scholarly journals Translation Strategies of Long and Difficult Journalistic Sentences From the Perspective of Semantic Translation and Communicative Translation Theory

2020 ◽  
Vol 17 (12) ◽  
Author(s):  
LUAN Lijun ◽  
GUO Yingping
Keyword(s):  
Translation Theory ◽  
Translation Strategies ◽  
Semantic Translation ◽  
Communicative Translation

scholarly journals Automobile Advertising Translation from the Perspective of Newmark’s Theory

2019 ◽  
Vol 9 (12) ◽  
pp. 1535
Author(s):  
Ping Yu ◽  
Xin Li
Keyword(s):  
Translation Theory ◽  
Translation Practice ◽  
Semantic Translation ◽  
Intended Effect ◽  
Communicative Translation

This paper mainly discusses the application of Newmark's theories of communicative and semantic translation in automobile advertisement translation. After analyzing the translation examples of automobile advertisement text, title and trademark, the following conclusions are naturally drawn. The combination of communicative and semantic translation can guide translation practice more effectively. Semantic translation theory is preferred for automobile manual translation, while communicative translation theory is more suitable for automobile brand and slogan translation. Therefore, in order to achieve the intended effect of automobile advertisement, it is better to combine semantic translation with communicative translation in automobile advertisement translation.

scholarly journals The Study on Translation of Culture-loaded Words in Aerial ChinaⅠ- Jiangxi from the Perspective of Semantic and Communicative Translation

2021 ◽  
Vol 4 (4) ◽  
pp. p9
Author(s):  
Yang Jing ◽  
Chen Xuebin
Keyword(s):  
Chinese Culture ◽  
Cross Cultural ◽  
Cultural Communication ◽  
Translation Theory ◽  
Cultural Characteristics ◽  
The Real ◽  
Cross Cultural Communication ◽  
Semantic Translation ◽  
Communicative Translation

Aerial ChinaⅠ- Jiangxi has been widely accepted by foreign audiences. In this documentary, there are many culture-loaded words with Jiangxi cultural characteristics. We all know that the translation of Chinese culturally-loaded words has long been a tricky problem. Take the translation of culture loaded words in Aerial ChinaⅠ- Jiangxi as an example, this paper discusses how Newmark's communicative translation and semantic translation theory are applied to the translation of Chinese culture loaded words. It is considered that semantic translation and communicative translation are not completely opposite but complement each other. Good translation works are usually the perfect combination of the two. In order to help translators better translate culture loaded words and achieve the real purpose of cross-cultural communication.

scholarly journals On The Retranslation of the Igbo Missal

2021 ◽  
Vol 11 (3) ◽  
pp. 286
Author(s):  
Chidoo Ezika
Keyword(s):  
Old English ◽  
Target Language ◽  
Translation Theory ◽  
Source Text ◽  
Church Authority ◽  
Semantic Translation ◽  
Communicative Theory ◽  
Text Language ◽  
The Church ◽  
Communicative Translation

This study looks at the translation and the retranslation of the Igbo missal in line with Newmark’s (2001) semantic and communicative theory of translation. The aim is to highlight the factors that necessitated the retranslation, looking at the loopholes of the first translation in comparison with the Latin and English source texts. This study adopts the Newmark’s translation theory which sees translation from language and equivalence perspectives. The data were gathered from both old and new Igbo missals, the Latin missal and from the old English missal. Some persons were also interviewed to see the level of acceptability of the new translation. The study finds out that the first translation of the missal, hinges on communicative translation which focuses on the target language users. The retranslated version, hinges on the semantic translation which focuses on the source text language as requested by the Church authority. The study shows that many have accepted the translation while few are of the opinion that the new translation is not suitable. The paper concludes that the retranslated version is faithful to the source text and that the dangers of loss of meaning and possible incomprehensibility are not visible.

Semantic Fuzziness and Its Translation Strategies

2016 ◽  
Vol 8 (2) ◽  
pp. 199
Author(s):  
Zhengling Fu
Keyword(s):  
Translation Strategies ◽  
Fuzzy Language ◽  
Semantic Translation ◽  
Heated Debate ◽  
Intrinsic Feature ◽  
Communicative Translation

<p>Ever since the appearance of fuzziness, it has aroused heated debate among scholars. Fuzzy linguistics, as a newly developed subject, is a science concerning fuzzy language. Fuzziness is the intrinsic feature of every language so the translation of it should be attached great importance. The translation strategies should be proper when they are adopted in translating fuzzy languages. As far as the translation strategies are concerned, the first strategy can be viewed as semantic translation and the second one, communicative translation.</p>

scholarly journals COMMUNICATIVE TRANSLATION & CULTURAL GLOBALIZATION READING ON PETER NEWMARK’S PERCEPTION

2021 ◽  
Vol 3 (1) ◽  
pp. 463-473
Author(s):  
Latifa Mohamed ALAHYANE ◽  
Keyword(s):  
Academic Research ◽  
Translation Theory ◽  
Cultural Issues ◽  
Semantic Translation ◽  
Great Investment ◽  
Important Means ◽  
Definition Of ◽  
Grammatical Structures ◽  
Contextual Meaning ◽  
Communicative Translation

