scholarly journals Lost in Translation? Multiple Discursive Strategies and the Interpretation of Sustainability in the Norwegian Salmon Farming Industry

Food Ethics ◽  
2020 ◽  
Vol 5 (1-2) ◽  
Author(s):  
Bernt Aarset ◽  
Siri Granum Carson ◽  
Heidi Wiig ◽  
Inger Elisabeth Måren ◽  
Jessica Marks
Keyword(s):  
Critical Discourse Analysis ◽  
Salmon Farming ◽  
Social Actors ◽  
Discursive Strategies ◽  
Research And Innovation ◽  
Sustainability Concept ◽  
Contextual Environment ◽  
Farming Industry ◽  
Lost In Translation ◽  
Selection Of

AbstractThe term ‘sustainability’ is vague and open to interpretation. In this paper we analyze how firms use the term in an effort to make the concept their own, and how it becomes a premise for further decisions, by applying a bottom-up approach focusing on the interpretation of ‘sustainability’ in the Norwegian salmon-farming industry. The study is based on a strategic selection of informants from the industry and the study design rests on: 1) identification of the main drivers of sustainability, and 2) the application of five different discursive strategies to analyze how the firms maneuver to legitimize ‘sustainability’ in their conduct. We employ the Critical Discourse Analysis framework, which emphasizes how discourses provide different concepts of meaning. The sustainability concept is assessed based on how sustainability is brought into action by social actors in a legitimate way, and how this action results in sustainable practices. The empirical case of the study is the verbal justification of sustainability practices among representatives of the Norwegian salmon-farming industry. We aim to find out how these representatives translate the rather vague directives of the sustainability concept into legitimate choices that resonate with the firms’ contextual environment, hence, how the salmon farmers perceive, explore, interpret, explain, enact, and defend the diverse landscape of sustainability when implementing professional decisions. We found a trend of passive adaptation to external requirements, such as public regulations and regulative requirements from certification bodies. At the same time, there are progressive forces that attempt to improve the sustainability of the farming practices by involvement in research and innovation projects or cooperation with other firms, e.g. the contribution from offshore engineers in developing high seas farms. The strategies outlined and discussed cannot be seen as a typology to categorize the firms. More than one discursive strategy may be involved in one firm’s choice, and the strategies may work on different levels.

scholarly journals The Journalistic Representations of Saudi Women in the Corpus of Contemporary American English (COCA): A Corpus Critical Discourse Analysis

2019 ◽  
Vol 9 (6) ◽  
pp. 320
Author(s):  
Waheed M. A. Altohami ◽  
Amir H. Y. Salama
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Cultural Context ◽  
American English ◽  
Critical Discourse ◽  
Context Model ◽  
Specific Context ◽  
Social Actors ◽  
Discursive Strategies ◽  
Saudi Women

This paper is a corpus critical discourse analysis of the journalistic representations of Saudi women as they appear in the Corpus of Contemporary American English (COCA) (Davies, 2008). It follows a sociocognitive approach (van Dijk, 2008) to explore the thematic foci discussing issues related to Saudi women and to discuss the discursive strategies implemented to propagate such issues. The study has reached four findings. First, the thematic foci related to Saudi women are textually and referentially coherent as they were meant to provide a grand narrative underlying a specific context model. Second, Saudi women are negatively represented as no social roles are ascribed to them throughout the corpus. Third, different social actors are also represented alongside Saudi women to put them in a wider socio-cultural context to aggravate their problems. Finally, the most effective discursive strategies which mediated the running context model included victimization, categorization, stereotyping, normalization, and exaggeration.

scholarly journals Discursos do exótico nas revistas femininas: uma análise dos ‘outros’ do Pós-Feminismo

2012 ◽  
Vol 21 ◽  
pp. 151-164
Author(s):  
Cláudia Álvares
Keyword(s):  
Critical Discourse Analysis ◽  
Collective Responsibility ◽  
Critical Discourse ◽  
Direct Result ◽  
Discursive Strategies ◽  
Normative Identity ◽  
Consumption Culture ◽  
Liberal Ideology ◽  
Personal Welfare ◽  
Selection Of

