scholarly journals Pemetaan Pasar Dan Strategi Pemasaran Secara Islami Bagi Usaha Mikro Kecil Dan Menengah

2019 ◽  
Vol 15 (2) ◽  
pp. 337-354
Author(s):  
Feti Fatimah ◽  
Mega Wahyu Rhamadanita ◽  
Mohammad Sofianto
Keyword(s):  
Product Development ◽  
Environmental Change ◽  
Marketing Strategy ◽  
Product Quality ◽  
Marketing Strategies ◽  
Growth Strategy ◽  
Matrix Analysis ◽  
Market Penetration ◽  
Enterprise Development ◽  
Swot Matrix

The success of a strategy that has been established largely determined by how much the level of conformity of these strategies with environmental change, competition, as well as the situation of the company. Formulation of the problem in this research is how the mapping market and Islamic marketing strategies in the UMKM business field for Crafts in Jember Regency Balung. The location of this research in Jember Regency Balung. The results of his research is the result of matric Internal External SMEC was at quadrant V which means having Stability/growth strategy to develop future will come. the Islamic Marketing strategies can consist of applying a strategy of maintaining and sustaining, market penetration and product development. SWOT matrix analysis of the SMEC is a Islamic marketing strategy that is in S-O Strategies where this strategy consists of Utilizing Government programmes relating to enterprise development, Developing product quality and Expand market

scholarly journals STRATEGI PEMASARAN KOPI SPECTRUM DI KOTA BOGOR

2020 ◽  
Vol 10 (2) ◽  
pp. 79-85
Author(s):  
Puji Nurul Hikmah ◽  
Wahyu Budi Priatna
Keyword(s):  
Environmental Factors ◽  
Product Quality ◽  
Coffee Consumption ◽  
Marketing Strategies ◽  
Matrix Analysis ◽  
Coffee Shop ◽  
Alternative Strategies ◽  
Swot Matrix ◽  
The Right ◽  
Coffee Shops

The gaining of society’s enthusiasm for coffee can be seen from the increased number of coffee consumption in Indonesia. This would be an opportunity for an entrepreneur to open a coffee shop. The number of coffee shops has always increased from year to year, especially in Bogor City as one of the tourism cities in Indonesia. In this situation, the level of competition will surely increase. Therefore, effective alternative strategies are needed to succeed in this competition. The purpose of this research is to identify the internal and external environmental factors of the company to formulate the priorities of the right marketing strategies. The methods used in this research are the IFE matrix, EFE matrix, IE matrix, SWOT matrix, and QSPM (Quantitative Strategic Planning Matrix). The result of the analysis shows that Kopi Spectrum is in a position of growth and build. Five marketing strategies generated from SWOT Matrix Analysis, that can be implemented by Kopi Spectrum, maintain product quality with an appropriate price (SO1), improve promotional activities that are suitable for the targets (WO1), expand a network of suppliers (ST1), maintain the number of consumers they already have with services and facilities (ST2), and get the halal certificate (WT1). Based on QSPM calculations, the priority strategy from Kopi Spectrum is to maintain the number of consumers they already have with services and facilities. 

scholarly journals Strategies for Marketing Djuanda Forest Park in the Effort to Increase the Number of Visitors

2021 ◽  
Vol 7 (1) ◽  
pp. 145
Author(s):  
Ratu Ratna Mulyati Karsiwi ◽  
Nurlena Nurlena
Keyword(s):  
Product Development ◽  
Swot Analysis ◽  
External Environment ◽  
Marketing Strategies ◽  
Market Penetration ◽  
Tourist Destination ◽  
Forest Park ◽  
Swot Matrix ◽  
Strategic Position ◽  
Internal And External Factors

Djuanda Forest Park as a conservation forest has great potential as a tourist destination because there are a lot of attractions in one area. Nevertheless, the number of domestic and foreign visitors in several months is still low. Therefore, this study was aimed at determining and analyzing the internal and external environment of Djuanda Forest Park as well as formulating the marketing strategies to increase the number of visitors. This study first set the internal and external factors and formulated the SWOT Matrix. The analysis results based on the internal-external analysis suggested that the strategic position of the forest park lies in cell V (five) by which the applied strategies are to hold and maintain through the market penetration and product development. The SWOT analysis generates several strategies that can be grouped into market penetration and product development

scholarly journals ANALISIS STRATEGI PEMASARAN JAMUR RIMBA JAYA MUSHROOM

2018 ◽  
Vol 6 (2) ◽  
pp. 156-168
Author(s):  
Arminsyurita Arminsyurita
Keyword(s):  
Joint Venture ◽  
Marketing Strategies ◽  
Matrix Analysis ◽  
Market Penetration ◽  
Market Demand ◽  
Horizontal Integration ◽  
Unmet Demand ◽  
Swot Matrix ◽  
Competitive Prices ◽  
Backward Integration

