scholarly journals Masters of Wine on Twitter: presence, activity, impact and community structure

2021 ◽  
Vol 10 (1) ◽  
pp. 73-88
Author(s):  
Enrique Orduña-Malea ◽  
Cristina I. Font-Julian ◽  
José Antonio Ontalba-Ruipérez ◽  
Raúl Compés-López
Keyword(s):  
Social Media ◽  
International Trade ◽  
Community Structure ◽  
Descriptive Statistics ◽  
Wine Industry ◽  
The Internet ◽  
The World ◽  
Credible Information ◽  
Do So ◽  
The Way

Globalisation, the Internet and social media have changed the kind of actors with influence in the wine industry and the way these actors create signals to communicate credible information about experience and trust attributes. Among the most prestigious experts in the world of wine are the Masters of Wine (MW). Although initially devoted to international trade, they have spread their activities and their opinion is more and more appreciated by producers and consumers. The main objective of this article is to determine this community of experts’ behaviour on Twitter. In order to do so, four factors (presence, activity, impact and community) have been considered. All Twitter profiles belonging to users awarded with the MW qualification were identified and analysed. In addition, a set of 35,653 tweets published by the MWs were retrieved and analysed through descriptive statistics. The results show MWs on Twitter as high attractors (number of followers), moderate publishers (original contents published), moderate influencers (number of likes and retweets), and low interactors (number of friends and mentions to other users). These findings reveal that the MW community is not using Twitter to gain or reinforce their reputation as an accredited expert in the wine industry, giving more influential space on Twitter to consumers and amateurs.

FASHION BLOGGERS AS CELEBRITY EXPERTS IN RUSSIAN-SPOKEN SEGMENT OF SOCIAL MEDIA

2021 ◽  
pp. 139-156
Author(s):  
Zemfira K. Salamova ◽  
Keyword(s):  
Social Media ◽  
The Self ◽  
The Internet ◽  
Self Presentation ◽  
Online Platforms ◽  
The World

Social media has contributed to the spread of fashion, style or lifestyle blogging around the world. This study focuses on self-presentation strategies of Russian-speaking fashion bloggers. Its objects are Instagram accounts and YouTube channels of two Russian fashion bloggers: Alexander Rogov and Karina Nigay. The study also observes their appearances as guests in various interview shows on YouTube. Alexander Rogov received his initial fame through his television projects. Karina Nigay achieved popularity online on YouTube and Instagram, therefore she is a “pure” example of Internet celebritiy, whose rise to fame took place on the Internet. The article includes the following objectives 1) to study the self-branding of fashion bloggers on various online platforms; 2) to analyze the construction of fashion bloggers’ expert positions and its role in their personal brands. Turning to fashion blogging allows us to consider how its representatives build their personal brands and establish themselves as experts in the field of fashion and style in Russianlanguage social media.

Infobotting COVID-19: A case study of Ask Nameesa in Egypt

2021 ◽  
Vol 13 (3) ◽  
pp. 451-476 ◽  
Author(s):  
Mona Khattab
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Information Literacy ◽  
The Internet ◽  
User Engagement ◽  
Interactive Engagement ◽  
Award Winning ◽  
Credible Information ◽  
Public Demand

With the outbreak of the COVID-19 pandemic, misinformation and unscientific interpretations flooded the internet. Seeking credible information in Egypt was paramount at the time. An answer to this quest was ‘Ask Nameesa’, an award-winning Egyptian-focused chatbot that utilizes Facebook Messenger to communicate with social media users in an individualized response engagement. It relies on information validated by WHO and the Egyptian Ministry of Health. This article examines the structure of Ask Nameesa as an example of infobots and studies the interactive engagement it offers users to provide health information. The study analyses data gathered by interviewing the founder and CEO of DXwand, the company that developed Ask Nameesa as well as content analysis of conversations with Ask Nameesa to assess its user engagement. The study aims at understanding the potential Ask Nameesa has in providing information literacy and tackling public demand for information.

scholarly journals Moral hypocrisy and the hedonic shift: A goal-framing approach

2018 ◽  
Vol 30 (4) ◽  
pp. 393-419 ◽  
Author(s):  
Siegwart Lindenberg ◽  
Linda Steg ◽  
Marko Milovanovic ◽  
Anita Schipper
Keyword(s):  
Social Media ◽  
Moral Obligation ◽  
Experimental Studies ◽  
Situational Cues ◽  
Moral Hypocrisy ◽  
Goal Framing ◽  
Normative Consensus ◽  
Moral Stance ◽  
Do So ◽  
The Way

