scholarly journals The Impact of Destination Image on Tourist Behavior: Karbala as a Case Study

2021 ◽  
Vol 16 (7) ◽  
pp. 1287-1298
Author(s):  
Zuhier Abbas Azeez
Keyword(s):  
Behavioral Outcomes ◽  
Destination Image ◽  
Tourist Behavior ◽  
Visitor Satisfaction ◽  
Administrative Personnel ◽  
Travel Experience ◽  
Travel Decision ◽  
The Impact ◽  
First Time

The destination image is regarded as one of the elements affecting visitors' choices in selecting tourist locations that satisfy their wants and aspirations in a way that corresponds to their expectations of such places. The destination image influences tourist behavior by stimulating tourist desires to travel and engage in tourist activities, as well as influencing that behavior in the travel decision-making process during the pre-trip, trip, and post-trip phases. The destination image is also linked to visitor satisfaction with regard to their appraisal of their travel experience and the extent to which that experience meets or comes near to their earlier expectations. Therefore, the current study looks at the image and personality of religious, tourist, and commercial brands, as well as how they connect to future tourist behavior. The study considered Karbala city, Iraq, as a case study. The study was based on the in-filed study technique, which was represented by a questionnaire that was delivered to the study sample, which consisted of seven first-class hotels in Karbala city, with 40 copies of the questionnaire handed over to the administrative personnel at these hotels. The study discovered that the cognitive image, emotional image, and destination personality all had different effects on global image and behavioral intentions for first-time and recurrent visitors. Additionally, the findings show that the qualitative remarks focused heavily on attractions, culture, and the environment. The practical consequences are explored, and destination personality and behavioral outcomes for first-time and recurrent visitors were designed and evaluated independently.

scholarly journals Storyways: Visualising Saintly Impact in a North Atlantic Maritime Landscape

2019 ◽  
Vol 5 (1) ◽  
pp. 235-262 ◽  
Author(s):  
Sarah Jane Gibbon ◽  
James Moore
Keyword(s):  
North Atlantic ◽  
Methodological Approach ◽  
Landscape Features ◽  
International Recognition ◽  
Source Study ◽  
The Impact ◽  
First Time

AbstractThis paper presents a new methodological approach and theorising framework which visualises intangible landscapes. The Cult of Saint Magnus of Orkney (martyred c.AD1117 and canonised c.1135) is presented as a case study to demonstrate how spatial and temporal veneration can be explored in the landscape. The transferability of this methodology extends to any multi-source study where memories link to landscape features (past or present). St Magnus dedications, altars and church furnishings in Scandinavia and Britain demonstrate his international recognition, but aside from three Magnus dedicated churches, little is known of his veneration within Orkney. By using GIS to map archaeological, onomastic, folkloric, historic and hagiographic evidence of veneration we have visualised the impact of the Cult of Magnus since martyrdom to recent times for the first time. Furthermore, by visually differentiating between sources, we’ve distinguished the variability and variety of evidence, thus identifying concentrated pockets of veneration through time. Additionally, by linking evidence locations, we have identified ‘remembered’ routeways – storyways. In doing so, we have mapped the impact of Magnus as a saint, his value to particular communities and his continuing influence.

The Impact of Memorable Tourism Experiences on Loyalty Behaviors: The Mediating Effects of Destination Image and Satisfaction

2017 ◽  
Vol 57 (7) ◽  
pp. 856-870 ◽  
Author(s):  
Jong-Hyeong Kim
Keyword(s):  
Behavioral Intentions ◽  
Destination Image ◽  
Future Research ◽  
Important Indicator ◽  
Visitor Satisfaction ◽  
Tourist Satisfaction ◽  
Structural Relationships ◽  
Study Results ◽  
Managerial Implications ◽  
The Impact

The current study develops a theoretical model of the effect of memorable tourism experiences (MTEs) on behavioral intentions by examining the structural relationships between destination image (DI), tourist satisfaction, revisit intention, and word-of-mouth (WOM) publicity. The results show that MTEs influence future behavioral intentions both directly and indirectly through DI and tourist satisfaction. Moreover, MTEs are found to be the most influential determinant of behavioral intentions. Thus, the results challenge those practitioners and researchers who perceive visitor satisfaction to be the most important indicator of destination performance. Theoretical and managerial implications are discussed based on the study results, and directions for future research are provided.