Rimba Jaya Mushroom as companies engaged in the agribusiness industry in the procurement of vegetables and mushrooms to face the problem: unmet demand, the capacity of the products that do not satisfy the market demand and competition from companies that must be observed. Therefore, companies need a strategic move to float the mushroom’s business in order to seize the opportunities facing the problem that continuity and corporate objectives can be achieved. This study aims to identify factors internal environment (Strengths, -Weakness) and external environmental factors (Opportunities-Threats) that affect marketing company, and analyze marketing strategies of Rimba Jaya Mushroom. Based on the results of the SWOT matrix analysis charts and diagrams IE the company's marketing strategy can be recommended Rimba Jaya Mushroom, among others, by taking market share for market penetration at competitive prices, concentration through backward integration is to establish relationships with suppliers, fore the concentration through integration with how to take over the function of the overall distribution, concentration through horizontal integration with a collaborative effort with the work on the market continues to foster relationships with several similar companies that are members of the association of Mushroom’s Company that exist or may hold a joint venture with the company.

scholarly journals Strategi Pengembangan Pemasaran Batu Andesit (Studi Kasus pada PT Duta Keluarga Imfaco, Bogor Jawa Barat)

2019 ◽  
Vol 13 (2) ◽  
pp. 127
Author(s):  
Tubagus Imron ◽  
Rizal Syarief Sjaiful Nazli ◽  
Sapta Raharja
Keyword(s):  
Sampling Method ◽  
External Factor ◽  
Matrix Analysis ◽  
Market Development ◽  
Market Penetration ◽  
Market Demand ◽  
Alternative Strategies ◽  
Swot Matrix ◽  
Internal And External Factors

<p>Andesite stone mining activities in Bogor area is now growing, one of the andesite stone processing business is PT Duta Keluarga Imfaco located in Bogor Regency, West Java. The economically valuable andesit stone is expected to be the mainstay of the income of the surrounding community, characterized by the increasing market demand and the growing interest of the community towards andesite stone. The purpose of this study are (1) to identify internal and external factors of PT Imfaco Family Ambassador; (2) Developing appropriate market development strategies; and (3) Develop alternative strategies of andesite stone marketing development. The study used descriptive and analytic methods that are case studies. Determination of respondents with purposive sampling method, with consideration that mastered the problems to be asked. Data analysis with IFE and EFE matrix to identify internal and external factor of company, then mapping with IE matrix, to see company position. Preparation of strategy with SWOT matrix, yield several alternative strategies that can be implemented. The final stage with the QSP matrix, to determine the priority of the most appropriate strategy to be implemented. Based on the results of IFE and EFE matrix analysis, indicates the company is in a stable position in responding to external situations. The result of analysis with IE matrix, company is in quadrant V, that is growth and stability, where strategy that can be done is market penetration and business development. Results of analysis with SWOT matrix obtained alternative strategies that can be implemented and with the QSP matrix obtained the most appropriate strategy to be implemented in order to develop the company's marketing strategy is to expand the marketing network.</p>

scholarly journals Pemetaan dan Strategi Pemerintah dalam Mengembangkan Agroindustri Olahan Ubi Jalar di Kabupaten Karanganyar

2018 ◽  
Vol 11 (3) ◽  
pp. 31
Author(s):  
Natalia Kris Tri Astuti ◽  
Darsono Darsono ◽  
Mohd. Harisudin
Keyword(s):  
Product Development ◽  
Sweet Potato ◽  
Development Strategy ◽  
Agricultural Sector ◽  
Grand Strategy ◽  
Matrix Analysis ◽  
Market Penetration ◽  
Priority Map ◽  
Product Development Strategy

Karanganyar Regency is an area that has great potential for agroindustry development. Equivalance with development priorities in this district, industry and agriculture have an important role. Agroindustry processing can improve the performance of the agricultural sector. The purpose of this research is to find out the priority map of agroindustry in Kranganyar Regency, to know the position of competing sweet potato agroindusty, and to formulate priority of development strategy of sweet potato agroindustry in Karanganayar Regency. The basic method of this research is descriptive analytic. Priority agroindustry was analyzed by Delphi method, and the determination of competing position and alternatives strategy was analyzed with Internal-External Matrix (IE) and Grand Strategy Matrix. The decision on strategy selection is determined by Quantitative Startegic Planning Matrix (QSPM). The results showed that sweet potato agroindustry as leading agroindustry in Karanganyar Regency. Based on IE matrix analysis, the position of competing sweet potato agroindustry is in quadrant II (product development strategy and market penetration). Based on the Grand Strategy Matrix, the position of sweet potato agroindustry is in quadrant I which means having perfect strategic position. Based on QSPM obtained the most appropriate strategy recommendation of sweet potato agroindustry is product development strategy.

