scholarly journals Media Portrayals of Hashtag Activism: A Framing Analysis of Canada’s #Idlenomore Movement

2016 ◽  
Vol 4 (2) ◽  
pp. 3-12 ◽  
Author(s):  
Derek Moscato

The confluence of activism and social media—legitimized by efforts such as the Arab Spring and Occupy Movements—represents a growing area of mainstream media focus. Using Canada’s #IdleNoMore movement as a case, this study uses framing theory to better understand how traditional media are representing activism borne of social media such as Twitter, and how such activism can ultimately have an impact in political and public policy debates. A qualitative framing analysis is used to identify frames present in media reporting of #IdleNoMore during its first two months by two prominent Canadian publications. Emergent frames show that hashtag activism as a catalyst for a social movement was embraced as a theme by one of the publications, therefore helping to legitimize the role of social media tools such as Twitter. In other frames, both positive and negative depictions of the social movement helped to identify for mainstream audiences both historical grievances and future challenges and opportunities for Canada’s First Nations communities.

2021 ◽  
Vol 37 (3) ◽  
pp. 288-303
Author(s):  
Ghozian Aulia Pradhana ◽  
◽  
Syaifa Tania ◽  

This study aims to reveal how hyperreality is reflected in using the #BlackLivesMatter hashtag on social media. The death of an African-American, George Floyd, that involved white police, has sparked outrage and demonstrations in many U.S. states. Issues pertaining to racism sparked in relation to the event, and many people protested demanding justice. The demand for justice then went into a wave of massive global protests both in offline and online realities—the #BlackLivesMatter hashtag was widely used on social media when protests were held. The #BlackLivesMatter hashtag even became a trending topic on several social media platforms, as if everyone was concerned about the issue and aiming for the same purpose. However, we might find several posts that neither reflected nor were related to the case. Some social media users put the hashtag even though their content substance was not related. This phenomenon then led to a condition of hyperreality in questioning reality from a simulation of reality. The method used in this study is content analysis which measures the sentiment of comments on Twitter and Instagram. The study found that social networking sites mobilised online movements even though they were not directly related to the #BlackLivesMatter movement. On the other hand, hashtag activism reduced the true meaning of the social movement. Therefore, the hyperreality in #BlackLivesMatter could not be seen any longer as a form of massive protests demanding justice and ending violence, but merely to gain more digital presence on social media. Keywords: Black lives matter, movement, social media, hyperreality, hashtag activism.


This chapter focuses on mainstream media as amplifier and how viral marketers can have greater social impact. For viral marketers to achieve a greater social impact, the ultimate goal is to have their ideaviruses enter traditional mainstream media – national or regional television networks and influential newspapers, which function as an amplifier for Internet mercenary marketing. A usual pattern is first to launch an ideavirus on the Internet, to make it brew, grow and spread along the social media networks so as to infect whoever is in its path. When it obtains a certain online “reputation,” it is a time to get the mainstream media involved. Once it is covered by the mainstream media, it would intensify the interest on the Internet in searching and sharing the story.


Matrizes ◽  
2015 ◽  
Vol 9 (1) ◽  
pp. 53
Author(s):  
Derrick de Kerckhove

The article metaphorically uses the human limbic system to describe the new system of social interaction created by social networks, exploring the conditions involved in the creation and development of emotions on the Internet, in such a way as to reveal the relation between technology and psychology. In defence of the argument that the immediacy of social media favours reactions to public events, it presents examples such as the individual responses to the financial global crisis and the demand for more transparency in the governments and financial institutions, in cases like WikiLeaks and the Arab Spring. It concludes that the Internet allows individuals to extend their action, that now have a global reach, with possible effects upon citizenship.


2020 ◽  
Vol 114 (4) ◽  
pp. 947-962
Author(s):  
TABITHA BONILLA ◽  
ALVIN B. TILLERY

The Black Lives Matter (BLM) movement has organized hundreds of disruptive protests in American cities since 2013 (Garza 2014; Harris 2015; Taylor 2016). The movement has garnered considerable attention from the U.S. media and is well recognized by the U.S. public (Horowitz and Livingston 2016; Neal 2017). Social movement scholars suggest that such robust mobilizations are typically predicated on clear social movement frames (Benford and Snow 2000; Snow et al. 1986). Tillery (2019b) has identified several distinct message frames within the social media communications of BLM activists. In this paper, we use a survey experiment to test the effect of three of these frames—Black Nationalist, Feminist, and LGBTQ+ Rights—on the mobilization of African Americans. We find that exposure to these frames generates differential effects on respondents’ willingness to support, trust, canvass, and write representatives about the Black Lives Matter movement. These findings raise new questions about the deployment of intersectional messaging strategies within movements for racial justice.