The most investigated form of moral hypocrisy is pragmatic hypocrisy in which people fake moral commitment for their own advantage. Yet there is also a different form of hypocrisy in which people take a moral stance with regard to norms they endorse without thereby also expressing a commitment to act morally. Rather they do it in order to feel good. We call this hedonic moral hypocrisy. In our research, we posit that this kind of hypocrisy comes about when people’s overarching goals are shifted in a hedonic direction, that is, in the direction of focusing on the way one feels, rather than on moral obligation. Hedonic shifts come about by cues in the environment. People are sometimes sincere when expressing a moral stance (i.e. they mean it and also act on it), and sometimes, when they are subject to a hedonic shift, they express a moral stance just to make them feel good. This also implies that they then decline to do things that make them feel bad, such as behaving morally when it takes unrewarded effort to do so. In two experimental studies, we find that there is such a thing as hedonic moral hypocrisy and that it is indeed brought about by hedonic shifts from cues in the environment. This seriously undermines the meaning of a normative consensus for norm conformity. Seemingly, for norm conformity without close social control, it is not enough that people endorse the same norms, they also have to be exposed to situational cues that counteract hedonic shifts. In the discussion, it is suggested that societal arrangements that foster the focus on the way one feels and nurture a chronic wish to make oneself feel better (for example, in the fun direction through advertisements and entertainment opportunities, or in the fear direction by populist politicians, social media, economic uncertainties, crises, or wars and displacements) are likely to increase hedonic hypocrisy in society.

Elections and Social Media

2015 ◽  
pp. 314-328
Author(s):  
Ahmet Sarıtaş ◽  
Elif Esra Aydın
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Political Campaigns ◽  
The Internet ◽  
Election Campaigns ◽  
The Past ◽  
Target Mass ◽  
The Social ◽  
The World ◽  
Use Of Social Media

Today, using of the internet extended social media by individuals habitually enables both the business firms and politicians to reach their target mass at any time. In this context, internet has become a popular place recently where political communication and campaigns are realized by ensuring a new dimension to political campaigns. When we examine the posts and discussions in the social media, we can say that they are converted into open political sessions. As there are no censorship in such channels, individuals have a freedom to reach to any partial/impartial information and obtain transparent and fast feedback, and with this regard, political parties, leaders and candidates have a chance to be closer to electors. In this study, it is aimed to give information about the social media, present what medium has been used for election campaigns from the past until today and besides, by considering the effects of effective and efficient use of social media and new trends related to the internet by politicians, together with their applications in the world, to make suggestions about its situation and application in Turkey.

Advertising in the World of Social Media-Based Brand Communities

2018 ◽  
pp. 545-556
Author(s):  
Mohammad Reza Habibi ◽  
Michel Laroche ◽  
Marie-Odile Richard
Keyword(s):  
Social Media ◽  
Social Context ◽  
External World ◽  
Brand Community ◽  
Five Dimensions ◽  
Brand Communities ◽  
The World ◽  
Do So

Social media has revolutionized marketing practices and created many opportunities for smart marketers to take advantage of its unique characteristics. The purpose of this chapter is to introduce the concept of Social Media-Based Brand Communities to advertisers and show how they can use these communities to work for them in creating and distributing favorable communication messages to masses of consumers. The authors underscore that consumers in a brand community can be employed as unpaid volunteer ambassadors of the brand who diligently try to create favorable impressions about the brand in the external world. Social media has also empowered them to do so through participating in brand communities based in social media. These communities, however, are different from conventional brand communities on at least five dimensions: social context, structure, scale, storytelling, and myriad affiliated communities. Therefore, marketers should treat such communities differently. This chapter provides the essentials all marketers should know before facilitating brand communities in social media.

Marketing and Social Media

2018 ◽  
pp. 90-97 ◽  
Author(s):  
Reshu Goyal ◽  
Praveen Dhyani ◽  
Om Prakash Rishi
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Web 2.0 ◽  
The Internet ◽  
Internet Applications ◽  
Business Decision ◽  
World Today ◽  
The World

Time has changed and so does the world. Today everything has become as a matter of one click. With this effort we are trying to explore the new opportunities features and capabilities of the new compeers of Internet applicability known as Social Media or Web 2.0. The effort has been put in to use the internet, social media or web 2.0 as the tool for marketing issues or the strategic business decision making. The main aim is to seek social media, web 2.0 internet applications as the tool for marketing.