scholarly journals The research results of the competitive capacity of enterprises’ formation through marketing strategies

2021 ◽  
Vol 47 (1) ◽  
pp. 15-20
Author(s):  
I. Mosiichuk ◽  
K. Kashchuk
Keyword(s):  
Marketing Strategy ◽  
Product Line ◽  
Marketing Strategies ◽  
Matrix Analysis ◽  
Maximum Effect ◽  
Goods And Services ◽  
The Matrix ◽  
New Business ◽  
Marketing Analysis ◽  
Market Niche

The article points out that without a developed and functioning marketing strategy, an enterprise engaged in the production of any goods or services will not be able to withstand competition, to act effectively in accordance with market requirements. Creating a new business, merging and acquiring, developing a new market niche, narrowing or expanding the product line, choosing suppliers and partners – all these and many other decisions are made within the marketing strategy. Marketing itself is defined as the management of development, production and sale of goods and services demanded by society carries a systematic approach to solving problems of obtaining the maximum effect from sales with minimal and commercial risks. It is also stated that one of the most common methods is matrix analysis of the business portfolio. In order to assess the the company’s competitiveness, the author used the McKinsey matrix. The matrix built by the consulting firm for General Electric is considered in part. The characteristic and marketing alternatives of strategic zones on the given matrix are given. Formation peculiarities of competitive positions at researched enterprises in the kitchen market with the help of marketing strategies are revealed. As a result of the scientific researches problem’s analysis the author has come to a conclusion that both investigated firms-competitors are in a zone of selective development. While choosing a marketing strategy, it is necessary to focus on the main features of the marketing strategy, such as: long-term orientation; based on the results of strategic marketing analysis; a certain subordination in the hierarchy of enterprise strategies; the market orientation of activity (in relation to consumers and competitors) is defined, and also on need of the further scientific researches of a problem.

Analisis Strategi Pemasaran Rumah Makan Dalam Menghadapi Persaingan Usaha

2021 ◽  
Vol 5 (1) ◽  
pp. 50-59
Author(s):  
Himawan Muhammad Reza ◽  
Sofian Muhlisin ◽  
Syarifah Gustiawati
Keyword(s):  
Marketing Strategy ◽  
Product Quality ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Parking Space ◽  
Business People ◽  
Doing Business ◽  
Business Principles ◽  
Islamic Economic ◽  
Starting A Business

In starting a business, a marketing strategy is one of the most important things. There is a lot of competition in doing business, so the marketing strategy must be carried out as well as possible so that the results are in accordance with the plan and can win the market. For this reason, it is necessary to conduct research on marketing strategies in terms of Islamic economics. With this background, business people must pay attention to marketing strategies in order to compete with other business people in accordance with sharia economic principles. The problem in this study is how the marketing strategy of Mbah Darsih's Angkringan restaurant in facing business competition and whether the marketing strategy of Mbah Darsih's Angkringan restaurant is in accordance with Islamic economic principles. The aim is to find out the marketing strategy used by Mbah Darsih's Angkringan restaurant and the suitability of the marketing strategy used with Islamic business principles. The data in this study were obtained from the results of interviews, observations, and documentation. The results obtained in this study Angkringan Mbah Darsih restaurant using a strategy commonly called the marketing mix where Angkringan Mbah Darsih is very concerned about product quality, promotional activities, price, and place. Angkringan Mbah Darsih in implementing its marketing strategy in accordance with Islamic business principles, namely siddiq, amanah, tabligh, fathonah. The shortcomings of Mbah Darsih's Angkringan restaurant in carrying out its strategy are the lack of consistency in carrying out promotional activities and the lack of available parking space.

scholarly journals MARKETING STRATEGY ANALYSIS USING THE METHOD SWOT AND QSPM IN INDUSTRIAL SCREEN PRINTING INDUSTRIES

2021 ◽  
Vol 1 (01) ◽  
pp. 12
Author(s):  
Septiyan Adi Saputro ◽  
Eli Mas'idah ◽  
Andre Sugiyono
Keyword(s):  
Marketing Strategy ◽  
Screen Printing ◽  
Swot Analysis ◽  
External Factor ◽  
Marketing Strategies ◽  
Grand Strategy ◽  
Matrix Analysis ◽  
Online Systems ◽  
Factor Evaluation ◽  
A Company

