scholarly journals Theoretical and methodological approaches of visual sociology in the study of gender

2021 ◽  
Vol 7 (4) ◽  
pp. 392-401
Author(s):  
Elvira V. Bushkova-Shiklina ◽  
Ksenia I. Odegova
Keyword(s):  
Content Analysis ◽  
Gender Roles ◽  
Qualitative Analysis ◽  
Focus Groups ◽  
Video Surveillance ◽  
Analytical Method ◽  
Visual Analysis ◽  
Visual Sociology ◽  
Methodological Approaches ◽  
Selection Of

One way to comprehend social reality is to watch animation films and animation series that broadcast gender models. In connection with the changes taking place in modern ideas about gender, it will be relevant to study gender roles that function in modern animation cinema. The purpose of the article is to study the theoretical and methodological approaches of visual sociology, used in the study of gender, for further selection of the most optimal methods in the study of gender models broadcast in modern animation cinema. Based on the system-analytical method, an overview of the degree of development of the problems of visual analysis of gender is made; the definitions of the concept of "gender" are considered. The authors believe that the most relevant will be the understanding of gender as a system of sociocultural norms constructed by society, which represent a number of characteristics and can be fixed by the methods of visual sociology. The main approaches of visual sociology are systematized: psychoanalytic, socio-critical, deconstructionist, hermeneutic, semiotic, (post)structuralist and discursive. The most correct methods of visual analysis in the study of gender (video surveillance, photo and video interviews, content analysis) have been substantiated. The authors conclude that for a qualitative analysis of gender problems in animated cinema, it is necessary to use classical methods of visual sociology in combination with additional methods of sociology (hermeneutic analysis, semiotic interpretation, focus groups).

scholarly journals Empirically based solutions for the Serbian adaptation of a parent report inventory used in the assessment of child language development

2017 ◽  
Vol 49 (2) ◽  
pp. 147-169
Author(s):  
Darinka Andjelkovic ◽  
Nada Seva ◽  
Maja Savic ◽  
Slavica Tutnjevic
Keyword(s):  
Language Development ◽  
Qualitative Analysis ◽  
Focus Groups ◽  
Child Language ◽  
Parent Report ◽  
Communicative Development ◽  
Formal Properties ◽  
Development Assessment ◽  
Criteria For Selection ◽  
Selection Of

The study is aimed at providing empirical basis for the adaptation of the MacArthur-Bates? Communicative Development Inventories (CDIs) for Serbian language, a parent report instrument for the language development assessment. Two sources of data were used in order to provide the basis for selection of items and evaluation of their linguistic, cultural and developmental validity: a. Serbian Corpus of Early Child Language (SCECL), and b. focus groups with experts and parents/caregivers. Exploration of the frequency of words/forms in Serbian child language and the qualitative analysis of focus groups discussions provided criteria for selection/adjustment of items in the course of inventory adaptation. The results also revealed that parents are naturally more focused on semantic and communicational aspects of utterances, and insufficiently aware of formal properties of their children?s production. The paper presents significant changes and modifications of the instrument in the course of its adaptation for Serbian, which is a step closer to the final aim - providing a standardized instrument for the assessment of language development in Serbian.

scholarly journals Analisis Elemen Visual Pada Promosi Busana Muslimah di Instagram (Studi Kasus Merek Hijab Juniper Lane, Zaha, dan Zysku Xena di Bandung)

2017 ◽  
Vol 21 (1) ◽  
pp. 89
Author(s):  
Ramadita Fetrianggi ◽  
Intan Rizky Mutiaz ◽  
Dian Widiawati
Keyword(s):  
Content Analysis ◽  
Data Collection ◽  
Qualitative Analysis ◽  
Research Method ◽  
Visual Analysis ◽  
Research Subjects ◽  
Visual Elements ◽  
Photo Documentation ◽  
Descriptive Approach