In this paper we apply critical discourse analysis to a selection of articles about exoticism published in the magazines 'Cosmo' and 'Máxima' between March 2008 and March 2009, aiming to understand the discursive strategies used in the construction of a feminine normative identity through naturalisation and reinforcement of stereotypes related to alterity. Starting with a linguistic analysis of the features, characteristics and qualities associated with the exoticism, and which are used in the construction of an image of femininity appealing to consumption, we discuss how the discourse of gender articulated in the magazines is related to the post-feminist paradigm. In particular, we question how the emphasis on the personal welfare as a direct result of individual, rather than a collective responsibility contributes to disseminate a neo-liberal ideology based on individualism and the celebration of freedom of choice, both deeply associated with the capitalist consumption culture.

scholarly journals When we are the violent: The Chechen Islamist guerrillas’ discourse on their own armed actions

2017 ◽  
Vol 8 (2) ◽  
pp. 185-195 ◽  
Author(s):  
Adrián Tarín Sanz
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
North Caucasus ◽  
Discursive Strategies ◽  
Academic Literature ◽  
News Agency ◽  
The North ◽  
War Discourse ◽  
Selection Of

Over the last decades, the strategic profile of the discourse with which wars are narrated has been reinforced. This discourse has also varied in the light of a recent – and alleged – peace culture permeating Western societies. Whereas the war discourse in Russia during the Second Russian-Chechen War has been widely studied, this has not been the case of the rhetoric of the Chechen Islamist guerrillas. The aim of this paper is to contribute to bridging this gap in the academic literature on the North Caucasus, employing to this end a critical discourse analysis (CDA) of a selection of texts posted by the Kavkaz Center (KC) news agency. On the basis of this analysis, it can be concluded that one of the main discursive strategies revolved around the construction of an “us” embodying the Chechen victims of the initial aggression in a conflict provoked by the Russian “other”.

scholarly journals Place-Based Directionality of Innovation: Tasmanian Salmon Farming and Responsible Innovation

2020 ◽  
Vol 13 (1) ◽  
pp. 62
Author(s):  
Arnt Fløysand ◽  
Emil Tomson Lindfors ◽  
Stig-Erik Jakobsen ◽  
Lars Coenen
Keyword(s):  
Innovation System ◽  
Responsible Innovation ◽  
Regional Innovation System ◽  
Regional Innovation ◽  
Multiple Stakeholders ◽  
Salmon Farming ◽  
Research And Innovation ◽  
Starting Point ◽  
Farming Industry

The aim of this paper has been to explore, in depth, the place-based conditions enabling and constraining the directionality of responsible innovation in the Tasmanian salmon farming industry, and to discuss how this case can inform the broader literature on directionality of innovations. Theoretically, we argue that the combination of literature on responsible research and innovation (RRI), regional innovation system (RIS) and discourse theory is a useful starting point for addressing innovation as a territorial complex consisting of a material dimension in terms of technologies and resources, an organizational dimension in terms of innovation systems and regulations, and a discursive dimension in terms of narratives in play. When applying the complex to analyze how place-based conditions have enabled and constrained the directionality of responsible innovation in the Tasmanian salmon industry, the case discerns that the directionality of responsible innovation arises from a rather mature and well-organized regional innovation system, which allows multiple stakeholders to articulate their narratives. Under such circumstances, responsible innovation becomes a multidimensional, interactive, and co-created phenomenon consisting of several dilemmas. Still, although the contextualization of responsible innovation is highlighted, our case study acknowledges that certain “universal” characteristics shine through. By this we mean that context sensitivity must not supersede the fact that place-based responsible innovation is always subject to some generic dynamism: under all circumstances there will be a territorial innovation complex at play.

