scholarly journals Impact of Social Media on Consumer Behaviour

2021 ◽  
Vol 12 (5) ◽  
pp. 1216-1225
Author(s):  
Amandeep Singh, Et. al.
Keyword(s):  
Social Media ◽  
Consumer Behaviour ◽  
Marketing Channel ◽  
Short Term ◽  
Use Of Social Media ◽  
The Impact ◽  
The Relationship ◽  
A Company ◽  
Product Perception ◽  
Brand Product

This paper encompasses the research studies done on the impact of social media on consumer behaviour. Social media is used by billions of people around the world and has fast become one of the defining technologies of our time. People are using various social media websites and because of that the entire marketing landscape is changing. Massive audience is available who are spending many hours a day using social media across the various platforms and are majorly involved in information processing, entertainment and social connection activities, it is not surprising that marketers have started utilising social media as a marketing channel. Companies now place considerable value on the way in which social media can be used to shape consumer’s brand/product perception and influence their buying decision. Rather than focusing on short-term advertising through technology, companies are integrating social media mechanisms to enhance the relationship with consumers. Therefore, companies need to better understand the changing behaviour of consumers, in order to create mutual benefits from the use of social media. So, the research paper talks about what activities the consumer are involved in, how branding on social media is important and how it can help in marketing the goods/services. It also highlights how user generated content helps in marketing of a company and what will be the future of social media and areas the companies should focus on which will impact the consumers behaviour.

scholarly journals The Impact of using social media in a sample of Iraqi medical students in 2019

2020 ◽  
Vol 1 (1) ◽  
Author(s):  
Ali Almawashee ◽  
Qaswer Yousif ◽  
Karrar Ali Idan
Keyword(s):  
Social Media ◽  
Medical Students ◽  
Online Survey ◽  
Educational Values ◽  
Research Committee ◽  
Cross Sectional ◽  
The Mean ◽  
Use Of Social Media ◽  
The Impact ◽  
The Relationship

Abstract Background:  Social media are tools that supports electronic conversation. suggested , social media are “a group of internet-based applications that build on the ideological and technological foundations of Web 2.0, that allow the creation and exchange of User Generated Content. Aim of the study: Is to identify the pattern of usage of social media among a sample of Iraqi medical students including the devices used, the time consumed, and   the purpose of usage. Materials &Methods: The study, which is a retrospective cross-sectional, was conducted among medical students at college of Medicine\Baghdad University at 2019 as an online survey for duration of 3 months Data was entered and analyzed using spss version 24.Informed consent was obtained from the participants and the study was approved by the research committee in the college. Results The mean age of the participants in this study was 20.8 with sd 1.78. Results had shown no significant association between the usefulness of social media for educational values and type of social media, device used, and the time spent on these media. Results had shown that those who use social media more frequently were not significantly worried about the potential of social media abuse. Conclusions A study exploring more objectively the relationship between students’ use of social media with their academic achievements and what sort of social media interventions associated with better learning are probably needed. Such knowledge may be useful to guide medical educators to better utilize social media in their instructional strategies.

scholarly journals Impact of Risk Perception on Trust in Government and Self-Efficiency During COVID-19 pandemic: Does Social Media Content Help Users Adopt Preventative Measures?

2020 ◽  
Author(s):  
Mohammed Salah Hassan ◽  
Hussam Al Halbusi ◽  
Ali Najem ◽  
Asbah Razali ◽  
Kent A. Williams ◽  
...  
Keyword(s):  
Social Media ◽  
Risk Perception ◽  
Self Efficacy ◽  
Media Content ◽  
Trust In Government ◽  
Media Usage ◽  
Preventative Measures ◽  
Use Of Social Media ◽  
The Impact ◽  
The Relationship

Abstract The public’s actions will likely have a significant effect on the course of the coronavirus disease (COVID-19) pandemic. Human behavior is conditioned and shaped by information and perceptions of people. This study investigated the impact of risk perception on trust in government and self-efficacy. It examined whether the use of social media helps people adopt preventative actions during the pandemic. To test this hypothesis, data were gathered from 512 individuals (students and academicians) who were based in Malaysia during COVID-19. Our results suggested that risk perception had a significant effect on trust in government and self-efficacy. Moreover, these correlations were stronger when social media was used as a source for gathering information on COVID-19, and in some cases it even helped the user avoid being exposed to the virus. This study assessed the relationship between risk perception and the awareness gained from using social media during the pandemic and also highlighted how social media usage influences trust in government and self-efficacy.

scholarly journals The Relationship with Ad Clicks and Purchase Intention: An Empiricial Study of Online Consumer Behaviour

2017 ◽  
Vol 9 (1) ◽  
pp. 25
Author(s):  
Şakir Erdem ◽  
Beril Durmuş ◽  
Osman Özdemir
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Consumer Behaviour ◽  
Word Of Mouth ◽  
Social Network Sites ◽  
Research Model ◽  
Online Consumer ◽  
Use Of Social Media ◽  
The Relationship ◽  
Online Consumer Behaviour

