SOCIAL ADVERTISING IN THE MODERN INFORMATION FIELD

2011 ◽  
Vol 1 (3) ◽  
pp. 80-84
Author(s):  
E. O SMOLENSKAYa
Keyword(s):  
Social Action ◽  
Social Problems ◽  
Modern Society ◽  
Social Consciousness ◽  
Human Interaction ◽  
Information Space ◽  
The Social ◽  
Modern Information ◽  
Social Advertising

The article deals with the social problems of modern society in the light of human interaction with the outside information space, ways of influencing social consciousness through social advertising. The technique and methods of advertising design by the example of social action are stated.

An allergy of society: on the question of how a societal “lockdown” becomes possible

Kybernetes ◽  
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jörg Räwel
Keyword(s):  
Social Media ◽  
Social Action ◽  
Modern Society ◽  
Functional Differentiation ◽  
Moral Authority ◽  
Credit System ◽  
Content Type ◽  
Moral Communication ◽  
The Social ◽  
Individual Differentiation

Purpose Given the form of functional differentiation of modern society, a far-reaching coordination of functional systems as a dissolution of their heterarchical relationship to each other, as was apparently possible in the social “lockdown” during the corona pandemic, should have been extremely unlikely. The purpose of this study is to explain how this was nevertheless achieved. Design/methodology/approach From the perspective of systems theory, social action in principle does not present itself as a problem but as a solution to (latent) social problems. In the sociological analysis presented here, it is therefore precisely a matter of uncovering or pointing out those (changed) social structures in which a social “lockdown” appears as a solution. Findings The paper explains that with the emergence of social media through applications such as Facebook, Instagram, Twitter, and TikTok, a new force is establishing itself at the level of society as a system. It is one that is characterized by being highly vulnerable to moral communication. A susceptibility to morality manifests, on the one hand, through an individual differentiation of society made possible by social media – for example, in the emerging Chinese social credit system – and, on the other hand, through the specific communicative structures of the social media themselves. It is argued that social media, in the form of a moral authority with a lasting effect on society as a whole, make a significant contribution to realizing the social “lockdown.” Originality/value The originality of the paper results from the fact that the emergence of a new social phenomenon (“lockdown”) is explained.

scholarly journals Don Quixote and the social system: Interpreting Ronald Laing’s concept of ontological insecurity from Alfred Schütz’ and Talcott Parsons’ theories of social action

2019 ◽  
Vol 20 (3) ◽  
pp. 191-207
Author(s):  
Christopher Schlembach
Keyword(s):  
Social Action ◽  
Social System ◽  
Theoretical Perspective ◽  
Modern Society ◽  
Don Quixote ◽  
Alfred Schutz ◽  
Talcott Parsons ◽  
Starting Point ◽  
The Social ◽  
Alfred Schütz

Alfred Schütz and Talcott Parsons, two towering authorities of Weberian social thought are rarely interpreted in the same theoretical perspective (with the exception of Harold Garfinkel). This article intends to show that Schütz’s later writings about the constitution of social reality in the pluralized and differentiated modern society and Parsons’s concept of the social system converge with reference to their common problem of understanding interaction. In this article, I use Ronald Laing’s psychiatric thought of the early 1960s as a starting point to discuss some of the points of intersection between Schütz and Parsons. Laing argued that psychosis is not a phenomenon of the individual mind. Rather it must be understood in terms of an interaction system that is constituted by doctor and patient. The patient cannot maintain ego borders strong enough to establish a role-based social relationship and feels ontologically insecure. It is necessary to understand the patient in his existential position which constitutes his self as a kind of role. Schütz and Parsons reflected on similar interaction systems. Schütz analyzed the little social system that is established between Don Quixote and Sancho Panza; Parsons addressed the social system between doctor and patient. It is argued that Schütz and Parsons analyzed the conditions under which a social system can be established, but they also look at its breakdown leading to the situation as described by Laing.

scholarly journals Formation of sociological imagination in students of technical institutions in education in the process of teaching sociology

2021 ◽  
pp. 17-22
Author(s):  
L. Lipich ◽  
O. Balagura
Keyword(s):  
Social Problems ◽  
Modern Society ◽  
Social World ◽  
Social Processes ◽  
Sociological Imagination ◽  
Educational Institutions ◽  
Teaching Sociology ◽  
Educational Role ◽  
The Social ◽  
The Status

The article is devoted to the problem of formation of sociological imagination in the process of teaching sociology to students studying in technical educational institutions. The concept of “sociological imagination”, introduced into scientific circulation by the American sociologist Wright Mills, is being clarified. It turns out that the concept of sociological imagination has acquired the status of one of the main in modern sociology and began to play an important educational role, and in sociological science, respectively, methodological and methodological. Attention is paid to the peculiarities of teaching sociology in technical educational institutions, and in view of this, the problem of forming the sociological imagination of students. The fact is that sociology in technical educational institutions is not professional, so it is taught exclusively as a general discipline of worldview. The purpose of teaching sociology in such higher education institutions is to promote the formation of students’ sociological imagination, ie to help future specialists in engineering to develop the ability to think socially, ie to adequately perceive, comprehend and interpret social processes and phenomena, analyze and be ready to solve complex social problems. The solution of this problem involves the use of such methods of teaching sociology, which would be related to the specific practices of modern society, taking into account the universal and professional interests of future professionals. The own experience of teaching sociology at the National Transport University is analyzed. There are examples of using different methods of teaching sociology, aimed at forming a sociological imagination that allow students to perceive the social world around them and relate their professional problems with general social problems, educate and shape their civic position and increase their general cultural level.

