ADVERTISING DISCOURSE IN THE CONTEXT
OF FOREIGN LANGUAGE TEACHING
Keyword(s):
The article discusses the need to involve authentic advertising texts in the process of foreign language teaching. The main characteristics of an advertising text are described. A model of step-by-step work with advertising texts in the process of foreign language teaching is proposed. The ways of developing students’ language skills, as well as their communicative and sociocultural competences using advertising texts in the learning process are considered. It is shown how advertising texts create students’ socio-cultural background and increase their motivation to learn foreign languages. Types of tasks which include advertising texts aimedat developing the communicative skills and socio-cultural competence of students are presented.
2018 ◽
Vol 5
(3)
◽
pp. 107-118
2018 ◽
Vol 36
◽
pp. 107-118
2018 ◽