scholarly journals THE MANAGEMENT MODEL OF THE MODERN COMPLEX OF MARKETING COMMUNICATIONS

2019 ◽  
pp. 19-23
Author(s):  
I. M. Sinyaeva
Keyword(s):  
Customer Service ◽  
Financial Stability ◽  
Financial Capital ◽  
Marketing Communications ◽  
Communication Management ◽  
Proposed Model ◽  
Model Of Management ◽  
First Time ◽  
National Business

This article investigates modern marketing communications with the emphasis on the importance of creating a model of communication management aimed at improving the results of market participation of the organization. Studying the transformation of the national economy, the trends of concentration of industrial and financial capital, digitalization and customer focus of national business are rightly noted. The author logically highlights the dominance of Internet advertising in the modern complex of communications, which for the first time in 2018 was ahead of TV advertising in terms of sales. Scientific novelty lies in the proposed model of management of a modern complex of marketing communications, which will allow management to increase the quality of customer service. Attention should be paid to the author’s emphasis on the importance of activating the feedback in the proposed model to adjust management decisions as a guarantor of the formation of demand, financial stability of the organization and the image of the organization.

scholarly journals Applying Multitask Deep Learning to Emotion Recognition in Speech

2021 ◽  
Vol 25 (1) ◽  
pp. 82-109
Author(s):  
A. V. Ryabinov ◽  
M. Yu. Uzdiaev ◽  
I. V. Vatamaniuk
Keyword(s):  
Emotion Recognition ◽  
Automatic Recognition ◽  
Multitask Learning ◽  
Security Systems ◽  
Simultaneous Reduction ◽  
Proposed Model ◽  
Recognition Of Emotions ◽  
Low Efficiency ◽  
First Time

Purpose of research. Emotions play one of the key roles in the regulation of human behaviour. Solving the problem of automatic recognition of emotions makes it possible to increase the effectiveness of operation of a whole range of digital systems such as security systems, human-machine interfaces, e-commerce systems, etc. At the same time, the low efficiency of modern approaches to recognizing emotions in speech can be noted. This work studies automatic recognition of emotions in speech applying machine learning methods.Methods. The article describes and tests an approach to automatic recognition of emotions in speech based on multitask learning of deep convolution neural networks of AlexNet and VGG architectures using automatic selection of the weight coefficients for each task when calculating the final loss value during learning. All the models were trained on a sample of the IEMOCAP dataset with four emotional categories of ‘anger’, ‘happiness’, ‘neutral emotion’, ‘sadness’. The log-mel spectrograms of statements processed by a specialized algorithm are used as input data.Results. The considered models were tested on the basis of numerical metrics: the share of correctly recognized instances, accuracy, completeness, f-measure. For all of the above metrics, an improvement in the quality of emotion recognition by the proposed model was obtained in comparison with the two basic single-task models as well as with known solutions. This result is achieved through the use of automatic weighting of the values of the loss functions from individual tasks when forming the final value of the error in the learning process.Conclusion. The resulting improvement in the quality of emotion recognition in comparison with the known solutions confirms the feasibility of applying multitask learning to increase the accuracy of emotion recognition models. The developed approach makes it possible to achieve a uniform and simultaneous reduction of errors of individual tasks, and is used in the field of emotions recognition in speech for the first time.

scholarly journals Selected elements of the logistic customer service in public transport – Gdynia case

2016 ◽  
Vol 2016 (1) ◽  
pp. 1-9
Author(s):  
Krzysztof Grzelec
Keyword(s):  
Customer Service ◽  
Public Transport ◽  
Marketing Research ◽  
Main Determinant ◽  
The Public ◽  
Transport Services ◽  
Marketing Orientation ◽  
First Time ◽  
Public Transport Services

Relationship marketing involves negotiated service promise, which is characterized by: the reliability of trip in the desired direction, using of suitable means of transport at a certain price, expected conditions of trip in right time. The universality of the principles of customer service determined the adoption of marketing orientation by the Public Transport Authority in Gdy-nia. It’s made by marketing research and forming of public transport services based on its re-sults. PTA in Gdynia planning services, takes into account not only the needs of existing cus-tomers (passengers), but also the needs of people using private cars. This makes possible to increase quality of PT services. The rule: "right the first time" is the main determinant of Public Transport Authority in Gdynia.

