The Manifest Destiny Of Education: Past, Present And Beyond The Boundaries Of Tradition

2012 ◽  
Vol 5 (4) ◽  
pp. 301
Author(s):  
Philip E. Burian ◽  
Beverly Muhammad ◽  
Pamela S. Burian ◽  
Francis R. Skip Maffei, III
Keyword(s):  
Social Media ◽  
Value Creation ◽  
Manifest Destiny ◽  
The Internet ◽  
Global Competition ◽  
High Expectations ◽  
Dynamic Markets ◽  
Technological Advances ◽  
The World ◽  
Degree Of Control

The generation currently in secondary schools has never known the world without the Internet, has spent thousands of hours each year interacting with video games and social media, and has high expectations for the degree of control and choices they will have regarding employment, entertainment, and the education they receive.The employers of our future graduates have undergone - and will continue to undergo - profound changes in consumer behavior and technology-based marketing and value creation, while simultaneously facing intense global competition, rapid technological advances, and dynamic markets. Employer demands for increasingly flexible, self-motivated, collaborative, communicative, creative, energetic, technology savvy employees will continue to rise. These conditions are fundamentally changing consumer and employer expectations of education and driving the need for ever greater relevance, personalization, flexibility, mobility, and meaningful and relevant outcomes. In many respects, we must work toward and plan for an evolving target and, as such, we should work to create dynamic contexts as well as learning what can change and be modified as needed.

FASHION BLOGGERS AS CELEBRITY EXPERTS IN RUSSIAN-SPOKEN SEGMENT OF SOCIAL MEDIA

2021 ◽  
pp. 139-156
Author(s):  
Zemfira K. Salamova ◽  
Keyword(s):  
Social Media ◽  
The Self ◽  
The Internet ◽  
Self Presentation ◽  
Online Platforms ◽  
The World

Social media has contributed to the spread of fashion, style or lifestyle blogging around the world. This study focuses on self-presentation strategies of Russian-speaking fashion bloggers. Its objects are Instagram accounts and YouTube channels of two Russian fashion bloggers: Alexander Rogov and Karina Nigay. The study also observes their appearances as guests in various interview shows on YouTube. Alexander Rogov received his initial fame through his television projects. Karina Nigay achieved popularity online on YouTube and Instagram, therefore she is a “pure” example of Internet celebritiy, whose rise to fame took place on the Internet. The article includes the following objectives 1) to study the self-branding of fashion bloggers on various online platforms; 2) to analyze the construction of fashion bloggers’ expert positions and its role in their personal brands. Turning to fashion blogging allows us to consider how its representatives build their personal brands and establish themselves as experts in the field of fashion and style in Russianlanguage social media.

scholarly journals Masters of Wine on Twitter: presence, activity, impact and community structure

2021 ◽  
Vol 10 (1) ◽  
pp. 73-88
Author(s):  
Enrique Orduña-Malea ◽  
Cristina I. Font-Julian ◽  
José Antonio Ontalba-Ruipérez ◽  
Raúl Compés-López
Keyword(s):  
Social Media ◽  
International Trade ◽  
Community Structure ◽  
Descriptive Statistics ◽  
Wine Industry ◽  
The Internet ◽  
The World ◽  
Credible Information ◽  
Do So ◽  
The Way

Globalisation, the Internet and social media have changed the kind of actors with influence in the wine industry and the way these actors create signals to communicate credible information about experience and trust attributes. Among the most prestigious experts in the world of wine are the Masters of Wine (MW). Although initially devoted to international trade, they have spread their activities and their opinion is more and more appreciated by producers and consumers. The main objective of this article is to determine this community of experts’ behaviour on Twitter. In order to do so, four factors (presence, activity, impact and community) have been considered. All Twitter profiles belonging to users awarded with the MW qualification were identified and analysed. In addition, a set of 35,653 tweets published by the MWs were retrieved and analysed through descriptive statistics. The results show MWs on Twitter as high attractors (number of followers), moderate publishers (original contents published), moderate influencers (number of likes and retweets), and low interactors (number of friends and mentions to other users). These findings reveal that the MW community is not using Twitter to gain or reinforce their reputation as an accredited expert in the wine industry, giving more influential space on Twitter to consumers and amateurs.

