scholarly journals PENGARUH PEMEREKAN KOTA “ENJOY JAKARTA” TERHADAP CITRA KOTA

2017 ◽  
Vol 9 (2) ◽  
Author(s):  
Chandra Wibowo Widhianto ◽  
Henilia Yulita

<p>Jakarta, as the capital of the Republic of Indonesia, finally for the first time launched the "Enjoy<br />Jakarta" on March 21, 2005. The main reason for the launched program is to increase the number of<br />foreign tourists as many as 2.2 million visitors or twice as compared to year 2014. This study<br />examines the effect of Jakarta‟s city brand: “Enjoy Jakarta” to city image. Data were obtained from<br />110 respondents who are citizens of Jakarta and outside Jakarta. This type of research is associative<br />research conducted to link the variable with other variables. The results showed that the ANOVA (F<br />test) simultaneously variables city brand has a significant effect on the image of the city indicated<br />variables of the Sig. 0,000 &lt;Alpha 5%. Variables city brands accounted for 51.9% of the variables<br />change the image of the city, while the remaining 48.1% is explained by other variables outside the<br />model.<br />Keywords: City Brand, City Image</p>

Author(s):  
Anna Ozerina ◽  

The formation of the urban identity of an individual resident and of the urban community as a whole is multi-determined. In socio-psychological research, perceptions of the main factors of its formation can be summarised through geographical, historical, spatial, individual-personal and socio-cultural characteristics. The objective of our study was to describe the role of territorial and temporal factors (place of birth and the duration of dwelling in a city) in the formation and manifestation of emotional, cognitive, motivational and behavioural parameters of the urban identity of residents. The City questionnaires and the Tomsk City Identity Questionnaire adapted by the authors were used to collect empirical data. The data was processed by means of a single-factor analysis of variance and the Student’s T-test. As a result, specific traits of city image formation in the vision of newcomer residents, and its indigenous residents were revealed, which confirms the relevance of the factors under study. It has been established that the image of the city and perceptions of its potential depend largely on the territorial and temporal indicators of the respondent’s residence in the urban space. Place of birth determines the cognitive component of urban identity to a greater extent, while the length of residence determines the emotional and motivational component. The findings allow the temporal and spatial context to be considered in the development of the city brand and the modernisation of urban space. Further researches are planned to include sample differentiation based on the place of birth by settlement type.


2021 ◽  
Vol 9 (3) ◽  
pp. 520-546
Author(s):  
Konstantin A. Rudenko ◽  

Research objectives: To analyze the materials of the most famous hoards of the Golden Horde era found on the territory of the Bulgharian ulus on the basis of a comprehensive analysis. To identify the coincidence of jewelry that they contained. To determine the similarities and differences with other finds from this territory, as well as to identify the possible place of their manufacture and their connection with archaeological sites. Research materials: Preserved jewelry from the Karasham and Juketau hoards. The former was found in 1950 near the village of Karasham in the Zelenodolsk district of the Republic of Tatarstan. The latter was found in 1924 on the outskirts of the city of Chistopol in the Chistopol district of Tatarstan, next to the medieval settlement – the remnants of the Bulgharian city of Juketau which existed from the tenth to early fifteenth centuries. In addition to jewelry, both hoards contained silver and gold coins which made it possible to determine the time when these hoards were buried. The hoard near the village of Karasham was deposited at the beginning of the fifteenth century. The Juketau hoard was deposited in the 1350–70s. Both hoards are not fully preserved. The author carefully studied jewelry from the hoards that are now stored in the National Museum of the Republic of Tatarstan, as well as in the State Hermitage. Items from other hoards of this time found in the territory of Tatarstan, as well as published materials from private collections, are also involved in the study. Results and novelty of the research: The author investigated, for the first time ever, the surviving part of the Karasham hoard, including jewelry that was not considered in the studies of other scholars. A comparative analysis of the jewelry was carried out. To find out the distribution of such jewelry, a search was made for analogies and similar jewelry that was found in other hoards as well as among the archaeological materials from settlements of the Golden Horde era. It was found that the most significant part of the Karasham hoard’s jewelry was made in the jewelry workshops of the city of Bolghar, and partly by the jewelers from other craft centers in the Golden Horde. It should be noted that jewelry was made in both gold and silver in Bolghar. The most popular products were bracelets with images of the lion’s muzzle on the ends of objects, as well as bracelets with stylized images made using niello. Such bracelets were found both in the hoard from Karasham and from Juketau. The existence of jewelry workshops in Bolghar is also confirmed by archaeological excavations. In the second half of twentieth and at the beginning of the twenty-first centuries, archaeologists found several jewelry workshops in the central part of the city dated to the fourteenth century. Crucibles, jewelry tools, and more than hundred foundry molds were discovered here. The author assumes that a famous jeweler from Bolghar named Shagidulla worked here at the beginning of fourteenth century. It was also found that the hoard from Karasham was most likely collected by several generations of the same family. In contrast, the hoard from Juketau was a personal treasure.


