scholarly journals Design of a Virtual Tour as a Solution for Promoting the Tourism Sector in the Pandemic Period

2021 ◽  
pp. 368-374
Author(s):  
Andreas Syah Pahlevi ◽  
Joko Sayono ◽  
Yon Ade Lose Hermanto
Keyword(s):  
Virtual Reality ◽  
Field Trials ◽  
Small Scale ◽  
Product Analysis ◽  
Virtual Tourism ◽  
Tourism Promotion ◽  
Use Of Technology ◽  
Tourism Sector ◽  
The Government ◽  
Promotional Strategies

The COVID-19 pandemic has had a significant impact on the tourism sector. Tourism businesses must adapt to new conditions and rearrange their promotional strategies so that they can survive in the new normal era. Since the pandemic started spreading in early 2020, the Government has recommended a new promotional initiative for the tourism sector through the use of technology that can be accessed remotely via the internet. One of these approaches is the presentation of virtual tourism in various ways to strengthen the brand and promote tourism, for example, through virtual reality. The aim of this research was to increase tourist visits to Kajoetangan Heritage Village through applying technology to create a virtual tourism portal application, thereby raising the attractiveness of thematic village tourist destinations in Malang City. Using the virtual reality design as a form of marketing communication could be an alternative solution to tourism promotion during the pandemic. A Research and Development approach was used in this study in the following order: (1) conducting product analysis to be developed; (2) developing initial products; (3) expert validation and revision; (4) small-scale field trials and product revisions; (5) field trials and final product. The results from the field test showed that users can gain awareness about tourism activities through this virtual reality product, which can therefore be effective in supporting tourism promotion during the pandemic period. Keywords: virtual reality, COVID-19

scholarly journals Designing A Virtual Jakarta Tourism Application On Android Os And Virtual Reality Tools

2021 ◽  
Vol 2 (5) ◽  
pp. 1460-1467
Author(s):  
Arman Syah Putra ◽  
Dona ◽  
Pas Mahyu Akhirianto ◽  
Nurul Aisyah
Keyword(s):  
Virtual Reality ◽  
Literature Review ◽  
Application System ◽  
Real Application ◽  
Virtual Tourism ◽  
Android Os ◽  
Tourism Sector ◽  
The Future

The background of this research is to make a prototype of a Jakarta virtual tourism application system using Android OS and using virtual reality tools. The method used by this panel is to use a literature review and create an application prototype that will be applied to the making of a virtual Jakarta tourism program. The results of this study are the application of virtual reality tools on the Jakarta virtual tourism application which aims to help the tourism sector affected by the COVID-19 pandemic and the manufacture of application prototypes that use the Android OS. The limitation of this research lies in making an application prototype using the Android OS which is not perfect and has not produced a real application. This research is very useful for the development of the tourism sector during the COVID-19 pandemic and in the future, so that tourists can choose to travel online or offline.

Smart Destination as Key Element

2015 ◽  
pp. 231-254
Author(s):  
Elisa Alén González ◽  
Trinidad Domínguez Vila ◽  
Pablo de Carlos Villamarín
Keyword(s):  
Virtual Reality ◽  
National Level ◽  
Tourist Attraction ◽  
Basic Information ◽  
International Level ◽  
Use Of Technology ◽  
Tourism Sector ◽  
Key Technologies ◽  
Business Opportunities ◽  
Intuitive Interfaces

The study intends to show the business opportunities generated through the use of technology in the tourism sector by identifying its key elements, with the aim of improving the user's experience. In order to achieve this, the Way of St James has been taken as the object of analysis, given its relevance at a national level as a tourist attraction, and its impact at international level. The methodology applied uses a content analysis of the key technologies that are being used in its promotion, dissemination, information and management. The main results obtained showed that companies are not taking sufficient advantage of social media, which are a key element in user communication and feedback. It was also noted that their webpages had only basic information that was not dynamic enough, and showed an almost general lack of tools such as augmented or virtual reality, and more intuitive interfaces and applications.

