The Effect of Marketing on Consumer Loyalty to the Cosmetic Business Beautyessence with Customer Satisfaction as an Intervening Variable

Product Price ◽

This research was conducted with the aim of analyzing the influence of marketing mix on consumer loyalty to the cosmetic business Beautyessence with consumer satisfaction as an intervening variable. The variables examined were the marketing mix (X), consumer satisfaction (Y1) and consumer loyalty (Y2). The indicators used for the marketing mix were the product, price, place and promotion. Data were analyzed using the Structural Equation Model (SEM). The sample of 97 respondents were Beautyessence consumers who had made purchases a minimum of 2 times; they were recruited using simple random sampling. The marketing mix had a significant positive effect on consumer satisfaction and consumer loyalty; consumer satisfaction had a significant positive effect on consumer loyalty; and marketing mix had a significant effect on consumer loyalty with consumer satisfaction as an intervening variable with a mediation effect of 30.7%. Keywords: marketing mix, consumer satisfaction, consumer loyalty, SEM

The Intervening of Purchase Decision Between Marketing Mix, Consumer Behaviour and Brand Image on Costumer Statisfaction

JURNAL MANAJEMEN BISNIS ◽

10.33096/jmb.v8i2.925 ◽

2021 ◽

Vol 8 (2) ◽

pp. 382-396

Author(s):

Ramli S ◽

Abdul Rahman Mus ◽

Hasanuddin Damis ◽

Amir Mahmud

Keyword(s):

Consumer Behavior ◽

Consumer Satisfaction ◽

Structural Equation ◽

Brand Image ◽

Marketing Mix ◽

Equation Model ◽

Purchasing Decisions ◽

Data Collection Instrument ◽

The purpose of this study is to analyze the influence of the marketing mix, consumer behavior and brand image on consumer satisfaction through purchasing decisions of bottled water products in west Sulawesi province. A sample of 164 respondents where the sample withdrawal technique used accediantial sampling, a data collection instrument using questionnaires. Data analysis method uses structural equation model (SEM) with confirmatory factor analysis (CFA) AMOS 21.0 program. The results of the study prove that: 1) The marketing mix has a significant positive effect on purchasing decisions. 2) Consumer behavior has a significant positive effect on purchasing decisions. 3) The brand image has no significant positive effect on purchasing decisions. 4) The marketing mix has no significant positive effect on consumer satisfaction. 5) Consumer behavior has a significant positive effect on consumer satisfaction. 6) Brand image has a significant positive effect on consumer satisfaction. 7) Purchasing decisions have a significant positive effect on consumer satisfaction. 8) The marketing mix affects consumer satisfaction through purchasing decisions. 9) Consumer behavior affects consumer satisfaction through purchasing decisions.10) Brand image has no effect on consumer satisfaction through purchasing decisions.

The Effect Of The Marketing Mix Service On Loyalty Of Customers With The Satisfaction Of Service As Intervening Variables In Pt Mandala Multifinance Padang City

Jurnal Ilmiah Pendidikan Scholastic ◽

10.36057/jips.v2i2.279 ◽

2018 ◽

Vol 2 (2) ◽

pp. 179-195

Author(s):

Sigit Sanjaya ◽

Susi Yuliastanty

Keyword(s):

Customer Loyalty ◽

Structural Equation ◽

Simple Random Sampling ◽

Services Marketing ◽

Marketing Mix ◽

Equation Model ◽

Primary Data ◽

Product Price ◽

Customer Type

This study aimed to analyze: (1) The effect of services marketing mix to satisfaction on services, (2) The effect of services marketing mix to customer loyalty (3) The effect satisfaction on services to customer loyalty (4) The effect services marketing mix to customer loyalty through satisfaction on service as intervening variable. This type of research is causative, the respondents are customers of Mandala Finance Padang City. The population in this study amounted to 2868 people. Determination of the number of samples by using Slovin Formula, samples were taken with Simple Random Sampling method. This study used sample of 352 people Mandala Finance Customer. Type of this research is the primary data. Primary data in this study were obtained from questionnaires distributed to respondents. Data were analyzed using descriptive and inductive analysis through Structural Equation Model analysis and hypothesis testing using t test (α = 0.05). The research show that: (1) Product, price and physical evidence have significant effect to satisfaction on services (2) Product and price have significant effect to customer loyalty (3) satisfaction on services have significant effect to customer loyalty (4) Product and price have significant effect to customer loyalty through satisfaction on services as an intervening variable.

