Effect of Advertising on Youth

2016 ◽  
Vol 10 (2) ◽  
Author(s):  
Shruti Sarin ◽  
Aastha Sharma ◽  
Dhruv Pant
Keyword(s):  
Young Adults ◽  
21St Century ◽  
Food Habits ◽  
Vital Role ◽  
The Self ◽  
Self Concept ◽  
Growing Up ◽  
Way Of Life ◽  
Negative Effect ◽  
The Media

Television has the potential to generate both positive and negative effect on youth. Due to the powerful impact as mostly the advertisements is done with celebrities this is the main reason youth easily believe. Today’s youth are more sensitive and far more sophisticated than were 20 years ago. Youth is treated as the special audience. The effect of advertising on youth can be seen through their changes in their personality, food habits, and attitudes. In 21st century the youth is getting much more conscious regarding their style, fashion and looks. Advertisements play a vital role in persuading them and encouraging them to buy more fashion oriented products. Throughout history, the media has used stereotypes to convey a false perception to society of a certain group, race or religion. By displaying such negative and confining images in advertisements, adverts are limiting the self-concept of young impressionable adults. By growing up around such images, young adults are taught that the ideas are presented are the “set” way of life, and are swayed to believe that these false perceptions are reality. Teens are given impractible, unattainable goal to love up to which is presented to them. For e.g. Actors wearing Lacoste clothing in advertisements, teenagers act in different ways and try to copy the actor or actresses. This research tries to understand the perception of youth, their changing habits and their frame of mind in regard to the advertisements.

Environmental Ethics and Sustainability in Indian Thought

2021 ◽  
Vol 26 ◽  
pp. 55-87
Author(s):  
Rana P. B. Singh ◽  
Keyword(s):  
Sustainable Development ◽  
Environmental Ethics ◽  
21St Century ◽  
Sustainable Development Goals ◽  
Vital Role ◽  
Deep Ecology ◽  
Way Of Life ◽  
Indian Thought ◽  
Development Goals ◽  
The Universe

Religion (dharma) plays a vital role in the Hindu (Sanatana) quest for understanding and practicing harmony between nature and humanity that result into the formation of a cosmological awakening, i.e. 'transcending the universe.' The importance and applicability of such new consciousness is a sign in promoting global humanism in the 21st century, where environmental ethics and sustainability are the wheels of making the future more humane and peaceful. Arne Naess, who coined the term 'deep ecology' conceiving humankind as an integral part of its environment, gives credit to Gandhi. Gandhi’s contributions help to re-awaken the human spirit to self-realisation, finally leading to revelation promoting human coexistence with nature sustainably, mostly through re-interpretation of Vedantic thought. Under the SDGs (Sustainable Development Goals) the ideas of Gandhi are recognised as a path that makes human coexistence stronger, feasible and co-sharedness, sustainable in peace and harmony with nature. This essay presents ecospiritual contextuality and its vitality concerning a sustainable perspective in line with Gandhi's vision and way of life.

scholarly journals LOGIC RETAINING POWER AMONG GENDERS AND EFFECT OF TIME CONSTRAINTS ON THE PERFORMANCE OF UNDERGRADS UNIVERSITY STUDENTS

2021 ◽  
Vol 16 (4) ◽  
Author(s):  
Imtiaz Husain
Keyword(s):  
Mathematical Logic ◽  
University Students ◽  
Gender Gap ◽  
Vital Role ◽  
The Self ◽  
Self Concept ◽  
Time Constraints ◽  
Undergraduate University Students ◽  
Males And Females ◽  
And Performance

Logic has a vital role throughout human history. It considers important for the mental development and performance of the student. The present study was conducted to evaluate the proficiency and logic retaining power and the effect of time constraints on undergraduate university students. Tests comprised of three categories Arithmetic, Algebra, and Geometry. Each section was comprised of 10 questions with four possible answers to respond within the 10 minutes duration. The test was divided into two different questionnaires. One hundred and seventy-five students both males and females took part in the survey and undergo mathematical logic tests. Scores, responding time and differences among the gender profound that males were more logical as compared to females to retain the mathematical logic and performed the assigned task in 23% less time and achieved 20% more scores. Whereas, the significant correlation found among the understanding level of logic, gender gap and the performance among the undergrad’s university students (r = 0.963; P<0.05), which depend upon the factor of time constraints as well as the self-concept and concentration about the topic.

scholarly journals THE DYNAMICS OF ADOLESCENT SELF-CONCEPT IN LEMBAGA PEMBINAAN KHUSUS ANAK WONOSARI YOGYAKARTA

2020 ◽  
Vol 7 (2) ◽  
pp. 104
Author(s):  
Muhammad Johan Nasrul Huda ◽  
Erita Moranita M
Keyword(s):  
Qualitative Method ◽  
Symbolic Interaction ◽  
Sampling Technique ◽  
The Self ◽  
Self Concept ◽  
Purposive Sampling ◽  
Positive Meaning ◽  
The Media ◽  
Interaction Approach ◽  
Social Upheaval