Elections and Social Media

2015 ◽  
pp. 314-328
Author(s):  
Ahmet Sarıtaş ◽  
Elif Esra Aydın
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Political Campaigns ◽  
The Internet ◽  
Election Campaigns ◽  
The Past ◽  
Target Mass ◽  
The Social ◽  
The World ◽  
Use Of Social Media

Today, using of the internet extended social media by individuals habitually enables both the business firms and politicians to reach their target mass at any time. In this context, internet has become a popular place recently where political communication and campaigns are realized by ensuring a new dimension to political campaigns. When we examine the posts and discussions in the social media, we can say that they are converted into open political sessions. As there are no censorship in such channels, individuals have a freedom to reach to any partial/impartial information and obtain transparent and fast feedback, and with this regard, political parties, leaders and candidates have a chance to be closer to electors. In this study, it is aimed to give information about the social media, present what medium has been used for election campaigns from the past until today and besides, by considering the effects of effective and efficient use of social media and new trends related to the internet by politicians, together with their applications in the world, to make suggestions about its situation and application in Turkey.

Social Media and Social Change

2014 ◽  
pp. 56-72 ◽  
Author(s):  
Lauri Goldkind ◽  
John G. McNutt
Keyword(s):  
Social Media ◽  
Nonprofit Organizations ◽  
The Internet ◽  
Comprehensive System ◽  
Technological Advances ◽  
The Social ◽  
History Of ◽  
Words And Images ◽  
Media And Technology ◽  
Nonprofit Advocacy

Technological advances in communications tools, the Internet, and the advent of social media have changed the ways in which nonprofit organizations engage with their various constituents. Nonprofits now have a constellation of tools including: interactive social media sites, mobile applications (apps), Websites, and mash-ups that allow them to create a comprehensive system for mobilizing supports to advocate for changing public policies. From Facebook to Twitter and from YouTube to Pinterest, communicating to many via words and images has never been easier. The authors explore the history of nonprofit advocacy and organizing, describe the social media and technology tools available for moving advocacy goals forward, and conclude with some possible challenges that organizations considering these tools could face.

Marketing and Social Media

2018 ◽  
pp. 90-97 ◽  
Author(s):  
Reshu Goyal ◽  
Praveen Dhyani ◽  
Om Prakash Rishi
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Web 2.0 ◽  
The Internet ◽  
Internet Applications ◽  
Business Decision ◽  
World Today ◽  
The World

Time has changed and so does the world. Today everything has become as a matter of one click. With this effort we are trying to explore the new opportunities features and capabilities of the new compeers of Internet applicability known as Social Media or Web 2.0. The effort has been put in to use the internet, social media or web 2.0 as the tool for marketing issues or the strategic business decision making. The main aim is to seek social media, web 2.0 internet applications as the tool for marketing.

Privacy Risk in E-Commerce

2009 ◽  
pp. 1188-1193
Author(s):  
Tziporah Stern
Keyword(s):  
World Wide ◽  
Personal Information ◽  
The Internet ◽  
Digital Information ◽  
New Techniques ◽  
Privacy Concerns ◽  
Technological Advances ◽  
The World ◽  
Data Files ◽  
The Right

Privacy, or the right to hold information about oneself in secret (Masuda, 1979; O’Brien & Yasnof, 1999), has become increasingly important in the information society. With the rapid technological advances and the digitalization of information, retrieval of specific records is more rapid; personal information can be integrated into a number of different data files; and copying, transporting, collecting, storing, and processing large amounts of information is easier. Additionally, the advent of the World Wide Web and the fast-paced growth of the Internet have created further cause for concern. The vast amounts of digital information and the pervasiveness of the Internet facilitate new techniques for gathering information—for example, spyware, phishing, and cookies. Hence, personal information is much more vulnerable to being inappropriately used. This article outlines the importance of privacy in an e-commerce environment, the specific privacy concerns individuals may have, antecedents to these concerns, and potential remedies to quell them.

