NEWS LITERACY SKILLS FOR INTERNET AND SOCIAL MEDIA USERS

2020 ◽  
Vol 10 (Special) ◽  
pp. 105-112
Author(s):  
Thi Yen Minh Tran ◽  
Thi Huong Pham
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Digital Media ◽  
Literacy Skills ◽  
The Internet ◽  
Media Usage ◽  
Internet Users ◽  
Fundamental Understanding ◽  
News Literacy ◽  
Massive Information

The 21st century is acknowledged as the age of information. Thanks to the development of science and technology, the audience become more active in absorbing and distributing information. However, the massive information on the Internet in general, and social networks in particular, is sometimes unreliable, inaccurate and untrustworthy, which can mislead the Internet users. By generalising the Internetand social media usage of Vietnameseaudience, the article provides a fundamental understanding ofinformation categorisation. By that, itsuggests several techniques todevelopcritical thinking and news literacy skills for audience tobecome a critical reader in the age of digital media.

Play It Like Beckham!

2017 ◽  
pp. 43-61
Author(s):  
Sylvaine Castellano ◽  
Insaf Khelladi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Academic Research ◽  
Future Research ◽  
The Internet ◽  
Research Directions ◽  
Media Usage ◽  
Future Research Directions ◽  
The Impact

New opportunities and challenges are emerging thanks to the growing Internet importance and social media usage. Although practitioners have already recognized the strategic dimension of e-reputation and the power of social media, academic research is still in its infancy when it comes to e-reputation determinants in a social networks context. A study was conducted in the sports setting to explore the impact of social networks on the sportspeople's e-reputation. Whereas the study emphasized (1) the influence of social networks' perception on the sportspeople's e-reputation, and the neutral roles of (2) the motives for following sportspeople online, and (3) the negative content on the Internet, additional insights are formulated on maintaining, restoring and managing e-reputation on social networks. Finally, future research directions are suggested on the role of image to control e-reputation.

Hashtag Islam

2018 ◽  
Author(s):  
Gary R. Bunt
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Digital Media ◽  
Digital Technology ◽  
Religious Faith ◽  
Essential Elements ◽  
Religious Practices ◽  
The Internet ◽  
Islamic State ◽  
Holistic Interpretation

This book explores the diverse ways digital technology is shaping how Muslims across vast territories relate to religious authorities in fulfilling spiritual, mystical, and legalistic agendas. From social networks to websites, essential elements of religious practices and authority now have representation online. Muslims, embracing the immediacy and general accessibility of the internet, are increasingly turning to cyberspace for advice and answers to important religious questions. Online environments often challenge traditional models of authority, however. One result is the rise of digitally literate religious scholars and authorities whose influence and impact go beyond traditional boundaries of imams, mullahs, and shaikhs. The book shows how online rhetoric and social media are being used to articulate religious faith by many different kinds of Muslim organizations and individuals, from Muslim comedians and women’s rights advocates to jihad-oriented groups, such as the “Islamic State” and al-Qaeda, which relied on strategic digital media policies to augment and justify their authority and draw recruits. Hashtag Islam makes clear that understanding CIEs is crucial for the holistic interpretation of authority in contemporary Islam.

scholarly journals Marketing Digital: O Poder Das Redes Sociais Na Venda De Produtos Educacionais / Digital Marketing: The Power of Social Media in Selling Educational Products

2021 ◽  
Vol 15 (57) ◽  
pp. 577-588
Author(s):  
Daniel Bezerra da Silva ◽  
Joana Dar’c Moreira Pimenta ◽  
Maria Zilvanir Pinheiro ◽  
Raimundo Edilberto Moreira Lopes
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Cell Phones ◽  
Digital Marketing ◽  
Quality Of Services ◽  
The Internet ◽  
Knowing That ◽  
Internet Users ◽  
The Subject

