scholarly journals Social Media in Political Marketing: A Study of TemanAhok

2017 ◽  
Vol 2 (4) ◽  
pp. 236
Author(s):  
Sigit Pranawa ◽  
Rahesli Humsona
Keyword(s):  
Social Media ◽  
Agenda Setting ◽  
General Public ◽  
Political Marketing ◽  
The Political ◽  
The Public ◽  
Setting Theory

Deferring to McCombs and Shaw’s agenda setting theory, this research aims to study the power of social media in the political marketing of incumbent candidate Governor of DKI Jakarta, Basuki Tjahaja Purnama (Ahok) by Teman Ahok (Ahok’s Friend). This paper tests the theory that what is considered as important by media will be perceived as important to the public as well.  Teman Ahokwas established long before Ahok was nominated to run for the governorship. Teman Ahok organization employed social media as the basis to market its candidate. Social media used were Twitter, Instagram, YouTube, blog, website, and WhatsApp. Social media was considered as effective to reach the general public. Through the message delivered continuously to the public via social media, the proponents expected that the public would consider that the message delivered was important and the candidate they support would be elected during the election of DKI Jakarta’s Governor.

Agenda-setting in a social media age

2021 ◽  
Author(s):  
Carolina Carazo-Barrantes
Keyword(s):  
Social Media ◽  
Agenda Setting ◽  
Political Life ◽  
Media Environment ◽  
The Public ◽  
Public Agenda ◽  
The Social ◽  
The Media ◽  
Setting Theory

Abstract This paper analyzes the role of social media in electoral processes and contemporary political life. We analyze Costa Rica’s 2018 presidential election from an agenda-setting perspective, studying the media, the political and the public agendas, and their relationships. We explore whether social media, Facebook specifically, can convey an agenda-setting effect; if social media public agenda differs from the traditional MIP public agenda; and what agenda-setting methodologies can benefit from new approaches in the social media context. The study revealed that social media agendas are complex and dynamic and, in this case, did not present an agenda-setting effect. We not only found that the social media public agenda does not correlate with the conventional MIP public agenda, but that neither does the media online agenda and the media’s agenda on Facebook. Our exploration of more contemporary methods like big data, social network analysis (SNA), and social media mining point to them as necessary complements to the traditional methodological proposal of agenda-setting theory which have become insufficient to explain the current media environment.

ANALISA YURIDIS HAK KEBEBASAN BERPENDAPAT BERDASARKAN KETENTUAN UNDANG-UNDANG NOMOR 19 TAHUN 2016 TENTANG PERUBAHAN ATAS UNDANG-UNDANG NOMOR 11 TAHUN 2008 TENTANG INFORMASI DAN TRANSAKSI ELEKTRONIK

2020 ◽  
Vol 18 (1) ◽  
pp. 001
Author(s):  
Eddy Suwito
Keyword(s):  
Social Media ◽  
General Public ◽  
Legal Information ◽  
The Public ◽  
Harm To Others ◽  
The Law ◽  
The Republic

The development of technology that continues to grow, the public increasingly facilitates socialization through technology. Opinion on free and uncontrolled social media causes harm to others. The law sees this phenomenon subsequently changing. Legal Information Known as Information and Electronic Transaction Law or ITE Law. However, the ITE Law cannot protect the entire general public. Because it is an Article in the ITE Law that is contrary to Article in the 1945 Constitution of the Republic of Indonesia.