Analysis of Visual Elements on Muslimah Clothing Promotion in Instagram (Case Study on Brands of Hijab Juniper Lane, Zaha, and Zysku Xena in Bandung). Muslim clothing in the form of hijab has become popular as a religious lifestyle and identity. The popularity of hijab is due to the promotion of marketing through instagram displaying muslim fashion clothing that is designed very interesting, so that consumers become interested and marketing becomes increasing. This study aims to examine muslim clothing photos on instagram hijab with brands of Juniper Lane, Zaha, and Zysku Xena in Bandung seen from the visual elements of photography. The research method used case study with descriptive approach through visual analysis. The research subjects are instagram photos on Juniper Lane hijab brand, Zaha, and Zysku Xena in Bandung. Data collection techniques were collected by observation, instagram photo documentation study, and interviews with local brand owners of hijab and consumers. Data were analyzed by visual analysis, content analysis, and qualitative analysis. The results show that muslim clothing photos on instagram with brands of hijab Juniper Lane, Zaha, and Zysku Xena in Bandung have fulfilled the visual elements of photography, so the photo design becomes attractive, the consumers become interested in them, and the marketing becomes increasing.

Transcending the Veil

2020 ◽  
Vol 1 (2) ◽  
pp. 208-228
Author(s):  
Natasha V. Christie ◽  
Shannon B. O’brien
Keyword(s):  
African American ◽  
Content Analysis ◽  
Civil Rights ◽  
Double Consciousness ◽  
Racial Issues ◽  
Color Blind ◽  
The Veil ◽  
Rights Issues ◽  
Selection Of

This work examines how Barack Obama’s speeches and remarks used various rhetorical techniques to strategically maneuver his rhetoric to address racial issues and represent African American concerns. The results of a content analysis of a selection of Obama’s speeches and remarks confirm that Obama and his speechwriters favored the use of statements of color-blind universalism. However, when making certain remarks regarding civil rights issues or perceived racial issues, the pattern shifted, presenting a rare glimpse of the unbalanced representation of African American concerns. These findings suggest that Barack Obama’s speeches and remarks performed double-consciousness; they used universal, balanced, and targeted universalism rhetorical techniques as a genuine, congruent political style for representing African American concerns as a “raced” politician.

A content analysis of gender representation in Malaysian children's literature

2008 ◽  
Vol 5 (2) ◽  
pp. 49
Author(s):  
Ramesh Nair
Keyword(s):  
Content Analysis ◽  
Children's Literature ◽  
English Language ◽  
Children’S Literature ◽  
Children's Books ◽  
Children’S Books ◽  
Minor Characters ◽  
And Gender ◽  
Mental Schemas ◽  
Selection Of

Children's literature serves as a powerful medium through which children construct messages about their roles In society and gender Identity is often central to this construction. Although possessing mental schemas about gender differences is helpful when children organize their ideas of the world around them, problems occur when children are exposed to a constant barrage of uncompromising, gender-schematic sources that lead to stereotyping which in turn represses the full development of the child. This paper focuses on how gender is represented in a selection of Malaysian children's books published in the English language. Relying on the type of content analysis employed by previous feminist social science researchers, I explore this selection of Malaysian children's books for young children and highlight some areas of concern with regard to the construction of maleness and femaleness in these texts. The results reveal Imbalances at various levels Including the distribution of main, supporting and minor characters along gendered lines and the positioning of male and female characters In the visual Illustrations. The stereotyping of these characters In terms of their behavioural traits will be discussed with the aim of drawing attention to the need for us to take concerted measures to provide our children with books that will help them realize their potential to the fullest.

