scholarly journals Classification Thematic Groups of English Borrowings of the Semantic Field “Beauty” Based on the Material of Russian Glossy Female Magazines

2021 ◽  
Vol 2021 (1) ◽  
pp. 68-77
Author(s):  
Andrey A. Dedukhin ◽  
Anna G. Dedukhina
Keyword(s):  
Significant Role ◽  
Russian Language ◽  
Semantic Field ◽  
Relevant Feature ◽  
Huge Number ◽  
Semantic System ◽  
Living Space ◽  
The World ◽  
Beauty Care ◽  
The Russian Language

An enormous flow of foreign lexical units into the Russian language is caused by a number of extra-linguistic and intra-linguistic reasons. The whole experience of foreign advertising is borrowed and in particular the technique of creation of advertising messages, which has led to the use of English borrowings in Russian. The purpose of the article is to describe and classify thematic groups of English borrowings of the semantic field “beauty”, based on the material of Russian glossy female magazines. Classification thematic groups of English borrowings of the semantic field “beauty” in Russian glossy female magazines are widely spread and relevant, which devoted to beauty, care, makeup types and vocabulary related to the beauty industry. English borrowings presented in these groups are the most common and well-known, since the beauty industry occupies a significant place in the world. Editors of glossy magazines, authors of articles and advertising messages resort to using a huge number of Anglicisms in order to interest the reader with novelty, expression, thereby increasing the sales of magazines and accordingly advertised goods, the demand for appropriate services in the beauty industry. Such a universal interest in beauty in all its manifestations predetermined the folding of the metalanguage as a system of signs and certain discursive resources. A relevant feature of the modern Russian language and metalanguage of the beauty industry is the use of English borrowings, which are typical of this sphere, in all studied glossy publications. Based on the list of given examples and classification, we can confidently say that English borrowings are firmly entered in the living space of the advertising text. The reasons for the extralinguistic and intra-linguistic nature played a significant role in expanding the lexical-semantic system of the Russian language.

scholarly journals Formation of linguistic and cultural competencies during russian language lessons (on the example of the lexeme "rainbow")

2020 ◽  
Vol 6 (Extra-B) ◽  
pp. 46-51
Author(s):  
Usmanova Liliya Abrarovna ◽  
Minakhmetova Aliya Ildarovna ◽  
Arkin Rosy Artuchi
Keyword(s):  
Data Analysis ◽  
Integrated Approach ◽  
Competence Development ◽  
Word Formation ◽  
Russian Language ◽  
Creative Work ◽  
Semantic Field ◽  
Cultural Specificity ◽  
The World ◽  
The Russian Language

This article is devoted to the linguoculturological competence development among schoolchildren in the process of teaching the Russian language. The object of scientific consideration was the lexeme "rainbow", which refers to the most ancient layer of words and has a deep national and cultural specificity. In accordance with the set tasks of our work, we used descriptive-analytical, stylistic, component, distributive methods of data analysis, the method of the semantic field. An integrated approach to the study of the lexeme "rainbow" implies a multifaceted analysis, including the analysis of dictionary definitions, collection of etymological information, consideration of word-formation relations, study of the paremiological status of a word, its discursive features, identification of traditional and individual author's meanings and, thus, reflection in the form of creative work of students, reflecting the information received about this lexeme... An upbringing approach in Russian language lessons helps students discover aesthetic ways of understanding the world, without which it is impossible to describe the Russian language picture of the world.    

scholarly journals MEANS OF REPRESENTING TEMPORALITY RELATIONS IN JOURNALISTIC WRITING (BASED ON LOCAL INTERNET NEWS SITE)

2021 ◽  
pp. 57-70
Author(s):  
ANASTASIA S. KORSHUNOVA ◽  
◽  
NINA V. LAGUTA ◽  
Keyword(s):  
Human Perception ◽  
Russian Language ◽  
Semantic Field ◽  
Grammatical Category ◽  
Peripheral Part ◽  
Internet News ◽  
The World ◽  
Perception Of Time ◽  
Coherent Picture ◽  
The Russian Language

Features of human perception of time are reflected in the language and participate in forming a coherent picture of the world of particular language speakers. The category of time in the Russian language can be represented by various language means. This work presents a description of grammatical and lexical means expressing temporality in journalistic writing. During the study, tense-aspect forms of verbs and participles were identified as the major grammatical means to express temporality. The main lexical means included nouns, adjectives, verbs and adverbs with the semantics of time. As a result, we were able to conclude that grammatical means are the central means of expressing the category of time. However, they are not always able to objectively represent the category of time due to the fact that the meaning of a verb form in Russian largely depends on the context. Therefore, lexical means are the peripheral part of the functional-semantic field of time that specify its central part - the grammatical category of time.

scholarly journals Formation of linguistic and cultural competencies during russian language lessons (on the example of the lexeme "rainbow")