How to Podcast in Archaeology

2018 ◽  
Vol 6 (3) ◽  
pp. 259-266
Author(s):  
Colin P. Amundsen ◽  
Cristina Belmonte
Keyword(s):  
Social Media ◽  
Digital Media ◽  
General Public ◽  
Public Archaeology ◽  
Social Media Marketing ◽  
Public Outreach ◽  
Trial And Error ◽  
Business World ◽  
The Public ◽  
Broad Approach

ABSTRACTThe problem for archaeologists doing public outreach could be that we do not know who our audience is. Marketing to just the public at large is an extremely broad approach filled with the pitfalls of not engaging enough of the public, so it might be necessary to first find out who within the general public would have the most interest in your discovery and then tailor your presentation to that audience. At the podcastCooking with Archaeologistswe are using digital media, social media marketing, and our experience from the business world to do just that. Podcasting has been a trial-and-error project filled with uncertainty and doubt, and for archaeologists engaged in public archaeology it might be a practical approach to reaching the public and a medium to build an engaged and interested audience. In this “how-to” article, we will reveal what we have learned from this exciting and somewhat demanding venture and suggest how podcasting is a democratizing venture that connects the public to archaeology and the archaeologist.

Agenda-Setting Theory

2014 ◽  
Author(s):  
Maxwell McCombs ◽  
Sebastián Valenzuela
Keyword(s):  
Agenda Setting ◽  
Issue Salience ◽  
The Public ◽  
Media Agenda ◽  
Core Concepts ◽  
The Media ◽  
Setting Theory ◽  
Attribute Priming ◽  
Attribute Agenda Setting

This chapter discusses contemporary directions of agenda-setting research. It reviews the basic concept of agenda setting, the transfer of salience from the media agenda to the public agenda as a key step in the formation of public opinion, the concept of need for orientation as a determinant of issue salience, the ways people learn the media agenda, attribute agenda setting, and the consequences of agenda setting that result from priming and attribute priming. Across the theoretical areas found in the agenda-setting tradition, future studies can contribute to the role of news in media effects by showing how agenda setting evolves in the new and expanding media landscape as well as continuing to refine agenda setting’s core concepts.

scholarly journals Spinning the lens on physician power: narratives of humanism and healing

2019 ◽  
Vol 8 (5) ◽  
pp. 305-308
Author(s):  
Mercedes Chan ◽  
Laura Nimmon
Keyword(s):  
Social Media ◽  
Medical Education ◽  
General Public ◽  
Healthcare Providers ◽  
Health Professions ◽  
The Public ◽  
Practice Of Medicine ◽  
Narrative Framework

Abstract Divisive, disabling and dangerous power has featured heavily in health professions literature, social media and medical education. Negative accounts of the wielding of power have discoloured the lens through which the public sees medicine and distorted the view of a profession long associated with healing, humanism and heart. What has been buried in the midst of this discourse are positive accounts of power where the yielding of power is encouraging, empathetic and empowering. This article offers three personal vignettes illustrating the ability of power to positively affect lives in the practice of medicine, for patients and doctors alike. More of these stories are needed to uplift and rebalance the conversation on physician power and how it can be used for good. It is necessary to provide a narrative framework of what it looks like to be a healer and a humanistic doctor to satisfy the general public through a commitment to cultivate multidimensional future healthcare providers.

scholarly journals The “Obiettivo Antibiotico” Campaign on Prudent Use of Antibiotics in Sicily, Italy: The Pilot Phase

2020 ◽  
Vol 17 (9) ◽  
pp. 3077 ◽  
Author(s):  
Martina Barchitta ◽  
Annalisa Quattrocchi ◽  
Andrea Maugeri ◽  
Maria Clara La Rosa ◽  
Claudia La Mastra ◽  
...  
Keyword(s):  
Social Media ◽  
Antimicrobial Resistance ◽  
General Public ◽  
Healthcare Professionals ◽  
Educational Interventions ◽  
World Health ◽  
Pilot Phase ◽  
The Public ◽  
The World ◽  
Health Organization