Abstact. Yogyakarta gets an emergency label by the media. Initially klitih has a positive meaning but there is a shift in meaning to negative. This klitih action caused social upheaval because this action claimed lives. Individual behavior is determined by self-concept that is dynamic and moves according to the factors that influence it. Therefore, this study discusses the self-concept of young perpetrators of klitih in the in Lembaga Pembinaan Khusus Anak Wonosari Yogyakarta and the factors that influence it. This research uses a qualitative method with a symbolic interaction approach. The subjects in this study were three teenagers who had done clits and is in LPKA Wonosari Yogyakarta, with sampling using a purposive sampling technique. The results showed that all three subjects had positive self-concepts after being in LPKA. Factors that influence self-concept are the roles of parents, peers, community and learning outcomes.Keywords: Self-concept, adolescent, klitihAbstrak. Yogyakarta mendapatkan label darurat klitih oleh media masa. Awalnya klitih memiliki makna positif namun terjadi pergeseran makna menjadi negatif. Aksi klitih ini menimbulkan kegaduhan sosial dikarenakan aksi ini memakan korban nyawa. Perilaku individu ditentukan oleh konsep diri yang bersifat dinamis dan bergerak sesuai dengan faktor yang mempengaruhinya. Oleh karena itu, penelitian ini membahas tentang konsep diri remaja pelaku klitih di Lembaga Pembinaan Khusus Anak Wonosari Yogyakarta dan faktor yang mempengaruhinya. Peneltian ini menggunakan metode kualitatif dengan pendekatan interaksi simbolik. Subjek dalam penelitian ini adalah tiga orang berusia remaja yang pernah melakukan klitih dan berada di Lembaga Pembinaan Khusus Anak (LPKA) Wonosari Yogyakarta, dengan pengambilan sampel menggunakan teknik purposive sampling. Hasil penelitian  menunjukkan bahwa ketiga subjek memiliki konsep diri yang psoitif setelah berada di LPKA. Faktor-faktor yang mempengaruhi konsep diri adalah peran orang tua, teman sebaya, masyarakat dan hasil belajar.Kata kunci: Konsep diri, remaja, klitih 

scholarly journals Seflie as a Socio­Cultural Practice in the Context of DIY

2015 ◽  
pp. 24-29
Author(s):  
Darya V. Wolf
Keyword(s):  
21St Century ◽  
The Self ◽  
Media Image ◽  
The Media ◽  
Do It Yourself

Is devoted to the socio­cultural aspects of photographic self­portrait which is examined through the prism of Do It Yourself principle. The author underlines that in the 21st century, this type of practices is represented both in material and virtual spheres of culture and argues that selfie represents a special type of practice that involves producing the media image of the self and personal reality with one’s own hands.

scholarly journals Fire typer ungdomsliv: Ressurser, relasjoner og stedets betydning

2021 ◽  
pp. 63-86
Author(s):  
Ingunn Marie Eriksen ◽  
Kari Stefansen ◽  
Guro Ødegård
Keyword(s):  
Local Environment ◽  
Well Being ◽  
Vital Role ◽  
The Self ◽  
Growing Up ◽  
The Family ◽  
The Future ◽  
Relational Resources ◽  
Class Divisions ◽  
Self Presentations

This chapter investigates how young people’s “projects of the self” – their self-presentations and orientations towards the future – are shaped by economic, cultural and relational capital, as well as place. What does growing up in families with different access to important resources entail, and what does place mean for young people’s experiences of themselves and their future opportunities? Based on an ongoing qualitative longitudinal study of 81 youths from four widely different communities, we describe a typology with four projects of the self: the assured optimist, the local thriving youth, the youth on a narrow path and the loosely anchored youth. These projects are closely linked to the youths’ family resources, and to a large extent they map onto traditional social class divisions. However, although the way that resources are linked to different projects of the self has the potential of shaping classed trajectories, they are not determined by class. Our analysis adds nuances to the general finding in youth research that lack of economic and cultural capital is associated with more limited future possibilities. We find that emotional and relational resources in the family also play a vital role in shaping young people’s projects of the self – which sometimes cross traditional class divisions. Moreover, we find that when young people’s projects of the self align with resources in the local environment and in the family, this greatly enhances their well-being and surety of the future. Youths who experience a rift between their projects of the self and the resources around them experience a shakier foundation from which to carve out their life projects.