2020 ◽  
Vol 6 (Extra-B) ◽  
pp. 46-51
Author(s):  
Usmanova Liliya Abrarovna ◽  
Minakhmetova Aliya Ildarovna ◽  
Arkin Rosy Artuchi
Keyword(s):  
Data Analysis ◽  
Integrated Approach ◽  
Competence Development ◽  
Word Formation ◽  
Russian Language ◽  
Creative Work ◽  
Semantic Field ◽  
Cultural Specificity ◽  
The World ◽  
The Russian Language

This article is devoted to the linguoculturological competence development among schoolchildren in the process of teaching the Russian language. The object of scientific consideration was the lexeme "rainbow", which refers to the most ancient layer of words and has a deep national and cultural specificity. In accordance with the set tasks of our work, we used descriptive-analytical, stylistic, component, distributive methods of data analysis, the method of the semantic field. An integrated approach to the study of the lexeme "rainbow" implies a multifaceted analysis, including the analysis of dictionary definitions, collection of etymological information, consideration of word-formation relations, study of the paremiological status of a word, its discursive features, identification of traditional and individual author's meanings and, thus, reflection in the form of creative work of students, reflecting the information received about this lexeme... An upbringing approach in Russian language lessons helps students discover aesthetic ways of understanding the world, without which it is impossible to describe the Russian language picture of the world.    

scholarly journals Zastupljenost i obrada antropomorfnih i zoomorfnih frazema u Rusko-hrvatskome frazeološkom rječniku (2019)

2021 ◽  
pp. 107-121
Author(s):  
Branka Barčot
Keyword(s):  
Russian Language ◽  
The World ◽  
The Russian Language ◽  
Animal World

This paper presents the analysis of Russian animalistic phraseological units included in the Russian-Croatian Phraseological Dictionary (2019). In our research we focused on etalons that have the simile structure. Anthropomorphism and zoomorphism are two antipodes of the same reality within the language picture of the world – in our case it is the Russian language picture of the world. We believed that the anthropocentric perspective of the animal world was stronger than the ecocentric perspective, and that it has influenced the Russian language correspondingly, which has led us to the conclusion that there must be more Russian anthropomorphic similes than zoomomorphic similes. But the analysis that we have performed within the frames of the Russian-Croatian Phraseological Dictionary has not proven our hypothesis. The findings of this study suggest that there is an equal number of anthropomorphic and zoomorphic similes within the analyzed phraseological material.

scholarly journals EXTENSION OF THE SEMANTICS OF WORDS RELATING TO THE THEMATIC GROUP ‘PLANT WORLD’ (on the Material of the ‘Lexical Atlas of Russian Folk Dialects’)

2020 ◽  
Vol 12 (3) ◽  
pp. 41-48
Author(s):  
Nelli A. Krasovskaya ◽  
Keyword(s):  
Russian Language ◽  
Extended Sense ◽  
Systemic Analysis ◽  
Semantic Maps ◽  
The World ◽  
Secondary Meaning ◽  
The Subject ◽  
Transfer Mechanisms ◽  
The Russian Language

This article discusses the semantics of lexical units included in the thematic group ‘Plant World’. For a person with a traditional worldview, nature is the basis for the formation of a system of views, values, for numerous rethinking. The material for analysis in the article is provided not by a lexicographic source but by a linguo-geographical one. A collection of maps of the recently published first issue of The Plant World of the Lexical Atlas of Russian Folk Dialects allows us to make rather interesting observations. Work with the material of semantic maps makes it possible not only to establish changes in the semantics of lexical units but also to find areas that are associated with the use of a word in one or another secondary meaning. In some cases, there were created duplicate maps devoted solely to the functioning of lexical units in extended sense. Systemic analysis of maps makes it possible to identify patterns in the semantic shifts of lexemes denoting facts and phenomena of the world around as the main meaning. There have been revealed semantic shifts of lexemes from the thematic group ‘Plant World’ to the field of subject, locative and anthropomorphic registers. Such examples of the extensive use of words are not unexpected for the Russian language. It should also be emphasized that the analysis of comments and other materials accompanying maps allows us to establish the features of shifts in semantics. It has been determined that a shift to the subject and locative semantic register is mainly associated with metonymy mechanisms, while a shift to the area of the anthropomorphic semantic register – with the metaphorical transfer mechanisms. The author draws conclusions concerning both the use of map materials for analyzing the extension of semantics and the features of secondary nominations in lexemes belonging to the thematic group ‘Plant World’.

scholarly journals THE METHODOLOGY OF THE APPLICATION OF SUBJECT-LANGUAGE INTEGRATIVE TECHNOLOGIES FOR TEACHING THE RUSSIAN LANGUAGE AND TEACHING IN RUSSIAN USING THE EDUCATIONAL PLATFORM

