PROPOSED MARKETING STRATEGY FOR TOURISM USING VIRTUAL REALITY (VR) DURING COVID-19 (STUDY CASE: LABUAN BAJO)

One of the factors in the development of culture and natural resources in Indonesia is the tourism sector. This is sought to help improve and improve the community’s economy by opening employment opportunities and developing areas that have the potential as tourism hotspots, one of which is the Komodo National Park in Labuan Bajo. However, due to the outbreak of the SARS- COVID-19 virus, the government came up with a policy to stop economic activity in the tourism sector to prevent the spread of the virus by implementing Large-Scale Social Restrictions (PSBB). This paper aims to propose a tourism marketing strategy during the COVID-19 period by using Virtual Reality (VR) technology as a market research requirement for the TelkomGroup. This paper used a mix of methods to collect and test the data to prove the hypothesis including an External Analysis (PESTEL and Consumer Analysis) and Internal Analysis (STP or Segmentation, Targeting, Positioning and 4P Marketing Mix). The formulation of the business strategy used in this study was the Lean Canvas Business Model. Qualitative data was obtained from quantitative data analysis, which was in turn obtained by conducting interviews and collecting data surveys from a total of 360 respondents. The research resulted in a proposed marketing strategy for tourism for the COVID -19 period and beyond in the form of an STP and marketing mix, as well as its implementation through the introduction of VR. Therefore, by providing this recommendation, it is hoped that it can be a point of reference to promote and increase the interest of tourists again to support the “Pesona Indonesia” programme.

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Inovasi Pemerintahan Kabupaten Banyuwangi Melalui City Branding “The Sunrise Of Java” Sebagai Strategi Pemasaran Pariwisata.

10.31227/osf.io/fc8jb ◽

2018 ◽

Author(s):

Jurnal ARISTO

Keyword(s):

Marketing Strategy ◽

City Branding ◽

Tourism Marketing ◽

The Government ◽

Government Innovation

Branding becomes important in introducing something that you want to offer to masayarakat.Tentu, the government should look at it all because if you want to introduce to the local travel nationally and internationally should give a brand easily recognized and remembered as well as a differentiator with lain.Cirikhas area of a branding is what will be the strategy for the government to offer travel how an area will be known. As well as the use of branding Banyuwangi "The Sunrise Of Java", as the tourism marketing strategy, and thus increase.Sehingga is where branding is very important in a marketing included in marketing pariwisata.Bentuk of all strategies that can said as a government innovation banyuwangi a way to market their tourism through branding.

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" The role of the Internet in the promotion of tourism services "Applied Study on Tourism Offices in Jordan: دور الإنترنت في ترويج الخدمات السياحية “دراسة تطبيقية على المكاتب السياحية بالأردن”

Arab Journal of Sciences & Research Publishing - المجلة العربية للعلوم و نشر الأبحاث ◽

10.26389/ajsrp.n121116 ◽

2017 ◽

Vol 3 (2) ◽

Author(s):

Nour Khaldoun Khalif Al-mawajdah

Keyword(s):