scholarly journals The status of English in the EU institutions after Brexit: A discursive analysis of selected press articles

2021 ◽  
pp. 9-25
Author(s):  
Albert Guziak
Keyword(s):  
United Kingdom ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Diverse Range ◽  
Discursive Strategies ◽  
Discursive Analysis ◽  
The United Kingdom ◽  
The Status ◽  
Selection Of ◽  
The Eu

The aim of this article is to find out what the status of English, currently the primary working language within the EU institutions, might look like once the United Kingdom leaves the EU structures. To that end, this paper will analyse a selection of press articles. Although the manner in which the so-called Brexit will take place is still uncertain, a diverse range of opinions and prognostications on what will happen to English is being expressed publicly, taking into consideration many factors (political, sociological and purely linguistic) which may contribute to a possible scenario or scenarios. This article does not lay claim to submitting any firm or reliable vision of the future as none such exists elsewhere. This paper intends to analyze some discursive strategies employed by the authors of the articles to place the discussed subject into a discursive framework by using tools of critical discourse analysis which mainly focus on the relation of power and language.

scholarly journals Discursive Strategies for the Social Construction in the Post-Conflict Era (2015-2017)

2019 ◽  
pp. 107-123
Author(s):  
Doris Torres ◽  
Angélica María Rincón Rodríguez
Keyword(s):  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Discursive Construction ◽  
Analysis Program ◽  
Theoretical Formulation ◽  
Social Actors ◽  
Discursive Strategies ◽  
Post Conflict ◽  
The Social ◽  
Two Stages

        The objective is to analyze the linguistic and rhetorical resources used in the discursive construction about the social actors of the post-conflict, through the study of nine editorials of the newspaper El Espectador, between the years 2015-2017. The research is woven from the perspective of Critical Discourse Analysis (CDA), in order to make a theoretical formulation about journalistic discursive manifestations and a critical reflection on the social realities of journalistic language. The methodology was developed in two stages: an exploratory-descriptive and an analytical one. In the first, a compilation of the editorials under study is made to be submitted to the qualitative analysis program NVivo 11, reporting significant elements such as the frequency of words, co-texts, and the cloud mark and the conglomerates. The second involved the realization of a linguistic analysis to interpret the strategies of legitimation, naturalization and concealment used to discursively construct the social actors of the post-conflict.

scholarly journals ‘Victims vs Terrorists?’ The Discursive Construction of Palestinians in Two Online Israeli Newspapers during the 2014 Gaza War

2015 ◽  
Vol 8 (2) ◽  
Author(s):  
Rami Qawariq
Keyword(s):  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
The Political ◽  
Discursive Construction ◽  
Huge Number ◽  
Social Actors ◽  
Discursive Strategies ◽  
Political Orientations ◽  
Discourse Historical Approach

 This article is a critical discourse analysis (CDA) of the representation of Palestinians in two online Israeli newspapers published in English during the 2014 Gaza War. The study attempts to conduct a language-based analysis of the political and ideological workings that underpin the representation of social actors. It employs tools from the Discourse Historical Approach (Reisigl & Wodak 2001) to explain the discursive characterization of fighters/ Hamas and civilians. Since the huge number of Palestinian civilian fatalities was a major aspect of controversy in the last war, this article tries to reveal the linguistic choices and discursive strategies used in representing each group of social actors. More importantly, the article detects the linguistic and discursive differences between two newspapers and explains how they may reflect different political orientations. 

scholarly journals Re-defining gender as a heinous crime: A case study from the Brazilian Chamber of Deputies

2020 ◽  
pp. 095792652097721
Author(s):  
Janaina Negreiros Persson
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Gender Ideology ◽  
Critical Discourse ◽  
Public Hearing ◽  
Rhetorical Invention ◽  
Social Actors ◽  
The Public ◽  
The Core

