scholarly journals Protected geographical indication recognition and willingness to pay: A case of grojec apple

2017 ◽  
Vol 11 (3-4) ◽  
pp. 73-80
Author(s):  
Bruce L. Ahrendsen ◽  
Edward Majewski

The Grojec region of Poland is an important region for apple production and accounts for 40 percent of domestic apple production. Apple growers from the region made an attempt to strengthen their competitive position through registering their apples as Protected Geographical Indication (PGI) products. The European Commission’s PGI allows food producers to obtain market recognition and a premium price for their products. Although the Grojec Apple received PGI registration in 2011, little has been done to promote apples with the PGI label. Two important research questions are addressed: 1) Does the Polish market recognize Grojec Apple PGI, and 2) Does the market value Grojec Apple PGI? Logit and regression models are estimated using survey data collected during an International MBA in Agribusiness and Commerce study week in Warsaw. Only 22% of consumers recognize Grojec Apple PGI. Yet, 70% of consumers indicate they are willing to pay more for the product and their average willingness to pay (WTP) premium is 32%. Results indicate use of the PGI label may be effective in improving sales and profit margins for Grojec Apple producers and their affiliated cooperatives. Older consumers are more likely to indicate a WTP premium. Males, smaller households, and consumers less sensitive to apple price indicate a higher WTP premium. An advertising campaign promoting Grojec Apple PGI as a better product may be effective at increasing consumer likelihood to pay more and WTP premium. Although “Grojec” is already familiar to most consumers in central Poland as a region for apples, a Grojec Apple with PGI label would assure consumers they are purchasing apples from the Grojec region and the apples are high quality. JEL Code: D12, Q13, Q18

2019 ◽  
Vol 14 (1) ◽  
pp. 31-47 ◽  
Author(s):  
Lucio Cappelli ◽  
Fabrizio D’ascenzo ◽  
Roberto Ruggieri ◽  
Francesca Rossetti ◽  
Alessandra Scalingi

Abstract The paper is part of a broader research project studying consumer’s attitude towards “Made in Italy” products through empirical investigation. The research questions addressed are: 1) Does recognition in terms of the qualitative characterization of “Made in Italy” products exist? And if so, 2) are people willing to pay, in quantitative terms, a premium price for such products? From a theoretical standpoint, the research seeks to fill a gap in the literature, since studies combining the “made in” characteristic with measured “willingness to pay” are neither conventional nor numerous. The specific purpose of this contribution is to analyze the relationship between the purchase of “Made in Italy” products, recognition of the quality and willingness to pay a premium price on the part of Italian consumers, reporting the results of an empirical research. The survey involved a total of 315 Italian consumers while three commodity sectors were analysed: food, fashion and mechanical automation. The results confirm that there is a propensity to purchase “Made in Italy” products which does not seem to be a matter of irrational consumer behaviour. “Made in Italy” is confirmed as a conceptual category consolidated in the minds of consumers, since there is clear recognition of these products in terms of qualitative characterization. These and other results of the research (which need to be confirmed and extended with further empirical investigations) should prove relevant both to the literature and as indications for public policies and the strategies of companies operating in the sectors examined. For the literature this research can be useful because there is no complete overview of quantitative data on the premium price. It can also serve for public policies because quantification of the premium price can influence the choices and strategies of companies. This study shows a significant willingness to pay a premium price for the three sectors analyzed, although the premium price is not homogeneous: while the measures range mostly between 10 and 30%, higher values appear for products in the food sector.


2021 ◽  
Vol 25 (1) ◽  
pp. 39-42
Author(s):  
Shuochao Yao ◽  
Jinyang Li ◽  
Dongxin Liu ◽  
Tianshi Wang ◽  
Shengzhong Liu ◽  
...  

Future mobile and embedded systems will be smarter and more user-friendly. They will perceive the physical environment, understand human context, and interact with end-users in a human-like fashion. Daily objects will be capable of leveraging sensor data to perform complex estimation and recognition tasks, such as recognizing visual inputs, understanding voice commands, tracking objects, and interpreting human actions. This raises important research questions on how to endow low-end embedded and mobile devices with the appearance of intelligence despite their resource limitations.


1995 ◽  
Vol 1 (1) ◽  
pp. 9-22 ◽  
Author(s):  
Thomas P. Caudell

This paper describes the on-going development of a novel interface approach to understanding complex systems. We present a description of an interface, referred to as a Homunculus, which allows an experimenter to explore complex systems through immersive virtual reality technology. We describe an initial application under development where the Encephalon, a biologically motivated neural architecture, is used to control a robotics system. Encephalon modules are represented in the Homunculus as 3D icons. Information flow between modules of the neural network is represented as graphical animations. Virtual tools will be available to view, manipulate, model, diagnose, analyze, and navigate through the software and multi-dimensional data. We discuss many important research questions revealed by this work.