Gross Domestic Product ◽

Domestic Product ◽

The Internet ◽

Current Time ◽

Tourism Marketing ◽

Tourism Promotion ◽

Tourism Sector ◽

Government Websites ◽

The Government ◽

The Impact

The tourism sector is one of the sectors that contribute to the creation of gross domestic product in Jordan and in accordance with the stated estimates, this sector accounts for about 10% of the gross domestic Product. Thus, there is a justification regarding the interest of the so- called tourist industry which became one of the most important sectors in most of the countries; so there is a continuous effort to develop this sector and reap the benefits of that in relation to the different economies. Jordan has a comparative advantage due to its strategic location, historical monuments, religious places, as well as the possibility of using the therapeutic, educational and recreational tourism and others in the near future. In the current time we have to develop a strategy for tourism choices, as well as a clear vision about the touristic quality, which aims at developing it. Therefore, we can say that there is a need to expand the overall usefulness of tourism by educating the people involved with tourism and highlighting its role and economic usefulness. Thus, this study addresses the definition of the concept of tourism promotion and its relationship with the concept of tourism marketing as a broader context, in addition to showing the importance of the internet in tourism promotion, and the requirements of their application, given the speed of the successive changes in the tourism work environment both on the national and international levels. The study focuses on identifying the extent of the information technology impact in general and the internet in particular as well as applying them in the touristic offices that are available in Wadi Mousa by highlighting the efficiency of the website on activating tourism, planning for the touristic area and identifying the impact of the network as a means of communication between the elements of touristic attraction in the touristic area and between the tourists regardless their nationalities. The results showed that the information accuracy via the internet in terms of the touristic offices increases the touristic attraction. The results also showed that emphasizing the activation of tourism promotion advertisements as well as the ideal planning for the programs and touristic services via the internet through the websites, particularly the government websites that provide valid information is the only means for solving all the problems of tourism promotion. In the light of the competitive and structural challenges facing the industry and agriculture sectors, the tourism sector is considered as the most prepared one in the short as well as the medium run in order to contribute to reaching the hoped growth rates, creating work opportunities as well as increasing the resources.

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CHANGING TOURISM MARKETING STRATEGY OF TURKEY FOR THE LAST 10 YEARS

JOURNAL OF TOURSIM AND HOSPITALITY MANAGEMENT ◽

10.35666/25662880.2015.1.257 ◽

2015 ◽

pp. 257-262

Keyword(s):

Middle East ◽

Marketing Strategy ◽

Web Sites ◽

Special Interest ◽

New Destinations ◽

Tourism Marketing ◽

The World ◽

Percent Increase ◽

The Government

Tourism is one of the main income resources of Turkey and it increased to 34 billion 305 million 904 thousand USD in 2014 compared with 2013. It means 6,2 percent increase compared with 2013's figures. The increasing number of luxurous and modern hotels, the restoration and renovation of churchs and their opening to worship, increasing number of international conferences and meetings, the export of Turkish serials to many countries all over the world,the developing facilities of internet for booking, increasing numbers of tourism blogs and web sites, the special interest and strong communication of the government and other institutions to other regions like Middle East and Africa, increasing number of marinas, strong advertising and PR campaigns of Turkish Airlines and the government, the promotion of new destinations in Turkey, many marinas,attracting gastronomy possibilities are only few factors of the changing marketing strategy of Turkey.This paper is explaining the new strategic approachs to tourism and its results in the last 10 years.

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Sustainable development in marketing strategy

10.18559/978-83-8211-074-6/ii2 ◽

2021 ◽

pp. 83-95

Author(s):

Atanaska Reshetkova

Keyword(s):

Sustainable Development ◽

Marketing Strategy ◽

Business Strategy ◽

Marketing Mix ◽

Marketing Management ◽

Strong Impact ◽

Economic Aspects ◽

A Company ◽

Corporate Level

Marketing strategy is an important part of every business strategy because it is crucial in attaining marketing goals and to grant the overall success of a company. Broadly speaking, marketing strategy allows to define the long-term marketing goals of a firm and what needs to be done in order to achieve these goals. This provides a set of planned steps to bring the marketing mix into the desired state to achieve the overall business goal. In this sense, the marketing strategy is never created independently based on the corporate level strategy. Marketing management has evolved over the past decade to become customer-cantered, and it continues to change along with consumers. It is not surprising that the concept of sustainable development (SD) has left its footprints on marketing strategy, as today it has strong impact on the consumer’s mind and behaviour. Managers face the challenge of incorporating the main dimensions of sustainability into the marketing strategy—environmental, social and economic aspects. The main goal of this chapter is to explain how SD is integrated with marketing.

