scholarly journals The Study on Translation of Culture-loaded Words in Aerial ChinaⅠ- Jiangxi from the Perspective of Semantic and Communicative Translation

2021 ◽  
Vol 4 (4) ◽  
pp. p9
Author(s):  
Yang Jing ◽  
Chen Xuebin
Keyword(s):  
Chinese Culture ◽  
Cross Cultural ◽  
Cultural Communication ◽  
Translation Theory ◽  
Cultural Characteristics ◽  
The Real ◽  
Cross Cultural Communication ◽  
Semantic Translation ◽  
Communicative Translation

Aerial ChinaⅠ- Jiangxi has been widely accepted by foreign audiences. In this documentary, there are many culture-loaded words with Jiangxi cultural characteristics. We all know that the translation of Chinese culturally-loaded words has long been a tricky problem. Take the translation of culture loaded words in Aerial ChinaⅠ- Jiangxi as an example, this paper discusses how Newmark's communicative translation and semantic translation theory are applied to the translation of Chinese culture loaded words. It is considered that semantic translation and communicative translation are not completely opposite but complement each other. Good translation works are usually the perfect combination of the two. In order to help translators better translate culture loaded words and achieve the real purpose of cross-cultural communication.

scholarly journals Cultural Factors in Tourism Interpretation of Leshan Giant Buddha

2016 ◽  
Vol 10 (1) ◽  
pp. 56
Author(s):  
Xiao Wenwen
Keyword(s):  
Chinese Culture ◽  
Cultural Factors ◽  
Cross Cultural ◽  
Cultural Communication ◽  
Chinese Poetry ◽  
Tourist Attractions ◽  
Cross Cultural Communication ◽  
Cultural Aspects ◽  
Cultural Connotation ◽  
Scenic Spot

Different cultural aspects are always involved in tourism interpretation, and the process of tourism interpretation is also cross-cultural communication. If the cultural factors can be interpreted for the foreign visitors in a better way, it’s beneficial to convey the cultural connotation of the scenic spot and it can be the communication more effective. There are many scenic spots in China, to show the beautiful scenery and traditional Chinese culture to the world. Leshan Giant Buddha is one of national 5A tourist attractions in Leshan, Sichuan Province, China, and there are a lot of tourists coming here every year, especially foreign tourists. Therefore, its tourism interpretation shall be better and better. The tourism interpretation of Leshan Giant Buddha concerns many cultural factors. Based on Skopostheorie, this paper discusses how to deal with the cultural factors in guide interpretation of Leshan Grand Buddha from the following three aspects: names of scenic spots, four-character phrases and classical Chinese poetry.

scholarly journals Translating The Waste Land: Literal accuracy, poetic fidelity and cross-cultural communication

Literator ◽  
2001 ◽  
Vol 22 (2) ◽  
pp. 21-38
Author(s):  
A. Wessels
Keyword(s):  
Cultural Identity ◽  
Cross Cultural ◽  
Cultural Dimensions ◽  
Literary Translation ◽  
Cultural Communication ◽  
Translation Theory ◽  
The Waste Land ◽  
Cross Cultural Communication ◽  
Waste Land ◽  
The Impact

The author of this article published an Afrikaans translation of T.S. Eliot’s The Waste Land in 1992. This article is a personal contemplation and evaluation of the process of literary translation as experienced in the particular case, referring to aspects of translation theory where relevant. It discusses the unremitting balancing act that literary translation requires, where the translator has to pose the need for as close a literal translation as possible against the need to render, again as faithfully as possible, the comprehensive poetic effect of the work, as regards, for example, stylistic features, emotive force and symbolic significance. Through all of this runs the thread of (a sometimes unconscious) transculturation of the work, partly the result of the desire on the part of the translator to communicate the impact of the poem as successfully as possible to a specific audience with a specific cultural identity and cultural presuppositions. Sometimes the inescapable interpretative nature of literary translation could be attributable to the cultural identity of the translator himself and sometimes it could be the result of the innate cultural dimensions or temper of the recipient language. The problems encountered, solutions arrived at and transcultural evolution effected are illustrated from the (original and translated) texts.