Resumo – Este artigo tem como objetivo refletir sobre o poder das redes sociais na venda de produtos educacionais, sabendo que o universo tecnológico se faz a cada dia mais presente na sociedade. Assim, aumentando o vínculo de empresa e cliente. Inicialmente foram realizadas pesquisas e análises em diversas fontes de literatura sobre marketing digital e redes sociais. Tais ações foram necessárias para um aprofundamento teórico sobre a temática. Após as análises literárias, foram elaborados questionários e aplicados em forma de entrevista, coletando assim, informações através do público alvo. A entrevista foi aplicada através de links do Google formulários onde realizou-se uma análise da utilização do uso das tecnologias e quais suas estratégias utilizadas no marketing para vender de forma rápida e satisfatória para seus clientes. Foram entrevistadas quatro empresas bem conceituadas na área educacional, todas elas utilizam a internet como fonte de venda assim promovendo as mesmas e suas mercadorias. Ainda existem dificuldades no marketing digital, muitos ainda não o utilizam de forma correta e positiva pois é algo inovador que precisa sempre está de acordo com a necessidade do cliente, construindo uma relação fortalecida buscando o maior número de atrações fazendo com que as conheça e se relacione bem alavancando os negócios. Hoje o marketing digital é uma das maiores modalidades do comercio devido ao grande número de usuários da internet. Afinal, o mesmo é feito não só por computadores e celulares mais por um conjunto de pessoas e ações que buscam a melhoria e a qualidade de serviços para seus negócios. Palavras-Chave: Tecnologias. Vendas. Consumidores. Abstract:This article aims to reflect on the power of social networks in the sale of educational products, knowing that the technological universe is increasingly present in society. Thus, increasing the bond between company and customer. Initially, research and analysis were carried out in various sources of literature on digital marketing and social media. Such actions were necessary for a theoretical deepening on the subject. After the literary analyses, questionnaires were developed and applied in the form of an interview, thus collecting information from the target audience. The interview was applied through links from Google forms where an analysis of the use of the use of technologies was carried out and what are their strategies used in marketing to sell quickly and satisfactorily to their customers. Four reputable companies in the educational area were interviewed, all of which use the internet as a source of sales, thus promoting themselves and their goods. There are still difficulties in digital marketing, many still do not use it correctly and positively because it is something innovative that always needs to be in line with the customer's needs, building a strengthened relationship seeking the greatest number of attractions, making them know them and get to know them. relate well leveraging the business. Today, digital marketing is one of the biggest forms of commerce due to the large number of internet users. After all, the same is done not only for computers and cell phones, but also for a group of people and actions that seek to improve the quality of services for their businesses.Keywords: Technologies. Sales. Consumers.

Barrier or Booster? Digital Media, Social Networks, and Youth Micromobilization

2019 ◽  
Vol 62 (6) ◽  
pp. 865-883 ◽  
Author(s):  
Thomas V. Maher ◽  
Jennifer Earl
Keyword(s):  
High School ◽  
Social Networks ◽  
Social Media ◽  
Political Participation ◽  
University Students ◽  
Digital Media ◽  
Network Ties ◽  
Media Usage ◽  
The Family

Research on young people’s protest participation has focused on how the family, peers, and institutions support activism and micromobilization. But digital and social media usage has arguably altered how we interact and how individuals participate in politics and activism, especially among youth. This sets up an important question: Do the institutional supports (e.g., schools) and network ties (e.g., friends and family) that have historically driven micromobilization still matter in a world of pervasive digital and social media usage, particularly for youth? In this article, we analyze this question using interviews with 40 high school and university students. Rather than acting as a disruptive force, we find that digital media has become an integral part of youth micromobilization, facilitating traditional paths to activism and offering pathways to activism for those with no other options. As has been true historically, participation may also be dampened when supportive network ties are absent. We conclude with a discussion of the broader implications for micromobilization and political participation.

scholarly journals Ways of exposing the sexuality of university students in digital media

2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
M A Sousa ◽  
M D O Lima ◽  
P A Oliveira
Keyword(s):  
Social Networks ◽  
Social Media ◽  
University Students ◽  
Digital Media ◽  
Social Relations ◽  
The Internet ◽  
Research Subjects ◽  
Digital Medium ◽  
Belo Horizonte ◽  
Source Of Information

Abstract Background Due to social and technological developments, experiences related to relationships between people express changes, which can be observed in social media, especially in social networks and dating and sexual apps. The use of social networks is growing among people of all age groups, which facilitates the maintenance of interpersonal contact and allows some people to get to know each other digitally, in addition to assisting in the search for information about sexuality and making it possible to meet with women. loving or sexual purpose. Objective to understand the means that university students express their sexuality in digital media. Methods This is a research with a qualitative approach, based on the Theory of Social Representations. University students from Belo Horizonte participated in the study. Data collection took place through a structured questionnaire with open and closed questions made available via the internet. The data were interpreted based on the Structural Analysis of the Narration, proposed by Demazière; Dubar. Results Two theoretical categories were listed. Use of digital media for sexual and amorous encounters - university students reveal the use of apps for casual encounters, where they use photos considered sensual to get a date outside the digital medium. Use of digital media as a source of information - the research subjects say they use the internet as a source of information about sexuality, as they still consider this issue difficult to approach with parents. These students also share the acquired information and personal experiences with friends. Conclusions In the digital environment, social relations are based on a hypervisibility of personal life on social networks, where intimate, private and especially sexual and body issues are exposed. Key messages Understanding how university students express their sexuality in digital media is an important step towards promoting the health of this population group. Social media can be of great value, but it can also present risks. Thus, university students are susceptible to these two factors, especially when it comes to topics such as sexuality.