2016 ◽  
Vol 20 (3) ◽  
pp. 937-955 ◽  
Author(s):  
Roya Imani Giglou ◽  
Christine Ogan ◽  
Leen d’Haenens

The Gezi Park demonstrations across Turkey in the early summer of 2013 offered another opportunity to examine the role played by social media in a social movement. This survey of 967 ethnic (Turkish or Kurdish) minorities living in Belgium, the Netherlands, and Germany focuses on attitudes and behaviors alongside uses of offline and online networks to make connections with others during and after Gezi. We investigate whether the respondents living in the diaspora experienced communication-generated social capital. We also examine whether the social capital already built through lives spent in Europe, where connections to majority populations had been forged, was at least temporarily reversed through a process of re-bonding, as ethnic minorities turned their attention and loyalty to the social movement in Turkey.


Author(s):  
Donya Alinejad

This paper presents a small-scale case study of the Facebook page, Europe Says OXI, and a group of political activists spread across European cities who are affiliated with the page. It focuses on how digital communications practices play a role in social movement participation, and follows these young people’s practices and stories as they move between different forms of mediated communication. This shows how activists use social media to apply mobilization frames that align with their shared ideological tenets, display emergent forms of leadership, and negotiate the use of media within moral frameworks. The argument complicates theories of connective identity and connective action, which some scholars discuss as a new mode of practice produced through the uptake of social media within contemporary social movements. It challenges the idea that these new modes are replacing older notions of collective identity by being personalized, leaderless, and eschewing ideology. Moving beyond seeing collective and connective in opposition, the paper attempts to build a concept around the emic term, ‘online camaraderie’, taking it as a felt sense of shared connection to the movement, its events, places, and its other participants. It suggests that understanding how a sense of camaraderie is mediation requires further theoretical and methodological reflection on how to trace the traversal of the affective relationships that the social movement relies on across various means of communication.  


2016 ◽  
Vol 1 (2) ◽  
pp. 203
Author(s):  
Sri Ayu Astuti

Form of communication that thrives on social media, users or citizens of social media termed as netizen were not wise enough in using their language style so that it causes the ethical problems of communication. The problem of communication ethics that began in cyberspace continues to be legal issues and many disputing parties choose to solve the problems of communication ethics violations into the legal issues in the realm of justice. Social media as new media is also called as the fifth pillar of democracy as deemed able to perform the functions of the mainstream media and even correct the existence of the mainstream media which has the force of law and untouchable. And there is none of the institutions that belong to third pillar of democracy is dare to correct. It is different with social media as the fifth pillar of democracy, where the social media people are very observant and decisive in response to the mistakes of the mainstream media. The watch dog function, has now moved to citizens social media with massive in the quiet room attractively run the control in various aspects of people’s real life. The world of taboo to correct the mistakes of the mainstream media has now become a reality in one attitude and one word to enforce the truth.


Politik ◽  
2012 ◽  
Vol 15 (2) ◽  
Author(s):  
Jørgen Ørstrøm Møller

Wikileaks did not reveal much we did not know about U.S. foreign policy already. e true revelations were – as many had suspected – that some foreign leaders pursue a di erent foreign policy agenda than the of- cial one. Sources providing information to foreign diplomats will be more prudent from now on. e main impact is a new type of diplomacy bypassing leaders to communicate directly with the people – increasing people’s power and highlighting the growing importance of civic society and the social media. e ability to intensively monitor social media also brings a markedly better understanding of the domestic context of foreign countries. Events surrounding the Arab spring bears testament to this. 


Author(s):  
Maria Angelica de Faria Domingues de Lima ◽  
Ana Cristina B. Gilbert ◽  
Dafne D. G. Horovitz

Rare diseases are characterized by their low prevalence in a population, and since 1980 a social movement has gathered around this cause in many countries. In Brazil, the category of rare diseases emerged in 2000, culminating with the enactment of a National Policy geared at rare diseases. Rare disease patient organizations are the main actors of this social movement and since this is very recent in Brazil, this research was conducted to explore the topic. Using netnography as method, a content analysis of the Social Media Network Facebook was performed, aiming at understanding the way social movements have assembled around rare diseases and its role in portraying this type of diseases in Brazil. This chapter offers important insights into the way patient organizations are using social media to convey ideas and discourses, and to foster lay expertise on rare diseases.


2017 ◽  
Vol 45 (5) ◽  
pp. 758-779 ◽  
Author(s):  
Lena Surzhko-Harned ◽  
Andrew J. Zahuranec

The role of social media as a tool of mobilization, communication, and organization of social movements has been well documented since the Arab Spring. The public information posted on social media sites also presents researchers with a unique tool to study protests movements from within. The proposed study utilizes the theoretical foundation of issue framing literature and examines the social media framing of the Ukrainian Euromaidan protest movement. The original dataset traces the activities of the users on the social media site Facebook from 21 November 2013 to February 2014. While foreign media sources portrayed the Ukrainian crisis as a geopolitical struggle, the results of our analysis show that the participants of the protest conceptualized their movement in terms of domestic issues and an anti-regime revolution rather than a geopolitical crossroad between the EU and Russia. This study contributes to our understanding of the role social media sites play in the activities of protest movements, such as Euromaidan. Furthermore, it highlights the importance of social media as a tool of issue framing on par with the traditional sources of framing such as mass media and political elites.


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