scholarly journals What drives meme virality? A quantitative study of meme shareability over social media

2021 ◽  
Author(s):  
Jonas Cohen
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Quantitative Study ◽  
The Internet ◽  
Media Industry ◽  
Digital Platforms ◽  
Evolutionary Biologist ◽  
Richard Dawkins ◽  
Positive Correlations ◽  
The Way

The internet meme is a recent phenomenon in the mass media industry, but its etymological route can be traced back over 4 decades, when evolutionary biologist Richard Dawkins decided to coin a “monosyllable that sounds a bit like ‘gene’”. Memes carry the prolific characteristics of a parasite, and can be as common as a catchphrase. This aspect of memes has revolutionized the way content is consumed on digital platforms, and therefore the advertising of content on such platforms This research examined how recognizability, humour and shareability each impact meme virality. This research found positive correlations between recognizability and virality, humour and virality; and shareability and virality.

scholarly journals What drives meme virality? A quantitative study of meme shareability over social media

2021 ◽  
Author(s):  
Jonas Cohen
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Quantitative Study ◽  
The Internet ◽  
Media Industry ◽  
Digital Platforms ◽  
Evolutionary Biologist ◽  
Richard Dawkins ◽  
Positive Correlations ◽  
The Way

The internet meme is a recent phenomenon in the mass media industry, but its etymological route can be traced back over 4 decades, when evolutionary biologist Richard Dawkins decided to coin a “monosyllable that sounds a bit like ‘gene’”. Memes carry the prolific characteristics of a parasite, and can be as common as a catchphrase. This aspect of memes has revolutionized the way content is consumed on digital platforms, and therefore the advertising of content on such platforms This research examined how recognizability, humour and shareability each impact meme virality. This research found positive correlations between recognizability and virality, humour and virality; and shareability and virality.

scholarly journals Masters of Wine on Twitter: presence, activity, impact and community structure

2021 ◽  
Vol 10 (1) ◽  
pp. 73-88
Author(s):  
Enrique Orduña-Malea ◽  
Cristina I. Font-Julian ◽  
José Antonio Ontalba-Ruipérez ◽  
Raúl Compés-López
Keyword(s):  
Social Media ◽  
International Trade ◽  
Community Structure ◽  
Descriptive Statistics ◽  
Wine Industry ◽  
The Internet ◽  
The World ◽  
Credible Information ◽  
Do So ◽  
The Way

Globalisation, the Internet and social media have changed the kind of actors with influence in the wine industry and the way these actors create signals to communicate credible information about experience and trust attributes. Among the most prestigious experts in the world of wine are the Masters of Wine (MW). Although initially devoted to international trade, they have spread their activities and their opinion is more and more appreciated by producers and consumers. The main objective of this article is to determine this community of experts’ behaviour on Twitter. In order to do so, four factors (presence, activity, impact and community) have been considered. All Twitter profiles belonging to users awarded with the MW qualification were identified and analysed. In addition, a set of 35,653 tweets published by the MWs were retrieved and analysed through descriptive statistics. The results show MWs on Twitter as high attractors (number of followers), moderate publishers (original contents published), moderate influencers (number of likes and retweets), and low interactors (number of friends and mentions to other users). These findings reveal that the MW community is not using Twitter to gain or reinforce their reputation as an accredited expert in the wine industry, giving more influential space on Twitter to consumers and amateurs.

Prosumers Building the Virtual World

2021 ◽  
pp. 492-517
Author(s):  
Mario Fontanella ◽  
Claudio Pacchiega
Keyword(s):  
Social Media ◽  
Young People ◽  
Mass Media ◽  
Virtual World ◽  
Digital Technologies ◽  
Clear Distinction ◽  
The Internet ◽  
Cooperative Group ◽  
Group Environment ◽  
Exchange Information

With the development of new digital technologies, the internet, and mass media, including social media, it is now possible to produce, consume, and exchange information and virtual creations in a simple and practically instantaneous way. As predicted by philosophers and sociologists in the 1980s, a culture of “prosumers” has been developed in communities where there is no longer a clear distinction between content producers and content users and where there is a continuous exchange of knowledge that enriches the whole community. The teaching of “digital creativity” can also take advantage of the fact that young people and adults are particularly attracted to these fields, which they perceive akin to their playful activities and which are normally used in an often sterile and useless way in their free time. The didactic sense of these experiences is that we try to build a cooperative group environment in which to experiment, learn, and exchange knowledge equally among all the participants.

The Politics of Immersive Storytelling

2020 ◽  
pp. 175-190
Author(s):  
Christian Stiegler
Keyword(s):  
Social Media ◽  
Virtual Reality ◽  
Mass Media ◽  
Public Sphere ◽  
20Th Century ◽  
21St Century ◽  
Digital Platforms ◽  
The Public ◽  
Media Logic ◽  
The Public Sphere

This article applies and extends the concept of social media logic to assess the politics of immersive storytelling on digital platforms. These politics are considered in the light of what has been identified as mass media logic, which argues that mass media in the 20th century gained power by developing a commanding discourse that guides the organization of the public sphere. The shift to social media logic in the 21st century, with its grounding principles of programmability, popularity, connectivity, and datafication, influenced a new discourse on the logics of digital ecosystems. Digital platforms such as Facebook are offering all-surrounding mediated environments to communicate in Virtual Reality (‘Facebook Spaces') as well as immersive narratives such as Mr. Robot VR. This article provides an understanding of the politics of immersive storytelling and of its underlying principles of programmability, user experience, popularity, and platform sociality, which define immersive technologies in the 21st century.