" The role of the Internet in the promotion of tourism services "Applied Study on Tourism Offices in Jordan: دور الإنترنت في ترويج الخدمات السياحية “دراسة تطبيقية على المكاتب السياحية بالأردن”

2017 ◽  
Vol 3 (2) ◽  
Author(s):  
Nour Khaldoun Khalif Al-mawajdah
Keyword(s):  
Gross Domestic Product ◽  
Domestic Product ◽  
The Internet ◽  
Current Time ◽  
Tourism Marketing ◽  
Tourism Promotion ◽  
Tourism Sector ◽  
Government Websites ◽  
The Government ◽  
The Impact

The tourism sector is one of the sectors that contribute to the creation of gross domestic product in Jordan and in accordance with the stated estimates, this sector accounts for about 10% of the gross domestic Product. Thus, there is a justification regarding the interest of the so- called tourist industry which became one of the most important sectors in most of the countries; so there is a continuous effort to develop this sector and reap the benefits of that in relation to the different economies. Jordan has a comparative advantage due to its strategic location, historical monuments, religious places, as well as the possibility of using the therapeutic, educational and recreational tourism and others in the near future. In the current time we have to develop a strategy for tourism choices, as well as a clear vision about the touristic quality, which aims at developing it. Therefore, we can say that there is a need to expand the overall usefulness of tourism by educating the people involved with tourism and highlighting its role and economic usefulness. Thus, this study addresses the definition of the concept of tourism promotion and its relationship with the concept of tourism marketing as a broader context, in addition to showing the importance of the internet in tourism promotion, and the requirements of their application, given the speed of the successive changes in the tourism work environment both on the national and international levels. The study focuses on identifying the extent of the information technology impact in general and the internet in particular as well as applying them in the touristic offices that are available in Wadi Mousa by highlighting the efficiency of the website on activating tourism, planning for the touristic area and identifying the impact of the network as a means of communication between the elements of touristic attraction in the touristic area and between the tourists regardless their nationalities. The results showed that the information accuracy via the internet in terms of the touristic offices increases the touristic attraction. The results also showed that emphasizing the activation of tourism promotion advertisements as well as the ideal planning for the programs and touristic services via the internet through the websites, particularly the government websites that provide valid information is the only means for solving all the problems of tourism promotion. In the light of the competitive and structural challenges facing the industry and agriculture sectors, the tourism sector is considered as the most prepared one in the short as well as the medium run in order to contribute to reaching the hoped growth rates, creating work opportunities as well as increasing the resources.

Smart Destination as Key Element

2019 ◽  
pp. 1233-1254
Author(s):  
Elisa Alén González ◽  
Trinidad Domínguez Vila ◽  
Pablo de Carlos Villamarín
Keyword(s):  
Virtual Reality ◽  
National Level ◽  
Tourist Attraction ◽  
Basic Information ◽  
International Level ◽  
Use Of Technology ◽  
Tourism Sector ◽  
Key Technologies ◽  
Business Opportunities ◽  
Intuitive Interfaces

The study intends to show the business opportunities generated through the use of technology in the tourism sector by identifying its key elements, with the aim of improving the user's experience. In order to achieve this, the Way of St James has been taken as the object of analysis, given its relevance at a national level as a tourist attraction, and its impact at international level. The methodology applied uses a content analysis of the key technologies that are being used in its promotion, dissemination, information and management. The main results obtained showed that companies are not taking sufficient advantage of social media, which are a key element in user communication and feedback. It was also noted that their webpages had only basic information that was not dynamic enough, and showed an almost general lack of tools such as augmented or virtual reality, and more intuitive interfaces and applications.

scholarly journals THE IMPACT OF COVID-19 PANDEMIC ON MICRO & SMALL SCALE TOURISM ENTREPRENEURS: A LITERATURE REVIEW

2021 ◽  
Author(s):  
Natasya Farhana Nazry ◽  
◽  
Jabil Mapjabil ◽  
Keyword(s):  
Small And Medium Enterprises ◽  
Secondary Data ◽  
Tourism Industry ◽  
International Travel ◽  
World Health ◽  
Small Scale ◽  
Negative Effects ◽  
Tourism Sector ◽  
The Government ◽  
The Impact