In this article, we explore how the discourses around gender are evolving at the core of Brazilian politics. Our focus lies on the discourses at the public hearing on the bill 3.492/19, which aimed at including “gender ideology” on the list of heinous crimes. We aim to identify the deputies’ linguistic representation of social actors as pertaining to in- and outgroups. In addition, the article analyzes through Critical Discourse Analysis how the terminology gender is represented in this particular hearing. The analysis shows how some of the conservative parliamentarians give a clearly negative meaning to the term gender, by labeling it “gender ideology” and additionally connecting it with heinous crimes. We propose that the re-signification of “gender ideology,” from rhetorical invention to heinous crime, is not only an attempt to undermine scientific gender studies but also a way for conservative deputies to gain more political power.

scholarly journals Thai Gender Ideology: A View from Representations of Social Actors in Crime News Headlines

MANUSYA ◽  
2010 ◽  
Vol 13 (2) ◽  
pp. 37-49
Author(s):  
Phennapha Klaisingto ◽  
Wirote Aroonmanakun
Keyword(s):  
Critical Discourse Analysis ◽  
Gender Ideology ◽  
Gender Identities ◽  
Gender Ideologies ◽  
Social Actors ◽  
The Social ◽  
Crime News ◽  
Study Power ◽  
News Headlines

This study examines the linguistic structure used for uncovering gender ideologies through crime news headlines. It’s based on the idea that languages represent reality and different linguistic choices indicate different points of view of reality. Critical Discourse Analysis (CDA) (Fairclough 1990,VanDijk 1995, Simpson 1993) is used in this study. The main objectives of the study are 1) to study the differences of representation between male and female social actors (Van Leeuwan 2008) in crime news headlines and 2) to study power relations, gender identities and the reproduction of patriarchal society through crime news headlines. Samples of 1,815 crime news headlines are analyzed in this study. The result shows that Thai crime news constructs gender identities based on gender ideology. Thai crime news headlines convey a variety of linguistic meanings which allow for varying forms of representation of social actors, including exclusion and inclusion of social actors. The exclusion of male social actors in headlines may be ideologically motivated by obscuring the responsibility of male actors for negative actions, whereas the exclusion of female social actors does not have the same effect because their referents can be inferred from the headline context. In addition, the inclusion of social actors varies according to the social actor’s sex. Male actors are usually referred to using a functionalization form or an appraisement form, whereas female actors are usually referred to using an identification form. These representations reflect the role of masculinity and femininity among men and women in the society.

scholarly journals The Enemy Next Door: The Image of Russia in Georgian and Ukrainian Political Discourses Amid Conflicts Escalation

2021 ◽  
Vol 4 (1) ◽  
pp. 194-203
Author(s):  
Aram Terzyan
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Identity Construction ◽  
Image Representation ◽  
Critical Discourse ◽  
Democratic Values ◽  
Discursive Strategies ◽  
Political Discourses ◽  
The Core ◽  
Standing Up

Abstract This article presents an analysis of the evolution of Russia’s image representation in Georgian and Ukrainian political discourses amid Russian-Georgian and Russian-Ukrainian conflicts escalation. Even though Georgia’s and Ukraine’s troubled relations with neighboring Russia have been extensively studied, there has been little attention to the ideational dimensions of the confrontations, manifested in elite narratives, that would redraw the discursive boundaries between “Us” and “Them.” This study represents an attempt to fill the void, by examining the core narratives of the enemy, along with the discursive strategies of its othering in Georgian and Ukrainian presidential discourses through critical discourse analysis. The findings suggest that the image of the enemy has become a part of “New Georgia’s” and “New Ukraine’s” identity construction - inherently linked to the two countries’ “choice for Europe.” Russia has been largely framed as Europe’s other, with its “inherently imperial,” “irremediably aggressive” nature and adherence to illiberal, non-democratic values. The axiological and moral evaluations have been accompanied by the claims that the most effective way of standing up to the enemy’s aggression is the “consolidation of democratic nations,” coming down to the two countries’ quests for EU and NATO membership.

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