scholarly journals Automobile Advertising Translation from the Perspective of Newmark’s Theory

2019 ◽  
Vol 9 (12) ◽  
pp. 1535
Author(s):  
Ping Yu ◽  
Xin Li
Keyword(s):  
Translation Theory ◽  
Translation Practice ◽  
Semantic Translation ◽  
Intended Effect ◽  
Communicative Translation

This paper mainly discusses the application of Newmark's theories of communicative and semantic translation in automobile advertisement translation. After analyzing the translation examples of automobile advertisement text, title and trademark, the following conclusions are naturally drawn. The combination of communicative and semantic translation can guide translation practice more effectively. Semantic translation theory is preferred for automobile manual translation, while communicative translation theory is more suitable for automobile brand and slogan translation. Therefore, in order to achieve the intended effect of automobile advertisement, it is better to combine semantic translation with communicative translation in automobile advertisement translation.

scholarly journals The Study on Translation of Culture-loaded Words in Aerial ChinaⅠ- Jiangxi from the Perspective of Semantic and Communicative Translation

2021 ◽  
Vol 4 (4) ◽  
pp. p9
Author(s):  
Yang Jing ◽  
Chen Xuebin
Keyword(s):  
Chinese Culture ◽  
Cross Cultural ◽  
Cultural Communication ◽  
Translation Theory ◽  
Cultural Characteristics ◽  
The Real ◽  
Cross Cultural Communication ◽  
Semantic Translation ◽  
Communicative Translation

Aerial ChinaⅠ- Jiangxi has been widely accepted by foreign audiences. In this documentary, there are many culture-loaded words with Jiangxi cultural characteristics. We all know that the translation of Chinese culturally-loaded words has long been a tricky problem. Take the translation of culture loaded words in Aerial ChinaⅠ- Jiangxi as an example, this paper discusses how Newmark's communicative translation and semantic translation theory are applied to the translation of Chinese culture loaded words. It is considered that semantic translation and communicative translation are not completely opposite but complement each other. Good translation works are usually the perfect combination of the two. In order to help translators better translate culture loaded words and achieve the real purpose of cross-cultural communication.

scholarly journals On The Retranslation of the Igbo Missal

2021 ◽  
Vol 11 (3) ◽  
pp. 286
Author(s):  
Chidoo Ezika
Keyword(s):  
Old English ◽  
Target Language ◽  
Translation Theory ◽  
Source Text ◽  
Church Authority ◽  
Semantic Translation ◽  
Communicative Theory ◽  
Text Language ◽  
The Church ◽  
Communicative Translation

This study looks at the translation and the retranslation of the Igbo missal in line with Newmark’s (2001) semantic and communicative theory of translation. The aim is to highlight the factors that necessitated the retranslation, looking at the loopholes of the first translation in comparison with the Latin and English source texts. This study adopts the Newmark’s translation theory which sees translation from language and equivalence perspectives. The data were gathered from both old and new Igbo missals, the Latin missal and from the old English missal. Some persons were also interviewed to see the level of acceptability of the new translation. The study finds out that the first translation of the missal, hinges on communicative translation which focuses on the target language users. The retranslated version, hinges on the semantic translation which focuses on the source text language as requested by the Church authority. The study shows that many have accepted the translation while few are of the opinion that the new translation is not suitable. The paper concludes that the retranslated version is faithful to the source text and that the dangers of loss of meaning and possible incomprehensibility are not visible.

scholarly journals COMMUNICATIVE TRANSLATION & CULTURAL GLOBALIZATION READING ON PETER NEWMARK’S PERCEPTION

2021 ◽  
Vol 3 (1) ◽  
pp. 463-473
Author(s):  
Latifa Mohamed ALAHYANE ◽  
Keyword(s):  
Academic Research ◽  
Translation Theory ◽  
Cultural Issues ◽  
Semantic Translation ◽  
Great Investment ◽  
Important Means ◽  
Definition Of ◽  
Grammatical Structures ◽  
Contextual Meaning ◽  
Communicative Translation

The profound transformations in linguistics during the early 20th century contributed to great investment in linguistic theories and their applications in translation, whose theorizing problems were linked to the development that raised cognitive, linguistic and cultural issues. This relationship was reflected in Peter Newmark’s research, who founded the semantic and communicative approache. He built his translation theory on the idea of not isolating the transmissive act from communication. Newmark provided a definition of communicative translation as it seeks to influence its readers as much as possible with the effect on the readers of the ST. While the semantic translation attempts to convey the exact contextual meaning of the ST as the semantic and grammatical structures of the TL permitted. Translation is also adept in the era of globalization with its influence on the boundaries between many Nations and civilizations. It is a tool for unifying them, and one of the most important means of facilitating the deepening and expansion of people's views toward other cultures. We aim in our research to introduce Newmark's approach to translation, and the disclosure of the potentials it offers to establish a bridge of scientific, human and civilizational communication between academic research and societies. We will focus on defining the criteria and priorities proposed in analyzing texts to highlight how communicative translation makes on the target recipient an effect equivalent to the ST has on the source recipient. And how to achieve accurate communication and its extent by revealing what makes it possible to benefit from the mechanisms of discourse analysis.

