scholarly journals Pengaruh Brand Authenticity Terhadap Brand Trust (Survei pada pengunjung Website Business to Consumer JD.ID di Indonesia)

2019 ◽  
Vol 4 (3) ◽  
pp. 9-16
Author(s):  
Andika Alvin Margana ◽  
Lili Adi Wibowo ◽  
Puspo Dewi Dirgantari
Keyword(s):  
Path Analysis ◽  
Customer Orientation ◽  
Brand Trust ◽  
Purposive Sampling ◽  
Brand Authenticity ◽  
Business To Consumer

Penelitian ini bertujuan untuk memperoleh temuan pengaruh brand authenticity terhadap brand trust. Jenis penelitian yang digunakan adalah deskriptif verifikatif, dan metode yang digunakan adalah explanatory survei dengan teknik purposive sampling sebanyak 268 responden. Teknik analisis data yang digunakan adalah path analysis (analisis jalur) dengan alat bantu program SPSS 24.0 for windows. Hasil temuan penelitian ini menunjukan bahwa gambaran brand authenticity dalam kategori cukup tinggi, gambaran brand trust dalam kategori tinggi, dimensi brand authenticity yang memiliki pengaruh paling tinggi terhadap brand trust adalah dimensi consistency, sedangkan dimensi yang memiliki pengaruh terendah adalah dimensi originality. Berdasarkan hasil penelitian ini, disarankan dalam brand authenticity perusahaan untuk meningkatkan originality guna meningkatkan brand trust. Sehingga diharapkan brand authenticity dapat diperhatikan lebih lanjut oleh perusahaan di industri e-Commerce dalam meningkatkan brand trust pada perusahaan.Kata Kunci: Brand Authenticity, Consistency, Customer Orientation, Quality Commitment, Originality, Brand Trust.

scholarly journals PERAN BRAND TRUST MEMEDIASI PENGARUH BRAND IMAGE TERHADAP BRAND LOYALTY

2019 ◽  
Vol 8 (7) ◽  
pp. 4328
Author(s):  
I Wayan Govinda Gotama Putra Putra ◽  
Eka Sulistyawati
Keyword(s):  
Path Analysis ◽  
Brand Loyalty ◽  
Brand Image ◽  
Sampling Technique ◽  
Brand Trust ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
Image Variables ◽  
Positive Effect ◽  
Analyze Data

This research was conducted with the aim of measuring and testing the effect of brand image on brand loyalty with brand trust as a mediator. One hundred badminton players using Shuttlecock Pastra were used as samples, the method used was purposive sampling. The study was conducted in Denpasar City and distributed questionnaires to prospective respondents as many as 100 people selected through a purposive sampling technique. Path analysis techniques and sobel tests are used to analyze data. After investigating, it was found that brand image variables had a positive and significant effect on brand trust variables, brand image variables had a positive and significant effect on brand loyalty variables, brand trust variables had a positive effect that was also significant for brand loyalty variables and brand trust variables were able to mediate the influence of brand image on brand loyalty shuttlecock Pastra. Keywords: brand image, shutllecock, brand trust, Pastra, brand loyalty

scholarly journals Keputusan Pembelian Dipengaruhi oleh Kesadaran, Kualitas, Asosiasi dan Loyalitas Merek Melalui Kepercayaan Merek Kamera Sony Pada Komunitas Fotografi di Malang

IQTISHODUNA ◽  
2020 ◽  
Vol 16 (2) ◽  
pp. 131-146
Author(s):  
Tri Sugiarti Ramadhan ◽  
Eka Farida
Keyword(s):  
Path Analysis ◽  
Causal Relationship ◽  
Brand Loyalty ◽  
Sampling Technique ◽  
Total Sample ◽  
Brand Awareness ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Single Lens

The purpose of this study was to determine and analyze purchasing decisions that are influenced by brand awareness, quality, association, and loyalty through brand trust. This type of research is a causal relationship with an explanatory character. The population in this research is the photography community DSLR (Digital Single Lens Reflex) camera users in Malang, East Java, totaling 190 respondents. The sampling technique used in this study was purposive sampling technique with a total sample of 66 respondents. The analysis used is path analysis, and the results show that purchasing decisions are influenced by brand awareness, quality, association, and loyalty through brand trust. The results showed that purchasing decisions are influenced by awareness, quality, association, and brand loyalty through brand trust.

scholarly journals PENGARUH CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP KEPUASAN PELANGGAN SERTA DAMPAKNYA TERHADAP LOYALITAS MEREK SEPEDA MOTOR MEREK HONDA