Web 2.0

2011 ◽  
Vol 2 (4) ◽  
pp. 17-32
Author(s):  
Sumarie Roodt ◽  
Roberto Viola
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Business Models ◽  
The Body ◽  
The Internet ◽  
Advantages And Disadvantages ◽  
Body Of Knowledge ◽  
User Centric ◽  
Use Of Social Media ◽  
The Way

With the emergence of Web 2.0, new online trends and technologies will continually emerge and play an increasingly important role in the way businesses operate. As Web 2.0 has revolutionised the internet by shifting from a published web to a user centric, user-generated web, businesses needed to understand how to change and adapt in order to benefit from these changes. This paper analyses organisations across a variety of industries, in order to determine how Web 2.0 is influencing the way companies conduct business – how they benefit, and what the advantages and disadvantages are. The authors will try to determine whether the traditional business models are changing or simply evolving through the utilisation of Web 2.0 technologies. This research contributes to the body of knowledge regarding the use of social media in commercial organisations.

Effective Ways of Using Social Media: An Investigation of Christian Churches in South Australia

2017 ◽  
Vol 14 (1) ◽  
pp. 23-41 ◽  
Author(s):  
Audrey Lim
Keyword(s):  
Social Media ◽  
Online Communities ◽  
South Australia ◽  
The Internet ◽  
Way Of Life ◽  
Christian Churches ◽  
The Way

Our society is changing the manner in which it communicates. The Internet has catapulted us to a new way of life. Social media has changed the way we communicate. We are creating online communities to share our thoughts and lives. This research investigates effective ways of using social media, particularly Facebook. A sample of the 37 churches represented by the Australian Christian Churches movement in South Australia is utilized. The churches' Facebook posts are classified to determine their purposes, and Facebook metrics are measured to determine the effectiveness of these posts.

scholarly journals PENGARUH PROGRAM DIALOG INTERAKTIF “HALO KALTIM” RADIO REPUBLIK INDONESIA TERHADAP TINGKAT KEPUASAN PENDENGAR

DEDIKASI ◽  
2020 ◽  
Vol 21 (2) ◽  
pp. 61
Author(s):  
Heriyanto, Eddy Soegiarto K, dan Selviana Meikayanti
Keyword(s):  
Regression Analysis ◽  
Mass Media ◽  
Print Media ◽  
Electronic Media ◽  
Program Quality ◽  
Target Audience ◽  
The Internet ◽  
Online Media ◽  
Media Industry ◽  
Analysis Techniques

 The growth of the mass media industry in recent years has shown increasingly tight competencies. At first there were only electronic media and print media such as radio, television and newspapers. But now there are online media via the Internet such as websites or web. The development of online media users in Indonesia makes print media, such as radio, should present the best breakthrough for the target audience, to survive in the future.This research is intended to examine the effect of the program quality "Halo Kaltim" to the listener's satisfaction at Radio Republik Indonesia Samarinda. The research was conducted using regression analysis techniques on 88 listeners of the Interactive Dialogue Program "Halo Kaltim".The results showed that program quality had a positive and significant effect on listener satisfaction. This shows that improve the program quality "Halo Kaltim" will increase the listener's satisfaction of the program "Halo Kaltim" Radio Republik Indonesia Samarinda.Radio Republik Indonesia Samarinda is expected to maintain the interactive dialogue program quality "Halo Kaltim" because it has a significant effect on listeners' satisfaction Interactive Dialogue Radio Program "Halo Kaltim" Radio Republik Indonesia Samarinda.

scholarly journals FACTOR ANALYSIS OF PERSONAL BRANDING FORMING OF PSSI FORMER GENERAL PERSON EDY RAHMAYADI

2020 ◽  
Vol 13 (1) ◽  
pp. 43
Author(s):  
Fibriyani Nur Aliya
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Mass Media ◽  
News Coverage ◽  
Public Image ◽  
Dominant Factor ◽  
The Internet ◽  
The Third ◽  
Internet Users ◽  
Personal Branding