Omah Sablon is a company engaged in screen printing. As a company engaged in screen printing, Omah Sablon must be more creative in designing and deciding business missions and marketing strategies that will be applied in the field to be able to anticipate various kinds of changes that will occur. Companies can continue to compete and move in the direction of consumer desires, because basically the company's function is to produce goods and services that can be accepted by consumers as well as to meet consumer desires. The number of sales that have not been stable causes the profits obtained by the company to not reach the target as desired by the company. That is because the production or ordering process from omah screen printing consumers occurs seasonally. Therefore it is necessary to analyze the marketing strategy to increase sales results. In the analysis of marketing strategies Omah Sablon is carried out using the Strength Weakness Opportunity Threats (SWOT) and Quantitative Strategic Planning Matrix (QSPM) methods. The first step is filling out internal and external factor questionnaires which are then analyzed using the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices, with values of IFE 2.69 and EFE 2.31, which are entered into the Grand Strategy matrix and known to the company located in quadrant I (has a perfect strategic position). Furthermore SWOT analysis to produce alternative strategies. Then from the Grand Strategy matrix analysis can draw conclusions to use the most interesting strategy to be analyzed using QSPM. Then from the results of the QSPM matrix it can be concluded that the most appropriate marketing strategy used by Omah Sablon to increase sales is Procurement of QC systems in the production process as a guarantor of product quality, Carrying out marketing programs with canvassing systems and also online systems in downtown Ungaran and providing fast service. and easy and add product variants.

scholarly journals ANALISIS STRATEGI RETRIBUSI DAERAH SEKTOR PARIWISATA KABUPATEN GOWA

2018 ◽  
Vol 14 (1) ◽  
pp. 14-26
Author(s):  
Ardian Leghari ◽  
Abd Rakhman Laba ◽  
Andi Aswan
Keyword(s):  
Data Collection ◽  
Human Resources ◽  
Structure Interview ◽  
Matrix Analysis ◽  
Market Penetration ◽  
Alternative Strategies ◽  
Swot Matrix ◽  
Semi Structure Interview ◽  
Marketing Activities ◽  
Survey Questionnaires

This study aims to generate possible strategies that can be implemented to increase amount of retribution income at the Department of Tourism in Gowa Regency by reviewing 6 tourism objects within the regency. Instruments used for data collection are survey questionnaires, observation, and semi structure interview conducted to 29 respondents comprising of head departments, heads of division, and managements of each tourism object, as well as customers. The collected data were analyzed by using SWOT and IE matrix as a basis for generating possible strategies and determine competitive position of the studied tourism objects. The QSPM is then used to rank the generated strategies for prioritization.  The result of IE matrix showed that the position of the tourism objects is in quadrant V meaning that hold and maintain. The appropriate strategy used is intensive strategy (market penetration and product development). In SWOT matrix analysis, results obtained four alternative strategies, namely: (1) boosting amount of retribution by increasing numbers of tourism objects and supported tourism activities for customer attraction, (2) allocation of human resources in accordance with the competencies, (3) optimizing marketing activities, and (4) increasing awareness for retribution payment. Based on QSPM analysis, an appropriate strategy possibly implemented by Department of Tourism in Gowa Regency is expanding sources of retribution incomes.

scholarly journals The Innovation of MSME Culinary Marketing Strategy

2020 ◽  
Vol 7 ◽  
Author(s):  
Feti Fatimah
Keyword(s):  
Marketing Strategy ◽  
Qualitative Method ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Growth Strategy ◽  
Market Penetration ◽  
Business Conditions ◽  
Local Potentials ◽  
Development Result

The innovation of marketing strategy that can be done by SMES Culinary in Jember for business development needed an analysis about the business conditions. The formulation of the problems studied in this research is how to innovate marketing strategy with SWOT analysis for MSME culinary that exist in Jember. This method of research is done using a qualitative method of descriptive analysis with SWOT analysis. Results of external Internal MSMES is in the V quadrant marked Asterix (2.45; 2.6) which means having a stability/growth strategy to develop in the future, the strategy that can be applied to SMES, namely the strategy of maintaining and Maintaining, market penetration and product development. Result of the SWOT of the SMES culinary Jember has a strategy of S-O strategy that can be done in a SME that is to maintain product quality, set a cheap price as well as utilize local potentials. Based on the results of the innovations marketing strategy SMES culinary Jember namely developing the quality of existing products and adding product variants, set a cheap price to attract consumers as well as utilize local potential for example tourism and  Culture.

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