scholarly journals Analysis Of The Effects Of Ethnicity On Political Marketing In Ghana

2011 ◽  
Vol 6 (4) ◽  
Author(s):  
Joshua Alabi ◽  
Goski Alabi
Keyword(s):  
Political Parties ◽  
Political Party ◽  
Support Services ◽  
Political Marketing ◽  
The Political ◽  
Partisan Politics ◽  
Past Performance ◽  
Performance Factors ◽  
Fourth Republic ◽  
Marketing Variables

Analysis of vote data suggests that, among other performance factors, ethnicity plays a major role in the acceptability of political marketing approaches of partisan politics in Ghana. This features quite prominently in the ethnic based voting pattern that has prevailed over the years and the communal voting pattern that is emerging in Ghana as a result of increasing urbanization. The analysis makes it evident that political parties with very strong ethnic support bases are those that have stood the test of time no matter what marketing tools or approaches are employed, though political marketing gains to a large extent depend on the features of the political product, the political product benefit and the political marketing support services. The paper compares the results of the four different elections of the Fourth Republic of Ghana and attempts to make inferences on the effects of ethnicity on the voting patterns of the four (4) Presidential elections in the Fourth Republic. The analysis uses the voting patterns as a pointer to the acceptability and effectiveness of a political partys marketing approach and by deduction, analyzes which political marketing variables contribute to the acceptability of political parties. It also attempts to generate understanding of the political marketing variables such as dimensions of the Political Market, the Political Product and the Political Product Support Services and compares effects of these variables with effects of ethnicity on political marketing outcomes in Ghana. The paper specifically compares features of the political product which include Party Philosophy, Perceived Party Identity, Manifesto, Political Party Leadership, Previous Performance, Particularistic Benefits, Party Paraphernalia on elections outcomes among identified or classified ethnic groups at regional or communal level. In addition, the analysis reveals that personality, perceived party image or identity of the political party and communication are salient in determining political marketing outcomes or fortunes of a political party and to a less extent political product benefits based on past performance and experiences, whereas effects of particularistic benefits and party paraphernalia or the political marketing support services are less prominent.

scholarly journals Strategi Komunikasi Pemasaran Politik Pada Pemilu Legislatif

2020 ◽  
Vol 5 (2) ◽  
pp. 184
Author(s):  
Primus Adeodatur Latu Batara ◽  
Guntur Freddy Prisanto ◽  
Niken Febrina Ernungtyas ◽  
Irwansyah Irwansyah ◽  
Safira Hasna
Keyword(s):  
Political Parties ◽  
Political Party ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Political Marketing ◽  
The Political ◽  
Marketing Communication ◽  
Legislative Elections ◽  
Electoral District ◽  
Fierce Competition

The large number of parties in the 2019 legislative elections made political parties have to compete for political power in their constituencies. Political marketing communication strategies are needed to get the most votes and win in the democratic event every 5 years in Indonesia. East Nusa Tenggara I became one of the electoral districts that experienced fierce competition among the political parties, due to the large number of elite legislative members and political activists in this area. However, Nasdem as a new party was able to gain the most votes and won the 2019 legislative elections. Therefore, the objective of this study is to understand how the political marketing communication strategy used by Nasdem in East Nusa Tenggara Province, especially in the NTT electoral district I to win the 2019 legislative elections. The research used the concept of political parties, political campaigns, and political marketing communication using a qualitative approach and in-depth interview techniques. As a result, sales oriented political party marketing communication strategies used by Nasdem in the 2019 elections in the electoral district of East Nusa Tenggara Province I won the most votes. This strategy aims to get the number of votes from potential voters, and the representation of parties and personal  figures that are 'sold' by political parties. Personal figures of the candidates have more impact  for winning legislative elections than political party ideologies.

Towards the Final Legitimation of the Party

2017 ◽  
Author(s):  
Piero Ignazi
Keyword(s):  
Twentieth Century ◽  
Great Britain ◽  
Political Parties ◽  
Political Party ◽  
Sole Source ◽  
The Political ◽  
Party Formation ◽  
Post War ◽  
Dominant Influence

Chapter 3 investigates the process of party formation in France, Germany, Great Britain, and Italy, and demonstrates the important role of cultural and societal premises for the development of political parties in the nineteenth century. Particular attention is paid in this context to the conditions in which the two mass parties, socialists and Christian democrats, were established. A larger set of Western European countries included in this analysis is thoroughly scrutinized. Despite discontent among traditional liberal-conservative elites, full endorsement of the political party was achieved at the beginning of the twentieth century. Particular attention is paid to the emergence of the interwar totalitarian party, especially under the guise of Italian and German fascism, when ‘the party’ attained its most dominant influence as the sole source and locus of power. The chapter concludes by suggesting hidden and unaccounted heritages of that experience in post-war politics.

