scholarly journals YouTube, informal education and empowerment speeches on the Internet

Author(s):  
Ana Beatriz Schilling Lopes ◽  
Hermes Renato Hildebrand

Any kind of interaction turns into knowledge. YouTube outbreaks as a platform that enables new discussions and learnings, acting as a disruptive tool and confronting the usual protagonism of mass media. New narratives are rising and all of us are becoming capable to interact directly with them - and even to create our own stories. The "Tour pelo meu corpo” videos are an example of how an alternative media creates alternative stories and, analyzing the reverberations of this video in YouTube, social media and traditional media through a netnographic approach, it is possible to see what are the requirements for a video to outstand, to achieve mass media and to transform people.

Author(s):  
Jakob Linaa Jensen

The supply of news is larger than ever. However, traditional mass media are no longer in a privileged position as the exclusive gatekeepers of news; they face competition from alternative media, organizations and citizens who can produce and distribute news instantly through websites, blogs and social media. Furthermore, a significant share of news consumption is now based on links and stories appearing in users’ social media newsfeed. Every week, 56 percent of Danish citizens get news through social media that have become a major battleground for attention, clicks, viewers and readers (Schrøder et al. 2018). If traditional media are to retain attention and audience they have to play by social media logics.This article identifies and compares news criteria of social media posts shared on 25 Danish Twitter accounts and 25 Danish Facebook pages, representing exactly the same 25 news media actors. Hereby I investigate the criteria by which media frame their stories shared through social media and compare different uses and strategies on Facebook and Twitter.


2020 ◽  
Vol 56 (07) ◽  
pp. 32-39
Author(s):  
Mulayim Abbas Bagirova ◽  
◽  
Mehriban Agshay Abdullayeva ◽  

The English newspaper history is one of the stages of the world's press history, and its origins go back centuries ago. Today, the tendency to media outlets, newspapers, magazines, television, etc. and great interest to "new media" (Internet, social media, etc.) by many of us is just one of the innovations that the internet brings with itself, and no doubt today's modern media are the next stage of the development of traditional media. English newspaper style may be defined as a system of interrelated lexical, phraseological and grammatical means that basically serves the purpose of informing and instructing the reader. It causes difficulties in the study and investigation of the English language, which is the language of mass media.It is important to focus on many details and differences when translating media samples into other languages (including the Azerbaijani language) published in many countries around the world. Only being aware of numerous details and peculiarities, which characterize a newspaper style, a translator will succeed to do a correct and adequate translation. Moreover, a translator must have not only a sound command of English, but also sense of language to cope with different kinds of problems he/ she faces during translation. Thus, the translation features of the English newspapers are being studied by worldwide linguists, researchers and translators. In this research we will review some sources of English newspapers and investigate grammatical, lexical, stylistic and phraseological difficulties of translation of English newspapers. Key words: newspaper style, translation features, mass media


Author(s):  
Mario Fontanella ◽  
Claudio Pacchiega

With the development of new digital technologies, the internet, and mass media, including social media, it is now possible to produce, consume, and exchange information and virtual creations in a simple and practically instantaneous way. As predicted by philosophers and sociologists in the 1980s, a culture of “prosumers” has been developed in communities where there is no longer a clear distinction between content producers and content users and where there is a continuous exchange of knowledge that enriches the whole community. The teaching of “digital creativity” can also take advantage of the fact that young people and adults are particularly attracted to these fields, which they perceive akin to their playful activities and which are normally used in an often sterile and useless way in their free time. The didactic sense of these experiences is that we try to build a cooperative group environment in which to experiment, learn, and exchange knowledge equally among all the participants.


First Monday ◽  
2016 ◽  
Author(s):  
Joo-Young Jung

Guided by diffusion of innovation theory, this study compares patterns of connectedness and disconnectedness to the Internet and traditional media within and across select age groups (20–39, 40–59, and 60 or over) by conducting a randomly sampled survey in Tokyo, Japan. The oldest age group fell behind younger age groups not only in regards to ownership and access, but also the scope and intensity of Internet connectedness. Within age groups, disparities in Internet connectedness was found in the oldest age group, while disparities in connecting to television, newspapers and radio was found in the youngest and middle age groups. Mass media connectedness was found to have a negative relationship with PC Internet connectedness in the oldest age group. Implications for the evolution of media connectedness and disconnectedness across different generations are discussed.