This study examines the ads on social media and word of mouth marketing lead to ad clicks. Motivation, congruity, attitudes to ad on social media and word of mouth marketing lead to ad clicks, which respectively affect purchase intention in research model. The study aims to develop an understanding of how ad clicks affect to purchase intention on social media. Findings of the study presents the importance of consumer behaviour to use of social media and to purchase intention among Turkish consumers. Consequently, in the study all variables are positively related to each other. These results suggest that marketers need to take into account and manage actively social media and specifically their social network sites.

scholarly journals The impact of customer engagement on service coordination costs in content service:

2019 ◽  
Vol 6 (11) ◽  
pp. 5716-5723
Author(s):  
KYEONGHO LEE ◽  
Byoung Chun Ha
Keyword(s):  
Social Media ◽  
Service Provider ◽  
Customer Engagement ◽  
Service Coordination ◽  
Digital Information ◽  
Coordination Costs ◽  
Information Materials ◽  
Use Of Social Media ◽  
The Impact ◽  
The Relationship

In order to secure the continuous competitiveness of OTT content services such as YouTube and Netflix, content service SCM promoting the production and distribution of digital information materials is becoming increasingly important. However, previous studies on this are scarce. This study examines the causal relationship between customer engagement, customer response profitability, and service coordination costs from the perspective of a YouTuber, a content creation service provider. In particular, it examines the impact of customer response profitability, a quantitative indicator of customer response, on the use of social media that customers feel and on the relationship between customer engagement and service coordination costs. In this study, we surveyed a YouTuber in Korea, a service provider. SPSS 18, AMOS 20, and PROCESS Macro were used for statistical analysis and hypothesis testing. The analysis shows that the degree of customer engagement on the YouTube channel has a positive effect on customer response profitability and service coordination costs, and that customer response profitability negatively affects service coordination costs (the reduction of costs). The relationship between the customer response profitability and the degree of customer engagement could not be confirmed, but the relationship between customer engagement and the service coordination costs was confirmed. With this study, we contribute to the establishment of policies on the value co-creation framework from the service provider's perspective in content service SCM and on whether to invest in social media in content sourcing.

scholarly journals THE IMPACT OF SOCIAL-MEDIA PERFORMANCE ON SALES OF RETAIL-FOOD BRANDS

2018 ◽  
Vol 6 (2) ◽  
pp. 1-12 ◽  
Author(s):  
Qingqing Chang ◽  
Yuqi Peng ◽  
Paul D. Berger
Keyword(s):  
Social Media ◽  
Stepwise Regression ◽  
Descriptive Statistics ◽  
Sales Revenue ◽  
Independent Variables ◽  
The Social ◽  
The Impact ◽  
The Relationship ◽  
A Company ◽  
Retail Food

This paper considers the relationship between various social-media activities of a company/brand and its sales. We use quarterly revenue data of 13 retail-food brands, over 4 quarters, as our dependent variable. We use 6 independent variables involving the social-media activity of these companies on Twitter, YouTube, and Instagram. We use descriptive statistics to describe our data, and use simple, multiple, and stepwise regression to perform our analyses. We find that certain social-media activities do, indeed, positively relate to quarterly sales revenue.

scholarly journals MEDIA SOSIAL SEBAGAI SARANA MEMBANGUN KERUKUNAN PADA KOMUNITAS YOUNG INTERFAITH PEACEMAKER (YIPC)

2019 ◽  
Vol 15 (1) ◽  
pp. 28
Author(s):  
M Thoriqul Huda ◽  
Okta Filla Filla
Keyword(s):  
Social Media ◽  
Young People ◽  
Social Group ◽  
Religious People ◽  
Attitudes And Behaviors ◽  
And Behaviors ◽  
Use Of Social Media ◽  
The Impact ◽  
The Relationship

Diversity is a reality for the Indonesian nation, one form of diversity, namely religion. Religion is a guide from the creator of how humans can live in differences so as to create an orderly and harmonious life. However, the phenomenon that occurs is just the opposite where religion in fact makes someone to claim the truth of each religion. This certainly becomes a serious conflict for the Indonesian people considering that Indonesia is a plural country and should have an understanding of tolerance. Actually tolerance is not just a concept that must be understood but must be realized in attitudes and behaviors so that a harmony between religious people will be realized. Amid the current global developments, technological sophistication cannot be dammed so that people can easily receive information. Responding to this phenomenon if we especially as youths who basically have an important role in building inter-religious harmony cannot properly take advantage of the existence of social media, it will easily accept and even spread hoax issues, the impact of this will certainly damage the relationship between harmony religious people should be as young people as filtering and wise in the use of social media. Through social media, we as young people can do positive things as well, pour creative ideas to channel talents that we have such as making writings or images so that they can be enjoyed by others, communicating with distant friends or adding friends by joining a social group that later will add insight and foster harmony among others Keywords: Social Media, Harmony, YIPC

scholarly journals The Impact Of Social Media On The Acceptance Of Fatwas Among Malaysian Muslims