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ANALISIS STRATEGI PEMASARAN PARIWISATA DI DESA KETAPANG RAYA KECAMATAN KERUAK, LOMBOK TIMUR

Jurnal Riset Manajemen ◽

10.29303/jrm.v19i1.34 ◽

2019 ◽

Vol 19 (1) ◽

pp. 8

Author(s):

Rusdiati Khairo

Keyword(s):

Marketing Strategy ◽

Swot Analysis ◽

Sampling Technique ◽

Marketing Mix ◽

Marketing Strategies ◽

Research Approach ◽

Tourist Attractions ◽

Tourism Marketing ◽

Marketing Process ◽

Descriptive Approach

The purpose of this study was to analyze tourism marketing strategies in Ketapang Raya Village, Keruak District, East Lombok. The type of research approach used by researchers in this study is the type of descriptive approach. While the type of research used is qualitative research. In determining the informants as sources of data in this study the authors used purposive sampling technique. The results showed that in the marketing strategy carried out by Ketapang Raya Village the marketing process was divided into several stages, starting with segmentation, targeting, positioning, marketing mix. The most effective marketing strategy is to use word of mouth promotion because visitors who have visited the tourist attraction in Ketapang Raya Village will influence their colleagues or family to visit the tourist attractions. Keywords : Marketing Strategy, Tourism, SWOT Analysis, Marketing Mix

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Inovasi Pemerintahan Kabupaten Banyuwangi Melalui City Branding “The Sunrise Of Java” Sebagai Strategi Pemasaran Pariwisata.

ARISTO ◽

10.24269/aristo.v/1.2017.6 ◽

2017 ◽

Vol 5 (2) ◽

pp. 332

Author(s):

Haidar Fikri

Keyword(s):

Marketing Strategy ◽

City Branding ◽

Tourism Marketing ◽

The Government ◽

Government Innovation

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Exploring the Role of Instagram in Tourism Destination Preferences

Impact of New Media in Tourism - Advances in Hospitality, Tourism, and the Services Industry ◽

10.4018/978-1-7998-7095-1.ch010 ◽

2021 ◽

pp. 145-172

Author(s):

Burçak Eken ◽

Elif Yolbulan Okan ◽

Irmak Bakioğlu

Keyword(s):

Social Media ◽

Quantitative Data ◽

Tourism Destination ◽

Tourism Marketing ◽

Travel And Tourism ◽

Tourism Sector ◽

Quantitative Data Analysis ◽

Media Platform ◽

Shed Light

The purpose of this study is to reveal the correlation between the usage of Instagram as a social media platform and destination preferences of tourism customers from the perspective of information, utilisation, influence, buying, and intention stages that underline particularly consumer behaviour in tourism marketing. This study was conducted in Turkey and aims to shed light on the critical importance of utilising from social media in marketing management of the travel and tourism sector. Quantitative data analysis was preferred and used in this study in order to examine the factors of Instagram that have effects on tourism destination preferences. In addition to the quantitative study conducted, The Eastern Express Journey (Karsrail) case is included in the current study to gain a deeper understanding of the importance and place of social media for tourism.

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Strategi Bisnis Startup Social Enterprise Wahyoo Dalam Menghadapi Situasi Pandemi Covid-19

Cakrawala - Jurnal Humaniora ◽

10.31294/jc.v21i1.9403 ◽

2021 ◽

Vol 21 (1) ◽

pp. 1-9

Author(s):

Siti Qonaah

Keyword(s):

Digital Technology ◽

Business Strategy ◽

Social Enterprise ◽

Research Method ◽

Large Scale ◽

Added Value ◽

Social Entrepreneur ◽

The Face ◽

Medium Enterprise ◽

The Government

Wahyoo's entrepreneurial startup is a technology company established in 2017 and provides added value that is beneficial to stalls in Indonesia. Wahyoo experienced the Covid-19 Pandemic crisis so that Wahyoo's income decreased by 50%. Warung Tegal (warteg) is a Micro, Small and Medium Enterprise that is affected by a policy issued by the government to break the chain of covid distribution, namely regional quarantine, large-scale social restrictions (PSBB) and lockdown. For that we need digital technology such as social entrepreneur startup Wahyoo which in carrying out its business strategy can face the Covid-19 pandemic. The purpose of this research is to describe what Business Strategy steps carried out by Wahyoo's social enterprise startups in the face of the COVID-19 pandemic situation. In this study, researchers used a qualitative approach and case studies. With the observation and documentation research method as a research method that illustrates that the Wahyoo Social Enterprise Startup Business Strategy steps that have been implemented through # Rantang Hati, Warteg New normal and opening new units can deal with the COVID-19 Pandemic Situation

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Covid-19: Portrait of Preservation of the Batik Industry as a Regional Autonomy

