scholarly journals Strategies for Marketing Djuanda Forest Park in the Effort to Increase the Number of Visitors

2021 ◽  
Vol 7 (1) ◽  
pp. 145
Author(s):  
Ratu Ratna Mulyati Karsiwi ◽  
Nurlena Nurlena
Keyword(s):  
Product Development ◽  
Swot Analysis ◽  
External Environment ◽  
Marketing Strategies ◽  
Market Penetration ◽  
Tourist Destination ◽  
Forest Park ◽  
Swot Matrix ◽  
Strategic Position ◽  
Internal And External Factors

Djuanda Forest Park as a conservation forest has great potential as a tourist destination because there are a lot of attractions in one area. Nevertheless, the number of domestic and foreign visitors in several months is still low. Therefore, this study was aimed at determining and analyzing the internal and external environment of Djuanda Forest Park as well as formulating the marketing strategies to increase the number of visitors. This study first set the internal and external factors and formulated the SWOT Matrix. The analysis results based on the internal-external analysis suggested that the strategic position of the forest park lies in cell V (five) by which the applied strategies are to hold and maintain through the market penetration and product development. The SWOT analysis generates several strategies that can be grouped into market penetration and product development

scholarly journals STRATEGI PENGEMBANGAN DESA PANGSAN SEBAGAI DESA WISATA DI KECAMATAN PETANG KABUPATEN BADUNG

2019 ◽  
Author(s):  
Putu Agus Wikanatha Sagita
Keyword(s):  
Product Development ◽  
Rural Areas ◽  
Swot Analysis ◽  
External Environment ◽  
Tourist Attraction ◽  
Market Penetration ◽  
Tourist Destination ◽  
Tourism Product ◽  
Tourist Village ◽  
Infrastructure Strengthening

The development of tourism in Badung Regency which is focused in South Badung needs to be equalized by developing the potentials of the rural areas, one of which is Pangsan Village, as superiority in North Badung; otherwise, tourism will never equally benefit all the areas. However, the potentials the Pangsan Village has in tourism have not been developed yet. This study aims at (1) identifying the potentials as a tourist attraction; (2) analyzing the internal and external environment, and (3) formulating the strategies used and programs created to develop Pangsan Village as a tourist destination. The result of analysis of internal and external environment indicated that Pangsan Village was categorized as fair (on cell V), that is using the general strategies of market penetration and product development. From the SWOT analysis, the alternative strategies were the SO (Strengths Opportunities) strategy which could be tourism product development and market penetration; the ST (Strengths Threats) which could be applied by improving security and comfort, and strengthening the specific characteristics of Pangsan Village; the WO (Weaknesses Opportunities) strategy which could be applied by developing the basic and supporting facilities and infrastructure, strengthening collaboration and promotion; the WT strategy (Weaknesses Threats) which could be applied by developing the human resources and the groups that were aware of tourism “Kelompok Sadar Wisata”. Keywords: equality of usefulness of tourism, developmental strategy, tourist village

scholarly journals Pemetaan Pasar Dan Strategi Pemasaran Secara Islami Bagi Usaha Mikro Kecil Dan Menengah

2019 ◽  
Vol 15 (2) ◽  
pp. 337-354
Author(s):  
Feti Fatimah ◽  
Mega Wahyu Rhamadanita ◽  
Mohammad Sofianto
Keyword(s):  
Product Development ◽  
Environmental Change ◽  
Marketing Strategy ◽  
Product Quality ◽  
Marketing Strategies ◽  
Growth Strategy ◽  
Matrix Analysis ◽  
Market Penetration ◽  
Enterprise Development ◽  
Swot Matrix