The role of travel experience in the structural relationships among tourists’ perceived image, satisfaction, and behavioral intentions

2016 ◽  
Vol 17 (2) ◽  
pp. 135-146 ◽  
Author(s):  
Xiaoming Liu ◽  
Jun (Justin) Li ◽  
Woo Gon Kim
Keyword(s):  
Behavioral Intentions ◽  
Leisure Activities ◽  
Tourism Industry ◽  
Destination Image ◽  
Mainland Chinese ◽  
Visitor Satisfaction ◽  
Development Organizations ◽  
Structural Relationships ◽  
Measure Model ◽  
First Time

The theoretical relationships among tourists’ perceived destination image, satisfaction, and future behavioral intentions are very important for the tourism industry and have been studied by many scholars. This paper examines how these relationships differ for tourists with different travel experiences by studying 514 Mainland Chinese outbound travelers to Macau. The conceptual model incorporates the exogenous formative concept of perceived image and the endogenous reflective concept of visitor satisfaction as well as the visitors’ behavioral intentions. This study not only verifies the conceptual schema in three assumed relationships but also confirms that the importance of perceived image for satisfaction is higher for first-time visitors than it is for returning visitors. The confirmative measure model reveals that the dimension of ‘leisure activities’ contributes the most to the overall destination image. Finally, suggestions for tourism development organizations are provided based on the findings of this study.

scholarly journals The Impact of Marketing Mix on Perceived Value, Destination Image and Loyalty of Tourists (Case Study: Khalkhal City, Iran)

2017 ◽  
Vol 11 (11) ◽  
pp. 96 ◽  
Author(s):  
Saeideh Esmaili ◽  
Nafiseh Rezaei ◽  
Reza Abbasi ◽  
Samane Eskandari
Keyword(s):  
Linear Regression Analysis ◽  
Perceived Value ◽  
Perceived Quality ◽  
Marketing Mix ◽  
Destination Image ◽  
Product Pricing ◽  
Place Promotion ◽  
The Impact ◽  
The Relationship

This study examines the relationship between marketing mix with loyalty, perceived value, perceived quality and destination image. This is an applied descriptive study the aim of which is to determine the impact of marketing mix of services (Product, Pricing, Place, Promotion, People, Process and Physical Evidence) on perceived quality, loyalty, perceived value and destination image of the tourists in Khalkhal city, Iran. Population of the study included all the tourists visiting Khalkhal city from among whom 385 respondents participated in this study. A questionnaire was used for data collection. The conceptual model was analyzed based on linear regression analysis in SPSS software and model fitness was analyzed using LISERL software. Cronbach’s alpha of the questionnaire was equal to 0.791 that is higher than 0.7 and so reliability of the questionnaire was acceptable. Findings of the study showed that promotion, people and physical evidences had the highest effect on perceived value, destination image and perceived quality. Finally, some suggestions were provided for the managers of the tourism destinations to improve the perceived value and quality and also develop a proper destination image.

scholarly journals Impact of UEFA Champions League and UEFA Europa League on Financial Sustainability—Case Study of Two Small Football Portuguese Teams

2020 ◽  
Vol 12 (21) ◽  
pp. 9213
Author(s):  
Florbela Dantas ◽  
Ana Borges ◽  
Rui Silva
Keyword(s):  
Financial Sustainability ◽  
Effective Management ◽  
Case Study Analysis ◽  
Box Office ◽  
Football Clubs ◽  
European Football ◽  
Nonparametric Statistical ◽  
The Impact ◽  
First Time

