scholarly journals Instantaneous Marketing: An Analysis Of Processes To Make A Connection With Customers Through New Communications Technologies

2011 ◽  
Vol 15 (4) ◽  
pp. 113 ◽  
Author(s):  
Boonchai Hongcharu
Keyword(s):  
Real Time ◽  
Direct Contact ◽  
Cost Effective ◽  
Communication Technologies ◽  
Marketing Communication ◽  
Customer Information ◽  
Communications Technologies ◽  
Enormous Amount ◽  
To Come ◽  
Flow Of Information

Marketers try to find ways to respond to the needs of their target customers through most modern communications technologies. As the means to communicate with customers change, marketers find it most convenient and cost effective to make direct contact with customers. This study explores the advanced media for marketers to make a two-way communication to interact in real time with their customers. Instantaneous marketing has revolutionized marketing communication. The exploitation of customer databases and the necessity to acquire more customer information have led the marketers to explore the ways to connect with customers more rapidly to bring differentiation to their products or services. Moreover, customers provide flow of information about various aspects of companys operations back to the company. Some companies still find it hard to cope with this enormous amount information in the fastest way possible. This study explores various communication technologies which help instantaneous marketing to come up with a model to explain the phenomenon. Implications for marketers will be provided to make us understand how we can make use of this information in practice.

Marketing communications technologies in modern conditions

2021 ◽  
pp. 90-97
Author(s):  
Olha Sievonkaieva
Keyword(s):  
Emotional Intelligence ◽  
Customer Orientation ◽  
Communication Technologies ◽  
Business Environment ◽  
Marketing Communication ◽  
Contact Points ◽  
Regular Customer ◽  
Communications Technologies ◽  
New Business ◽  
The Right

Abstract. Modern companies and enterprises, regardless of the field of activity, try to establish and organize lasting relationships with consumers, partners, suppliers, etc. One of the means of solving this issue is the introduction of effective communication activities in enterprises, which is able to ensure their prosperity and effective functioning in the new business environment. Companies need to implement the principles of customer-centric marketing: to create products and services based on the needs and values of the customer, the study of customer experience, to use the knowledge of emotional intelligence. With the help of the latest marketing communication technologies, namely: to be in the right state using the knowledge of emotional intelligence and customer orientation, you can very effectively and reasonably convince your current and future consumers to act in the desired way: share company values, be a brand ambassador and be a regular customer. Keywords: marketing communication technologies, emotional intelligence, resource state, customer orientation, consumer loyalty, contact points, customer- centric marketing.

Live Confocal Analysis of Fertilization and Early Development

2001 ◽  
Vol 7 (S2) ◽  
pp. 1012-1013
Author(s):  
Uyen Tram ◽  
William Sullivan
Keyword(s):  
Drosophila Melanogaster ◽  
Embryonic Development ◽  
Real Time ◽  
Early Development ◽  
Fluorescent Probes ◽  
Primary Defect ◽  
Fluorescent Analysis ◽  
Dynamic Event ◽  
Enormous Amount ◽  
Fluorescent Studies

Embryonic development is a dynamic event and is best studied in live animals in real time. Much of our knowledge of the early events of embryogenesis, however, comes from immunofluourescent analysis of fixed embryos. While these studies provide an enormous amount of information about the organization of different structures during development, they can give only a static glimpse of a very dynamic event. More recently real-time fluorescent studies of living embryos have become much more routine and have given new insights to how different structures and organelles (chromosomes, centrosomes, cytoskeleton, etc.) are coordinately regulated. This is in large part due to the development of commercially available fluorescent probes, GFP technology, and newly developed sensitive fluorescent microscopes. For example, live confocal fluorescent analysis proved essential in determining the primary defect in mutations that disrupt early nuclear divisions in Drosophila melanogaster. For organisms in which GPF transgenics is not available, fluorescent probes that label DNA, microtubules, and actin are available for microinjection.