The tourism sector is the single largest contributor to the total Gross Domestic Product (GDP) in Malaysia. Small and Medium Enterprises (SMEs) are divided into three levels: micro, small and medium-sized - enterprises, in a programme initiated by the government to reduce poverty and cut the income gap between rural and urban residents. The involvement of SMEs in the tourism industry has contributed to the development of a competitive advantage for the tourism industry in Malaysia. SMEs are an important component of the Malaysian economy, accounting for more than a third of the total GDP and providing employment to more than seven million people. However, when the World Health Organization (WHO) declared the COVID-19 outbreak as a worldwide pandemic, it has radically changed the direction of the tourism sector in Malaysia, especially among the micro and small scale enterprises (SMEs). In an effort to slow the spread of the virus, numerous countries introduced and mandated the use of Standard Operating Procedures (SOPs) including hand washing and sanitisation, social distancing and social isolation. Furthermore, the government has introduced several policies, improved public health systems and closed borders. These developments have restricted and even banned international travel and domestic travel, resulting in severe negative effects on the tourism sector. This unforeseen shock, to the tourism and other sectors, has dragged on for more than 12 months. It has severely curtailed the growth of micro and small scale enterprises (SMEs), leaving many such enterprises on the brink of closure. This study examines the literature and critically reviews the extent to which the COVID-19 pandemic has impacted SMEs. The methodology of this study uses the method of highlighting literature material systematically. A conceptual research method using secondary data was used in this study.

scholarly journals PROPOSED MARKETING STRATEGY FOR TOURISM USING VIRTUAL REALITY (VR) DURING COVID-19 (STUDY CASE: LABUAN BAJO)

2021 ◽  
Author(s):  
Cindy Claudia Tamarin ◽  
◽  
Neneng Nurlaela Arief ◽  
Agnesia Candra Sulyani ◽  
◽  
...  
Keyword(s):  
Virtual Reality ◽  
Marketing Strategy ◽  
Business Strategy ◽  
Large Scale ◽  
Marketing Mix ◽  
Tourism Marketing ◽  
Tourism Sector ◽  
Quantitative Data Analysis ◽  
Study Case ◽  
The Government

One of the factors in the development of culture and natural resources in Indonesia is the tourism sector. This is sought to help improve and improve the community’s economy by opening employment opportunities and developing areas that have the potential as tourism hotspots, one of which is the Komodo National Park in Labuan Bajo. However, due to the outbreak of the SARS- COVID-19 virus, the government came up with a policy to stop economic activity in the tourism sector to prevent the spread of the virus by implementing Large-Scale Social Restrictions (PSBB). This paper aims to propose a tourism marketing strategy during the COVID-19 period by using Virtual Reality (VR) technology as a market research requirement for the TelkomGroup. This paper used a mix of methods to collect and test the data to prove the hypothesis including an External Analysis (PESTEL and Consumer Analysis) and Internal Analysis (STP or Segmentation, Targeting, Positioning and 4P Marketing Mix). The formulation of the business strategy used in this study was the Lean Canvas Business Model. Qualitative data was obtained from quantitative data analysis, which was in turn obtained by conducting interviews and collecting data surveys from a total of 360 respondents. The research resulted in a proposed marketing strategy for tourism for the COVID -19 period and beyond in the form of an STP and marketing mix, as well as its implementation through the introduction of VR. Therefore, by providing this recommendation, it is hoped that it can be a point of reference to promote and increase the interest of tourists again to support the “Pesona Indonesia” programme.

Tourism Promotion and Disability

2018 ◽  
pp. 55-73
Author(s):  
Stefania Gandin
Keyword(s):  
Linguistic Features ◽  
Tourist Destinations ◽  
Tourism Promotion ◽  
Communicative Strategies ◽  
Moral Importance ◽  
Tourism Sector ◽  
The Disabled ◽  
Promotional Materials ◽  
Promotional Strategies ◽  
Physical Access

This study illustrates the preliminary results of a corpus-based analysis aimed at discovering the main linguistic features characterising the promotion of tourism for special-needs travellers. Even if accessible tourism represents an important sector in the market, not only for its social and moral importance but also for its strong economic potential, detailed research on the linguistic properties of tourism for disabled people is still rather limited and mainly tends to focus on the problems of physical access rather than considering the ways to improve its promotional strategies. Through a comparative corpus-based analysis, this paper will investigate the relevant linguistic features of a corpus of promotional materials advertising holidays and tourist services for the disabled, and relate them to the communicative strategies of two other corpora dedicated to the standard and translational language of tourism. The aim of this research is to show how mainstream tourism discourse still considers disability as a taboo topic, mostly ignoring or vaguely mentioning it in the general promotion of tourist destinations. The study will also attempt to suggest new linguistic and social attitudes aimed at stylistically improving and further including the accessible tourism sector within the overall tourism promotion.