THE IMPORTANCE OF MARKETING COMMUNICATIONS IN THE DEVELOPMENT OF INNOVATIVE BUSINESS

2020 ◽  
Vol 13 (1) ◽  
pp. 34-39
Author(s):  
I.M. Sinyaeva ◽  
Keyword(s):  
National Economy ◽  
Financial Capital ◽  
Marketing Communications ◽  
Theoretical Contribution ◽  
Progressive Development ◽  
Logical Sequence ◽  
Proposed Model ◽  
The World ◽  
Innovative System ◽  
Intellectual Product

This article examines the importance of marketing communications in the innovation structure aimed at improving the results of commercialization of an intellectual product. Exploring the transformation of the national economy, the author rightly notes the trends of globalization, concentration of industrial and financial capital, and digitalization of innovative business. The author in a logical sequence highlights the authority of the national economy on the world stage, the theoretical contribution of domestic and foreign scientists to the progressive development of marketing communications in innovative business. The scientific novelty lies in the proposed model for managing marketing communications in an innovative system that will allow achieving the intended results of commercialization. The author’s interpretation of the need for innovative business to follow the concepts of customization, holistic and cognitive marketing is of theoretical interest.

THE IMPACT OF THE SERVICE PROCESS QUALITY ON THE CONSUMER'S BEHAVIOR AND PURCHASING DECISIONS

2021 ◽  
Author(s):  
Małgorzata Adamska ◽  
Aneta Kucińska-Landwójtowicz
Keyword(s):  
Customer Service ◽  
Process Quality ◽  
Service Process ◽  
Purchasing Decisions ◽  
Sales Personnel ◽  
Proposed Model ◽  
Model Of Management ◽  
Customer Capital ◽  
The Impact

"The purpose of the article is to present the impact and the role of sales personnel and the pursued quality strategy in the customer service process on the customer's behaviour and processes of making purchase decisions. The identified dependencies may exert a significant impact on activities undertaken with respect to the formation of future customer relations and their nature, with special attention given to the context of the service process quality and sale personnel who carries out such process. The article is a concept study based on the results of a literature search query, experiences deriving from cooperation with the sector of small and medium-sized enterprises and the author’s own studies on the management of relations with customer capital in the sector of small and medium-sized enterprises. The original feature of the article are recommendations pertaining to the feasible scenario of operation and the proposed model of management with respect to sale personnel and service process quality, enhancing the creation of values for customers via efficient marketing strategies implemented in the area of customer servicing."

scholarly journals THE FINANCIAL COMPONENT OF THE COMMUNICATION MANAGEMENT STRATEGY IN HIGHER EDUCATION INSTITUTIONS

2021 ◽  
Vol 1 (36) ◽  
pp. 462-470
Author(s):  
O. Kryvytska ◽  
H. Doroshenko ◽  
D. Babych ◽  
O. Krykun ◽  
V. Kovalchuk
Keyword(s):  
Financial Stability ◽  
Management Strategy ◽  
Classical Method ◽  
Economic Effect ◽  
Communication Process ◽  
Communication Management ◽  
Communication Processes ◽  
Main Components ◽  
Financial Mechanism

The article defines the role of the financial component of the communication management strategy in HEIs based on the construction of the algorithm for optimizing the distribution of costs for communication processes and the construction of the financial mechanism of communication management. Communication processes in HEIs have a number of specific features due to the fact that a large number of people and groups of people with different levels of education, level of intelligence, age, upbringing and interests take part in the communication process. That is, effective communication management of HEIs requires from the management of institutions to develop a management strategy that would satisfy the interests of all groups of communication process participants. It has been emphasized that the communication management strategy in HEIs should be developed for the long term taking into account the conditions of the changing external environment, and have the goal to continuously transmit information to employers, applicants, their parents, and the whole society in order to make the services of institutions attractive to the target audience and have feedback which would allow monitoring the quality of communication processes and have an economic effect from their implementation. It has been noted that one of the main components of the communication management strategy in HEIs is finance. An algorithm has been built to optimize the costs of managing communication in HEIs based on the use of the classical method of mathematical nonlinear programming problems optimization. A financial mechanism for managing communication in HEIs has been built, which is a system of measures aimed at achieving a certain level of communication processes management while maintaining a certain level of financial stability and independence. It has been concluded that the financial component of the communication management strategy in HEIs is one of its main elements, which allows constant increasing the level of institutions competitiveness and the quality of education as well as scientific and technical potential.

scholarly journals Additives for Conducting Polymer Membrane from Coal

2010 ◽  
Vol 3 (1) ◽  
pp. 8-16 ◽  
Author(s):  
Atma Ram Singh ◽  
Debapriya Choudhury ◽  
Gora Ghosh ◽  
Sunil K. Srivastava
Keyword(s):  
Conducting Polymer ◽  
Base Material ◽  
Polymer Membrane ◽  
Indian Coal ◽  
Neutral Base ◽  
Proposed Model ◽  
Residual Part ◽  
Raniganj Coalfield ◽  
First Time