Factor Analysis among the variables relating to purpose of using social media websites and nonacceptance of social media in recruitment

2020 ◽  
pp. 245-248
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Social Science Research ◽  
Cost Effective ◽  
Science Research ◽  
Recruitment Strategies ◽  
Job Seeking ◽  
Hiring Process ◽  
To Come ◽  
New Strategies

In the era of Globalization, advancement of technology and stiff competition, particularly, in the I.T. Industry, companies have to adopt new H.R. strategies and practices so as to constantly evolve and grow. In this context, existing recruitment strategies have to be replaced by new strategies. Many companies are now extensively depending on the internet to connect to larger audiences globally. Organizations are in a position to attract profiles, resumes from potential candidates by announcing their vacancies on their own websites. E-recruitment is evoking interest among the companies typically over the last few years. The spread of information technology and growth of Internet has paved way for companies willing to hunt for talent on the job seeking websites. In the years to come, social networking will soon be an indispensable part of the hiring process. It is cost effective, does not require setting up an office and forms an effective tool for recruiters. The main purpose of this study was to understand the application of factor analysis in social science research and to reduce a large number of variables into manageable smaller factors for further analysis of the employers’ perception on social media recruitment with reference to the I.T. Sector in Bangalore.

scholarly journals Modeling Fused Filament Fabrication using Artificial Neural Networks

2021 ◽  
Author(s):  
Paul Oehlmann ◽  
Paul Osswald ◽  
Juan Camilo Blanco ◽  
Martin Friedrich ◽  
Dominik Rietzel ◽  
...  
Keyword(s):  
Real Time ◽  
Large Scale ◽  
Cost Effective ◽  
Print Quality ◽  
Ann Model ◽  
Production Environment ◽  
Fused Filament Fabrication ◽  
Artificial Neural ◽  
Using Data ◽  
Artificial Neural Network Ann

AbstractWith industries pushing towards digitalized production, adaption to expectations and increasing requirements for modern applications, has brought additive manufacturing (AM) to the forefront of Industry 4.0. In fact, AM is a main accelerator for digital production with its possibilities in structural design, such as topology optimization, production flexibility, customization, product development, to name a few. Fused Filament Fabrication (FFF) is a widespread and practical tool for rapid prototyping that also demonstrates the importance of AM technologies through its accessibility to the general public by creating cost effective desktop solutions. An increasing integration of systems in an intelligent production environment also enables the generation of large-scale data to be used for process monitoring and process control. Deep learning as a form of artificial intelligence (AI) and more specifically, a method of machine learning (ML) is ideal for handling big data. This study uses a trained artificial neural network (ANN) model as a digital shadow to predict the force within the nozzle of an FFF printer using filament speed and nozzle temperatures as input data. After the ANN model was tested using data from a theoretical model it was implemented to predict the behavior using real-time printer data. For this purpose, an FFF printer was equipped with sensors that collect real time printer data during the printing process. The ANN model reflected the kinematics of melting and flow predicted by models currently available for various speeds of printing. The model allows for a deeper understanding of the influencing process parameters which ultimately results in the determination of the optimum combination of process speed and print quality.

scholarly journals Cost-Effective Real-Time Metabolic Profiling of Cancer Cell Lines for Plate-Based Assays

Chemosensors ◽  
2021 ◽  
Vol 9 (6) ◽  
pp. 139
Author(s):  
Wiktoria Blaszczak ◽  
Zhengchu Tan ◽  
Pawel Swietach
Keyword(s):  
Real Time ◽  
Cell Lines ◽  
Acid Production ◽  
Metabolic Regulation ◽  
Cost Effective ◽  
Culture Conditions ◽  
Metabolic Inhibitors ◽  
Metabolic Phenotype ◽  
Ductal Adenocarcinoma ◽  
Oxygen Utilization

A fundamental phenotype of cancer cells is their metabolic profile, which is routinely described in terms of glycolytic and respiratory rates. Various devices and protocols have been designed to quantify glycolysis and respiration from the rates of acid production and oxygen utilization, respectively, but many of these approaches have limitations, including concerns about their cost-ineffectiveness, inadequate normalization procedures, or short probing time-frames. As a result, many methods for measuring metabolism are incompatible with cell culture conditions, particularly in the context of high-throughput applications. Here, we present a simple plate-based approach for real-time measurements of acid production and oxygen depletion under typical culture conditions that enable metabolic monitoring for extended periods of time. Using this approach, it is possible to calculate metabolic fluxes and, uniquely, describe the system at steady-state. By controlling the conditions with respect to pH buffering, O2 diffusion, medium volume, and cell numbers, our workflow can accurately describe the metabolic phenotype of cells in terms of molar fluxes. This direct measure of glycolysis and respiration is conducive for between-runs and even between-laboratory comparisons. To illustrate the utility of this approach, we characterize the phenotype of pancreatic ductal adenocarcinoma cell lines and measure their response to a switch of metabolic substrate and the presence of metabolic inhibitors. In summary, the method can deliver a robust appraisal of metabolism in cell lines, with applications in drug screening and in quantitative studies of metabolic regulation.