On Necessity and Feasibility of Foreignization in the Translation of Classical Chinese Poetry

2017 ◽  
Vol 7 (6) ◽  
pp. 455
Author(s):  
Hongwei Ye
Keyword(s):  
Chinese Culture ◽  
Cross Cultural ◽  
Cultural Communication ◽  
Chinese Poetry ◽  
The West ◽  
Cultural Elements ◽  
Cross Cultural Communication ◽  
Classical Chinese ◽  
Classical Chinese Poetry ◽  
Cultural Connotations

Classical Chinese poetry is the concentrated reflection of traditional Chinese culture and its translation is an event of cross-cultural communication of increasing importance in the present age of globalization. This essay aims to analyze the necessity and feasibility of foreignization in the translation of classical Chinese poetry (CCP). Foreignization in CCP translation can convey the profound cultural connotations that are contained in cultural elements and retains the original poetic flavor. The author concludes that only through foreignization can we meet the needs of those curious readers in the west and achieve cultural communication with the West in the real sense.

scholarly journals REVIEW OF THE MONOGRAPH BY M.YU. AVDONINA, N.I. JABOT, S.YU. TEREKHOVA, N.G. VALEEVA "TERMINOSYSTEMS OF THE ECOLOGICAL DISCOURSE IN THE ENGLISH, FRENCH AND RUSSIAN LANGUAGES: POLIPARADIGMAL APPROACH TO THE RESEARCH, TRANSLATION AND TRAINING"

2019 ◽  
pp. 292-296
Author(s):  
Keyword(s):  
Cross Cultural ◽  
Research Translation ◽  
Cultural Communication ◽  
Translation Theory ◽  
Common Features ◽  
Cross Cultural Communication ◽  
Original Contribution ◽  
The Common ◽  
Cultural Science ◽  
And Training

The reviewed monograph presents the results of a) a complex comparative study of ecological discourse specifics in English, French and Russian, b) theoretical and practical issues of ecological terminological systems functioning in the three languages, c) features of ecological terms and ways of translating them, d) various aspects of didactics and techniques of training in the translation of ecological scientific and publicistic texts. Works on terminology, polylingualism, translation theory, cross-cultural communication, cultural science and lexicography formed the theoretical basis for the monograph. Comparison of the three languages enabled to reveal and generalize the trends of the terminological systems development, to offer recommendations for ecological scientific and publicistic texts translation as well as practical didactic and methodical recommendations for training in the language features of ecological discourse including ecoterms. The authors’ original contribution was to define the common features characterizing the terminological subsystems of the three languages, which in itself is an important prerequisite for further theoretical researches both in the field of terminology and comparative typology of languages...

scholarly journals The impact of Chinese culture upon business cross-cultural communication

2021 ◽  
pp. 51-65
Author(s):  
Svetlana Viktorovna Mikhelson
Keyword(s):  
Chinese Culture ◽  
Cross Cultural ◽  
Chinese Society ◽  
Cultural Communication ◽  
Communication Analysis ◽  
Cross Cultural Communication ◽  
Cultural Aspects ◽  
Chinese Business ◽  
The Impact

This article gives special attention to Chinese business culture and its impact upon the financial sector. Several decades ago, China turned into attractive market for foreign investors. However, investors face various problems in dealing with the Chinese partners. This research is focused on studying the growing impact of Chinese culture upon finance and business cross-cultural communication. Analysis is conducted on the existing theories and their application for finding the answers to the articulated research questions. The author conducted a case study in the form of interviews with the Russian entrepreneurs who cooperated with the Chinese partners. The conclusion is made that Chinese business practice has specific characteristics and norms embedded in the Chinese society and culture. The fundamental values of Chinese culture shape behavioral patterns and mentality of the people, which affects the international partnerships. Success in cross-cultural investment depends on understanding the peculiarities and mentality of the Chinese partners. The relevance of this research consists in the fact that the study of cultural aspects is relatively new for the financial economists. It presses the need to broaden horizons by analyzing cultural aspects and carrying out a case study.