International Journal of Business, Technology and Organizational Behavior (IJBTOB) ◽

Analysis of Marketing Mix on Consumer Loyalty: Empirical Study of Customer Satisfaction of Local Product

10.52218/ijbtob.v1i3.88 ◽

2021 ◽

Vol 1 (3) ◽

pp. 160-168

Author(s):

Sonya Lisabel Malelak ◽

Budi Setiawan ◽

Silvana Maulidah

Keyword(s):

Customer Satisfaction ◽

Consumer Satisfaction ◽

Marketing Mix ◽

Consumer Loyalty ◽

Product Price ◽

Local Product ◽

Beef Products ◽

Place Promotion ◽

Product Control

The purpose of this study is to analyze the effect of marketing mix on local product consumer satisfaction, to analyze the effect of marketing mix on consumer loyalty of local products and to analyze the indirect effect of marketing mix on consumer loyalty. This study used 140 respondents and the data were processed using SEM-WarPLS analysis. The results showed that the marketing mix: variable product, price, place, promotion directly has a positive and significant effect on the variable customer satisfaction. Marketing mix: product, price, promotion variables directly have a positive and significant effect on consumer loyalty. place variable has a positive and insignificant effect on consumer loyalty. The importance of maintaining the quality of smoked beef products is emphasized in this study by paying close attention to the processed ingredients and packaging that are unique, as well as periodic product control. This is done so that the products produced can survive in the market and face competitors, as well as to establish more consistent pricing policies so that prices can be more competitive.

THE ROLE OF MEDIATION ON WORK SATISFACTION TO WORK ENVIRONMENT, TRAINING, AND COMPETENCY ON EMPLOYEE PERFORMANCE

Jurnal Aplikasi Manajemen ◽

10.21776/ub.jam.2021.019.03.02 ◽

2021 ◽

Vol 19 (3) ◽

pp. 469-482

Author(s):

Kusni Ingsih ◽

◽

Nelis Riskawati ◽

Agus Prayitno ◽

Shujahat Ali ◽

...

Keyword(s):

Work Environment ◽

Structural Equation ◽

Work Motivation ◽

Employee Performance ◽

Work Satisfaction ◽

Simple Random Sampling ◽

Equation Modeling ◽

Work Training ◽

This study aimed to determine the effect of work environment, training, and competence on work satisfaction in improving employee performance. The object in this study is PT. Asaputex Jaya, located in Tegal City, engaged in woven sarong’s trading business with the Korma Tree brand. The sample used in this study was determined by a simple random sampling method, obtaining 105 respondents. The data in this study were obtained through a questionnaire that was filled out independently. The analysis used in this study uses the analysis method of Structural Equation Modeling (SEM). This study proves and concludes that: work environment and work training have a significant positive effect on work satisfaction. However, competence does not affect work satisfaction. Besides, the work environment negatively affects employee performance, and work training does not affect employee performance. Also, competence and work satisfaction have a significant positive effect on employee performance. Further research must develop more varied models to provide different research findings, such as adding work stress variables, work motivation, work discipline, and others.

ANALISIS PENGARUH BUDAYA ORGANISASIONAL DAN KEPUASAN KERJA TERHADAP KOMITMEN ORGANISASIONAL DAN KINERJA BIDAN PADA RSUD KOTA MATARAM

JMM UNRAM - MASTER OF MANAGEMENT JOURNAL ◽

10.29303/jmm.v8i3.449 ◽

2019 ◽

Vol 8 (3) ◽

Author(s):

Baiq Sukmawati ◽

Lalu Suparman ◽

Surati Surati

Keyword(s):

Job Satisfaction ◽

Organizational Culture ◽

Organizational Commitment ◽

Structural Equation ◽

Equation Model ◽

Sem Analysis ◽

City Hospital ◽

Mediating Role ◽

This study examined the influence of organizational culture and job satisfaction on organizational commitment and performance of midwives in the Mataram City Public Hospital. Specifically the purpose of this study was to determine the significance of the influence of organizational culture, job satisfaction and organizational commitment on the performance of midwives, to know the significance of organizational culture and job satisfaction on organizational commitment, and to know the mediating role of variable organizational commitment in midwives in Mataram City Hospital. The study population was 72 midwives in charge of the RSUD Kota Mataram. This study uses structural equation model analysis (SEM analysis) with smartPLS applications. The results showed that organizational culture and organizational commitment had a significant positive effect on the performance of midwives, while job satisfaction did not significantly affect performance. Organizational culture and job satisfaction have a significant positive effect on organizational commitment. For the influence of mediation on organizational commitment, there is a full mediating role in the influence of job satisfaction on midwife performance, while the influence of organizational culture on the performance of midwives is found to have a partial mediation effect.Keywords:Organizational Culture, Job Satisfaction, Organizational Commitment, Midwife Performance.