Searching for Political Parties in the Past

2017 ◽  
Author(s):  
Piero Ignazi
Keyword(s):  
Eighteenth Century ◽  
Political Parties ◽  
Political Party ◽  
Ancient Greece ◽  
Political Community ◽  
Democratic Politics ◽  
The Political ◽  
The Past ◽  
The Common

Chapter 1 introduces the long and difficult process of the theoretical legitimation of the political party as such. The analysis of the meaning and acceptance of ‘parties’ as tools of expressing contrasting visions moves forward from ancient Greece and Rome where (democratic) politics had first become a matter of speculation and practice, and ends up with the first cautious acceptance of parties by eighteenth-century British thinkers. The chapter explores how parties or factions have been constantly considered tools of division of the ‘common wealth’ and the ‘good society’. The holist and monist vision of a harmonious and compounded society, stigmatized parties and factions as an ultimate danger for the political community. Only when a new way of thinking, that is liberalism, emerged, was room for the acceptance of parties set.

Varieties of Intra-Party Democracy

2017 ◽  
Author(s):  
Benjamin von dem Berge ◽  
Thomas Poguntke
Keyword(s):  
Decision Making ◽  
Political Parties ◽  
Political Party ◽  
The Political ◽  
Two Dimensional ◽  
Rare Exception ◽  
Empirical Analyses

This chapter introduces a new, two-dimensional way of measuring intra-party democracy (IPD). It is argued that assembly-based IPD and plebiscitary IPD are two theoretically different modes of intra-party decision-making. Assembly-based IPD means that discussion and decision over a certain topic takes place at the same time. Plebiscitary IPD disconnects the act of voting from the discussion over the alternatives that are put to a vote. In addition, some parties have opened up plebiscitary decision-making to non-members which is captured by the concept of open plebiscitary IPD. Based on the Political Party Database Project (PPDB) dataset, indices are developed for the three variants of IPD. The empirical analyses here show that assembly-based and plebiscitary IPD are combined by political parties in different ways while open party plebiscites are currently a rare exception.

The Effects of Manifesto Politics on Programmatic Change

2017 ◽  
Author(s):  
Annika Hennl ◽  
Simon Tobias Franzmann
Keyword(s):  
Political Parties ◽  
Policy Change ◽  
Political Party ◽  
Causal Link ◽  
The Political ◽  
The Novel ◽  
Core Business ◽  
Party Members ◽  
Decision Mode ◽  
Programmatic Change

The formulation of policies constitutes a core business of political parties in modern democracies. Using the novel data of the Political Party Database (PPDB) Project and the data of the Manifesto Project (MARPOR), the authors of this chapter aim at a systematic test of the causal link between the intra-party decision mode on the electoral manifestos and the extent of programmatic change. What are the effects of the politics of manifesto formulation on the degree of policy change? Theoretically, the authors distinguish the drafting process from the final enactment of the manifesto. Empirically, they show that a higher autonomy of the party elite in formulating the manifesto leads to a higher degree of programmatic change. If party members constrain party elite’s autonomy, they tend to veto major changes.

How Do Mainstream Parties ‘Become’ Mainstream, and Pariah Parties ‘Become’ Pariahs? Conceptualizing the Processes of Mainstreaming and Pariahing in the Labelling of Political Parties

2021 ◽  
pp. 1-19
Author(s):  
Benjamin Moffitt
Keyword(s):  
Political Parties ◽  
Political Party ◽  
Political Process ◽  
The Political ◽  
Case Selection ◽  
Mainstream Party

Abstract How does a political party become ‘mainstream’? And what makes some parties receive arguably the opposite designation – ‘pariah party’? This conceptual article examines the processes by which parties’ mainstream or pariah status must be constructed, negotiated and policed, not only by political scientists in the pursuit of case selection, but by several actors actively involved in the political process, including media actors and political parties themselves. It explains how these actors contribute to these processes of ‘mainstreaming’ and ‘pariahing’, considers their motivations and provides illustrative examples of how such processes take place. As such, the article moves beyond the literature on the ways in which mainstream parties seek to deal with or respond to threats from a variety of pariah parties, instead paying attention to how those parties have been constructed as pariahs in the first place, and how these processes simultaneously contribute to the maintenance of mainstream party identities.

History, Politics, and the Constitution: Ethnic Conflict and Constitutional Adjudication in Postcommunist Bulgaria

Slavic Review ◽  
2004 ◽  
Vol 63 (1) ◽  
pp. 66-89 ◽  
Author(s):  
Venelin I. Ganev
Keyword(s):  
Political Parties ◽  
Transitional Justice ◽  
Political Party ◽  
Historical Memory ◽  
Political Order ◽  
Democratic Politics ◽  
Socialist Party ◽  
The Political ◽  
Constitutional Court ◽  
Constitutional Adjudication

Infamously, the 1991 Bulgarian Constitution contains a provision banning political parties “formed on an ethnic basis.” In the early 1990s, the neo-communist Bulgarian Socialist Party invoked this provision when it asked the country's Constitutional Court to declare unconstitutional the political party of the beleaguered Turkish minority. In this article, Venelin I. Ganev analyzes the conflicting arguments presented in the course of the constitutional trial that ensued and shows how the justices’ anxieties about the possible effects of politicized ethnicity were interwoven into broader debates about the scope of the constitutional normative shift that marked the end of the communist era, about the relevance of historical memory to constitutional reasoning, and about the nature of democratic politics in a multiethnic society. Ganev also argues that the constitutional interpretation articulated by the Court has become an essential component of Bulgaria's emerging political order. More broadly, he illuminates the complexity of some of the major issues that frame the study of ethnopolitics in postcommunist eastern Europe: the varied dimensions of the “politics of remembrance“; the ambiguities of transitional justice; the dilemmas inherent in the construction of a rights-centered legality; and the challenges involved in establishing a forward-looking, pluralist system of governance.