Spectacle and martyrdom: bloody suffering, performed suffering and recited suffering in French tragedy (late sixteenth and early seventeenth centuries)1

2017 ◽  
Author(s):  
Christian Biet
Keyword(s):  
Early Modern ◽  
Social Action ◽  
Early Modern Period ◽  
Modern Society ◽  
Traumatic Experiences ◽  
Social Fabric ◽  
Virtual Scene ◽  
Modern Period ◽  
The Social

Biet’s chapter about French 17th- and 18th- century spectacle and text introduces the important theme of performance by reaffirming the key role of performing in terms of a public repetition of traumatic experiences already stirring the social fabric. At the start of the early modern period, when tragedy re-emerges in a sort of re-birth, tragic theatre becomes an alternative scenery for social action, a virtual scene for experimental lives, but also another scaffold and another judicial court for the audience, taking place inside theatres. Performing bodies, as Biet’s account reveals, are never at the start of a process of public spectacularization of violence. It thereby constitutes an essential meditation on where ‘art’ took up and discontinued the real to an early modern society that still knew spectacular punishment. Performers, as Biet sees them, engaged in anxieties opened by real trials and judiciary rulings, yet their repetitions permitted audiences to gain a more solid foothold in the ‘open wounds’ of an ongoing punitive judiciary.

scholarly journals Informational Space and Its Subjective Basis

2019 ◽  
pp. 24-34
Author(s):  
Marat Buzskiy
Keyword(s):  
Social Relations ◽  
Social System ◽  
Special Property ◽  
Modern Society ◽  
Information Space ◽  
System Stability ◽  
Main Function ◽  
The Past ◽  
The Social ◽  
The Subject

The article discusses the problem of determining the information space of modern society. Considering modern interpretations of this space, the author notes the widespread approach of describing the properties of this space from the information itself contesting the relationship between the past and the present, their interaction in modern society. Trying to solve the problem we consider the constant function of the social system, i.e. the formation of its specific historical integrity in the form of the universality of the subject - a special property of the system itself expressing the achieved level of social relations of society, forming goals, defining guidelines and patterns of behavior, as well as features of consciousness and ideas of people of this society. The article deals with the peculiarities of four historical forms of universality of the subject – myth, religion, activity and information, their interaction with the social system and personality (social subjects). From this point of view the author believes that the modern information space does not reveal its real subjective potential and should be considered as a formation, since the social system itself and its subject are historically only at the beginning of its existence. The conceptual basis of the article lies in the identification of a special objective regularity – the dialectical interaction of the social system and its subject form generated by the system – a historically reproducing permanent mechanism, which, however, changes its content along with the development of society. The main function of the universality of the subject is to present or express the most common systemic quality as a kind of objective goal of society and at the same time to determine the main direction and nature of socio-spiritual and practical interactions of people in a particular historical era. Thus this subject acts as a special intermediary between specific individuals and the social system. It expresses some general quality of system structures or orders arising in different epochs objectively arising in society. Therefore, the information society and its space are not autonomous in relation to the past, but express the modern stage of this process – the formation of objective conditions of the system stability on the basis of accelerating dynamics of information processes and interactions. And the basis of these conditions, their concentrated manifestation is the universality of the subject in its information "objectification".

scholarly journals KRITIK SOSIAL DALAM TIGA CERPEN DI KORAN MANUNTUNG TAHUN 1980-AN DI KALIMANTAN TIMUR

2020 ◽  
Vol 15 (2) ◽  
pp. 129
Author(s):  
Dwi Hariyanto
Keyword(s):  
Short Stories ◽  
Social Problems ◽  
Modern Society ◽  
Social Criticism ◽  
Social Phenomena ◽  
East Kalimantan ◽  
Starting Point ◽  
The Social ◽  
The Family ◽  
Sociological Approaches