The issue of antimicrobial resistance (AMR) is a focus of the World Health Organization, which proposes educational interventions targeting the public and healthcare professionals. Here, we present the first attempt at a regionwide multicomponent campaign in Sicily (Italy), called “Obiettivo Antibiotico”, which aims to raise the awareness of prudent use of antibiotics in the public and in healthcare professionals. The campaign was designed by an interdisciplinary academic team, and an interactive website was populated with different materials, including key messages, letters, slogans, posters, factsheets, leaflets, and videos. The campaign was launched in November 2018 and, as of 21 December 2018, the website had a total of 1159 unique visitors, of which 190 became champions by pledging to take simple actions to support the fight against AMR. Data from social media showed that the audience was between 18 and 54 years of age, with a high proportion of female participants (64%). Interestingly, the LinkedIn page received more than 1200 followers, and Facebook 685 followers. The number of actions taken (pledges) by the audience was 458, evenly divided between experts (53%) and the general public (47%). Additional efforts are needed to reach more people, thus future efforts should focus on further promotion within the Sicilian region to sustain the engagement with the campaign.

scholarly journals Sincerely Fake: Exploring User-Generated Political Fakes and Networked Publics

2020 ◽  
Vol 6 (4) ◽  
pp. 205630512096382
Author(s):  
Elisabetta Ferrari
Keyword(s):  
Social Media ◽  
Social Network Sites ◽  
Online Communication ◽  
The Other ◽  
The Political ◽  
Fake News ◽  
Political Satire ◽  
Political Organizations ◽  
The Public ◽  
Networked Publics

This article investigates user-generated political satire, focusing in particular on one genre: fake political accounts. Such fakes, created as social media profiles, satirize politicians or political organizations by impersonating them. Through interviews with a sample of Italian fake accounts creators, I explore how the fakes navigate their fakeness vis-à-vis the affordances of social network sites and their publics. First, I map how the publics of the fake accounts react to the satire along two axes: one referring to the public’s understanding of the satire and the other to the uses that the public makes of the satire. Second, I show how fakeness is part of everyday interactions in networked publics. Third, I argue for fakeness as a playful, powerful, and sincere critique of the political and its pretense to authenticity. By focusing on fake political accounts, this article provides insights on the place of fakeness in online communication beyond the debate around “fake news.”

Political Science in Real Time: Engaging the Middle East Policy Public

2016 ◽  
Vol 14 (1) ◽  
pp. 121-131 ◽  
Author(s):  
Marc Lynch
Keyword(s):  
Social Media ◽  
International Relations ◽  
Public Sphere ◽  
Political Science ◽  
The Political ◽  
Good Work ◽  
The Public ◽  
Political World ◽  
The Public Sphere ◽  
Middle East Policy

A decade ago, very few political scientists had either the opportunity or the incentive to engage with the political public in a direct, unmediated way. Today, there is a dense and eclectic ecosystem of political science and international relations-focused blogs and online publications, where good work can easily find an audience through social media. There are multiple initiatives dedicated to supporting academic interventions in the public sphere, and virtually every political or cultural magazine of note now offers a robust online section featuring commentary and analysis in which political scientists are well represented. This has transformed publication for a broader public from something exotic to something utterly routine. I discuss how these changes have affected individual scholars, the field of political science, and the political world with which we are engaged.

Social Media and Marriage Equality in Australia: The Media Roles in the Public Sphere and the Agenda-Setting

2020 ◽  
Vol 3 (1) ◽  
pp. 1
Author(s):  
Yuhanyin Ma
Keyword(s):  
Social Media ◽  
Public Sphere ◽  
Agenda Setting ◽  
Decisive Role ◽  
Marriage Equality ◽  
Same Sex ◽  
Same Sex Marriage ◽  
The Public ◽  
The Government ◽  
The Public Sphere

<p align="justify">Marriage equality or the equal status of same-sex marriage has undergone a rather tough road in Australia, involving diverging opinions in parties at the state and federal levels and constitutional amendments. It appears that people in power set the agenda on the legalization of same-sex marriage. However, it cannot be denied that social media played an almost decisive role in this process because it enabled the gathering of massive public opinion to pressure the government to make changes. To be specific, social media or social networking sites offered platforms for people concerned to share reports about the progress of foreign countries in legalizing same-sex marriage, to express their opinions and to launch campaigns in support of their beliefs. This essay explores the role that social media played in the legalization of marriage equality movement in Australia from the perspectives of the public sphere theory and the agenda-setting theory.</p>

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