scholarly journals Teknologi Komunikasi Informasi dan Dekonstruksi Tren Pariwisata

2019 ◽  
Vol 3 (2) ◽  
pp. 179
Author(s):  
Zakaria Lantang Sukirno ◽  
Edoardo Irfan
Keyword(s):  
Consumer Behavior ◽  
New Media ◽  
Human Behavior ◽  
Consumer Culture ◽  
Technology Development ◽  
Tourism Industry ◽  
Tourism Marketing ◽  
Service Companies ◽  
Digital Era ◽  
Tourist Service

Abstract ICT progress and dynamics has been changing human behavior and life. Thus, tourism industry has changed drastically because of the new media development. The changes in organizational order or structure, society, trend, and culture based on technology development become the signifier of postmodern era. ICT is responsible for the drastic change of tourist consumer behavior, tourist service companies, tourism marketing, and tourism business. That’s called as deconstruction. Tourism business must be sensitive to the consumer behavior and consumer culture deconstruction in this digital era that occurs in the tourism trend by following the ICT usage trend. Tourism entrepreneurs must deconstruct their mindset from competition to collaboration.Keywords : ICT, postmodern, deconstruction, tourism, apps, startup

The Role of Marketing Strategies in the Tourism Industry

2015 ◽  
pp. 174-194 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Consumer Behavior ◽  
Brand Management ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Strategic Marketing ◽  
Tourism Marketing ◽  
Marketing Performance ◽  
Business Goals ◽  
Oriented Approach

This chapter introduces the role of marketing strategies in the tourism industry, thus explaining the application overview of marketing strategies in the tourism industry in terms of the consumer-oriented approach, the competitor-oriented approach, and the trade-oriented approach; the characteristics of consumer behavior in the tourism industry; brand management in the tourism industry; and strategic marketing in the tourism industry. This chapter has explained a wide variety of marketing strategies and an interdisciplinary perspective of tourism marketing that encompasses the academic and practical areas to effectively understand the concept of tourism marketing. Tourism marketing keeps up with the dynamic evolutions and the demands of tourism industry in relation to the diversity of tourism marketing in modern organizations. Applying the marketing strategies will significantly enhance marketing performance and achieve business goals in the tourism industry.

scholarly journals TOURISM TERRITORIAL BRANDING IN THE CONDITIONS OF THE COVID-19 PANDEMIC (ON THE EXAMPLE OF UKRAINE AND POLAND)

2021 ◽  
Vol 7 (4) ◽  
pp. 91-100
Author(s):  
Оleh Karyy ◽  
Uliana Balyk ◽  
Nataliia Kara
Keyword(s):  
Consumer Behavior ◽  
Systematic Approach ◽  
Tourism Development ◽  
Tourism Industry ◽  
Development Status ◽  
Tourism Marketing ◽  
Brand Development ◽  
Analysis And Synthesis ◽  
Marketing Tool ◽  
The Impact

In conditions of the deep crisis caused by the COVID-19 pandemic, there is an urgent need to find effective ways to reboot the tourism industry. Territorial branding as a tourism marketing tool is one of such ways. Therefore, the purpose of this article is to compare the features of tourism branding in Ukraine and Poland, taking into account the impact of the COVID-19 pandemic on the tourism industry and consumer behavior. The study is grounded on the use of general and specific methods based on a systematic approach to the study of tourism branding opportunities in Ukraine and Poland before and during the COVID-19 pandemic: analysis and synthesis – used to compare the competitiveness of tourism, brand, development status and trends in the tourism industry of countries; deduction and induction – used to describe the impact of the COVID-19 pandemic on tourism development and outline the problems of competitiveness of countries' tourism; abstraction and generalization – used to provide recommendations on how to improve countries' tourism branding. The article revealed that tourism plays a significant role in the economy of Ukraine and Poland and is closely linked with other industries. A comparison of the weaknesses and strengths of the countries’ tourism competitiveness made it possible to identify basic components that need to be improved. It was found that Ukraine and Poland are in constant search of optimal tourist brands. The authors investigated the specifics and retrospective development of tourist brands by government bodies in both countries. The concept of the latest versions of the tourist brand is to show Ukraine as an open, modern country where all the most interesting things are happening right now (Ukraine NOW), and Poland as a country that can expand the imagination of visitors (Poland. Move your imagination). Based on a comparison of various international rankings levels of tourist brands of these countries, it was found that Poland has a much better performance than Ukraine. In addition, the authors thoroughly investigated the effects of the COVID-19 pandemic on tourism development in both countries and changes in tourism consumer behavior. The article offers recommendations for improving the tourism brands of countries, taking into account the new epidemiological conditions.