Abstrak. Personal branding seorang eksekutif merupakan proses menjaga identitas, reputasi, dan citra publik seseorang. Mantan Ketua Umum PSSI, Edy Rahmayadi, menerima petisi online yang memaksanya mundur. Petisi online tersebut dipicu oleh maraknya pemberitaan di media massa dan media sosial. Meme kontroversial yang dibuat oleh Edy menanggapi pertanyaan jurnalis dibuat dan disebarluaskan di internet. Diketahui bahwa pengguna internet didominasi oleh pengguna internet. Berdasarkan hal tersebut, maka penelitian ini bertujuan untuk menganalisis faktor personal branding Edy Rahmayadi dalam pandangan kaum milenial sebagai pengguna internet dan media sosial terbesar. Variabel origin yang digunakan dalam penelitian ini. adalah Authentic Personal Branding variable. Hasil penelitian menunjukkan empat faktor baru terbentuk, yaitu Mampu menjelaskan sebelas faktor asal dan faktor personal branding pembentuk Edy Rahmayadi, Faktor pertama adalah Faktor Keunggulan, faktor kedua adalah Faktor Inovasi, Faktor ketiga adalah Faktor Pakar, dan Faktor keempat adalah Keunikan. Faktor yang menjelaskan variabel asal adalah faktor keunggulan.Abstract. An executive's personal branding is the process of maintaining one's identity, reputation and public image. Former PSSI Chairperson, Edy Rahmayadi, received an online petition that forced him to resign. This is happened when he handled the crisis that occurred in the PSSI organization. The online petition was triggered by the rise of news coverage on him in the mass media and social media. The controversial memes made by Edy in response to journalists' questions were made and disseminated on the internet. It is known that internet users are dominated by millennial generation, where this is directly proportional to social media users. Based on this, this study aims to analyze Edy Rahmayadi's personal branding factors in the view of millennials, as the biggest internet and social media user. The origin variable uses in this study is the Authentic Personal Branding variables. The results shows four new factors formed, which are able to explain eleven origin factors and the personal branding factors forming Edy Rahmayadi. The first factor is the Excellence Factor, the second factor is the Innovation Factor, the third Factor is the Expert Factor, and the fourth Factor is Uniqueness. The most dominant factor explaining the origin variable is the excellence factor.

scholarly journals RUANG PUBLIK DAN DAKWAH DI MEDIA SOSIAL

2021 ◽  
Vol 21 (01) ◽  
pp. 22-41
Author(s):  
Alvin Afif Muhtar
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Qualitative Methods ◽  
Public Space ◽  
Open Space ◽  
Public Spaces ◽  
Digital Platforms ◽  
Equal Space ◽  
In The Beginning ◽  
Common Understanding

This journal aims to understand the concept of public space if used to see Islamic preaching through social media, especially in Indonesia. By using qualitative methods, this research describes many characteristics of pulik space, media and its relation to Islamic da'wah. Based on the discussions contained in this study explained that at first the understanding of public space changed and developed in every era influenced by the conditions that occurred at that time. In the beginning, public space was only understood as a space or a place to be targeted for certain circles but as it develops, public space becomes a place for everyone who is present in the space is considered the same without distinguishing any background. This means that public spaces are considered as places or spaces where individuals can be present and free to express their opinions, dialogue and debate critically and rationally over the issues faced together without feeling threat or pressure and domination from any party. By going through public space it will produce a common understanding. There are various media that can be used in public spaces, both open space media, mass media to social media. In the context of da'wah, the concept of public space can be an inspiration to develop a model of da'wah amidst the opportunities and challenges faced in the development of social media, namely making the model of da'wah more equal between mad'u and da'i. This da'wah model can be done through several steps, first, providing dialogue and debate space through digital platforms. Second, this forum will discuss about certain topics. Third, open to all parties, both Muslims and non-Muslims and da'i and mad'u present with the same and equal space and portion in terms of expressing opinions. Fourth, mad'u can express his doubts about Islam. Fifth, da'i as a facilitator can also convey his perspective and make clarifications related to misperceptions by mad'u on Islam.

scholarly journals Peran Media Massa dan Teknologi dalam Transformasi Keintiman di Indonesia

2021 ◽  
Vol 3 (1) ◽  
pp. 7-19
Author(s):  
Rinta Arina Manasikana ◽  
Ratna Noviani
Keyword(s):  
Sexual Harassment ◽  
Mass Media ◽  
Online Dating ◽  
Active Role ◽  
The Internet ◽  
Current Development ◽  
Patriarchal Culture ◽  
Anthony Giddens ◽  
Media And Technology ◽  
The Way

This research aimed to identify how the current development in technology and mass media is affecting the form and the way people fulfill intimacy in Indonesia by using Anthony Giddens' concept of intimacy transformation. In his book The Transformation of Intimacy Sexuality, Love, and Eroticism in Modern Societies (1992), Giddens stated that there are changes in intimacy relations in society from time to time which are influenced by the pace of modernity. This research showed that there are influences from mass media and technology in changing concept of intimacy and how to fulfill it in society, where previously only recognizing the concept of matchmaking and marriage as way to fulfill it, are now beginning to shift in other ways, such as the use of matchmaking columns in mass media, online dating applications, to the internet and games. However, patriarchal culture is something that still limits change with all existing stereotypes and rules, especially for women. This reflected in the negative stigma of their active role and the potential for sexual harassment in cyberspace when fulfilling intimacy. Keywords: mass media, intimacy, transformation of intimacy, Anthony Giddens

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