Qualifying for European competitions allows football clubs to have access to the two most important football competitions played in Europe, UEFA Champions League and UEFA Europa League. Thereby, participation in these important competitions has both direct (participation prizes) and indirect (player transactions, television rights, box office, advertising, sponsorship) impacts on the sustainability of European football clubs’ accounts. The current competition model, which now includes more football teams, has become more attractive for small clubs. In this context, this research aims to analyze the impact of qualification for European competitions on the sustainability of a strong economic and financial structure of small clubs through a case study analysis of two small Portuguese clubs. The quantitative analysis is also supported by a comparative analysis, which was reinforced with nonparametric statistical analysis. The results show that the economic and financial impact on small clubs was not immediate, but was beneficial if it was managed efficiently. This research contributes to increasing knowledge of the decision-making agents of clubs that are participating for the first time in European competitions, or, if recurrent, are seeking answers and guidelines for the effective management of football teams.

scholarly journals The impact of cultural tourism experience on electronic word-of-mouth (e-WOM) and destination image

2020 ◽  
Vol 3 (2) ◽  
pp. 68-79
Author(s):  
Ardiwansyah Nanggong ◽  
Ali Mohammad
Keyword(s):  
Word Of Mouth ◽  
Cultural Tourism ◽  
The Body ◽  
Destination Image ◽  
Electronic Word Of Mouth ◽  
Tourist Behavior ◽  
Tourism Experience ◽  
Destination Attractiveness ◽  
Managerial Implications ◽  
The Impact

Tourism experience is considered highly essential in tourism studies but less attention to research has focused on cultural tourism experiences whereas has its idiosyncratic compared to other types of tourism. This study investigated the interrelationship among cultural tourism experiences, electronic word of mouth, and destination image. Empirical analysis based on data collected through online questionnaires from 134 tourists have been visited the religious-cultural tourism village Bongo in Gorontalo. PLS-SEM conducted to data analysis which showed that cultural tourism experience positively impacts on destination image and electronic word of mouth, also electronic word of mouth influence destination image. This research contributes to the body of knowledge on the role of tourism experience and its impact on future tourist behavior in the cultural tourism context. The theoretical and managerial implications of these findings are beneficial in designing strategies to leverage destination attractiveness

scholarly journals The Influence of Tourists’ Experience on Destination Loyalty: A Case Study of Hue City, Vietnam

2021 ◽  
Vol 13 (16) ◽  
pp. 8889
Author(s):  
Vo Viet Hung ◽  
Sandeep Kumar Dey ◽  
Zuzana Vaculcikova ◽  
Le Trieu Hoang Anh
Keyword(s):  
Significant Relationship ◽  
Destination Image ◽  
Research Model ◽  
Tourist Destination ◽  
Destination Loyalty ◽  
Tourist Satisfaction ◽  
Tourist Experience ◽  
The Impact ◽  
The Relationship

This research focuses on the impact of the tourist experience on the relationship among destination image, tourist motivation, and tourist satisfaction on destination loyalty by examining the theoretical and empirical evidence on the causal relationship between constructs. A research model was proposed, in which nine hypotheses were developed, and the empirical data were collected from Hue city, which is a major tourist destination in Vietnam. A total of 204 questionnaires were returned, and the data were analyzed using PLS-SEM. The moderating effect of the tourist experience on the impact of the destination image, tourist motivation, and tourist satisfaction on destination loyalty is analyzed in this article. The proposed conceptual model was tested, and the results reveal a significant relationship between the two constructs to destination loyalty (destination image and tourist satisfaction). Furthermore, the findings support the proposed destination loyalty model: destination image, tourist satisfaction directly influenced destination loyalty, and tourist experience play an important role as a moderator in the relationship between tourist motivation and tourist loyalty.