The success of a strategy that has been established largely determined by how much the level of conformity of these strategies with environmental change, competition, as well as the situation of the company. Formulation of the problem in this research is how the mapping market and Islamic marketing strategies in the UMKM business field for Crafts in Jember Regency Balung. The location of this research in Jember Regency Balung. The results of his research is the result of matric Internal External SMEC was at quadrant V which means having Stability/growth strategy to develop future will come. the Islamic Marketing strategies can consist of applying a strategy of maintaining and sustaining, market penetration and product development. SWOT matrix analysis of the SMEC is a Islamic marketing strategy that is in S-O Strategies where this strategy consists of Utilizing Government programmes relating to enterprise development, Developing product quality and Expand market

scholarly journals The Opportunities and Challenges Analysis of the Coffee Shop Business during the Covid Pandemic 19 in Pekanbaru

2021 ◽  
Vol 10 (1) ◽  
pp. 1-8
Author(s):  
Kiki Joesyiana ◽  
Asepma Hygi Prihastuti ◽  
Desi Susanti
Keyword(s):  
Product Development ◽  
Qualitative Analysis ◽  
Swot Analysis ◽  
Secondary Data ◽  
Market Development ◽  
Market Penetration ◽  
Coffee Shop ◽  
Depth Interview ◽  
The World ◽  
Swot Matrix

Currently, the coffee shop is one of the growing trends in the coffee businesses that are of great interest, not only in Pekanbaru but throughout Indonesia, the existence of a coffee shop business is increasing growth. However, in early 2020, the world faced Covid 19 pandemic that is greatly impacting the life aspects including the coffee shop business. This research aims to know the opportunities and challenges as the reference for the owner to run the business ahead in Covid 29 Pandemic and to be more creative to take advantage of its opportunities and challenges to keep the business survived and to make a profit. The Descriptive qualitative analysis was employed in this research with a SWOT framework. Primary and secondary data were used in this research, it was obtained from observation and in-depth interview related to opportunities and challenges of coffee shop business in Covid 19 Pandemic and also the distribution of the questionnaire. SWOT analysis and SWOT matrix show that the Coffee Shop business in Pekanbaru is in cell 1 (Grow and Build). Intensive strategy (market penetration, product development, and market development) was the most appropriate strategy to be implemented in this cell part of the Coffee Shop business in Pekanbaru

scholarly journals ANALISIS LAYANAN BELANJA KRIING PASAR TRADISIONAL SUMENEP DI TENGAH PANDEMI COVID-19 DENGAN METODE SWOT DAN QSPM

2020 ◽  
Vol 1 (2) ◽  
pp. 160
Author(s):  
Ariza Qanita
Keyword(s):  
Strategic Management ◽  
Swot Analysis ◽  
Purchasing Power ◽  
Market Penetration ◽  
Alternative Strategies ◽  
Analysis Techniques ◽  
Community Needs ◽  
Swot Matrix ◽  
Internal And External Factors ◽  
Qspm Matrix

ABSTRAKPenelitian ini bertujuan untuk menganalisis strategi yang diterapkan pada layanan Belanja Kriing di Pasar Anom Baru Sumenep dan merumuskan alternatif strategi baru dengan melihat faktor internal dan eksternal serta menentukan strategi alternatif prioritas. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan teknik analisis menggunakan matriks IFAS-EFAS, matriks IE, matriks SWOT, dan matriks QSPM. Hasil penelitian menunjukkan bahwa Layanan Belanja Kriing Pasar Anom Baru Sumenep berada pada posisi hold and mantain sehingga strategi yang sebaiknya dilakukan adalah penetrasi pasar dan pengembangan produk. Hasil analisis SWOT merekomendasikan strategi yang sebaiknya dilakukan adalah Strength-Oppotunity (SO) yang mencakup dua alternatif strategi yang kemudian diurutkan dengan matriks QSPM untuk mendapatkan strategi prioritas. Hasil matriks QSPM mengurutkan dua alternatif strategi yaitu strategi memanfaatkan harga yang sesuai dengan daya beli masyarakat saat pandemi covid-19 dengan skor TAS tertinggi sebesar 5,34 dan strategi menyediakan lebih banyak variasi kebutuhan masyarakat dengan skor TAS sebesar 4,73. Kedua strategi tersebut menjadi saran manajemen strategi yang bisa dilakukan dalam pelaksanaan Layanan Belanja Kriing. Namun rekomendasi strategi yang sebaiknya diprioritaskan adalah memanfaatkan harga yang sesuai dengan daya beli masyarakat saat pandemi covid-19.Kata kunci: Covid-19, Manajemen Strategi, SWOT, QSPMABSTRACTThis study aims to analyze the strategies applied to the Kriing Shopping service at the Anom Baru Market in Sumenep and to formulate new alternative strategies by looking at internal and external factors and determining priority alternative strategies. The research method used is descriptive qualitative with analysis techniques using the IFAS-EFAS matrix, IE matrix, SWOT matrix, and QSPM matrix. The results showed that the Anom Baru Sumenep Market Kriing Shopping Service was in a hold and maintain position, so the best strategies to do were market penetration and product development. The results of the SWOT analysis recommend that the strategy that should be carried out is Strength-Oppotunity (SO) which includes two alternative strategies which are then sorted by the QSPM matrix to get a priority strategy. The results of the QSPM matrix rank two alternative strategies, namely the strategy of utilizing prices that are in accordance with the purchasing power of the community during the Covid-19 pandemic with the highest TAS score of 5.34 and the strategy of providing more variety of community needs with a TAS score of 4.73. The two strategies are strategic management suggestions that can be done in the implementation of Kriing Shopping Services. However, the recommended strategy that should be prioritized is to take advantage of prices that are in accordance with the purchasing power of the community during the Covid-19 pandemic.Keywords: Covid-19, Strategic Management, SWOT, QSPM