2015 ◽  
Vol 1 (3) ◽  
pp. 319-332
Author(s):  
Nurfadila Nurfadila ◽  
Maskuri Sutomo ◽  
Asriadi Asriadi
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Path Analysis ◽  
Brand Loyalty ◽  
Brand Image ◽  
Brand Trust ◽  
Analysis Method ◽  
Purposive Sampling ◽  
Independent Variables ◽  
Data Analysis Method

Independent  variables  used  in  this  study  are  brand  image  and  brand  trust,  while  the  dependent variable  is  customer  satisfaction  and  brand  loyalty.  The  type  of  research  used  in  this  research  is descriptive causal method. Samples used in this study were as many as 97 respondents with the form of  sampling  using  techniques  Purposive  Sampling  and  Accidental  Sampling.  Data  analysis  method used in this research is path analysis method. Result of research indicate that brand image influence to  customer satisfaction,  brand  trust  influence  to  customer  satisfaction,  brand  image does  not influence to brand loyalty, brand trust influence to brand loyalty and customer satisfaction influence to brand loyalty. Variabel  independen  yang  digunakan  dalam  penelitian  ini  adalah  citra  merek  dan kepercayaan  merek,  sedangkan  variabel  dependen  adalah  kepuasan  pelanggan  dan  loyalitas merek. Jenis penelitian yang digunakan dalam penelitian ini adalah metode deskriptif kausal. Sampel  yang  digunakan  pada  penelitian  ini  yaitu  sebanyak  97  responden  dengan  bentuk pengambilan  sampel  menggunakan  teknik Purposive  Sampling dan Accidental  Sampling. Metode analisis data yang digunakan dalam penelitian ini adalah metode path analysis. Hasil penelitian  menunjukkan  bahwa  citra  merek  berpengaruh  terhadap  kepuasan  pelanggan, kepercayaan merek berpengaruh terhadap kepuasan pelanggan, citra merek tidak berpengaruh terhadap  loyalitas  merek,  kepercayaan  merek  berpengaruh  terhadap  loyalitas  merek  dan kepuasan pelanggan berpengaruh terhadap loyalitas merek.

scholarly journals Brand Analysis of Lazada Online Store Consumers in Padang City

2019 ◽  
Author(s):  
Sepris Yonaldi ◽  
Yuni Candra ◽  
edi suandi ◽  
Mairin Yuli susanti
Keyword(s):  
Path Analysis ◽  
Quantitative Approach ◽  
Brand Experience ◽  
Brand Trust ◽  
Online Store ◽  
Purposive Sampling ◽  
Survey Techniques ◽  
The City ◽  
Brand Satisfaction ◽  
Analyze Data

Abstract- This study aims to analyze the influence of brand experience and brand trust on brand satisfaction at Consumer Lazadaonline store in the city of Padang. This study uses a descriptive quantitative approach, and uses purposive sampling to draw data on 100samples as respondents with survey techniques through Google form. To analyze data using path analysis. From the results of the t testand the F test conducted, it was found that brand experience and brand trust partially and simultaneously had a significant effect onbrand satisfaction in the Lazada online store consumer store in Padang City.

scholarly journals Pengaruh Pengetahuan, Religiusitas, dan Halal Terhadap Keputusan Memilih Melalui Attitude dan Brand Trust Pada Bakeri Modern (Studi Kasus 3 Bakeri Top Brand

2020 ◽  
Vol 1 (1) ◽  
pp. 11
Author(s):  
Ardani Sahputra ◽  
Hanny Nurlatifah
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Correspondence Analysis ◽  
Sampling Method ◽  
Descriptive Analysis ◽  
Brand Positioning ◽  
Brand Trust ◽  
Analysis Method ◽  
Purposive Sampling ◽  
The One