GATR Journal of Accounting and Finance Review (AFR) Vol. 4 (4) Oct-Dec 2019 - GATR Accounting and Finance Review ◽

The Influence of Good University Governance on Human Capital

10.35609/afr.2018.3.1(1) ◽

2018 ◽

Vol 3 (1) ◽

pp. 01-08

Author(s):

Noorina Hartati ◽

Rini Dwiyani Hadiwidjaja ◽

Ali Muktiyanto

Keyword(s):

Human Capital ◽

Structural Equation ◽

Survey Design ◽

Equation Model ◽

University Governance ◽

Quality Of Services ◽

Study Program ◽

Objective - This paper examines the influence of Good University Governance ('GUG') on Human Capital ('HC') and Quality, as well as the influence of CUG on HC through the use of Quality . Methodology/Technique - This research uses an explanatory survey design. The data was collected by visiting state and private universities in Indonesia that offer an S1 Accounting Study Program. Twenty cities were covered and responses to 70 questionnaires were processed. The influence of GUG on HC was analysed using a Structural Equation Model (SEM). Findings - The study found that GUG has a significant positive effect on Quality and GUG has a significant positive effect on HC. However, the influence of Quality on HC and the indirect influence of GUG on HC through Quality were negatively significant. Overall, the total influence of GUG on HC was positively significant. Novelty - This study suggests that GUG improves HC and the Quality of services in Indonesian universities. However, improved quality of HC seems to lead to a deterioration in the quality of university services. Further, quality of services fails to mediate the influence of GUG on HC. Type of Paper: Empirical Keywords: Good University Governance; Human Capital; Quality; S1 Accounting Study Program; Universities; Indonesia. JEL Classification: O15, I23, J24.

Antecedents and Consequences of E-News Brand Trust

Global Branding ◽

10.4018/978-1-5225-9282-2.ch024 ◽

2020 ◽

pp. 521-536

Author(s):

Elia Ardyan ◽

Vincent Didiek Wiet Aryanto

Keyword(s):

Brand Loyalty ◽

Structural Equation ◽

Equation Model ◽

Brand Experience ◽

Brand Trust ◽

Negative Effect ◽

Brand Attributes ◽

Antecedents And Consequences ◽

The purpose of this paper is to determine the effect of the antecedents of e-news brand trust and want to determine the consequences of e-news brand trust. The model used in this study were tested into two news brands online, which is Detik.com and Kompas.com. Sample of this study composed of 418 respondents, of which 239 respondents are Kompas.com readers and readers of Detik.com comprised of 179 respondents. The analysis used in this study is the Structural Equation Model. Results of this study indicate that both Detik.com and Kompas.com have the same result for the research model used. The result of this research are e-news brand attributes have positive and significant impact on e-news brand experience, e-news brand attributes have a positive and significant impact on e-news brand loyalty, e-news brand experience has negative effect but not significant at the customer confusion, customer confusion, has a negative but not significant effect on e-news trust brand, e -news brand experience has the effect of e-news brand trust and a significant positive effect on brand loyalty e-news.

PENGARUH PEMBERDAYAAN MASYARAKAT TERHADAP COMMUNITY BASED TOURISM DAN KESEJAHTERAAN MASYARAKAT PADA CEKING RICE TERRACE, TEGALLALANG

E-Jurnal Ekonomi dan Bisnis Universitas Udayana ◽

10.24843/eeb.2021.v10.i08.p03 ◽

2021 ◽

pp. 674

Author(s):

Adi Suryawan ◽

Made Suyana Utama

Keyword(s):

Structural Equation ◽

Simple Random Sampling ◽

Equation Model ◽

Community Empowerment ◽

Partial Least Square ◽

Least Square ◽

Tourist Attraction ◽

Community Based ◽

Analysis Technique ◽

This study aims to determine the effect of community empowerment on community based tourism (CBT) and community welfare at the Ceking Rice Terrace tourist attraction, Tegallalang, Gianyar. The sample of this study were 88 people through simple random sampling. The data collection method used was questionnaire distribution. The data analysis technique used is the Structural Equation Model (SEM) with the Partial Least Square (PLS) approach. The results showed that community empowerment had a positive effect on CBT and community welfare, community empowerment and CBT had a positive effect on community welfare, and CBT was able to positively mediate the effect of empowerment on community welfare. Community empowerment should be further improved because there are still many people who do not participate in the development of tourist objects, especially Ceking Rice Terrace, which causes economic disparities in Tegallalang Village and there are still people who do not have a job, or in other words, the welfare of the community has not yet been realized.