scholarly journals Strategi Pemasaran dalam Upaya Meningkatkan Penjualan (Studi Kasus: PT XYZ)

2021 ◽  
Vol 5 (6) ◽  
pp. 633
Author(s):  
Muhammad Ihsan ◽  
Nurahma Tresani
Keyword(s):  
Swot Analysis ◽  
External Environment ◽  
Secondary Data ◽  
Marketing Mix ◽  
Environment Analysis ◽  
Industrial Environment ◽  
Marketing Function ◽  
Swot Matrix ◽  
Strategic Position ◽  
Resource Function

The purpose of this study is to determine the marketing strategy of PT XYZ to increase sales. The method used in this research is descriptive using primary and secondary data which are processed based on the results of interviews with the management of PT XYZ. This research uses internal environmental analysis including Segmentation, Target and Position (STP), Marketing Function, Financial Function, Human Resource Function, Operational Function and Marketing Mix (7P), industrial environment analysis (Porter's 5 Strengths), and external environment (PESTEL). From the analysis of the company environment, it is clarified using the IE Matrix and the SWOT analysis resulting in 4 sets of alternative strategies in the SWOT Matrix. Based on data from the company's internal and external environmental factors, the IFE Matrix is 2.96 and the EFE Matrix is 3.06, then the IE Matrix is in quadrant II, where the strategic position of PT XYZ is in a position of growth and development which describes the condition of the company is growing and developing. The result of PT XYZ's SWOT quadrant is in quadrant I, where the strategy commonly used is to support aggressive growth policies. Tujuan dari penelitian ini adalah untuk menentukan strategi pemasaran perusahaan PT XYZ dalam upaya meningkatkan penjualan. Metode yang digunakan dalam penelitian ini adalah deskriptif menggunakan data primer dan sekunder yang diolah berdasarkan hasil dari wawancara dengan manajemen PT XYZ. Penelitian ini menggunakan analisis lingkungan internal meliputi Segmentasi, Target dan Posisi (STP), Fungsi Pemasaran, Fungsi Keuangan, Fungsi Sumber Daya Manusia, Fungsi Operasional, dan Bauran Pemasaran (7P), analisis lingkungan industri (5 Kekuatan Porter’s) dan lingkungan eksternal (PESTEL). Dari analisis lingkungan perusahaan, diperjelas dengan menggunakan Matriks IE dan analisis SWOT menghasilkan 4 set strategi alternatif pada Matriks SWOT. Berdasarkan data dari faktor lingkungan internal dan eksternal perusahaan, didapatkan Matriks IFE adalah 2.96 dan Matriks EFE adalah 3.06, maka Matriks IE berada di kuadran II, dimana posisi strategis PT XYZ berada pada posisi pertumbuhan dan pembangunan yang menggambarkan kondisi perusahaan sedang bertumbuh dan berkembang. Hasil kuadran SWOT PT XYZ berada di kuadran I, dimana strategi yang biasa digunakan adalah mendukung kebijakan pertumbuhan yang agresif.