<p><em>Abstract</em> : <strong><em>The purpose of this study was to determine the influence of knowledge, religiosity, and halal against the decision of choosing through attitude and brand trust on the </em></strong><strong><em>3 top brand </em></strong><strong><em>modern bakeries. The sample used was the one who bought the product at one</em></strong><strong><em> of the three</em></strong><strong><em> baker</em></strong><strong><em>ies </em></strong><strong><em>in the last two months of 100 respondents using purposive sampling method. Data analysis method used is descriptive analysis, correspondence analysis, and path analysis.</em></strong><strong><em> </em></strong><strong><em>The results found that (1) knowledge, religiosity, and halal are not significantly influence the attitude of the modern bakery. (2) in the modern bakery Bakeri 1, knowledge significantly influence brand trust, while religiosity and halal are not significantly influence brand trust. In modern bakery Bakeri 2, knowledge and religiosity does not significantly affect brand trust, while halal significantly influence brand trust. In modern bakery Bakeri 3, knowledge and religiusias significantly influence brand trust, while halal not significantly influence brand trust. (3) In the modern bakery Bakeri 1, halal significantly influence the decision to choose, whereas knowledge, religiosity, attitude, and brand trust did not significantly influence the decision to choose. In modern bakery Bakeri 2, attitude, and brand trust significantly influence the decision to choose, whereas knowledge, religiosity, and halal are not significantly influence the decision to choose. In modern bakery Bakeri 3, knowledge significantly influence the decision to choose, while religiosity, halal, attitude, and brand trust did not significantly influence the decision to choose.</em></strong></p><p><em>Keywords: </em>Knowledge, religiosity, Halal, Attitude, Brand Trust, Decision of Choosing, Brand Positioning</p>

scholarly journals PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN

2019 ◽  
Vol 8 (11) ◽  
pp. 6468
Author(s):  
I Dewa Agung Gede Adi Utama ◽  
Anak Agung Gede Agung Artha Kusuma
Keyword(s):  
Path Analysis ◽  
Purposive Sampling

Kepuasan dan loyalitas adalah dua unsur yang saling melengkapi satu sama lain. Keduanya dibentuk dengan timbulnya suatu nilai yang dipersepsikan oleh konsumen terhadap suatu produk. Penelitian ini bertujuan untuk menguji pengaruh kualitas pelayanan dan kepuasan pelanggan terhadap loyalitas pelanggan bengkel Yamaha Waja Motor Denpasar. Metode penentuan sampel penelitian ini adalah nonprobabilitysampling berbentuk purposive sampling dengan jumlah sampel sebanyak 100 orang responden. Teknik analisis yang digunakan adalah analisis jalur (path analysis) dan uji Sobel. Hasil menunjukkan kualitas pelayanan berpengaruh terhadap kepuasan pelanggan secara positif signifikan, begitupun kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, serta kepuasan pelanggan berpengaruh positif signifikan terhadap loyalitas pelanggan. Hasil penelitian juga menunjukan bahwa kepuasan pelanggan mampu memediasi pengaruh kualitas pelayanan terhadap loyalitas pelanggan secara parsial. Berdasarkan hasil itu, maka untuk mewujudkan pelanggan yang loyal manajemen bengkel Yamaha Waja Motor harus terus meningkatkan kualitas pelayanannya, sehingga menciptakan kepuasan dibenak para pelanggan. Kata kunci : kualitas pelayanan, kepuasan pelanggan, loyalitas pelanggan

scholarly journals PENGARUH BAURAN PROMOSI, KUALITAS PELAYANAN, DAN CITRA PERUSAHAAN TERHADAP KEPUASAN JAMAAH UMROH AL-SHAHBA MALANG MELALUI KEPERCAYAAN JAMAAH SEBAGAI VARIABEL INTERVENING

2020 ◽  
Vol 14 (2) ◽  
pp. 161-172
Author(s):  
Maulidia Wulan Anggraini ◽  
Tin Agustina Karnawati ◽  
Widi Dewi Ruspitasari
Keyword(s):  
Data Collection ◽  
Service Quality ◽  
Path Analysis ◽  
Significant Influence ◽  
Sampling Technique ◽  
Corporate Image ◽  
Coefficient Of Determination ◽  
Purposive Sampling ◽  
Independent Variables ◽  
Variable Population

The purpose of the research is to determine the effect of the promotion mix, service quality, and company image toward satisfaction of Al-Shahba Malang pilgrims through the pilgrims’ trust as an intervening variable. Population of this research is based on consumer who choosing and using Al-Shahba Malang’s umrah package in 2016-2018 as many 276 people. Sample used in this research covers 163 consumer using purposive sampling technique. In this research, the data collection techniques is by questionnaires, interviews, observations, and documentations. The data gained from questionnaires was analyzed by using instrument test, path analysis, hypoteshis testing and the coefficient of determination with SPSS 21.0 version. The research proves that the three independent variables : promotion mix, service quality, and corporate image, has a positive and significant influence on the pilgrims’ trust. The promotion mix, service quality, and corporate image has a positive and significant influence on the pilgrims’ satisfaction. The pilgrims’ trust has a positive and significant influence on the pilgrims’ satisfaction. And the promotion mix, service quality, corporate image has a positive and significant indirect influence on the pilgrims’ satisfaction through pilgrims’ trust as an intervening variable.