Ethnic Identity in English Language Textbooks: Considerations for a Multicultural Society

2016 ◽  
Vol 13 (1) ◽  
pp. 77
Author(s):  
Puspalata C A/P Suppiah ◽  
Ramesh Nair
Keyword(s):  
Ethnic Identity ◽  
Content Analysis ◽  
Young Children ◽  
Identity Construction ◽  
Primary Schools ◽  
English Language ◽  
Multicultural Society ◽  
Verbal Language ◽  
Language Textbooks ◽  
Selection Of

There is evidence to suggest that young children more readily absorb the subtle messages that are encoded in any type of text and talk, and what they take away from these texts contributes in helping them develop their own identity in relation to their role in society. In this paper, we examine the construction of ethnic identity in a selection of English language textbooks targeted at young Malaysian children in primary schools. Based on a content analysis of visual and verbal language in two Primary Three English language textbooks, we report on the encoded messages that are transmitted to young Malaysian children about their place in society. The findings reveal significant imbalances in the way characters of different ethnic backgrounds are represented. This imbalance is a cause for concern as the message conveyed to young Malaysian children could be potentially damaging. Keywords: textbook, ethnicity, identity construction

CRITERIONS FOR THE EFFECTIVENESS OF SOCIALLY IMPORTANT INVESTMENT PROJECTS AND THEIR FORMULAS ADOPTED IN RUSSIAN PRACTICE

2020 ◽  
Vol 2 (8) ◽  
pp. 58-64
Author(s):  
A. F. AGEEVA ◽  
Keyword(s):  
Performance Indicators ◽  
Payback Period ◽  
Internal Rate Of Return ◽  
Investment Projects ◽  
Regulatory Documents ◽  
Project Analysis ◽  
Analytical Work ◽  
Methodological Approaches ◽  
Further Development ◽  
Selection Of

The article analyzes domestic guidelines for assessing the effectiveness of investment projects reflected in the regulatory documentation, both current and invalid. Considered are methodological approaches to calculating key performance indicators of investment projects - net discounted income, internal rate of return, discounted payback period and profitability index. The results of the analysis and recommendations for the further development of national regulatory documents for project analysis and methodological approaches to assessing the effectiveness of socially significant investment projects are presented. The results of the analytical work presented in the article are planned to be used to create a methodology for the selection of socially significant projects for the provision of state support.

Taking Aim at Attack Advertising

2019 ◽  
Author(s):  
Kim Fridkin ◽  
Patrick Kenney
Keyword(s):  
Content Analysis ◽  
Focus Groups ◽  
Survey Data ◽  
Data Sources ◽  
Empirical Validation ◽  
Negative Campaigning ◽  
Senate Elections ◽  
Campaign Messages ◽  
Negative Messages ◽  
The Impact

This book develops and tests the “tolerance and tactics theory of negativity.” The theory argues that citizens differ in their tolerance of negative campaigning. Also, candidates vary in the tactics used to attack their opponents, with negative messages varying in their relevance to voters and in the civility of their tone. The interplay between citizens’ tolerance of negativity and candidates’ negative messages helps clarify when negative campaigning will influence citizens’ evaluations of candidates and their likelihood of voting. A diverse set of data sources was collected from U.S. Senate elections (e.g., survey data, experiments, content analysis, focus groups) across several years to test the theory. The tolerance and tactics theory of negativity receives strong empirical validation. First, people differ systematically in their tolerance for negativity, and their tolerance changes over the course of the campaign. Second, people’s levels of tolerance consistently and powerfully influence how they assess negative messages. Third, the relevance and civility of negative messages consistently influence citizens’ assessments of candidates competing for office. That is, negative messages focusing on relevant topics and utilizing an uncivil tone produce significant changes in people’s impressions of the candidates. Furthermore, people’s tolerance of negativity influences their susceptibility to negative campaigning. Specifically, relevant and uncivil messages are most influential for people who are least tolerant of negative campaigning. The relevance and civility of campaign messages also alter people’s likelihood of voting, and the impact of negative messages on turnout is more consequential for people with less tolerance of negativity.

scholarly journals Spatio-Temporal Visual Analysis for Urban Traffic Characters Based on Video Surveillance Camera Data

2021 ◽  
Vol 10 (3) ◽  
pp. 177
Author(s):  
Haochen Zou ◽  
Keyan Cao ◽  
Chong Jiang
Keyword(s):  
Video Surveillance ◽  
Traffic Management ◽  
Visual Analysis ◽  
Urban Traffic ◽  
License Plate ◽  
Road Vehicle ◽  
Urban Road ◽  
Surveillance Camera ◽  
Vehicle Density ◽  
Spatio Temporal