scholarly journals ANALISIS STRATEGI PEMASARAN DENGAN MENGGUNAKAN METODE SWOT DAN QSPM PADA PT. SENTRAL PERKASA JAYA

2020 ◽  
Vol 7 (1) ◽  
pp. 19-29
Author(s):  
Rizky Wahyudi ◽  
Purnomo
Keyword(s):  
Product Development ◽  
Development Strategy ◽  
New Product ◽  
External Factors ◽  
Alternative Strategy ◽  
Market Penetration ◽  
Swot Matrix ◽  
Product Development Strategy ◽  
Internal And External Factors ◽  
A Company

Sentral Perkasa Jaya is a company that’s move in expedition. The problem faced is the development of technology causing intense business competition, resulting in decreased level of corporate income from year to year. In addition, the strategies used also tend to be monotonous, causing companies to compete with other companies. There are many problem of marketing strategy in the company, it can be an analysis of internal and external factors in the company. Next, internal and external factors will be analyzed again using SWOT matrix and IE matrix. After that Quantitative Strategic Planning Matrix (QSPM) are used to analyze decision making selection about appropriate strategies applied n the company. Based on the calculation of strategies that have been done using two methods, SWOT and IE, then the appropriate alternative strategy for the company is a market penetration strategy and product development strategy. The results of the QSPM method indicate that the best alternative strategy is the product development strategy with a total score of 5.47. This product development strategy is a strategy whereby a company does an existing product repair, or develops a new product to increase sales.

scholarly journals FORMULASI STRATEGI UNTUK PENGEMBANGAN PASAR INDUSTRI SEMEN DI JAWA TIMUR

BISMA ◽  
2017 ◽  
Vol 11 (2) ◽  
pp. 124
Author(s):  
Aulia Fajar Naufal ◽  
Fuad Achmadi
Keyword(s):  
Swot Analysis ◽  
Market Competition ◽  
Cement Industry ◽  
External Factors ◽  
Market Penetration ◽  
Strategy Formulation ◽  
New Business ◽  
Strategic Position ◽  
Internal And External Factors ◽  
Evaluation Space

Abstract:The cement industry is facing a new business era as more cement producers joining the domestic market competition that causesthe shift on the existing cement consumption map. This research aims to identify the company’s internal and external factors and to formulate best alternative strategy for the company “A” in facing the market competition in East Java Province. The strategy is formulated by using Strengths Weaknesess Opportunities andThreats(SWOT) analysis, Strategic Position and Action Evaluation (SPACE) and Grand Strategy (GS)matrix continuedby Quantitative Strategic PlanningMatrix (QSPM). Results show thatthe company should use aggressive strategy focusing on market penetration, aggressive promotion, increased selling power, and product development in order to expand the market in East Java Province. Keywords: Strategy Formulation, SWOT Analysis, SPACE, GS Matrix, QSPM.

scholarly journals Pengembangan Pasar Tenun Serat PT Retota Sakti Kabupaten Pekalongan, Jawa Tengah

2014 ◽  
Vol 9 (1) ◽  
pp. 54-66
Author(s):  
Hari Subagyo ◽  
Mochamad Hasjim Bintoro ◽  
Parulian Hutagaol
Keyword(s):  
Production Management ◽  
Swot Analysis ◽  
Production Capacity ◽  
Marketing Strategies ◽  
Matrix Analysis ◽  
Key Factors ◽  
Five Factors ◽  
The Matrix ◽  
Market Needs ◽  
Internal And External Factors