The Self-concept of Spanish Young Adults with Retinitis Pigmentosa

2006 ◽  
Vol 100 (6) ◽  
pp. 366-370 ◽  
Author(s):  
María Dolores López-Justicia ◽  
Inmaculada Nieto Córdoba
Keyword(s):  
Young Adults ◽  
Retinitis Pigmentosa ◽  
The Self ◽  
Self Concept

scholarly journals Self-Event Connections in Life Stories, Self-Concept Clarity, and Dissociation: Examining Their Relations with Symptoms of Psychopathology

2017 ◽  
Vol 37 (3) ◽  
pp. 293-317 ◽  
Author(s):  
Tine Holm ◽  
Dorthe Kirkegaard Thomsen
Keyword(s):  
Young Adults ◽  
Life Stories ◽  
Life Story ◽  
The Self ◽  
Self Report ◽  
Self Concept

Constructing a coherent life story through the formation of self-event connections may help maintain unity in the self. We examined how positive and negative self-event connections were related to symptoms of psychopathology when controlling for two other measures of self-unity: self-concept clarity and dissociation. While most studies of life stories use content coding, we used a self-report method and hence provide a rationale for this method. One hundred five young adults identified life story chapters and rated them on self-event connections, including questions of positive or negative self-change and self-stability connections. They also completed scales measuring self-concept clarity, dissociation, and symptoms. Higher ratings of positive and lower ratings of negative self-event connections in life stories were related to fewer symptoms of psychopathology. Positive self-change was related to fewer symptoms when controlling for self-concept clarity and dissociation. The results suggest that positive and negative self-event connections are differentially related to symptoms of psychopathology. In addition, the results indicate that self-report measures of life stories may be a useful supplement to coding of narratives.

scholarly journals Ionic Species Affect the Self-Propulsion of Urease-Powered Micromotors

Research ◽  
2020 ◽  
Vol 2020 ◽  
pp. 1-14
Author(s):  
Xavier Arqué ◽  
Xavier Andrés ◽  
Rafael Mestre ◽  
Bernard Ciraulo ◽  
Jaime Ortega Arroyo ◽  
...  
Keyword(s):  
Biological Fluids ◽  
Ionic Species ◽  
The Self ◽  
Digital Holographic Microscopy ◽  
Future Application ◽  
Methoxypolyethylene Glycol ◽  
Negative Effect ◽  
The Media ◽  
Holographic Microscopy

Enzyme-powered motors self-propel through the catalysis of in situ bioavailable fuels, which makes them excellent candidates for biomedical applications. However, fundamental issues like their motion in biological fluids and the understanding of the propulsion mechanism are critical aspects to be tackled before a future application in biomedicine. Herein, we investigated the physicochemical effects of ionic species on the self-propulsion of urease-powered micromotors. Results showed that the presence of PBS, NaOH, NaCl, and HEPES reduced self-propulsion of urease-powered micromotors pointing towards ion-dependent mechanisms of motion. We studied the 3D motion of urease micromotors using digital holographic microscopy to rule out any motor-surface interaction as the cause of motion decay when salts are present in the media. In order to protect and minimize the negative effect of ionic species on micromotors’ performance, we coated the motors with methoxypolyethylene glycol amine (mPEG) showing higher speed compared to noncoated motors at intermediate ionic concentrations. These results provide new insights into the mechanism of urease-powered micromotors, study the effect of ionic media, and contribute with potential solutions to mitigate the reduction of mobility of enzyme-powered micromotors.

scholarly journals Perceived Family Environment and Self-Concept Among Young Adults in Indian Context

2021 ◽  
pp. 148-159
Author(s):  
Ms. Anshika Mishra ◽  
Mrs. Sandhya Bhatt
Keyword(s):  
Qualitative Research ◽  
Young Adults ◽  
Family Environment ◽  
Family System ◽  
The Self ◽  
Self Concept ◽  
Traditional Family ◽  
Indian Context ◽  
The Family ◽  
Collectivistic Culture

'Self' can be described in a very extensive manner, but it stays to be exclusively individualistic to a person's existence and experience. Family Environment has been known to influence the Self Concept as it was observed to have a tangible impact, with many roles inclusive in collectivistic cultures such as India. The purpose of the paper was to establish the link between Family Environment and Self Concept in Indian Context among Young Adults. The methodology used for the paper is Qualitative Research on the basis of a survey conducted upon 40 young adults questioning them about Perceived Family Environment and Self Concept. The survey resulted that in the family environment, people when in accordance to family's expectations receive affection, support, expressiveness and other conditions show positive Self Concept. But, the results also established individual components such as hating self in situations of failures, prioritizing expectations of others over own. This proves that all other factors were dependent on expectations of family, reflecting that their Self Concept is interdependent of societal roles and of roles assigned by the family. Our traditional family system (collectivistic culture) and environment, conditions us to create our Self Concept based on the parameters and expectation framework created by the family.

Sign in / Sign up

Export Citation Format

Share Document