Paradigm Shift for the Future

2021 ◽  
pp. 173-201
Keyword(s):  
Social Media ◽  
Case Studies ◽  
Paradigm Shift ◽  
Political Influence ◽  
Political Events ◽  
The Social ◽  
The World ◽  
The Future ◽  
Social Media Platforms ◽  
The Way

Through case studies of incidents around the world where the social media platforms have been used and abused for ulterior purposes, Chapter 6 highlights the lessons that can be learned. For good or for ill, the author elaborates on the way social media has been used as an arbiter to inflict various forms of political influence and how we may have become desensitized due to the popularity of the social media platforms themselves. A searching view is provided that there is now a propensity by foreign states to use social media to influence the user base of sovereign countries during key political events. This type of activity now justifies a paradigm shift in relation to our perception and utilization of computerized devices for the future.

Mobile E-Commerce as a Strategic Imperative for the New Economy

2007 ◽  
pp. 472-480
Author(s):  
M. Raisinghani
Keyword(s):  
Mobile Commerce ◽  
The Internet ◽  
Wireless Internet ◽  
Wireless Devices ◽  
Doing Business ◽  
The World ◽  
New Business ◽  
New Form ◽  
Strategic Imperative ◽  
The Way

A new form of technology is changing the way commerce is being done globally. This article provides an overall description of mobile commerce and examines ways in which the Internet will be changing. It explains the requirements for operating mobile commerce and the numerous ways of providing this wireless Internet business. While the Internet is already a valuable form of business that has already changed the way the world is doing business, it is about to change again. Telecommunications, the Internet, and mobile computing are merging their technologies to form a new business called mobile commerce or the wireless Internet. This is being driven by consumer demand for wireless devices and the desire to be connected to information and data available through the Internet. There are many new opportunities that have only begun to be explored, and for many this will become a large revenue source for those who capitalize upon this new form of technology. However, like other capital ventures, these new opportunities have their drawbacks, which may limit growth of the mobile commerce market if not dealt with. Mobile e-commerce technology is changing our world of business just as the Internet alone has changed business today.

Systems Thinking and the Internet

2005 ◽  
pp. 2719-2723
Author(s):  
Kambiz E. Maani
Keyword(s):  
20Th Century ◽  
Systems Thinking ◽  
Science And Technology ◽  
17Th Century ◽  
Human Relation ◽  
The Internet ◽  
Newtonian Physics ◽  
The World ◽  
Mechanistic View ◽  
The Way

Despite our most impressive advances in science and technology, our prevailing worldview and the way we work and relate are deeply rooted in the thinking that emerged during the Renaissance of the 17th century. This thinking was influenced by the sciences of that era and, in particular, by Newtonian physics. Newton viewed the world as a machine that was created to serve its master—God (Ackoff, 1993). The machine metaphor and the associated mechanistic (positivist) worldview, which was later extended to the economy, the society, and the organization, has persisted until today and is evident in our thinking and vocabulary. The mechanistic view of the enterprise became less tenable in the 20th century, partly due to the emergence of the corporation and the increasing prominence of human relation issues in the workplace. As the futurist Alvin Toffler (1991) declared, “the Age of the Machine is screeching to a halt” (Toffler, 1991).

Theoretical Context of Cybercrime

2021 ◽  
pp. 174-191
Author(s):  
Tansif Ur Rehman
Keyword(s):  
Social Science ◽  
Theoretical Approach ◽  
Social Science Research ◽  
Science Research ◽  
The Internet ◽  
Innovative Development ◽  
Social Facts ◽  
Social Theories ◽  
The World ◽  
The Way

The internet is conceivably today's most innovative development as it proceeds to change everyday life for almost everyone globally. Billions of individuals are using the internet, and thousands enter the online world each day. Not merely has the internet revolutionized the way people connect and learn; it has eternally changed the way people live across the globe. As the internet and computer advances, offenders have originated ways to utilize these innovations as intended for their criminal acts. In social science research, social theories are of great significance. Without a theoretical direction, social facts are like a snuffed-out candle that cannot determine its bearer's path. Social theories contribute to the development of sound scientific foundations for resolving issues in any social inquiry. Theories guide our observations of the world. Digital technology has an impact and has numerous challenges. The respective work has its significance in helping and exploring this dilemma via a multifaceted theoretical approach.

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