Aptisi Transactions On Technopreneurship (ATT) ◽

10.34306/att.v2i2.91 ◽

2020 ◽

Vol 2 (2) ◽

pp. 143-152

Author(s):

Itoimiham Noburu ◽

Arzo Himki ◽

Arusyi Dithi ◽

Katoyusyi Kano ◽

Mey Anggraeni

Keyword(s):

Research Method ◽

Large Scale ◽

Chinese Economy ◽

Creative Industries ◽

Government Regulations ◽

Tourism Sector ◽

The World ◽

The Government ◽

Almost All ◽

The Impact

In 2020 coronavirus (covid-19) has shocked the world. This virus attacks the immunity of a person's body and the spread of this virus is very fast. The weakening of the Chinese economy due to the co-19 epidemic certainly had a significant impact on the world, because China is a country that is very influential in the world economy. Many various countries were affected by co-19, including Indonesia. This co-19 outbreak is one of the causes of the decline in people's economic capacity. Many companies suffered losses due to the impact of the covid-19 outbreak, the impact experienced one of them in the field of creative industries, many industries had to close because they were affected by the covid-19. One example of industries that are affected by covid-19 is the batik industry typical of Sumenep. In addition to industry, the tourism sector was affected, many tourist sites were closed due to the co-19 impact which did not allow the public to gather in many crowds. The government has made several efforts to reduce the spread of this epidemic by implementing Large-Scale Social Restrictions or commonly called PSBB in almost all areas according to government regulations. The research method used in this study is to use a qualitative perspective method where this research was conducted with the aim of developing and improving Sumenep batik craftsmen during the covid-19 pandemic. The government has made several efforts to reduce the spread of this epidemic by implementing Large-Scale Social Restrictions or commonly called PSBB in almost all areas according to government regulations. The research method used in this study is to use a qualitative perspective method where this research was conducted with the aim of developing and improving Sumenep batik craftsmen during the covid-19 pandemic. The government has made several efforts to reduce the spread of this epidemic by implementing Large-Scale Social Restrictions or commonly called PSBB in almost all areas according to government regulations. The research method used in this study is to use a qualitative perspective method where this research was conducted with the aim of developing and improving Sumenep batik craftsmen during the covid-19 pandemic.

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Tourism Marketing Mix Applied for Inclusive Spiritual Tourists in Pakistan and Australia

NUST Business Review ◽

10.37435/nbr21010901 ◽

2021 ◽

Vol 2 (2) ◽

pp. 30-46

Keyword(s):

Marketing Strategy ◽

Quantitative Research ◽

Marketing Mix ◽

Primary Study ◽

Exploratory Research ◽

Face To Face ◽

Tourism Marketing ◽

Spiritual Tourism ◽

Future Direction ◽

Strategy Design

Purpose: The paper displays an exploratory research on marketing of spiritual tourism in Australia and Pakistan. The main objective of this research is to explain spiritual tourism and present elements of marketing mix for attracting spiritual tourists with inclusive attitude. The paper describes spiritual travellers with inclusivity going on journeys for spiritual enhancement and veneration for divine places of other faiths considered as holy sites. Methodology: A qualitative study constructed on face-to-face interviews with tourists qualified as spiritual travellers was managed in selected Australian and Pakistani locations. The discussion notes were screened through theme-based assessment searching for ideas and themes surfacing from interviews aligned with elements of the marketing strategy. Results: This study resulted in acknowledging people, pricing and products as vital elements of tourism marketing complementing the spiritual tourism marketing strategy design and implementation. Conclusions: This study concludes with an inclusive spiritual tourism model indicating people, pricing and products to be embraced by tourism providers to enhance their marketing outcomes. This paper accomplishes by offering the recommendation for Pakistan’s tourism administration to market holy and blessed places linked with different faiths following the branding theme of “spiritual tourism”. Future Direction: Tourism marketing mix based on people, pricing and products, could be analysed by a quantitative research testing inclusivity based behaviour of spiritual travellers. Originality: The unique and primary study handled the threat of disinclination of tourists expressing their personal religious opinions through private meetings and face-to-face discussions.

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