scholarly journals RESEARCH OF CONSUMER SATISFACTION WITH THE SERVICES QUALITY IN THE MARKETING SYSTEM OF THE TOURIST INDUSTRY ENTERPRISES

2021 ◽  
Author(s):  
Nataliia Bogdan ◽  
Yuliya Krasnokutska ◽  
Olga Kravets
Keyword(s):  
Consumer Satisfaction ◽  
Tourism Industry ◽  
Professional Services ◽  
Quality Of Services ◽  
Clear Understanding ◽  
Tourism Marketing ◽  
Marketing Activities ◽  
Correct Understanding ◽  
Tourist Service

The article examines the peculiarities of marketing activities in the tourism industry. The complexity of this issue is not only that there is no single theoretical approach to solving problems of marketing support of tourism, there is no clear understanding of practical aspects. The purpose of the article is to study the features of marketing activities in the tourism industry and to develop tools for its improvement in order to increase consumer satisfaction with the quality of services provided. To achieve the goal of the article, a number of general scientific and special methods were used: abstract-logical method, method of theoretical generalization, abstract analysis, content analysis. The article defines the essence of tourism marketing, its purpose, tasks and functions, which are considered in tourism at 3 levels: public, regional and individual. The necessity of correct understanding of consumer behavior for realization of effective marketing activity at the tourist enterprise is proved. A comprehensive study of consumer needs and their consumer satisfaction with the quality of services is proposed. It will assess how marketing activities meet consumer needs and how a company assesses the importance of its work at each stage of the purchase decision. It has been proved that identifying the degree of consumer satisfaction with the company's services is the most important problem in the context of ensuring the competitiveness of the enterprise and the efficiency of its work in the market. A client-oriented model of marketing of a professional tourist service has been developed, which is based on the characteristics inherent in a professional tourist service. The model considers three types of marketing: traditional, internal and interactive marketing. The components of the model should be three controlled and interdependent links: "travel company – customers"; "travel company – staff"; "staff – customers ". It has been proved that the introduction of a customer-oriented model of marketing professional services and methods of personal sales will help improve the quality of services provided and increase the efficiency of the tourism enterprise as a whole.

scholarly journals Consumer behavior in digital era: impact of COVID 19

2021 ◽  
Vol 5 (2) ◽  
pp. 243-251
Author(s):  
Farhad Rahmanov ◽  
Muslum Mursalov ◽  
Anna Rosokhata
Keyword(s):  
Consumer Behavior ◽  
Tourism Industry ◽  
Digital Tools ◽  
Digital Environment ◽  
Bulgarian Academy ◽  
Building Relationships ◽  
Digital Space ◽  
Digital Era ◽  
Business Structures ◽  
High Level

The main goal of this paper is to research differences that start to change consumer behavior in the digital era since the advent of COVID 19. The events associated with the pandemic that led to increased social distance and complete lockdown undoubtedly affect not only the economic situation territories and countries in general, but also on the behavior of each individual. The situation that has arisen has forced more and more consumers to meet their needs with the help of digital tools, and this process has some special characteristics. The article shows the results of analytical and comparative analysis of the changes in consumer behavior in the digital space since the onset of the pandemic. It was researched trends change consumer demand in the study categories via Google Trends. The practical study was conducted on the basis of the analysis of changes in consumer behavior and their preferences in the direction of recreation and tourism, where the data of a sociological survey of Azerbaijani citizens to study the potential impact of COVID-19 on the tourism industry was used. The survey was conducted on April 13-21, 2020 by a team of researchers from the University of Northampton (UK), the National Institute of Geophysics, Geodesy and Geography – Bulgarian Academy of Sciences, University of National and World Economy (Bulgaria). According to the results of the study, conclusions were drawn that give new challenges to the development of marketing in the digital environment, namely: digital tools have had rapid unpredictable development since the COVID-19 pandemic, and remain as high level in demand after easing restrictive measures; entrepreneurship was not ready for such quick transformation; after the first interactions in digital space, the consumer has a stable experience of interaction with specific brands, but they disappoint the expectations of consumers in a personalized contact. Based on the conclusions, an algorithm for building relationships with consumers and increasing their level of loyalty in the digital environment is proposed. The results of this study could be used in the implementation of marketing goals of representatives of different levels of business structures, governments.