2021 ◽  
Vol 12 ◽  
Author(s):  
Yingji Li ◽  
Penghang Hsü ◽  
Guanghui Hao ◽  
Kaiyang Sun ◽  
Yahong Wang

The purpose of the study is to provide effective direction and ideas for urban modernization and promote the development of the city innovation economy and the stability of the employment rate. First, the main contents and influencing factors of urban culture construction are introduced. Second, the construction of city cultural images and the social capital of new entrepreneurs are discussed, and the relationship between the two is analyzed. Then, Interpretative Structural Modeling Method (ISM) is put forward, and five influencing factors of city entrepreneurial environments are expounded. A questionnaire survey is designed based on the ISM model, and a nationwide survey of new entrepreneurs is carried out. The survey results show that entrepreneurs of different genders, ages, and educational levels have different degrees of concern for the city image. Among them, the entrepreneurs with different educational levels have the most obvious difference in their attention to the cultural image of the city (p &lt; 0.05). In addition, public transportation, educational conditions, tourism resources, air quality, and image orientation are the most obvious factors affecting the construction of city brand images (p &lt; 0.05). The influence of the educational level of residents and investment environment on new entrepreneurs is more prominent. This shows that in the process of shaping the city brand image, the improvement of city culture is helpful for new enterprises. The more perfect the city culture is, the more attractive it will be for highly educated entrepreneurs. The study can help relevant decision-makers to plan the future development direction of the city more accurately and realize the stable development of city brand images.


2021 ◽  
Vol 2 (2) ◽  
pp. 71-77
Author(s):  
Yi-Han Yang ◽  
Ying Wang ◽  
Jing Wang

City branding is the most concentrated embodiment of city image and the most valuable intangible asset of a city. City branding can attract investors, talents, tourists, and the public’s attention to the city, as well as enhance the competitiveness of the city and bring greater economic benefits and growth potential to the city. Past studies in the context of city branding systematically focus on the development, shaping and communication. Little is known on the combination of city branding and brand archetypes. The projection technique is applied for this research. The objective of this research is to explore the archetypes of city brand based on the Twelve Chinese Cultural Archetypes theory, and takes Xiamen, Zhangzhou, and Quanzhou as the examples. The research reveals that Xiamen belongs to the archetype of “Beauty”, Zhangzhou is close to the archetype of “Neighborhood”, and Quanzhou belongs to the archetype of “Benevolent”.


2022 ◽  
Vol 12 (1) ◽  
pp. 42
Author(s):  
Yihan Weng

Based on Halliday&rsquo;s theory of ideational function, this paper selects the commentary of city promotional films of Xi&rsquo;an and San Francisco and analyzes them from the perspective of the transitivity system. The main purpose of this paper is to analyze the language skills of the two commentaries and to provide ideas and methods for the audience to understand such explanatory texts. This paper focuses on the following two questions: 1) How do the six processes of the transitivity system distribute in the two commentaries? 2) What are the specific functions of the six processes in the two commentaries? The results show that 1) there are two kinds of processes frequently used in explanatory texts, namely material process and relational process; 2) the frequency of mental, verbal and existential processes is relatively low; 3) behavioral process has no occurrence. The reason may be that although the textual structure and description focus of the two commentaries are different, they both belong to the applied style of oral explanation, so that they share the same social functions of shaping the city image, highlighting the city connotation and managing the city brand.