2020 ◽  
Vol 16 (2) ◽  
pp. 129
Author(s):  
Yuli Kartika Dewi ◽  
Jessica Gosal Gosal

<p class="Abstract1">Willingness to pay premium price is the willingness of individuals to spend a greater amount of money with the aim of getting a product or service of higher quality than other products or services. This study conducted a study of the effect of consumer perceptions and lifestyles on the willingness to pay premium prices of Wagyu products. As we know that the price of Wagyu beef is quite high, around Rp. 300,000 - Rp. 850,000 per kilogram depending on the quality. The purpose of this study was to determine: (1) the effect of consumer perceptions on the willingness to pay premium prices of Wagyu products; (2) the influence of lifestyle on the willingness to pay premium price of Wagyu products. The research method used is quantitative research. The population in this study are all consumers who have bought Wagyu meat in different cities with an infinite amount. Sampling in this study used a purposive sampling technique with a total sample of 123 people who had bought Wagyu products. Data collection techniques using a questionnaire with a Likert scale. This study uses multiple regression analysis test as an analytical tool to test hypotheses. Data from the questionnaire were analyzed to test factors and test variables using SPSS 21. The results of this study showed: (1) consumer perceptions had a positive and significant effect on willingness to pay premium prices for Wagyu meat products; (2) lifestyle has a positive and significant effect on the willingness to pay premium prices of Wagyu products.</p>


2015 ◽  
Vol 5 (2) ◽  
pp. 53
Author(s):  
MSc. Xhevat Sopi ◽  
Dr.Sc. Engjëll Shkreli ◽  
MSc. Visar Sutaj

Due to food safety incidents around the world, a number of research projects have found growing willingness to pay (WTP) premium price for additional safety of food products. However, this depends on the amount of information consumers have regarding food safety. The objective of this paper is to assess the level of information consumers have on the safety of dairy products in Kosovo and the impact of information on the consumers’ willingness to pay premium price for dairy products if they are certified with food safety standards.The results come from a survey conducted with 303 customers of Viva Fresh supermarket chain store, who were interviewed at the time of purchase in the supermarket. Descriptive statistics shows lack of knowledge of food safety; only 15% of respondents are aware of ISO9001 standard, 7% are aware of HACCP and only 10.2% of respondents can make a difference between the concepts of food quality and safety. With regard to information 66.3% of respondents have heard of food safety problems while 47.33% have heard through the media.Using a logistic regression model, the research found that consumers who have heard about the problems of food safety (p = 0.049) and those who are aware of the ISO 9001 (p = 0.002) are more likely to have a positive attitude towards WTP.


Geografie ◽  
2016 ◽  
Vol 121 (1) ◽  
pp. 187-207
Author(s):  
Zdeněk R. Nešpor

The article introduces the field of necrogeography to Czech social geography and provides information on existing (nationwide) data sources. The author takes the issue of Protestant confessional cemeteries as an example, briefly outlines the history of these special types of burial fields (established principally from the end of the 18th century until approximately the mid-20th century), and provides a historical geographical analysis of their regional distribution in the Czech Lands. The article proves the impact of religious and geographical factors on the emergence (and eventual demise) of non-Catholic Christian confessional cemeteries and, at the same time, the research unveiled a number of important research questions to be addressed by Czech necrogeography in the future.


2018 ◽  
Author(s):  
◽  
Rebecca Rodriguez Carey

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This research study explores the ways in which women who were pregnant and incarcerated discuss how their pregnancy experiences unfolded behind bars. This research is necessary both because this group has not received adequate attention from scholars and also because the number of women who are incarcerated has increased sharply in recent decades. By relying on in-depth interviews with women who were formerly pregnant and incarcerated in prisons across the U.S., this study aims to answer important research questions related to how women construct and account for 1) how they prepared for motherhood while imprisoned, 2) the quality of maternal care they received while incarcerated, and 3) how they felt about being separated from their infants after birth, in addition to how they approached reentry. The findings indicate that the women encountered stigma as a result of their unique entrance into motherhood because their birth stories are inextricably tied to the prison system. The women in this study were tasked with preparing for motherhood under less than ideal circumstances. They all fought difficult battles in their quest to access maternal care, and they all encountered barriers after the births of their infants, including upon release from prison.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vishakha Chauhan ◽  
Mahim Sagar

Purpose The purpose of this paper is to systematically review and analyse extant marketing literature on consumer confusion to propose an integrated conceptual framework and highlight important research gaps. Design/methodology/approach Systematic literature review methodology was followed for article selection. Selected articles were subjected to content analysis to derive thematic as well as descriptive results. Findings Antecedents, consequences, moderators, mediators and application of the construct in the different contexts have been reported. An integrated framework along with research questions and future directions has also been proposed. Originality/value To the best of the authors’ knowledge, this study is notably the first attempt to systematically review the marketing literature on consumer confusion. The conceptual framework and proposed research questions create a research agenda around the problem of consumer confusion and contribute towards the advancement of extant literature.


2005 ◽  
Vol 20 (3) ◽  
pp. 255-272 ◽  
Author(s):  
Stephanie M. Bryant ◽  
Jennifer B. Kahle ◽  
Brad A. Schafer

This paper provides an overview of the distance education literature, including a review of the definitions, theories, and major issues related to distance education. We introduce a research model for distance education constructs, and review the literature outside accounting within each of the model constructs. Finally, in an effort to advance accounting research in this area, we articulate several important research questions within each of the constructs of the model, and provide suggestions for accounting educators interested in pursuing distance education pedagogy.


Author(s):  
Michael Sony

Green marketing meets the present needs of the consumer and business, while also preserving or enhancing the ability of the future generations to meet their needs. The chapter deals with customers' willingness to pay for green marketing initiatives. The chapter explores the managerial perspective using a qualitative inquiry using interpretative phenomenology approach. The customers are willing to pay for green initiatives provided 1) the green initiative does not cost a lot of inconvenience, 2) hotel has a good image, 3) customer profile environmental consciousness moderated the relationship between the customer profile and willingness to pay. Recommendations on how to implement the green strategy in hotels are discussed. The direction of future research sections important research areas in green marketing for an academic contribution.


Sign in / Sign up

Export Citation Format

Share Document