scholarly journals INTEGRASI INTELLECTUAL CAPITAL DAN KNOWLEDGE MANAGEMENT SERTA DAMPAKNYA TERHADAP PENINGKATAN KINERJA PENJUALAN UKM KOTA TANGERANG

2019 ◽  
Vol 3 (2) ◽  
Author(s):  
Humairoh Humairoh ◽  
Agung Budi
Keyword(s):  
Knowledge Management ◽  
Path Analysis ◽  
Intellectual Capital ◽  
Purposive Sampling

Tujuan penelitian ini menguji pengaruh intellectual capital dan knowledge management terhadap peningkatan kinerja penjualan UKM di Kota Tangerang, Propinsi Banten. Sampel berjumlah 98 pelaku usaha UKM Kota Tangerang sebagai responden. Pengambilan sampel dengan menggunakan teknik purposive sampling dengan menggunakan instrumen kuesioner dengan skala likert 1-5. Penelitian ini menggunakan teknik path analysis dengan program Smart PLS.  Hasil penelitian ini menunjukkan bahwa intellectual capital  dan knowledge management berpengaruh positif dan signifikan terhadap peningkatan kinerja penjualan UKM. Peningkatan kinerja penjualan dapat dijelaskan oleh intellectual capital  dan knowledge management sebesar 89,6%. Kata Kunci : Kinerja Penjualan, Inovasi Produk, Intellectual Capital, Knowledge Management 

scholarly journals PENGARUH PROFITABILITAS TERHADAP NILAI PERUSAHAAN DENGAN STRUKTUR MODAL SEBAGAI MEDIATOR PADA PERUSAHAAN PEMBIAYAAN

2019 ◽  
Vol 9 (1) ◽  
Author(s):  
Ni Ketut Sulastri ◽  
Ni Ketut Surasni
Keyword(s):  
Data Analysis ◽  
Capital Structure ◽  
Path Analysis ◽  
Firm Value ◽  
Analytical Tool ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Finance Company ◽  
The Capital Structure

This study aims to analyze the effect of profitability on capital structure, the effect of capital structure on firm value, the effect of profitability on firm value and analyze the effect of profitability on firm value through the capital structure of finance companies on the IDX. This type of research is causal associative research. The population of this study is a finance company listed on the IDX, while the selected sample consists of 11 companies. Determination of samples with Purposive sampling. The data analysis technique uses Path Analysis (path analysis) and the analytical tool used is IBM SPSS 23. The results show that (1) profitability has a positive and not significant effect on capital structure (2) the capital structure has a positive and not significant effect on firm value ( 3) profitability has a positive and significant effect on firm value (4) capital structure is not able to mediate the influence of profitability on firm value.Keywords:Perusahaan Pembiayaan;Profitabilitas;Nilai Perusahaan;Struktur Modal

scholarly journals ANALISIS PENGARUH KEBIJAKAN HUTANG, KEBIJAKAN DIVIDEN, DAN PERTUMBUHAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN PEMBIAYAAN YANG TERDAFTAR DI BURSA EFEK INDONESIA

BISMA ◽  
2019 ◽  
Vol 13 (1) ◽  
pp. 43
Author(s):  
Febriani Florentin Sinaga
Keyword(s):  
Path Analysis ◽  
Sampling Method ◽  
Dividend Policy ◽  
Stock Exchange ◽  
Financial Data ◽  
Factors Affecting ◽  
Purposive Sampling ◽  
Company Value ◽  
Company Growth ◽  
Debt Policy

This study aims to analyze the effect of debt policy, dividend policy, and company growth on company value, with profitability as the intervening variable, in the finance companies listed on the Indonesia Stock Exchange (IDX). The population of this study was all finance companies listed on IDX for the period of 2015 and 2016. The purposive sampling method was used in this study with the sample consisted of 12 finance companies. Data used were financial data sourced from the website of IDX. Data were analyzed using path analysis with two equations, i.e., the factors affecting company value and the factors affecting company profitability. Results of the study showed that debt policy, dividend policy, company growth, and profitability have no significant effect on company value. This study also found that debt policy and company growth  have no significant effect on profitability, while dividend policy significantly affects profitability. Keywords : Debt policy, dividend policy, company growth, profitability

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