2021 ◽  
Vol 8 (8) ◽  
pp. 21-23
Author(s):  
Jia You ◽  

Urban brand image essentially reflects the regional culture, revealing the core spirit and culture of the city, and embodies value pursuit and development concept, which shows spiritual symbol of unique distinctive and specific temperament. To enhance the internal cohesion and arouse the cognition of city brand, it is vital to make the city brand known worldwide. We should deeply tap the profound connotation of regional culture, extract elements, strive to create a more attractive city image, and create unique regional culture of an internationally influential brand.


Author(s):  
Vladimir A. Lapin ◽  
Yerkin S. Aldakhov ◽  
Serik D. Aldakhov ◽  
Alimzhan Ali

With budget funding for two years in 2017-2018, the total certification of the housing stock of multi-apartment buildings was carried out for the first time. A total of 8,171 buildings were entered into the database, of which 1,847 are multi-storey frame buildings of various storeys and design solutions. It is established that 1628 frame buildings are earthquake-resistant, 59-buildings with the first flexible floor are non-earthquake-resistant and 160-are located in the zone of tectonic faults on the territory of the city. The hypothesis is accepted that buildings located in the zone of tectonic faults will be destroyed. Under these conditions, quantitative estimates of the failure probability and reliability values for frame buildings of various types were obtained for the first time. The frequency of earthquakes is taken into account according to the current "Map of seismic zoning of the Republic of Kazakhstan". The results of the reliability and failure estimates are used for practical recommendations to reduce the risk and expected losses in possible earthquakes. Total reinforcement of frame buildings with the first flexible floors (59 buildings) is proposed. However, the conditional probability of failure for a group of residential frame buildings will remain nonzero. The method of amplification should be determined based on the results of experimental studies.


Author(s):  
A. P. Sadullaeva ◽  
G. K. Baizhaksynova

The article discusses the issues of the development of the city brand. The main purpose of the study was to identify the factors and components that contribute to the development of the city brand. The city brand model of Thomas Gad has been taken as a theoretical basis of the study. This model describes four dimensions of a city brand: mental, spiritual, social and functional. The author of the article has made an attempt to describe and add one more dimension to above-mentioned model-the dimension of “city style” with its visual and aesthetic aspect. The literature review has been conducted in order to clarify the concepts of “brand” and “city brand”. The questionnaire has been carried out among residents of two cities of Kazakhstan to identify the influence of the city style on the recognition of the city. The above is the theoretical and practical contribution of this study to the development and formation of the city’s brand. The proposal of the author of the study to develop design codes for cities of the Republic of Kazakhstan is of applied importance.


Author(s):  
Sterja Načeski ◽  
Irena Papazova–Anakieva ◽  
Blagoj Ivanov ◽  
Stanislava Lazarevska ◽  
Blagoj Šurbevski

The box tree pyralid Cydalima perspectalis (Walker 1859) is a new invasive moth species in Europe. Box tree moth was recorded for the first time in the Republic of Macedonia on box seedlings in parks, gardens and other urban green spaces in the city of Skopje in 2014. The aim of this study was to investigate the distribution and spread, the biol-ogy and lifecycle, as well as the damage caused by the different generations of the box tree moth in natural box tree stands, as well as in urban areas in R. Macedonia. In natural populations of Buxus, it was firstly recorded on the Vodno mountain in 2015. Since then, its population has a trend of progradation. Based on the results obtained, recommendations are given with measures for gradual regulation of the box tree moth populations. Standard entomo-logical methods (monitoring of the phenomenon, population density and percentage of defoliation) were used.


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