For the first time, an additive for conducting polymer membrane has been prepared from an Indian coal. Samla coal from Raniganj coalfield having 80% carbon on dmmf basis was first demineralised chemically and then degraded by oxidizing it with oxidizing agent followed by solubilization of oxy coal thus produced in polar organic solvent. The soluble part of the coal was dried and the solid residual part along with a neutral base material polyvinyl alcohol was used for making additive for conducting polymer membrane in the form of a coloured thin film. The quality of the film/membrane made has been extremely good and the conductance is in the range of 10-3 to 10-4 units (Scm-1). Due to non explanation of enhancement in carboxylic acid functional groups, on oxidation, from 1.2% to 18.3% by the Mazumdar's proposed model coal structure, an anomaly with respect to 9-10 position of phenanthrene is observed and reported here and a correction to this has been proposed which explains the experimental results.

Communication Sciences and Disorders PhD Graduates' Perceptions of Their PhD Program

2020 ◽  
Vol 5 (2) ◽  
pp. 463-478
Author(s):  
Elizabeth Crais ◽  
Melody Harrison Savage
Keyword(s):  
Detailed Examination ◽  
Career Expectations ◽  
Doctoral Preparation ◽  
Creative Solutions ◽  
Phd Education ◽  
Doctor Of Philosophy ◽  
First Time ◽  
Students Success ◽  
Phd Program

Purpose The shortage of doctor of philosophy (PhD)–level applicants to fill academic and research positions in communication sciences and disorders (CSD) programs calls for a detailed examination of current CSD PhD educational practices and the generation of creative solutions. The intended purposes of the article are to encourage CSD faculty to examine their own PhD program practices and consider the perspectives of recent CSD PhD graduates in determining the need for possible modifications. Method The article describes the results of a survey of 240 CSD PhD graduates and their perceptions of the challenges and facilitators to completing a PhD degree; the quality of their preparation in research, teaching, and job readiness; and ways to improve PhD education. Results Two primary themes emerged from the data highlighting the need for “matchmaking.” The first time point of needed matchmaking is prior to entry among students, mentors, and expectations as well as between aspects of the program that can lead to students' success and graduation. The second important matchmaking need is between the actual PhD preparation and the realities of the graduates' career expectations, and those placed on graduates by their employers. Conclusions Within both themes, graduate's perspectives and suggestions to help guide future doctoral preparation are highlighted. The graduates' recommendations could be used by CSD PhD program faculty to enhance the quality of their program and the likelihood of student success and completion. Supplemental Material https://doi.org/10.23641/asha.11991480

Tingkat Kepuasan Nasabah Pada Bank Syariah Mandiri Cabang Bogor

2019 ◽  
Vol 4 (2) ◽  
pp. 34
Author(s):  
Priyo Wismantoro ◽  
Fika Dwiyanti
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Competitive Advantage ◽  
Customer Service ◽  
General Level ◽  
Customer Focus ◽  
Quality Improvements ◽  
Level Of Satisfaction

Business banking is a service business based on principles of trust and t5he customer is a major asset. Under conditions of business competition among banks strict bank that has resulted in only a competitive advantage (compatative advantage as well as a competitive advantage) who can reach the highest position in the eyes of cusmers or the public. Competitive advantage can be obtained from the quality of customer servicr, so the focus on customers (customer focus), responsive to the development of customer desires and continuously innovate is an acitivity that can be done to anticipate the cimpetitive conditions. In this case, the bank should always evaluate the quality of service given to customers and is reflected in the level of customer satisfaction obtained. Rate the quality of service branch of bank syariah mandiri bogor whole is still under service, because it still was below expectations, this is evident also that the general level of service is still not meeting customer expectations, because the level of hope (expectation0 the customer is generally higher than the level of performance (perfromance) or perception(perception)customer.        Empathy dimension of service quality dimensions are most critical or have any impact on the most powerful influence on the level of satisfaction. In this case, the willingness og bank syariah mandiri branch bogor provide individual attention in serving its clients is crucial. Empathy dimension attributes inclide individual attention, operational time , personal attention, giving interests, and understand the needs. These attributes is the main priority of service quality improvements are intensive and comprehensive.           Customer service strategy to be implemented by the management of bank syariah mandiri in perspective five dimensioris of service quality(tangibles, realiability,responsiveness, assurance and empathy) looks not optimal. In an effort to provide the best service (service excellence) and focus to the customer(customer focus), then the customer satisfaction can be obatained with significantly improved and the improvement of quality of serivice aspects and impticalions of the strategy need to be consldered

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