The profound transformations in linguistics during the early 20th century contributed to great investment in linguistic theories and their applications in translation, whose theorizing problems were linked to the development that raised cognitive, linguistic and cultural issues. This relationship was reflected in Peter Newmark’s research, who founded the semantic and communicative approache. He built his translation theory on the idea of not isolating the transmissive act from communication. Newmark provided a definition of communicative translation as it seeks to influence its readers as much as possible with the effect on the readers of the ST. While the semantic translation attempts to convey the exact contextual meaning of the ST as the semantic and grammatical structures of the TL permitted. Translation is also adept in the era of globalization with its influence on the boundaries between many Nations and civilizations. It is a tool for unifying them, and one of the most important means of facilitating the deepening and expansion of people's views toward other cultures. We aim in our research to introduce Newmark's approach to translation, and the disclosure of the potentials it offers to establish a bridge of scientific, human and civilizational communication between academic research and societies. We will focus on defining the criteria and priorities proposed in analyzing texts to highlight how communicative translation makes on the target recipient an effect equivalent to the ST has on the source recipient. And how to achieve accurate communication and its extent by revealing what makes it possible to benefit from the mechanisms of discourse analysis.

THE TRANSLATION STRATEGIES OF METAPHOR IN THE MAGIC OF THINKING BIG TRANSLATED INTO BAHASA INDONESIA BY DIAN PARAMESTI BAHAR

2018 ◽  
Vol 14 (3) ◽  
Author(s):  
Khairani Hayat Situmorang ◽  
I. W. Dirgeyasa ◽  
Zainuddin Zainuddin
Keyword(s):  
Data Analysis ◽  
Target Language ◽  
Qualitative Design ◽  
Translation Strategies ◽  
Source Language ◽  
Free Translation ◽  
Dead Metaphor ◽  
Word Translation ◽  
Bahasa Indonesia ◽  
Communicative Translation

The research dealt with Metaphor Sentences. The aims of this study were: (1) to find out the translation strategies of metaphors are used in The Magic of Thinking Big and (2) to describe the translation strategies maintain metaphors in The Magic of Thinking Big. The research was conducted by using qualitative design. The data of this study were sentences. The data were collected through documentary technique and the instrument was the documentary sheet. The technique of data analysis was descriptive. The finding of this study revealed that: (1) The metaphor in The magic of Thinking Big were translated by applying six translation strategies, namely: word for word Translation (5.3%) lieral translation (4.3%), faithful translation (57.5%), Free translation (3.2%), communicative translation (30.5%) and discursive creation was found (2.2%). (2) The metaphors are maintained that found in the Magic of Thinking Big are original metaphors turned into another original metaphors, stock metaphors turned into another stock metaphors, adapted metaphors turned into adapted metaphors, dead metaphors turned into dead metaphors, original metaphor turned into stock metaphor, stock metaphor turned into original metaphor, meanwhile, 10 original metaphors and 1 dead metaphor are no longer classified as metaphors. Language has special characteristic that is metaphor sentences, therefore in the case of translating of metaphor sentences in which their concept in unknown for readers, the translator often faces the problems to find out the translation strategies to translate metaphor in a source language (SL) and how the metaphor sentences are maintained in the target language (TL).Keywords : Metaphor, Translation Strategies, Maintain Metaphor

scholarly journals The Disappearing Medium: Remarks on Language in Translation

2011 ◽  
pp. 165-179
Author(s):  
George Varsos
Keyword(s):  
Walter Benjamin ◽  
Literary Translation ◽  
Original Text ◽  
Recent Criticism ◽  
Translation Theory ◽  
German Romanticism ◽  
Alternative Strategies ◽  
Translation Strategies ◽  
Language And Culture

This essay discusses problems pertaining to the disappearance of the language of the original text in the case of literary translation. After a reminder of recent criticism directed against ethnocentric translation strategies, the question is raised of the theoretical promises of alternative strategies. The text examines the different ways in which the relations between language and culture are theorized, taking two lines of inquiry that have strongly infl uenced contemporary translation theory: that of German Romanticism and that of Walter Benjamin.

The translation strategies for Chinese diplomatic neologisms from the perspective of “Political Equivalence”

Babel ◽  
2016 ◽  
Vol 62 (4) ◽  
pp. 661-675 ◽  
Author(s):  
Mingxing Yang ◽  
Da Yan
Keyword(s):  
Special Form ◽  
Language Translation ◽  
Critical Evaluation ◽  
The Political ◽  
Translation Theory ◽  
Political Issues ◽  
Translation Strategies ◽  
Foreign Policies ◽  
Equivalence Theory ◽  
The City

With rich connotations and marked features, the translation theory of “Political Equivalence” has great significance in directing the standards, procedures and specific methods for diplomatic language translation. As a special form of discourse, diplomatic language is closely related to foreign policies and state interests, and has strong political inclination, thus inevitably concerning political issues. This paper, under the theoretical guidance of “Political Equivalence”, advances the strategies for translating the Chinese diplomatic neologism Buzheteng used by Chinese President Hu Jintao at the conference celebrating the 30th anniversary of the reform and opening policy. Its purpose is to analyze the literal meaning, political context and connotations of the localism Buzheteng, and to conduct an analytical contrast of different translations. It also aims to provide a critical evaluation of the “Zero Translation” theory proposed by Zhu Chunshen and Zhang Junfeng from the City University of Hong Kong. The translation of Buzheteng illustrates that the “Political Equivalence” theory is one of the major criteria and principles gauging the translation of diplomatic languages.

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