scholarly journals A HYBRID TRANSLATION THEORY FOR EU TEXTS

2017 ◽  
Vol 5 (5) ◽  
pp. 76 ◽  
Author(s):  
Vilelmini Sosoni
Keyword(s):  
Linguistic Diversity ◽  
Prima Facie ◽  
Translation Theory ◽  
Discourse Community ◽  
Source Text ◽  
Cultural And Linguistic Diversity ◽  
Translation Practice ◽  
Textual Features ◽  
To Come ◽  
Neutral Ground

EU texts are produced by way of multilingual negotiation in a supranational multicultural discourse community, where there is no linguistically neutral ground and where the internationalisation of concepts and ideas is a sine qua non. As a result, they are idiosyncratic texts, reflecting specific textual features. Their translation in the current 23 official EU languages is equally idiosyncratic and challenging, to say the least, especially since it is shaped under the EU’s overwhelming cultural and linguistic diversity, the constraints of its policy of multilingualism, and the subsequent policy of linguistic equality which states that all languages are equal, or ‘equally authentic’ (Wagner, Bech, Martinez 2002, 7), and that translations are not really translations but language versions. In other words, in the framework of EU translation, the terms source text (ST) and target text (TT) cease to exist, while the prima facie illusory notion of ‘equivalence’ seems to resurface—though altered in nature—and dominate the translation practice. It thus goes without saying that in the case of EU texts and their translation a tailor-made theoretical framework is required where many classic concepts of Translation Studies (TS), such as ST, TT and equivalence need to be re-evaluated and redefined, and at the same time functionalist approaches and the postmodernist concepts of intertextuality, hybridity and in-betweenness need to come to the fore. The proposed translation theory for EU texts flaunts the feature inherent in their production, it is—just like them—hybrid.

scholarly journals DIDACTIC ASPECTS OF TRANSLATION THEORIES

2021 ◽  
pp. 10-20
Author(s):  
Tamara Kavytska
Keyword(s):  
Literary Theory ◽  
Cognitive Theory ◽  
Linguistic Theory ◽  
Translation Theory ◽  
Theoretical Concepts ◽  
Learning And Teaching ◽  
Translation Practice ◽  
Theoretical Generalization ◽  
Translation Pedagogy ◽  
Communicative Theory

The relationship between translation theory and translation pedagogy is undeniable. Translation studies developed, in fact, as a result of analysis and theoretical generalization of both professional and classroom translation activities. However, the views on the role of theory in translation instruction are rather controversial. Moreover, even though numerous studies have given detailed insights into translation theories, there are still issues to consider. Unexplored are didactic aspects of translation theories: to our knowledge, no research has discussed the didactic contribution of translation theorists to translation pedagogy. Hence the purpose of the paper is to carry out a critical analysis of literary, linguistic, communicative, and cognitive translation theories with a view to exploring and interpreting their didactic strengths and weaknesses. The research methodology relies on the analysis of available literature as well as textbooks in translation practice to discover the didactic contribution of translation theories to translation pedagogy. Noteworthy is the fact that every translation theory has contributed to the development of translation pedagogy as a branch of applied linguistics. Among the major gains of literary theory is textual approach to learning and teaching translation. Linguistic theory has provided the theoretical foundations for translation pedagogy and creating textbooks that meet the didactic requirements. Teaching translation from the standpoint of treating it as a process of communication has become the achievement of communicative theory. The gains of cognitive theory include the adoption of a competence-based approach to teaching translation, as well as the intensification of research efforts in the field of translation pedagogy. In addition to progressive aspects, the translation theories had certain shortcomings. Literary theory, for instance, rejected the idea of translation pedagogy because of perception of the activity as art. Linguistic theory overemphasized certain aspects of language in teaching translation and promoted the idea of interlingual equivalence. This idea has led to the absolute predominance of bilingual dictionaries in translation classrooms, which is currently considered unjustified. The concept of communicative equivalence, supported by the advocates of communicative theory, has negatively affected evaluation of classroom translations. Finally, cognitive theory is criticized for its failure to apply its theoretical concepts to the development of translation pedagogy.

scholarly journals Introduction à la théorie analytique de la traduction et de l’interprétation

Babel ◽  
2010 ◽  
Vol 56 (4) ◽  
pp. 299-312 ◽  
Author(s):  
Mathieu Guidere
Keyword(s):  
Translation Theory ◽  
Remarkable Change ◽  
Fast Growing ◽  
Translation Practice ◽  
The World ◽  
Change Of Perspective

Despite the major changes that occurred in the world during the last decade, translation theory has not taken into account the inevitable impact of these changes on the translation profession. Neither theorists nor professional translators have analyzed enough the remarkable change in perspective and method that occurred in the language field as a whole and primarily in the translation practice. This paper presents some important aspects of this change of perspective which calls for a new theoretical paradigm. The latter, which we refer to as translation­analysis, is currently a fast-growing activity.

Sign in / Sign up

Export Citation Format

Share Document