Pengaruh Lintas Budaya Pada Pemasaran Internasional Dengan Pendekatan Perilaku Konsumen

2017 ◽  
Vol 1 (2) ◽  
pp. 168-176
Author(s):  
Endy Gunanto ◽  
Yenni Kurnia Gusti
Keyword(s):  
Consumer Behavior ◽  
Marketing Strategy ◽  
Consumer Culture ◽  
International Organization ◽  
Future Research ◽  
Special Issue ◽  
Cross Culture ◽  
Several Variables ◽  
Cultural Orientations ◽  
The Impact

In this article we present a conceptual of the effect of cross culture on consumer behavior incorporating the impact of globalization. This conceptual idea shows that culture inûuences various domains of consumer behavior directly as well as through international organization to implement marketing strategy. The conceptual identify several factors such as norm and value in the community, several variables and also depicts the impact of other environmental factors and marketing strategy elements on consumer behavior. We also identify categories of consumer culture orientation resulting from globalization. Highlights of each of the several other articles included in this special issue in Asia region. We conclude with the contributions of the articles in terms of the consumer cultural orientations and identify directions for future research.

SOFTSKILL FORMATION: AS A ROLE CHARACTER ON ETHICAL VALUES AND PERFORMANCE

2018 ◽  
Vol 5 (2) ◽  
pp. 7-8
Author(s):  
Lusy Tunik Muharlisiani
Keyword(s):  
Character Education ◽  
Technology Development ◽  
Negative Impact ◽  
Active Role ◽  
Daily Activities ◽  
Ethical Values ◽  
New Paradigm ◽  
Digital Era ◽  
Individual Character ◽  
And Performance

Formation to build character in the digital era in the world of education through the development of ethical values and performance support to form the foundation of individual characters expected. Developments in the digital era influence individual lifestyles and patterns of relationships so as to form a new paradigm for helping human needs in carrying out the duties and expectations. The purpose of building character besides having benefits also have a negative impact can be described in the attitudes and behavior of individuals, which occurs demoralisasasi. The method used in building individual character that balance the mind / creativity, feeling / sense of, and willingness / intention in executing their daily duties. The result is an imbalance in the event over them in carrying out daily activities using irrational thoughts, dishonest, irresponsible, did not have a good work ethic. How to cope with the character education should play an active role in shaping the students to have a good character, capable of being honest, responsible, disciplined, passionate, creative and communication skills to achieve success both socially and career aligned with technology development is very fast and sophisticated. The characters develop their conclusion to follow up the results of studies showing that the majority of a person in carrying out daily activities always use excessive feelings so that there is an imbalance between thought, feeling and will

The Role of New Media in Facilitating Entrepreneurship in Tourism - Case Study: Promoting Komodo Island in East Nusa Tenggara

2010 ◽  
Vol 2 (2) ◽  
pp. 63-72
Author(s):  
Dessy Kania
Keyword(s):  
New Media ◽  
Tourism Industry ◽  
World Heritage Site ◽  
Foreign Visitor ◽  
Printed Media ◽  
Heritage Site ◽  
High Inflation ◽  
Tourism Destinations

Tourism is an important component of the Indonesian economy as well as a significant source of the country’s foreign exchange revenues. According to the Center of Data and Information - Ministry of Culture and Tourism, the growth of foreign visitor arrivals to Indonesia has increased rapidly by 9.61 percent since 2010 to the present. One of the most potential tourism destinations is Komodo Island located in East Nusa Tenggara. With the island’s unique qualities, which include the habitat of the Komodo dragons and beautiful and exotic marine life, it is likely to be one of the promising tourism destinations in Indonesia and in the world. In 1986, the island has been declared as a World Heritage Site by UNESCO. The Ministry of Culture and Tourism continuously promotes many of the country’s natural potential in tourism through various media: printed media, television and especially new media. However, there are challenges for the Indonesian tourism industry in facilitating entrepreneurship skills among the local people in East Nusa Tenggara. According to the Central Bureau of Statistics (2011), East Nusa Tenggara is considered as one of the poorest provinces in Indonesia where the economy is lower than the average, with a high inflation of 15%, and unemployment of 30%. This research is needed to explore further the phenomenon behind the above facts, aiming at examining the role of new media in facilitating entrepreneurship in the tourism industry in Komodo Island. The results of this study are expected to provide insights that can help local tourism in East Nusa Tenggara. Keywords: Tourism, Entrepreneurship, New Media

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

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