Potential weaving industry nationally as one of the SMEs so far have not unearthed the maximum due to the development of production management systems. Therefor,  PT Retota Sakti has prompted company management to enhance the creative abilities tenunnya always accompanied by the application of more precise marketing strategies that correspond with the development of competition situation that occurred in the weaving industry. The purpose of this study was (1) Identify and evaluate the position of Marketing PT Retota Way by internal and external factors, and (2) Develop appropriate marketing strategies in developing future business. Analyzed in a descriptive study to emphasize the aspect of marketing, covering demand products to meet market needs; offer, which gives an overview about the availability of products in the process of cultivation and the balance of factors between demand and supply prices. To examine the marketing strategies carried out by quantitative SWOT analysis. The results of factor identification strategy, there are five key factors of internal strengths and weaknesses of four key factors. While the external environment there are five key factors of opportunities and threats of five factors. IFE values ​​2.842 and 2.530 EFE value, and also the combination of these two values ​​in the matrix IE indicates that the marketing strategy lies in the quadrant of five, namely the growth and stability, where the strategies that can run the market penetration, product development and market. QSP matrix analysis results obtained with the most attractive strategy to be implemented is to increase production capacity.

scholarly journals MODEL STRATEGIC PLACES TRIANGLE UNTUK PENGEMBANGAN KAWASAN PARIWISATA

2007 ◽  
Vol 6 (1) ◽  
Author(s):  
Muchammad Nurif
Keyword(s):  
Swot Analysis ◽  
External Environment ◽  
Internal Environment ◽  
Tourist Destination ◽  
Cultural Changes ◽  
Natural Beauty ◽  
Tourism Sector ◽  
Mapping Analysis ◽  
Regulation Policy ◽  
One Stop

This research conducts on analysis of changes in the external environment of tourist destination especially for Kota Batu Malang District (East Java Province). The result of mapping analysis of the external environment shows factors that influence the condition, such as technological changes, the changes on regulation policy, socio-cultural changes, economical changes, and market changes. The analysis of internal environment of tourist destination in Kota Batu Malang results some influencing factors, namely a) nearness to Surabaya as the centre of government and economy, b) bureaucratic government system, c) the growth of industrial and tourism sector after agriculture. The use of Strategic Place Triangle approach and SWOT analysis results Positioning, Differentiation, and Brand of Kota Batu Malang tourism area. The Positioning of Kota Batu Malang tourism area is Bali of East Java that still holds religious values and local culture. The Differentiation is one-stop-shopping services, endless tourism enchantment, natural beauty, welcoming people, fame and enchant. The Brand of Kota Batu Malang tourism area is Enchantment of Kota Batu Malang Tourism.

scholarly journals IPTEKS ANALISIS SWOT TENTANG PERKEMBANGAN PASAR PINASUNGKULAN SAGERAT

2018 ◽  
Vol 2 (02) ◽  
Author(s):  
Christian Morgan Moray ◽  
Sintje Rondonuwu
Keyword(s):  
Problem Solving ◽  
Data Collection ◽  
Swot Analysis ◽  
External Factors ◽  
Internal Factors ◽  
Field Surveys ◽  
Analysis Process ◽  
Swot Matrix ◽  
Problem Solving Process ◽  
Internal And External Factors

Swot analysis is a problem solving process in determining the best strategy for the progress of the organization by looking at aspects of strengths, weaknesses, opportunities and threats. Swot analysis is accompanied by looking at the efas ifas and swot matrix for measuring the strategy assessment that will be taken. SWOT analysis process by identifying internal factors and external factors by means of data collection and field surveys aimed at obtaining aspects in internal factors and external factors. aspects of strengths and weaknesses are internal because they start from within the organization itself, while aspects of opportunities and threats are included in the external because they originate outside the organization, then the process is continued by connecting internal and external factors in the SWOT matrix to get four strategies, namely how to exploit opportunities, how weaknesses take advantage of opportunities, how strengths minimize threats and how weaknesses and threats seek solutions. from these results can be reflected which strategy is the best to run.Keywords : Strategic planning ,evaluate strenghs, evaluate weaknesses, evaluate opportunities, evaluate threats

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