ANALISIS PENGARUH SERVICE MARKETING MIX 7P TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN DI KOZKO DIGITAL PRINTING SURABAYA

Media Mahardhika ◽

10.29062/mahardika.v20i1.316 ◽

2021 ◽

Vol 20 (1) ◽

pp. 37-49

Author(s):

Ryanne Natalia Hamdali ◽

Tina Melinda

Keyword(s):

Structural Equation Model ◽

Structural Equation ◽

Service Marketing ◽

Marketing Mix ◽

Equation Model ◽

Digital Printing ◽

Product Price ◽

Online Platform ◽

Purposive Sampling ◽

Physical Evidence

Tujuan dari penelitian ini adalah untuk menguji dan menganalisis pengaruh bauran pemasaran jasa terhadap loyalitas pelanggan melalui kepuasan pelanggan pada Kozko Digital Printing Surabaya. Variabel bauran pemasaran jasa yang digunakan dalam penelitian ini adalah product, price, promotion, place, people, physical evidence, dan process. Populasi dalam penelitian ini merupakan seluruh pelanggan yang pernah menggunakan jasa Kozko Digital Printing pada tahun 2020 dan telah tercatat dalam database. Sampel dalam penelitian ini berjumlah 100 responden dengan teknik purposive sampling. Teknik pengambilan data dilakukan dengan membagikan kuesioner menggunakan skala likert. Metode analisis yang digunakan adalah kuantitatif dengan model Structural Equation Model (SEM) dan diolah dengan software Smart PLS 3.0. Hasildari penelitian menunjukkan bahwa variabel product, price, place, people, dan process berpengaruh positif terhadap kepuasan pelanggan di Kozko Digital Printing, sedangkan variabel promotion dan physical evidence tidak berpengaruh terhadap kepuasan pelanggan di Kozko Digital Printing dan kepuasan pelanggan berpengaruh terhadap loyalitas pelanggan. Kozko Digital Printing ke depannya diharapkan dapat memperluas variasi produknya dengan memasuki produk berbasis digital dan juga menambah platform penjualannya memasuki online platform.

THE INFLUENCE OF MARKETING MIX, PERCEIVED RISK, AND SATISFACTION ON WORD OF MOUTH IN XYZ CLINIC

Journal of Consumer Sciences ◽

10.29244/jcs.4.1.13-24 ◽

2019 ◽

Vol 4 (1) ◽

pp. 13

Author(s):

Saka Haditya Murpraptomo ◽

Lilik Noor Yuliati ◽

Bagus Sartono

Keyword(s):

Perceived Risk ◽

Structural Equation ◽

Word Of Mouth ◽

Marketing Mix ◽

Equation Model ◽

Analysis Technique ◽

Negative Effect ◽

Use Of Social Media ◽

The Right ◽

The increasing need for health services, peoples who lived in the Pekayon, Bekasi City were given the opportunity to choose the right clinic. Word of mouth is a marketing technique that can be used by clinics. This study aims to analyze the effects of the marketing mix, perceived risk, and satisfaction on word of mouth at XYZ clinic. The research is a descriptive method with a survey using questionnaires and 200 respondents as the sample. Furthermore, the data analysis technique is descriptive with SPSS16.0 software and Structural Equation Model (SEM) with LISREL 8.70. Based on the results, it can be concluded that the marketing mix has a positive effect on perceived risk, marketing mix has a positive effect on satisfaction, perceived risk has a negative effect on satisfaction, marketing mix has a positive effect on word of mouth, perceived risk has a negative effect on word of mouth, and satisfaction has a positive effect on word of mouth. Referring to these conclusions, it can be confirmed that the clinical management of doctor XYZ needs to improve employee services, convenience the patient that this clinic has expert doctors, and utilizing the use of social media as a marketing strategy.