scholarly journals E-C Advertisement Translation on Communicative Translation and Semantic Translation Theory

2014 ◽  
Vol 4 (6) ◽  
Author(s):  
Xuedong Shi
Keyword(s):  
Translation Theory ◽  
Semantic Translation ◽  
Communicative Translation

scholarly journals Automobile Advertising Translation from the Perspective of Newmark’s Theory

2019 ◽  
Vol 9 (12) ◽  
pp. 1535
Author(s):  
Ping Yu ◽  
Xin Li
Keyword(s):  
Translation Theory ◽  
Translation Practice ◽  
Semantic Translation ◽  
Intended Effect ◽  
Communicative Translation

This paper mainly discusses the application of Newmark's theories of communicative and semantic translation in automobile advertisement translation. After analyzing the translation examples of automobile advertisement text, title and trademark, the following conclusions are naturally drawn. The combination of communicative and semantic translation can guide translation practice more effectively. Semantic translation theory is preferred for automobile manual translation, while communicative translation theory is more suitable for automobile brand and slogan translation. Therefore, in order to achieve the intended effect of automobile advertisement, it is better to combine semantic translation with communicative translation in automobile advertisement translation.

scholarly journals The Study on Translation of Culture-loaded Words in Aerial ChinaⅠ- Jiangxi from the Perspective of Semantic and Communicative Translation

2021 ◽  
Vol 4 (4) ◽  
pp. p9
Author(s):  
Yang Jing ◽  
Chen Xuebin
Keyword(s):  
Chinese Culture ◽  
Cross Cultural ◽  
Cultural Communication ◽  
Translation Theory ◽  
Cultural Characteristics ◽  
The Real ◽  
Cross Cultural Communication ◽  
Semantic Translation ◽  
Communicative Translation

Aerial ChinaⅠ- Jiangxi has been widely accepted by foreign audiences. In this documentary, there are many culture-loaded words with Jiangxi cultural characteristics. We all know that the translation of Chinese culturally-loaded words has long been a tricky problem. Take the translation of culture loaded words in Aerial ChinaⅠ- Jiangxi as an example, this paper discusses how Newmark's communicative translation and semantic translation theory are applied to the translation of Chinese culture loaded words. It is considered that semantic translation and communicative translation are not completely opposite but complement each other. Good translation works are usually the perfect combination of the two. In order to help translators better translate culture loaded words and achieve the real purpose of cross-cultural communication.

scholarly journals On The Retranslation of the Igbo Missal

2021 ◽  
Vol 11 (3) ◽  
pp. 286
Author(s):  
Chidoo Ezika
Keyword(s):  
Old English ◽  
Target Language ◽  
Translation Theory ◽  
Source Text ◽  
Church Authority ◽  
Semantic Translation ◽  
Communicative Theory ◽  
Text Language ◽  
The Church ◽  
Communicative Translation

This study looks at the translation and the retranslation of the Igbo missal in line with Newmark’s (2001) semantic and communicative theory of translation. The aim is to highlight the factors that necessitated the retranslation, looking at the loopholes of the first translation in comparison with the Latin and English source texts. This study adopts the Newmark’s translation theory which sees translation from language and equivalence perspectives. The data were gathered from both old and new Igbo missals, the Latin missal and from the old English missal. Some persons were also interviewed to see the level of acceptability of the new translation. The study finds out that the first translation of the missal, hinges on communicative translation which focuses on the target language users. The retranslated version, hinges on the semantic translation which focuses on the source text language as requested by the Church authority. The study shows that many have accepted the translation while few are of the opinion that the new translation is not suitable. The paper concludes that the retranslated version is faithful to the source text and that the dangers of loss of meaning and possible incomprehensibility are not visible.

scholarly journals COMMUNICATIVE TRANSLATION & CULTURAL GLOBALIZATION READING ON PETER NEWMARK’S PERCEPTION

2021 ◽  
Vol 3 (1) ◽  
pp. 463-473
Author(s):  
Latifa Mohamed ALAHYANE ◽  
Keyword(s):  
Academic Research ◽  
Translation Theory ◽  
Cultural Issues ◽  
Semantic Translation ◽  
Great Investment ◽  
Important Means ◽  
Definition Of ◽  
Grammatical Structures ◽  
Contextual Meaning ◽  
Communicative Translation