AbstrakPengkajian ini memaparkan gambaran kritik sosial dalam tiga cerpen yang dimuat dalam koran di Kalimantan Timur pada tahun 1980-an, yaitu  “Nomer”, “Suatu Sore di Pinggiran Desa”, dan “Tatkala Takbir Menggema”. Fenomena sosial di masyarakat dalam cerpen yang dimuat dalam media cetak berbentuk koran ini layak diungkapkan. Pengungkapan  fenomena sosial dalam tiga cerpen tersebut sangat diperlukan untuk melihat kondisi sosial masyarakat di tahun 1980-an karena pada tahun-tahun tersebut dapat dikatakan sebagai awal kemunculan  karya sastra berbentuk cerpen dalam media cetak berbentuk koran di Kalimantan Timur. Metode kualitatif digunakan penulis untuk mengungkapkan gambaran sosial yang terjadi pada tahun 1980-an di Kalimantan Timur. Pendekatan sosiologi sastra digunakan sebagai alat untuk mengungkapkan masalah sosial dalam tiga cerpen ini. Namun, sebagai pijakan awal, penulis akan memanfaatkan struktural untuk mengungkapkan salah satu unsur intrinsik yang terdapat dalam karya cerpen yang dibahas. Gambaran masalah sosial yang terdapat dalam tiga cerpen di atas adalah masalah kemiskinan, disorganisasi dalam keluarga, disorganisasi keluarga, generasi muda dalam masyarakat modern, pelanggaran terhadap norma masyarakat, kependudukan, lingkungan hidup, dan birokrasi. Kata kunci: kaltim, kritik sosial, koran, cerpen Abstract This study presents a picture of social criticism in three short stories published in newspapers in East Kalimantan in the 1980s, namely "Nomer", "Suatu Sore di Pinggiran Desa", and "Tatkala Takbir Menggema". Social phenomena in the society in those short stories are worth disclosing. It is necessary to see the social conditions in the society in the 1980s. It can be considered to be the beginning of literary works in the form of short stories in print media of newspapers in East Kalimantan. The author uses qualitative methods to reveal the social picture in the 1980s in East Kalimantan. It also uses the sociological approaches to literature to show social problems in these three short stories. However, as a starting point, the writer will use the structure to reveal one of the intrinsic elements in the short stories. Social problems in those short stories are poverty, disorganization in the family, family disorganization, young people in modern society, violations of social norms, demography, environment, and bureaucracy. Keywords: East Kalimantan, social criticism, newspaper, short stories  

scholarly journals Hierarchy, social pathology and the failure of recognition theory

2018 ◽  
Vol 22 (1) ◽  
pp. 10-26 ◽  
Author(s):  
Michael J. Thompson
Keyword(s):  
Social Structure ◽  
Social Action ◽  
Modern Society ◽  
The Self ◽  
Social Hierarchies ◽  
Social Pathology ◽  
Normative Power ◽  
The Social ◽  
Recognition Theory ◽  
Relational Framework

This article argues that the dynamics behind the generation of social pathologies in modern society also undermine the social-relational framework for recognition. It therefore claims that the theory of recognition is impotent in face of the kinds of normative power exerted by social hierarchies. The article begins by discussing the particular forms of social pathology and their relation to hierarchical forms of social structure that are based on domination, control and subordination and then shows how the internalization of the norms that shape and hold together hierarchical social formations causes pathologies within the self. As a result of these processes, the recognitive aspects of social action that the theory of recognition posits are unable to overcome and in fact reproduce and in many instances reinforce the pathologies themselves.

THE EFFECT OF THE INTERNET ON THE FORMATION OF SOCIAL CONSCIOUSNESS OF YOUTH

2021 ◽  
Vol 2 (1) ◽  
pp. 55-61
Author(s):  
G'ofir Amanov ◽  
◽  
Arzimurod Yusufaliev
Keyword(s):  
Young People ◽  
Industrial Revolution ◽  
Social Consciousness ◽  
Information Space ◽  
The Internet ◽  
The Social ◽  
The Media ◽  
Post Industrial ◽  
The Impact

This article emphasizes the importance of educating our youth to be independent, able to stand up to various spiritual information attacks, to be selfless and patriotic. the priorities of effectiveand reliable protection from ideas and influences are elaborated. And in today's increasingly information-intensive, diverse media sources and media, there is a sharp struggle to capture the minds of young people. In addition, the positive and negative aspects of the impact on the social consciousness of young people through the Internet and the media were analyzed.Key words:World information space, Odnoklassniki, Facebook, Twitter, YouTube, Startup, multimedia, post-industrial revolution, informatization, globalization

scholarly journals Social advertising as a negative phenomena prevention tool in Ukrainian society: regional aspect

2013 ◽  
Vol 2013 (4) ◽  
pp. 151-160
Author(s):  
Oleh Agarkov
Keyword(s):  
Theoretical Analysis ◽  
Social Problems ◽  
Social Phenomena ◽  
Regional Aspect ◽  
The Social ◽  
Social Advertising ◽  
Ukrainian Society ◽  
Negative Phenomena

The article presents theoretical analysis of the “social advertising” notion and the main characteristics of social advertising. The results of a survey concerning the theme of the article are suggested. Empirically highlighted actual social problems that are to be covered in social advertising as a prevention tool of negative social phenomena in Ukrainian society are described.

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