2020 ◽  
Vol 13 (1) ◽  
pp. 43
Author(s):  
Fibriyani Nur Aliya

Abstrak. Personal branding seorang eksekutif merupakan proses menjaga identitas, reputasi, dan citra publik seseorang. Mantan Ketua Umum PSSI, Edy Rahmayadi, menerima petisi online yang memaksanya mundur. Petisi online tersebut dipicu oleh maraknya pemberitaan di media massa dan media sosial. Meme kontroversial yang dibuat oleh Edy menanggapi pertanyaan jurnalis dibuat dan disebarluaskan di internet. Diketahui bahwa pengguna internet didominasi oleh pengguna internet. Berdasarkan hal tersebut, maka penelitian ini bertujuan untuk menganalisis faktor personal branding Edy Rahmayadi dalam pandangan kaum milenial sebagai pengguna internet dan media sosial terbesar. Variabel origin yang digunakan dalam penelitian ini. adalah Authentic Personal Branding variable. Hasil penelitian menunjukkan empat faktor baru terbentuk, yaitu Mampu menjelaskan sebelas faktor asal dan faktor personal branding pembentuk Edy Rahmayadi, Faktor pertama adalah Faktor Keunggulan, faktor kedua adalah Faktor Inovasi, Faktor ketiga adalah Faktor Pakar, dan Faktor keempat adalah Keunikan. Faktor yang menjelaskan variabel asal adalah faktor keunggulan.Abstract. An executive's personal branding is the process of maintaining one's identity, reputation and public image. Former PSSI Chairperson, Edy Rahmayadi, received an online petition that forced him to resign. This is happened when he handled the crisis that occurred in the PSSI organization. The online petition was triggered by the rise of news coverage on him in the mass media and social media. The controversial memes made by Edy in response to journalists' questions were made and disseminated on the internet. It is known that internet users are dominated by millennial generation, where this is directly proportional to social media users. Based on this, this study aims to analyze Edy Rahmayadi's personal branding factors in the view of millennials, as the biggest internet and social media user. The origin variable uses in this study is the Authentic Personal Branding variables. The results shows four new factors formed, which are able to explain eleven origin factors and the personal branding factors forming Edy Rahmayadi. The first factor is the Excellence Factor, the second factor is the Innovation Factor, the third Factor is the Expert Factor, and the fourth Factor is Uniqueness. The most dominant factor explaining the origin variable is the excellence factor.


Author(s):  
Claude R. Shema

The 21st century faced challenges that undermine peace and harmony among humankind on the planet earth. Apart from scary man made environmental related calamities, the 21st century emerged with the mass media era, where the internet, digital and social media based threats and terrorizing propaganda has catapulted to unspeakable and unprecedented extreme radicalization from all over the globe. The propaganda messages are spread at the lightning speed, from one end of the globe to another instantly, and impacts of the outcomes shake the core of humanity from psychological, political, and socioeconomic aspects as well. Through available literature, this chapter examines the impacts of digital media to peace and conflict resolution, and investigates the psychosocial aspects and modules or hypotheses of media and paths to terrorism behavior as well. Hypotheses suggest a strong link leading to association between digital media and pathways to terrorism and associated psychological impacts.


Author(s):  
Claude R. Shema

The 21st century faced challenges that undermine peace and harmony among humankind on the planet earth. Apart from scary man made environmental related calamities, the 21st century emerged with the mass media era, where the internet, digital and social media based threats and terrorizing propaganda has catapulted to unspeakable and unprecedented extreme radicalization from all over the globe. The propaganda messages are spread at the lightning speed, from one end of the globe to another instantly, and impacts of the outcomes shake the core of humanity from psychological, political, and socioeconomic aspects as well. Through available literature, this chapter examines the impacts of digital media to peace and conflict resolution, and investigates the psychosocial aspects and modules or hypotheses of media and paths to terrorism behavior as well. Hypotheses suggest a strong link leading to association between digital media and pathways to terrorism and associated psychological impacts.


Obraz ◽  
2021 ◽  
Vol 35 (1) ◽  
pp. 133-141
Author(s):  
Olena Melnykova-Kurhanova

The article examines the local dimension of alternative social media for the period of 2020. The object of the study is alternative communication channels in Mariupol. The study aims to determine the characteristics of alternative media and their types. The problem of monopolization and/or reduction of traditional media at the local level leads to the emergence and popularity of alternative platforms on social media. The study systematizes the characteristics, topics of alternative content and common alternative channels of communication. Anonymity, personalization of publications, uniqueness, locality, interactivity, multimedia, spontaneous distribution, segmentation of the audience are important features of alternative media.


2021 ◽  
Author(s):  
Jonas Cohen

The internet meme is a recent phenomenon in the mass media industry, but its etymological route can be traced back over 4 decades, when evolutionary biologist Richard Dawkins decided to coin a “monosyllable that sounds a bit like ‘gene’”. Memes carry the prolific characteristics of a parasite, and can be as common as a catchphrase. This aspect of memes has revolutionized the way content is consumed on digital platforms, and therefore the advertising of content on such platforms This research examined how recognizability, humour and shareability each impact meme virality. This research found positive correlations between recognizability and virality, humour and virality; and shareability and virality.


2021 ◽  
Author(s):  
Jonas Cohen

The internet meme is a recent phenomenon in the mass media industry, but its etymological route can be traced back over 4 decades, when evolutionary biologist Richard Dawkins decided to coin a “monosyllable that sounds a bit like ‘gene’”. Memes carry the prolific characteristics of a parasite, and can be as common as a catchphrase. This aspect of memes has revolutionized the way content is consumed on digital platforms, and therefore the advertising of content on such platforms This research examined how recognizability, humour and shareability each impact meme virality. This research found positive correlations between recognizability and virality, humour and virality; and shareability and virality.


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