlying a specific context model. Second, Saudi women are negatively represented as no social roles are ascribed to them throughout the corpus. Third, different social actors are also represented alongside Saudi women to put them in a wider socio-cultural context to aggravate their problems. Finally, the most effective discursive strategies which mediated the running context model included victimization, categorization, stereotyping, normalization, and exaggeration.


2020 ◽  
Vol 24 ◽  
Author(s):  
Jugathambal Ramdhani ◽  
Suriamurthee Maistry

In South Africa, the school textbook remains a powerful source of content knowledge to both teachers and learners. Such knowledge is often engaged uncritically by textbook users. As such, the worldviews and value systems in the knowledge selected for consumption remain embedded and are likely to do powerful ideological work. In this article, we present an account of the ideological orientations of knowledge in a corpus of school economics textbooks. We engage the tenets of critical discourse analysis to examine the representations of the construct “poverty” as a taught topic in the Further Education and Training Economics curriculum. Using Thompson’s legitimation as a strategy and form-function analysis as specific analytical tools, we unearth the subtext of curriculum content in a selection of Grade 12 Economics textbooks. The study reveals how power and domination are normalised through a strategy of economic legitimation, thereby offering a “legitimate” rationale for the existence of poverty in the world. The article concludes with implications for curriculum and a humanising pedagogy, and a call for embracing critical knowledge on poverty in the South African curriculum.


Author(s):  
Liu Ming ◽  
Guofeng Wang

Abstract Protests and social movements have become part of Hong Kong’s local politics since the 1970s. However, protests against the proposed extradition bill in 2019‒20 turned out to be the most violent political mass movement in Hong Kong after its return to the People’s Republic of China in 1997. It not only drew wide international attention but also evoked another round of “news war” over Hong Kong (Lee et al. 2002). This special issue collects six articles which address the representations of the protests in Hong Kong by different parties on different media platforms. Adopting a critical discourse analysis approach, these studies examine discursive strategies employed in media representations of the protests and the ideologies and power struggles at play. It aims to present different perspectives towards the issue and shed light on the complex relations between language, media and politics in the representations of the Hong Kong protests.


2020 ◽  
Vol 34 (3) ◽  
pp. 467-495 ◽  
Author(s):  
Hannelore Roos ◽  
Jelle Mampaey ◽  
Jeroen Huisman ◽  
Joost Luyckx

Although a large number of studies have explored the main causes of gender inequality in academia, less attention has been given to the processes underlying the failure of gender equality initiatives to enhance gender representation, especially at the professorial level. We offer a critical discourse analysis of recently promulgated gender policy documents of the five Flemish universities, and demonstrate that defensive institutional work is a fundamental process underlying resistance to gender equality in the academic profession. That is, powerful organizational actors resist gender change by (un)intentionally deploying a combination of discursive strategies that legitimate what we describe as non–time-bound gender equality initiatives: The expected outcomes are undetermined in time, and they delegitimate concrete, time-bound measures that define specific outcomes against well-defined deadlines. By explicitly bringing a temporal dimension into our analysis, we argue that defensive institutional work deflects questions regarding what ought to be achieved when, and contributes to the slow pace of gender change in academia.


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