Tourism Promotion and Disability

2022 ◽  
pp. 1934-1952
Author(s):  
Stefania Gandin
Keyword(s):  
Linguistic Features ◽  
Tourist Destinations ◽  
Tourism Promotion ◽  
Communicative Strategies ◽  
Moral Importance ◽  
Tourism Sector ◽  
The Disabled ◽  
Promotional Materials ◽  
Promotional Strategies ◽  
Physical Access

This study illustrates the preliminary results of a corpus-based analysis aimed at discovering the main linguistic features characterising the promotion of tourism for special-needs travellers. Even if accessible tourism represents an important sector in the market, not only for its social and moral importance but also for its strong economic potential, detailed research on the linguistic properties of tourism for disabled people is still rather limited and mainly tends to focus on the problems of physical access rather than considering the ways to improve its promotional strategies. Through a comparative corpus-based analysis, this paper will investigate the relevant linguistic features of a corpus of promotional materials advertising holidays and tourist services for the disabled, and relate them to the communicative strategies of two other corpora dedicated to the standard and translational language of tourism. The aim of this research is to show how mainstream tourism discourse still considers disability as a taboo topic, mostly ignoring or vaguely mentioning it in the general promotion of tourist destinations. The study will also attempt to suggest new linguistic and social attitudes aimed at stylistically improving and further including the accessible tourism sector within the overall tourism promotion.

scholarly journals INTEGRATING SPIRITUAL VALUES THROUGH ISLAMIC EDUCATION LEARNING USING BROCHURE TEACHING MATERIAL

2018 ◽  
Vol 5 (1) ◽  
pp. 132
Author(s):  
Muhammad Ilmi ◽  
Nurul Hidayati Rofiah
Keyword(s):  
Religious Education ◽  
Primary Schools ◽  
Large Scale ◽  
Field Trials ◽  
Islamic Education ◽  
Small Scale ◽  
Spiritual Values ◽  
Product Analysis ◽  
Teaching Materials ◽  
Scale Field

<p>This study aims to determine the steps of developing teaching materials in the form of brochures and know the feasibility of teaching brochure materials in learning Islamic Religious Education in primary schools. The method used Research and Development (R &amp; D) with reference to that developed by Borg &amp; Gall. Development steps are product analysis to be developed (needs analysis), initial product development, validation and revision, small-scale field trials and revisions, large-scale field trials and final product acquisition. Data were collected using interview guides, validation sheets, questionnaires, observation sheets, and tests (pre-test and post-test). The subjects of the study were the fourth grade students of SD Muhammadiyah SD Muhammadiyah Trini Gamping Sleman. The result of the research shows that the development of teaching materials for brochures is feasible to be used for Islamic education learning. By using teaching materials brochure can integrate the spiritual values in the learning process of Islamic religious education to learners in elementary school.</p>

scholarly journals DEVELOPING SMART TOURISM USING VIRTUAL REALITY AS A TOURISM PROMOTION STRATEGY IN INDONESIA

2021 ◽  
Vol 35 (2) ◽  
pp. 332-337
Author(s):  
Idris IDRIS ◽  
◽  
Khofifatu Rohmah ADI ◽  
Rizky FIRMANSYAH ◽  
Ardhina NADHIANTY ◽  
...  
Keyword(s):  
Virtual Reality ◽  
Marketing Strategies ◽  
Virtual Reality Technology ◽  
Promotion Strategy ◽  
Sustainable Tourism Development ◽  
Tourism Promotion ◽  
Tourism Sector ◽  
Technological Developments ◽  
Tourism Information ◽  
Addie Model

Technological developments have forced several sectors to adapt to technology, one of which is the tourism sector. Departing from the need for effective and efficient promotional tools in the development and marketing strategies of potential tourism destinations in Indonesia, this study aims to develop a tourism information system (SIPADU) with the concept of mtourism based on android using virtual reality technology. The research and development (R&D) was used as a research method by applying ADDIE model (analysis, design, develop, implementation, and evaluation) in the development process. This study found that SIPADU, in practical terms, is feasible to be used as an effective Android-based promotional media for tourism promotion in Indonesia. In addition, the development of this product can help travelers to obtain tourist information easily and quickly, and can become a medium for sustainable tourism development.

Sign in / Sign up

Export Citation Format

Share Document