POLITICAL PARTIES IN THE RUSSIAN REGIONAL POLITICAL PROCESS

2021 ◽  
Vol 27 (5) ◽  
pp. 63-67
Author(s):  
T. Beydina ◽  
◽  
N. Zimina ◽  
A. Novikova ◽  
◽  
...  
Keyword(s):  
Political Parties ◽  
Political Institutions ◽  
Political Party ◽  
Political Process ◽  
The Political ◽  
Regional Government ◽  
Personal Factors ◽  
Political Situation ◽  
Factors Associated ◽  
Regional Interests

Political parties today are important elements of the regional political process. Parties, along with other political institutions, participate in the implementation of state policy within the region. The practice of recent years shows a negative trend in the creation of political parties, but those parties that are already registered and are actively fighting for political power at all stages of the Russian elections. Political parties participate in the regional political process to embrace the advantages of the political party space. These advantages are due to both objective factors (territorial potential, the economy of the region) and subjective reasons (personal factors associated with the rating of the leader, both the governor and the party coordinator, the nature of his acquaintance with the central financial department, and more). The study of the organization of power in the regions allows us to talk about its various modifications due to these factors. Political parties are a political institution, they represent an ideological, conceptual, personnel and electoral resource of any government. Regional branches of political parties in today’s political situation fully personify the needs of the regions and represent them at elections. They reflect regional interests, as well as the degree of democracy of the regional government

scholarly journals MARKETING POLITIK DPP PARTAI GERINDRA PADA PEMILU LEGISLATIF 2014

2018 ◽  
Vol 9 (1) ◽  
pp. 60 ◽  
Author(s):  
Fahmi Nurdiansyah
Keyword(s):  
Middle Class ◽  
Political Party ◽  
Political Marketing ◽  
The Political ◽  
Legislative Elections ◽  
Public Figure ◽  
Wide Range ◽  
The Government

The purpose of this research is to know the implementation in the political marketing of Gerindra Party and some factors encouraging the party to gain a wide range of constituent voters in the legislative elections 2014. The aforementioned evidence reveals that Gerindra Party approached middle class down society and youth, on determining intended voters and this party also focusing on small society (farmer, fisherman, labour, teacher and small trader). In terms of positioning, Gerindra Party put themselves in outside of the government and acknowledge them as the party for small society. In Indonesian political constellation, it can be seen that political party has a high correlation with the power of public figure to increase popularity and electability. Gerindra Party is still introduced Prabowo Subianto as a public figure who can be used to gain a number of voters for the party.

scholarly journals Transferencias de recursos y partidos políticos. Estudio de los municipios mexicanos

2017 ◽  
Vol 10 (19) ◽  
Author(s):  
Silverio Tamez Garza ◽  
Adriana Verónica Hinojosa Cruz ◽  
Carlos Augusto Jiménez Zárate
Keyword(s):  
Political Parties ◽  
House Of Representatives ◽  
Political Party ◽  
Positive Impact ◽  
The Political ◽  
Allocation Of Resources ◽  
Partido Revolucionario Institucional ◽  
Chamber Of Deputies

Abstract. In this paper we analyze how much influence the political party with the largest nationwide (Partido Revolucionario Institucional: PRI) in the Congress, specifically the House of Representatives, in the distribution of the Funds of Branch 23: Paving Fund and Sports Spaces for Municipalities, for the year 2010 which is when this fund was created and for the year 2011. The results of our analysis were that there is a positive impact in the influence ofthe political party with the largest presence in the Chamber of Deputies in the allocation of resources to those municipalities that are governed by mayors from the PRI.Keywords: municipalities, paving and spaces fund goods, political parties, populationResumen. En el presente artículo se analiza la influencia que puede presentar laconfiguración de la Cámara de Diputados con una mayoría por partido en la asignación de recursos hacia las entidades federativas y municipios. Se tomó el caso del Fondo de Pavimentación y Espacios Deportivos para Municipios comparando la distribución en el año de su creación (2010) cuando no se emitieron reglas para su acceso con el siguiente año (2011) tomando en cuenta nuevos criterios. El resultado que nos arroja nuestro análisis es que existe una incidencia positiva en cuanto a la influencia política que se ejerce cuando unexiste mayoría en la representación partidista en la Cámara de Diputados.Palabras clave: fondo de pavimentación y espacios deportivos, municipios, partidos políticos, población

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