2020 ◽  
Author(s):  
В.В. Богданчиков ◽  
Е.А. Тренкина ◽  
Т.А. Шорина
Keyword(s):  
Digital Technologies ◽  
Practical Experience ◽  
Russian Language ◽  
Nikolai Gogol ◽  
Communicative Skills ◽  
Advantages And Disadvantages ◽  
The World ◽  
Subject Areas ◽  
The Subject ◽  
The Russian Language

В статье рассматривается методика применения технологий предметно-языкового интегративного обучения в русских школах за рубежом. Рассматривается и анализируется опыт интеграции предметных областей «Русский язык» и «Окружающий мир». Описываются практический опыт занятий по русскому языку с использованием образовательной платформы в русской школе «Николай Гоголь» в Италии и примеры практической методики обучения фонетике, грамматике, лексике, видам речевой дея-тельности. Выявлены преимущества и недостатки применения цифровых технологий для обучения русскому языку и на русском языке. The article discusses the methodology of applying technologies of subject-language integrative teaching in Russian schools abroad. The experience of integration of the subject areas «Russian language» and «The world around us» is considered and analyzed. The practical experience of classes in the Russian language using the educational platform at the Russian school «Nikolai Gogol» in Italy is described, examples of practical methods of teaching phonetics, grammar, vocabulary, communicative skills activity are described. The advantages and disadvantages of using digital technologies for teaching the Russian language and in Russian are revealed.

scholarly journals Child as an object of affectionate attitude in the russian linguistic view of the world

2021 ◽  
Vol 27 (1) ◽  
pp. 116-121
Author(s):  
Sara Alfalki
Keyword(s):  
Social Relations ◽  
Subjective Evaluation ◽  
Word Formation ◽  
Russian Language ◽  
Composition And Structure ◽  
The World ◽  
Love Relationship ◽  
Lexical Field ◽  
Russian Linguistic ◽  
The Russian Language

This article presents the composition and structure of the associative-semantic field Child and the structure of the image (concept) of the same name in the Russian linguistic view of the world. According to the results of the conducted research and other scientific works related to the study of this object we describe the basic lexical-semantic groupings within ASP, which are called the most important meanings that characterize child with age, size, gender, physical, physiological, psychological, cognitive, behavioral and active characteristics in terms of education, in his social relations. These meanings determine the structure not only of this lexical field, but also the structure of the mental formation of the same name. First proposed and justified the selection as a separate aspect of the structure of ASP and the structure of the concept of the dimension of the attribute child emotional object (sweet, tender, love) relationship. The emphasis on this aspect is justified by the fact that the system of the Russian language has a significant number of units of lexical, morphemic, word-formation levels that regularly convey this meaning. Along with the use of these means in the direct meaning for the characteristics of the child, they are used as genre-forming means in various speech situations, including metaphorically, in order actualizing the affectionate attitude towards adult speech participants. For the article, we also wrote about (diminutives) containing suffixes of subjective evaluation, as defined by many authors, its role in our work and how to make nouns with diminutive or affectionate suffixes that indicate a small size, a small age of the child and at the same time an affectionate, loving attitude.

Towards the explication of the universals of the Russian language personality on the model of the associative-verbal network

2021 ◽  
pp. 314-329
Author(s):  
Irina V. Shaposhnikova ◽  
Keyword(s):  
Russian Language ◽  
The Other ◽  
Semantic Field ◽  
Narrow Sense ◽  
Regional Variability ◽  
Research Perspectives ◽  
Gradual Accumulation ◽  
Verbal Processes ◽  
The One ◽  
The Russian Language

The study of the universals of the Russian language personality on the model of the associative-verbal network (AVN) proceeds from ontological and epistemological aspects. Ontologically the AVN “inherits” a number of functional properties from the human cognitome hypernetwork. Along with the dissipation of grammar and stochastic formation of the vectors of associative dominants, they can be attributed to universals in the narrow sense of the word (ultimately due to the evolutionary biological specifics of the species). On the one hand, the dissipated character of grammar in the AVN and stochasticity of the emergence of meaningful vectors impose epistemological restrictions on the methods used to study the AVN phenomena. On the other hand, the gradual accumulation of the new Russian corpora of verbal associations opens a window of research perspectives for studying culturally imposed universals of the Russian language personality in current diachrony with reference to ethno-social and regional variability. The formalization of associative-verbal processes is associated with methods of explicating grammar (dissipated in AVN) and its role in the emergent meaning-formation. The author’s techniques of working with the AVN of the Russian language personality on the latest experimental materials (the database SIBAS and its subcorpora) are aimed at explicating the associative profiles of lexico-grammatical phenomena and their relevance for the analysis of the universals in a broad sense of the term, the associative dominants creating a unified but dynamic with their fluctuations semantic field of the personality’s verbal culture.

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