2021 ◽  
pp. 17-36
Author(s):  
Mohd Harifadilah Rosidi
Keyword(s):  
Social Media ◽  
Empirical Studies ◽  
Muslim Community ◽  
Islamic World ◽  
World Today ◽  
The World ◽  
Use Of Social Media ◽  
The Impact ◽  
The Relationship

Social media plays an important role in the spread of Islam around the world today and has been recognized for its use in the Islamic world. However, the use of social media in disseminating fatwas is still not widespread. Thus, this study aims to highlight previous studies related to the use of social media in the dissemination of fatwas and its impact on the acceptance of fatwas among the community. The results show that the use of social media in disseminating fatwa information and explanation of fatwas can increase the acceptance of fatwas among the Malaysian Muslim community. At the end of the study, the researchers suggested that more empirical studies could be done to confirm the relationship between the use of social media and the acceptance of fatwas among the Malaysian Muslim community

The Degree of Internationalization and the Use of Social Media in Marketing Communication

2021 ◽  
pp. 785-805
Author(s):  
Malgorzata Bartosik-Purgat ◽  
Barbara Jankowska
Keyword(s):  
Social Media ◽  
New Technologies ◽  
Marketing Communication ◽  
Foreign Markets ◽  
Media Usage ◽  
Individual Interviews ◽  
Use Of Social Media ◽  
The Relationship ◽  
A Company ◽  
Degree Of Internationalization

The development of new technologies combined with constantly increasing access to the Internet, facilitates the usage of social media in the business, including firms' operations in foreign markets. The main aim of the article is to identify the relationship between the degree of internationalization and social media usage within different forms of marketing communication in foreign markets. Data was gathered from individual interviews conducted among 334 companies that operate on the Polish market and which are active internationally in terms of marketing communication. Two key findings emerge from the research. First, the strongest correlation between the form of internationalization and the use of social media was obtained as far as advertising (as a form of marketing communication) is concerned. Second, the number of foreign markets a company operates is correlated with the use of social media in terms of all forms of marketing communication.

The Degree of Internationalization and the Use of Social Media in Marketing Communication

2019 ◽  
Vol 11 (3) ◽  
pp. 1-18
Author(s):  
Malgorzata Bartosik-Purgat ◽  
Barbara Jankowska
Keyword(s):  
Social Media ◽  
New Technologies ◽  
Marketing Communication ◽  
Foreign Markets ◽  
Media Usage ◽  
Individual Interviews ◽  
Use Of Social Media ◽  
The Relationship ◽  
A Company ◽  
Degree Of Internationalization

The development of new technologies combined with constantly increasing access to the Internet, facilitates the usage of social media in the business, including firms' operations in foreign markets. The main aim of the article is to identify the relationship between the degree of internationalization and social media usage within different forms of marketing communication in foreign markets. Data was gathered from individual interviews conducted among 334 companies that operate on the Polish market and which are active internationally in terms of marketing communication. Two key findings emerge from the research. First, the strongest correlation between the form of internationalization and the use of social media was obtained as far as advertising (as a form of marketing communication) is concerned. Second, the number of foreign markets a company operates is correlated with the use of social media in terms of all forms of marketing communication.

Acquaintances or friends? Exploring the effects of contracts, trust and ethical level on opportunism in manufacturer-distributor relationships

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Richard J. Miller ◽  
Laura Munoz ◽  
Michael Mallin
Keyword(s):  
Design Methodology ◽  
Marketing Channel ◽  
Holistic Approach ◽  
Opportunistic Behavior ◽  
Short Term ◽  
Content Type ◽  
Relational Interactions ◽  
The Impact ◽  
The Relationship

Purpose This study aims to examine how contractual mechanisms, trust and ethical levels impact opportunism in marketing channel relationships between manufacturers and distributors. Because the type of interactions, short-term or transaction-based vs long-term or relation-based, may also affect the level of opportunism, the study includes two scenarios to assess the impact of interaction type. Design/methodology/approach Survey data from 145 distributors were collected with 69 being transaction-based and 75 being relation-based interactions. Findings The sole use for transaction-based and relation-based interactions is not a significant deterrent for opportunistic behavior by a distributor. Ethical level is negatively related to opportunism in transaction-based interactions, perhaps because of calculative commitment. Trust positively moderates the relationship between contractual enforcement and opportunism in transaction-based interactions. Under relation-based interactions, the opposite occurs as trust reduces contractual enforcement efforts, and thus, opportunism is reduced as well. Ethical level negatively moderates the relationship between contractual enforcement and opportunism in transactional and relational based interactions. Originality/value Researchers have called for a more holistic approach to better understand phenomena. This study addressed that call by being the first to include contracts, trust, ethical level and opportunism within the context of the transaction and relation-based interactions between a manufacturer and a distributor. Contractual enforcement is not a significant deterrent of opportunism for transactional or relational interactions. Trust is negatively related to opportunism only in transaction-based interactions; perhaps, the threshold for acting opportunistically may be lower because of the short-term nature of the interaction. The ethical level is negatively related to opportunism in transaction and relational interactions.

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