scholarly journals Traceable Air Baggage Handling System Based on RFID Tags in the Airport

2008 ◽  
Vol 3 (1) ◽  
pp. 106-115 ◽  
Author(s):  
Ting Zhang ◽  
Yuanxin Ouyang ◽  
Yang He
Keyword(s):  
Supply Chain ◽  
Real Time ◽  
Recognition Rate ◽  
Cost Effective ◽  
Object Identification ◽  
Rfid Tags ◽  
Handling System ◽  
International Airport ◽  
Management Efficiency ◽  
Baggage Handling

The RFID is not only a feasible, novel, and cost-effective candidate for daily object identification but it is also considered as a significant tool to provide traceable visibility along different stages of the aviation supply chain. In the air baggage handing application, the RFID tags are used to enhance the ability for baggage tracking, dispatching and conveyance so as to improve the management efficiency and the users’ satisfaction. We surveyed current related work and introduce the IATA RP1740c protocol used for the standard to recognize the baggage tags. One distributed aviation baggage traceable application is designed based on the RFID networks. We describe the RFID-based baggage tracking experiment in the BCIA (Beijing Capital International Airport). In this experiment the tags are sealed in the printed baggage label and the RFID readers are fixed in the certain interested positions of the BHS in the Terminal 2. We measure the accurate recognition rate and monitor the baggage’s real-time situation on the monitor’s screen. Through the analysis of the measured results within two months we emphasize the advantage of the adoption of RFID tags in this high noisy BHS environment. The economical benefits achieved by the extensive deployment of RFID in the baggage handing system are also outlined.

scholarly journals Simple, cost-effective technique for portable digital eletrocorticography

2000 ◽  
Vol 58 (2B) ◽  
pp. 424-427 ◽  
Author(s):  
PAULO R. M. DE BITTENCOURT ◽  
MARCOS C. SANDMANN ◽  
MARLUS S. MORO ◽  
JOÃO C. DE ARAÚJO
Keyword(s):  
Real Time ◽  
Epilepsy Surgery ◽  
Vascular Malformations ◽  
Cost Effective ◽  
New Method ◽  
Cortical Lesions ◽  
Effective Technique ◽  
Seizure Disorders ◽  
Operational Costs ◽  
Cost Effective Technique

We revised 16 patients submitted to epilepsy surgery using a new method of digital, real-time, portable electrocorticography. Patients were operated upon over a period of 28 months. There were no complications. The exam was useful in 13 cases. The low installation and operational costs, the reliability and simplicity of the method, indicate it may be useful for defining the epileptogenic regions in a variety of circumnstances, including surgery for tumors, vascular malformations, and other cortical lesions associated with seizure disorders.

Otta Seals and Gravseals as Low-Cost Surfacing Alternatives for Low-Volume Roads: Experiences in South Africa

2003 ◽  
Vol 1819 (1) ◽  
pp. 338-342 ◽  
Author(s):  
Simon Oloo ◽  
Rob Lindsay ◽  
Sam Mothilal
Keyword(s):  
South Africa ◽  
Low Cost ◽  
Cost Savings ◽  
Cost Effective ◽  
Field Trials ◽  
Low Volume Roads ◽  
Kwazulu Natal ◽  
Traffic Volumes ◽  
Low Volume ◽  
To Come

The geology of the northeastern part of the province of KwaZulu–Natal, South Africa, is predominantly alluvial with vast deposits of sands. Suitable gravel sources are hard to come by, which results in high graveling and regraveling costs brought about by long haul distances and accelerated gravel loss. Most gravel roads carry fewer than 500 vehicles per day of which less than 10% are heavy vehicles. The high cost of regraveling has led to consideration of upgrading such roads to surfaced standard, even though traffic volumes do not justify upgrading. Traditional chip seals are expensive and cannot be economically justified on roads that carry fewer than 500 vehicles per day. The KwaZulu–Natal Department of Transport is actively involved in efforts to identify cost-effective alternative surfacing products for low-volume roads. Field trials were conducted with Otta seals and Gravseals, which have been used successfully in other countries, as low-cost surfacing products for low-volume roads. The Otta seal is formed by placing graded aggregates on a relatively thick film of soft binder that, because of traffic and rolling, works its way through the aggregates. Gravseal consists of a special semipriming rubberized binder that is covered by a graded aggregate. Both Otta seals and Gravseals provide relatively flexible bituminous surfaces suitable for low-volume roads. Cost savings are derived mainly from the broad aggregate specifications, which allow for the use of marginal materials.

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