Back from the brink

2017 ◽  
Vol 9 (3) ◽  
pp. 300-315 ◽  
Author(s):  
Marysol Castillo-Palacio ◽  
Rich Harrill ◽  
Alexander Zuñiga-Collazos
Keyword(s):  
Social Transformation ◽  
Urban Transformation ◽  
Destination Image ◽  
Civic Culture ◽  
Content Type ◽  
Secondary Sources ◽  
Post Conflict ◽  
The Impact ◽  
The City

Purpose Emerging from 20 years of violence and terrorism, the city of Medellin, Colombia, has used social transformation to improve civic culture, leading to a renaissance. The purpose of this study is to explore how social transformation can lead to urban transformation, forming the basis for sustainable, post-conflict tourism. Design/methodology/approach This case study is based on available descriptive data and direct observation supported by secondary sources. Findings The results of the research help to provide a better understanding of the conditions needed to develop and manage sustainable tourism in post-conflict environments. In so doing, it should be possible to make better policy decisions, with particular reference to social and urban interventions on planning, design and entrepreneurship. Research limitations/implications The transformation of Medellin’s civic culture can be a model for destination with similar histories that present significant destination image and branding challenges – though each will take different paths. Originality/value This paper is one of the first on post-conflict tourism that analyzes the impact on a destination and country of internal turmoil due to narco-terrorism and insurgency over a lengthy period.

scholarly journals The Effect of Risks on Tourists’ Travel Decision Choices in Durban, South Africa

2020 ◽  
pp. 101
Author(s):  
JORAM NDLOVU ◽  
Taemane Phoofolo
Keyword(s):  
Mixed Method ◽  
Media Coverage ◽  
Local Conditions ◽  
Tourism Sector ◽  
Destination Competitiveness ◽  
Decision Choices ◽  
Travel Decision ◽  
The Impact ◽  
First Time ◽  
The City

Tourism is an important economic sector in many countries worldwide. Many governments are placing a higher priority on tourism development because it leads to increased foreign exchange income and creates employment opportunities. However, the tourism sector is prone to both natural and human-made crises and risks, which invariably affect the functionality, sustainability, and competitiveness of a destination. The purpose of this paper is to provide an empirical analysis of the tourists’ perceptions of crises and risks affecting the tourism sector in Durban. The paper used a mixed-method through the use of surveys and direct interviews with a sample of local, regional, and international tourists and key informants in the tourism sector within Durban. The results show that the level of risks in the city is perceived to be high and was found to have a significant impact on destination decision- choices. First-time visitors might be discouraged by mediatised risks. However, repeat visitors were likely to visit Durban since they were more conversant with the local conditions. Domestic tourists were likely to visit the destination since they have various mechanisms at their disposal to deal with perceived risks than first-time visitors. Furthermore, the results indicated that tourists are resilient to negative media coverage of risks. The study concludes that several factors influence the image of a destination, so tourist visitation cannot be affected by crises and risks alone. The study recommends a multi-pronged strategy to mitigate the impact of crises and risks on the destinations. Keywords: Risks, Destination sustainability, Destination Competitiveness

scholarly journals Tourists’ Satisfaction, Loyalty and Intention to Return: Survey at Phong Nha - Ke Bang National Park, Vietnam

2020 ◽  
Vol 55 (2) ◽  
Author(s):  
Phan Thanh Hai ◽  
Mai Thi Thuong ◽  
Nguyen Le Dinh Quy
Keyword(s):  
Factor Analysis ◽  
National Park ◽  
Structural Equation ◽  
Quantitative Research ◽  
Destination Image ◽  
Research Results ◽  
Visitor Satisfaction ◽  
Emotional Value ◽  
Intention To Return ◽  
The Impact

This study was conducted to determine the impact of the destination image and emotional value on the tourists’ satisfaction, loyalty and intention to return to Phong Nha Ke Bang national park, Vietnam. The methods used by the authors include qualitative research and quantitative research based on Cronbach' Alpha, Exploratory Factor Analysis, Confirmatory Factor Analysis, and Structural Equation Modelling analysis. The study is based on data collected from May to July 2019 through a survey of 270 visitors. Research results show that destination image and emotional value are significantly associated with visitor satisfaction and loyalty and the intention to return. Additionally, there are significant differences between tourist groups in terms of gender and types of foreign and native visitors. In terms of age and income of visitors, the research results show that there are no significant differences. The research results also made recommendations for tourism authorities and local residents and travel companies to enhance satisfaction, loyalty and intention to return of tourists during their visits.

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