Urban road traffic spatio-temporal characters reflect how citizens move and how goods are transported, which is crucial for trip planning, traffic management, and urban design. Video surveillance camera plays an important role in intelligent transport systems (ITS) for recognizing license plate numbers. This paper proposes a spatio-temporal visualization method to discover urban road vehicle density, city-wide regional vehicle density, and hot routes using license plate number data recorded by video surveillance cameras. To improve the accuracy of the visualization effect, during data analysis and processing, this paper utilized Internet crawler technology and adopted an outlier detection algorithm based on the Dixon detection method. In the design of the visualization map, this paper established an urban road vehicle traffic index to intuitively and quantitatively reveal the traffic operation situation of the area. To verify the feasibility of the method, an experiment in Guiyang on data from road video surveillance camera system was conducted. Multiple urban traffic spatial and temporal characters are recognized concisely and efficiently from three visualization maps. The results show the satisfactory performance of the proposed framework in terms of visual analysis, which will facilitate traffic management and operation.

scholarly journals Internet page content analysis of north European Sea ports

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Olli-Pekka Hilmola ◽  
Andres Tolli ◽  
Ain Kiisler
Keyword(s):  
Content Analysis ◽  
Environmental Issues ◽  
Basic Design ◽  
Time Period ◽  
Long Time ◽  
Sea Ports ◽  
Selection Of

Abstract This study analyses 98 Internet pages of sea ports located in Sweden, Finland and Estonia during years 2017–2019. Aim of the study is to find, how website basic design is completed (colours and languages), how slogans, environmental issues, statistics and hinterland transports are reported. Based on the analysis, it appears as rather common that sea ports follow conservative selection of colours in their websites, where blue and white are clearly most popular. Typically, English and Swedish are as the most common used language, followed by Finnish, Russian and Estonian. In some rare cases, websites are offered in Chinese or German. Larger sea ports do have clear “slogans”, where smaller ones are just having lengthy justification for their existence. Environmental issues are increasing concern among sea ports, and these are mostly mentioned in details within Swedish actors. Providing statistics varies among companies, and in some sea ports these are provided from very long time period, where in others from just previous years or then only from last year (or even at all). It is common for companies to report that they have sustainable hinterland access, railway available.

scholarly journals Consumer-Led Adaptation of the EsSense Profile® for Herbal Infusions

Foods ◽  
2021 ◽  
Vol 10 (3) ◽  
pp. 684
Author(s):  
Célia Rocha ◽  
Ana Pinto Moura ◽  
Diana Pereira ◽  
Rui Costa Lima ◽  
Luís Miguel Cunha
Keyword(s):  
Content Analysis ◽  
Focus Groups ◽  
Sensory Attributes ◽  
Lemon Balm ◽  
The One ◽  
Herbal Infusions ◽  
Discriminant Power ◽  
Lemon Verbena

This work aimed to adapt the EsSense Profile® emotions list to the discrimination of herbal infusions, aiming to evaluate the effect of harvesting conditions on the emotional profile. A panel of 100 consumers evaluated eight organic infusions: lemon verbena, peppermint, lemon thyme, lemongrass, chamomile, lemon balm, globe amaranth and tutsan, using a check-all-that-apply (CATA) ballot with the original EsSense Profile®. A set of criteria was applied to get a discriminant list. First, the terms with low discriminant power and with a frequency mention below 35% were removed. Two focus groups were also performed to evaluate the applicability of the questionnaire. The content analysis of focus groups suggests the removal of the terms good and pleasant, recognized as sensory attributes. Six additional terms were removed, considered to be too similar to other existing emotion terms. Changes in the questionnaire, resulting in a list of 24 emotion terms for the evaluation of selected herbal infusions, were able to discriminate beyond overall liking. When comparing finer differences between plants harvested under different conditions, differences were identified for lemon verbena infusions, yielding the mechanical cut of plant tips as the one leading to a more appealing evoked emotions profile.

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