The profound transformations in linguistics during the early 20th century contributed to great investment in linguistic theories and their applications in translation, whose theorizing problems were linked to the development that raised cognitive, linguistic and cultural issues. This relationship was reflected in Peter Newmark’s research, who founded the semantic and communicative approache. He built his translation theory on the idea of not isolating the transmissive act from communication. Newmark provided a definition of communicative translation as it seeks to influence its readers as much as possible with the effect on the readers of the ST. While the semantic translation attempts to convey the exact contextual meaning of the ST as the semantic and grammatical structures of the TL permitted. Translation is also adept in the era of globalization with its influence on the boundaries between many Nations and civilizations. It is a tool for unifying them, and one of the most important means of facilitating the deepening and expansion of people's views toward other cultures. We aim in our research to introduce Newmark's approach to translation, and the disclosure of the potentials it offers to establish a bridge of scientific, human and civilizational communication between academic research and societies. We will focus on defining the criteria and priorities proposed in analyzing texts to highlight how communicative translation makes on the target recipient an effect equivalent to the ST has on the source recipient. And how to achieve accurate communication and its extent by revealing what makes it possible to benefit from the mechanisms of discourse analysis.

scholarly journals THE TRANSLATION METHOD OF PREPOSITION ON J.D SALINGER’S NOVEL OF THE CATCHER IN THE RYE TRANSLATED BY GITA WIDYA LAKSMINI

CALL ◽  
2020 ◽  
Vol 1 (1) ◽  
Author(s):  
Lisa Nurhanifah ◽  
Dewi Kustanti ◽  
Nurholis Nurholis
Keyword(s):  
Comparative Method ◽  
Translation Method ◽  
The Novel ◽  
Literal Translation ◽  
Semantic Translation ◽  
Constant Comparative Method ◽  
Free Translation ◽  
Translation Methods ◽  
Good Word ◽  
Communicative Translation

This research tells about translation method of preposition. Preposition is the word that simple to translated, but it is complicate to find the good word, because there are so many meaning in dictionary. Even the translator does not always get the meaning from dictionary. This purpose of research is analyzing the translation of simple and complex preposition used in “J.D. Salinger’s Novel The Catcher in The Rye. And to find out the kinds of translation methods in translating of simple and complex preposition on it. The method of research uses descriptive qualitative method. Technique of collecting data, the researcher uses documentation. Technique of analyzing data, the researcher uses constant comparative method by Glaser and Strauss with four steps are data reduction, data categorization, data synthetization and hypothesis. The result of research is translator use four translation method of preposition. There are literal translation, semantic translation, free translation and communicative translation. mostly translator uses literal translation. Preposition has many meaning in dictionary, that’s why there are no word-for-word because researcher things that translator is process the translation of preposition. There are many kinds of preposition. The researcher dividing become two parts, are simple and complex (Randolph Quirk,1985). Simple preposition mostly available than complex in the novel. Because simple preposition is easy to find in the novel.Keywords: preposition, literal translation, semantic translation, free translation, communicative translation

scholarly journals TRANSLATION METHODS IN POLITICAL SPEECHES: A CASE STUDY OF ENGLISH TRANSLATION OF PRESIDENT JOKO WIDODO’S INAUGURAL ADDRESS

2020 ◽  
Vol 10 (2) ◽  
pp. 132
Author(s):  
Muhammad Ersan Pamungkas
Keyword(s):  
English Translation ◽  
The Body ◽  
Target Language ◽  
Translation Method ◽  
Inaugural Address ◽  
Political Speech ◽  
Semantic Translation ◽  
Political Speeches ◽  
Translation Methods ◽  
Communicative Translation

<p>Translating political speeches poses its own challenges and difficulties, with one of the reasons being the fact that political speeches have their own unique features. Translation of political speech is also arguably still underresearched in translation studies. It is for this reason that this paper seeks to investigate translation method(s) that can be used to translate political speeches. The data source of this paper is the English translation<br />of an inaugural address of President Joko “Jokowi” Widodo produced by a professional Australian translator. The speech was translated from Indonesian as the source language (SL) to English as the target language (TL). Appropriate translation methods are obviously needed to produce a higher quality political speech translation. This research applies the concept of translation methods proposed by Newmark (1988). This is a qualitative research with a comparative conceptual method. Results show that the<br />translation methods adopted when translating the inaugural address are semantic and communicative translation methods. Semantic translation method is the most dominant one, followed by communicative translation method. Semantic translation method was used to translate the body part of the speech, while communicative translation method was used to translate the opening part and the closing part of the speech. These two<br />methods are considered appropriate for translating this political speech.</p>

scholarly journals Translating Scientific Terminology: Examples from the Arabic versions of Two International Magazines

2017 ◽  
Vol 8 (2) ◽  
pp. 183-193
Author(s):  
Bahaa-eddin Hassan
Keyword(s):  
Scientific Terminology ◽  
Semantic Translation ◽  
Different Types ◽  
Scientific Terms ◽  
Communicative Translation ◽  
Scientific American

Abstract The purpose of this study is to examine the strategies used in translating scientific terminology. It is an attempt to explore how scientific English terms are translated in the Arabic versions of two international magazines; namely, the famous Scientific American (Arabic Edition) and Nature (Arabic Edition). The evidence provided by these magazines is expected to explain to what extent semantic and communicative translation is crucial in rendering scientific terms into Arabic. It also classifies the different types of semantic translation.

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