Play It Like Beckham!

2018 ◽  
pp. 62-81
Author(s):  
Sylvaine Castellano ◽  
Insaf Khelladi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Academic Research ◽  
Future Research ◽  
The Internet ◽  
Research Directions ◽  
Media Usage ◽  
Future Research Directions ◽  
The Impact

New opportunities and challenges are emerging thanks to the growing Internet importance and social media usage. Although practitioners have already recognized the strategic dimension of e-reputation and the power of social media, academic research is still in its infancy when it comes to e-reputation determinants in a social networks context. A study was conducted in the sports setting to explore the impact of social networks on the sportspeople's e-reputation. Whereas the study emphasized (1) the influence of social networks' perception on the sportspeople's e-reputation, and the neutral roles of (2) the motives for following sportspeople online, and (3) the negative content on the Internet, additional insights are formulated on maintaining, restoring and managing e-reputation on social networks. Finally, future research directions are suggested on the role of image to control e-reputation.

MEDIA LITERASI BAGI DIGITAL NATIVES: PERSPEKTIF GENERASI Z DI JAKARTA

2018 ◽  
Vol 6 (1) ◽  
pp. 60
Author(s):  
Ranny Rastati
Keyword(s):  
Social Media ◽  
Media Literacy ◽  
Generation Y ◽  
Role Model ◽  
Digital Natives ◽  
The Internet ◽  
Positive Image ◽  
Generation Z ◽  
Internet Users ◽  
Depth Interview

In 2017 the majority of internet users are 19-34 years old or 49.52% (APJI, 2017). Almost half of the internet users in Indonesia are digital natives who were born after 1980: Generation Y (1980-1995) and Generation Z (1996-2009). This research will be focused on Generation Z as the true generation of the internet. Generation Z was born when the internet is available, a contrast to Generation Y who is still experiencing the transition of the internet. The purpose of this research is to find an effective way of providing information about media literacy to Generation Z. Through descriptive qualitative, the study was conducted with in-depth interview and observation toward 12 university students in Jakarta. The results showed that there are four effective ways of providing information about media literacy which is i) videos distributed to social media such as Youtube and Instagram, ii) interesting memes in communicative style, iii) through selebgram or micro-celebrity in Instagram who is consider as a role model and have a positive image, and iv) roadside billboards. Another interesting finding is that male informants tend to like media literacy information through videos and memes, while female informants prefer campaigns conducted by positive image selebgram and billboard. AbstrakPada tahun 2017 pengguna internet di Indonesia mayoritas berusia 19-34 tahun yaitu sebanyak 49,52% (APJI, 2017). Dari data tersebut terlihat bahwa hampir sebagian pengguna internet di Indonesia adalah digital natives atau penutur asli teknologi digital yaitu orang-orang yang lahir setelah tahun 1980: Generasi Y (1980-1995) dan Generasi Z (1996-2009). Penelitian ini akan difokuskan kepada Generasi Z karena mereka dianggap sebagai sebenar-benarnya generasi internet. Generasi Z lahir saat teknologi tersebut sudah tersedia, berbeda dengan Generasi Y yang masih mengalami transisi teknologi hingga menuju internet. Tujuan penelitian ini adalah mencari tahu cara yang efektif dalam memberikan informasi mengenai media literasi kepada generasi Z. Metode yang digunakan adalah deskriptif kualitatif dengan observasi dan wawancara mendalam. Informan berjumlah 12 orang mahasiswa di Jakarta. Hasil penelitian menunjukkan bahwa ada empat cara yang efektif dalam memberikan informasi mengenai media literasi yaitu i) video yang disebarkan ke media sosial seperti Youtube dan Instagram, ii) meme menarik dengan bahasa yang mudah dimengerti, iii) melalui selebgram yang menjadi panutan dan berimage positif, dan iv) papan iklan di pinggir jalan. Temuan menarik lainnya adalah informan laki-laki cenderung menyukai informasi media literasi melalui video dan meme yang disebarkan ke media sosial, sementara perempuan lebih menyukai kampanye yang dilakukan oleh selebgram berimage positif dan papan iklan.