scholarly journals A Study on the Cross-cultural Communication Strategies of Yue Opera

2021 ◽  
Vol 2 (2) ◽  
pp. 53-59
Author(s):  
Lou Lingling
Keyword(s):  
Chinese Culture ◽  
Communication Strategies ◽  
Status Quo ◽  
Cross Cultural ◽  
Cultural Communication ◽  
Chinese Opera ◽  
Cross Cultural Communication ◽  
Existing Problems ◽  
Traditional Chinese Culture ◽  
The Status

Yue Opera, the second-largest opera in China, is also known as “the most widely spread local opera genre in China”. It is called “Chinese Opera” abroad. The overseas dissemination of Yue Opera has extremely far-reaching significance for displaying traditional Chinese culture, telling Chinese stories well, and building cultural confidence. Based on combing the status quo of overseas communication of Yue Opera in different stages, the paper analyzes the currently existing problems, and then, under the guidance of Lasswell’s Model of Communication, discusses cross-cultural communication strategies of Yue Opera from five aspects, namely “who”, “says what”, “in which channel”, “to whom” and “with what effect”.

scholarly journals The Necessity of Integrating Public English Course into Chinese Culture Education in Higher Vocational Colleges

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Si Wu
Keyword(s):  
Language Learning ◽  
Chinese Culture ◽  
Teaching Method ◽  
Cross Cultural ◽  
Cultural Communication ◽  
Cultural Elements ◽  
Cross Cultural Communication ◽  
Self Confidence ◽  
Current Events ◽  
Vocational Colleges

Looking at the current public English culture teaching classroom in higher vocational colleges, the main problems are that the classroom focuses on grammar knowledge and language learning, and the cultural explanation is not in-depth; The classroom is centered on European and American culture and lacks the complementary and integrated teaching of Chinese culture; The teaching method of Chinese culture adopted by teachers is relatively single and lacks the cultivation of cross-cultural communication awareness. In the process of teaching, a variety of teaching methods are used together to introduce Chinese cultural elements by comparing Chinese and English cultures and combining with hot current events; To guide students to look at cultural differences with a dialectical attitude and inclusive perspective, to establish their own national identity and cultural self-confidence, to actively spread and promote Chinese culture in cross-cultural communication activities, and to improve their two-way communication ability can effectively strengthen Chinese cultural education.

scholarly journals TRANSLATION LANGUAGE: THE MAJOR FORCE IN SHAPING MODERN LATVIAN

2017 ◽  
Vol 2 (2) ◽  
pp. 54 ◽  
Author(s):  
Andrejs Veisbergs
Keyword(s):  
Language Change ◽  
Cross Cultural ◽  
Target Language ◽  
Cultural Imperialism ◽  
Modern World ◽  
Cultural Communication ◽  
Translation Theory ◽  
Cross Cultural Communication ◽  
New Concepts ◽  
Traditional Approaches

Cross-cultural communication affects not only the translations per se, but also tar­get culture and thinking in general. Globalization, migration, tourism, student ex­changes, international trade and business, and first of all the openness of media brings numerous new concepts and terms into languages. Yet, the direct lexical impact is only part of the process; there is also a broad effect on target language composition/corpus, conventions, norms and even deep structures. Most ‘origi­nal’ texts today carry many of the same traits as translations. Interference has long ceased to be characteristic of translated texts only. Translations in many languages constitute more than half of the texts that an average citizen ‘consumes’. We cannot speak anymore of a clear dichotomy of ‘translation language’ versus the real lan­guage – there is no isolation in the modern world. One can view this asymmetrical phenomenon as a deplorable interference, as linguistic and cultural imperialism or as a general standardization of languages with a consequent potential loss of cultural uniqueness. Yet it can hardly be affected, as language change is inevitable, and in the modern world translation functions as a major vehicle of change. It also calls for a review of some of the traditional approaches to translation theory issues within the framework of the new globalized, international and multilingual com­munication.

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