Marketing and Advertisement in Cross-Border E-Commerce

2021 ◽  
pp. 120-147
Author(s):  
Mohammad Zahedul Alam
Keyword(s):  
Cultural Context ◽  
Communication Technologies ◽  
Business Environment ◽  
Marketing Strategies ◽  
The Internet ◽  
Cross Border ◽  
Technological Advances ◽  
Advertising Strategies ◽  
The World ◽  
Policies And Programs

Recently, cross-border e-commerce has been growing rapidly among the developed and developing countries. Marketing managers design marketing and advertising strategies targeted to local and across the country. Companies need to develop separate marketing programs for different country and diverse cultural context. In this chapter, the authors discuss cross-border e-commerce, its development, the advertisement and marketing strategies, policies, and programs that are applicable to the arena of cross-border e-commerce. However, advances in communication technologies, transportation, and other technological advances have made the world a much smaller place. To survive in the competitive business environment today, companies need to make their products and services available online as well as offline. Major technological advances including the explosion of the internet have had a major impact on buyers and the marketers who serve them. To thrive in this new digital age—even to survive—marketers must rethink their strategies and adapt them to today's new environment.

Civil Society and the New Economy

2005 ◽  
pp. 107-112
Author(s):  
Susana Finquelievich
Keyword(s):  
Information Management ◽  
20Th Century ◽  
Knowledge Economy ◽  
New Economy ◽  
The Internet ◽  
Postwar Period ◽  
Industrial Economy ◽  
Technological Advances ◽  
The World ◽  
Information And Communication

During 1990s, the transformations that took place in the world economy, focused mainly on information and communication technology (ICT), were expected to mark the beginning of an era in which recessions would only be a memory of the past. This transformation principally driven by the capacity of ICT was called the new economy (NE). At the early stages of the 21st century, it is increasingly evident that the NE did not accomplish all the marvels that were expected from it. However, Stiglitz (2003) stated that even if it was the basis for a short-term boom and for a recession that overcame even the postwar period rate, the basis for the NE is real. The Internet, technological advances, and the new ways to produce and make business are genuine. “If the 18th and 19th Centuries marked the passage from agricultural economy to the industrial economy, and most of the 20th Century witnessed the change from an industry-based economy to a services-based economy, the last decade of the 20th Century signaled the change to a weightless economy, the knowledge economy” (Stiglitz, 2003, p. 228). In such a situation, information management (Talero & Gaudette, 1996) becomes a window to opportunity.

Big Data: A Very Short Introduction

2017 ◽  
Author(s):  
Dawn E. Holmes
Keyword(s):  
Social Media ◽  
Big Data ◽  
Online Shopping ◽  
The Internet ◽  
Gps Data ◽  
Security Risks ◽  
Short Introduction ◽  
Business World ◽  
The World ◽  
Diverse Cultures

Since long before computers were even thought of, data has been collected and organized by diverse cultures across the world. Once access to the Internet became a reality for large swathes of the world’s population, the amount of data generated each day became huge, and continues to grow exponentially. It includes all our uploaded documents, videos, and photos; all our social media traffic; our online shopping; even the GPS data from our cars. Big Data: A Very Short Introduction explains how big data works and is changing the world around us, the effect it has on our everyday lives and in the business world, and it considers the attendant security risks.

scholarly journals Deconstructing the Seven Cs of Social Media: A Summative Perspective

2020 ◽  
Vol 14 (03) ◽  
pp. 179 ◽  
Author(s):  
Sonica Rautela ◽  
Tarun Kumar Singhal
Keyword(s):  
Social Media ◽  
The Internet ◽  
Capital Social ◽  
Firm Resources ◽  
Social Culture ◽  
Media Companies ◽  
The World ◽  
Use Of Social Media ◽  
Effective Use ◽  
The Relationship

<p>One of the defining technological forces which are reshaping world today is the easy accessibility to the Internet. The Internet has changed the way people communicate with each other. Social media whose development was first marshaled by Web 2.0, has revolutionized the entire world of communication. The most intriguing fact is that the world of social media is constantly changing. The platforms which are topping the charts today may not be tomorrow. Also, it can be observed that the power has shifted from the hands of marketers to the hands of users which in turn have empowered users. The objective of the present study is to explore the different facets of social media in detail. These facets form the base for the world of social media and can be referred to as the 7 Cs of social media. These seven Cs are - content, community, conversation, capital (social), culture, collaboration, and conversion respectively. With an enhanced understanding of all these Cs of social media, the study proposes a conceptual model depicting the relationship between these seven Cs and social media. Companies should analyze each of these Cs in detail and design their social media strategies accordingly. This will not only assure the efficient and effective use of social media but also will help managers to decide where and how to allot firm resources in a better fashion.</p>

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