ROLE AND MAIN DIRECTIONS OF INTERNET MARKETING DEVELOPMENT

2017 ◽  
Author(s):  
Liudmyla Kurylo ◽  
◽  
Yaroslav Kozchenko ◽  
Keyword(s):  
Social Media ◽  
Retention Rate ◽  
Internet Marketing ◽  
Social Media Marketing ◽  
The Internet ◽  
Online Environment ◽  
Building Relationships ◽  
Internet Users ◽  
The Usa ◽  
The Moment

The author conducted a study of the role and actual functions of Internet marketing nowadays, analyzed the latest publications and studies of domestic and foreign scientists relating to Internet marketing. The definitions of Internet marketing by various scientists were considered. It was determined by the problematic that exists in the field of internet marketing at the moment. A review of modern tools we identified the main tools of Internet marketing, by which the communication occurs on the Internet: SEO (Search Engine Optimisation), search (paid) advertising, Media advertising, SMM (Social Media Marketing) social media marketing, content marketing, E-mail marketing; Hootsuit's company research analysis determined the number of Internet users and purchasing power in the online environment, which averaged 500 USD per year. The number of Internet users in the online environment averaged 500 USD per year. And also to prioritise specific types of products. We have also identified that search engines are the main source of learning new information for consumers. Having analysed the dynamics of internet penetration in Ukraine, it appears that the number of internet users increased by 8% in 2019, with 22.96 million Ukrainians using the internet at the end of 2019. The article examines the possibilities of Internet marketing tools that become available when using such a tool as web analytics, including: personalised offers to customers, building relationships with customers, after a purchase is made and increasing their retention rate. A study of advertising costs on the social network Facebook, during the presidential elections in Ukraine in 2019 and during the presidential race in the USA in 2020 was conducted. And also defined the role played by social networks in building relationships with the target audience. During the research, recommendations for the use of the main tools of Internet marketing were made and it was determined which business areas are not suitable for each of the tools. Based on the research and statistical data was predicted directions of development of Internet marketing.

From campfire to coliseum: motivations for using social networks

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Paula Castro Pires de Souza Chimenti ◽  
Marco Aurelio de Souza Rodrigues ◽  
Marcelo Guedes Carneiro ◽  
Roberta Dias Campos
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Exploratory Study ◽  
Design Methodology ◽  
Qualitative Approach ◽  
Content Type ◽  
Media Usage ◽  
Practical Implications ◽  
Collective Narrative

Purpose Through a literature review, a gap has been identified regarding the role of competition as a driver of social network (SN) usage. This study aims to design to address this gap, seeking motivators for SN usage based on how SN consumption may be related to users’ experience of competition. Therefore, the purpose of this study is to investigate the influence of competition in social media usage. Design/methodology/approach The authors used an exploratory qualitative approach, conducting a set of focus groups with young social media users. Data was analyzed with software. Findings Two new drivers for SN use are proposed, namely, competition and collective narrative. Research limitations/implications This is an exploratory study, and it does not seek to generalize results or quantify causal relationships among variables. Practical implications This paper offers SN managers a deeper understanding of key growth drivers for these media. Social implications This research can help society understand and debate the impacts of SNs on users’ lives, providing insights into drivers of excessive usage. Originality/value This paper proposes the following two SN usage drivers yet to be described in the literature: competition and collective narrative.

Video Advertising: Connection and differences between consumers?

2021 ◽  
Vol 3 (1) ◽  
pp. 14-25
Author(s):  
Sónia Ferreira ◽  
Sara Santos ◽  
Pedro Espírito Santo
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Literature Review ◽  
Conceptual Model ◽  
The Internet ◽  
Internet Search ◽  
Video Advertising ◽  
Social Media Engagement

The internet search trend has caused that online users are looking for more and more enriched information. The evolution of social media has been huge and users relate to social networks differently than they did before. Currently, there are more than 4 billion active users on social networks and brands are looking to showcase their products and services. Our research found the following factors that influence social media engagement: informativeness, self-connection and advertising stimulation. Through literature review, we propose a conceptual model that has been tested in the PLS-SEM. Data were collected from 237 consumers and our survey found that engagement in social media is explained by the variables identified by our model. Important contributions to brand theory and management will be found in this investigation.

Sign in / Sign up

Export Citation Format

Share Document