scholarly journals PENERAPAN CONFIGURAL FREQUENCY ANALYSIS (CFA) UNTUK MENENTUKAN KARAKTERISTIK USER DAN NON USER MOTOR X DI KOTA CIREBON (Studi Kasus PT. XYZ)

2017 ◽  
Vol 9 (2) ◽  
pp. 75
Author(s):  
Muhamad Iqbal Mawardi ◽  
Bertho Tantular ◽  
Resa Septiani Pontoh
Keyword(s):  
Data Analysis ◽  
Marketing Strategy ◽  
Frequency Analysis ◽  
Brand Awareness ◽  
User Characteristics ◽  
West Java ◽  
Configural Frequency Analysis ◽  
Marketing Area ◽  
Company Survey

ABSTRACT.  PT. XYZ has a role as the main dealer of motor X in West Java with marketing area in three cities: Bandung, Bekasi and Cirebon. The company survey always held every year about Brand Awareness & Image to users and non user motor X to know the characteristics of consumers. Based on the company report survey there was a decrease in the indicators of Top Of Mind Unit in Cirebon City for the user of 30.8% and for non users of 9.8%. This study aims to determine the characteristics that cause the decline of the Top Of Mind Unit based on the configuration of user characteristics and non user motor X in Cirebon City by using Configural Frequency Analysis (CFA). From the results of data analysis can be seen that there are three configurations of user characteristics and non users that deviate from the base model is formed. These three configurations can be considered in determining the marketing strategy to maintain and improve the Top Of Mind Unit in Cirebon City.

scholarly journals EMPOWERMENT OF LOCAL BRAND AWARENESS THROUGH PACKAGING UNIQUENESS AND ITS IMPACT ON PURCHASING INTEREST

2019 ◽  
Vol 4 (01) ◽  
pp. 16
Author(s):  
Bob Foster ◽  
Wawan Hermawan ◽  
Rima Rahmayanti
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Analysis Data ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Awareness ◽  
West Java ◽  
White Tea

Indonesian local brand is lack of brand awareness among Indonesian consumers. One of the local brands that lack of brand awareness is white tea brand. White tea makers in Indonesia meets the issue of absence of innovation in packaging, shopper awareness and frailness in quality. This research aims to test whether product empowerment and brand awareness will influence the interest in buying white tea products with unique packaging as intervening using partial least square as method in data analysis. Data collection uses questionnaire involving 50 consumer samples of white tea brand in Bandung, West Java. This research shows that the uniqueness of packaging has proven to be intervention between brand awareness and empowerment in product, affects or influences the consumer purchasing interest of white tea brand in Bandung, West Java, Indonesia.

scholarly journals Person-centered data analysis with covariates and the R-package confreq

Methodology ◽  
2021 ◽  
Vol 17 (2) ◽  
pp. 149-167
Author(s):  
Mark Stemmler ◽  
Jörg-Henrik Heine ◽  
Susanne Wallner
Keyword(s):  
Data Analysis ◽  
Statistical Method ◽  
Frequency Analysis ◽  
Contingency Tables ◽  
Real Data ◽  
R Package ◽  
Design Matrix ◽  
Linear Modeling ◽  
Configural Frequency Analysis ◽  
Log Linear

Configural Frequency Analysis (CFA) is a useful statistical method for the analysis of multiway contingency tables and an appropriate tool for person-oriented or person-centered methods. In complex contingency tables, patterns or configurations are analyzed by comparing observed cell frequencies with expected frequencies. Significant differences between observed and expected frequencies lead to the emergence of Types and Antitypes. Types are patterns or configurations which are significantly more often observed than the expected frequencies; Antitypes represent configurations which are observed less frequently than expected. The R-package confreq is an easy-to-use software for conducting CFAs; another useful shareware to run CFAs was developed by Alexander von Eye. Here, CFA is presented based on the log-linear modeling approach. CFA may be used together with interval level variables which can be added as covariates into the design matrix. In this article, a real data example and the use of confreq are presented. In sum, the use of a covariate may bring the estimated cell frequencies closer to the observed cell frequencies. In those cases, the number of Types or Antitypes may decrease. However, in rare cases, the Type-Antitype pattern can change with new emerging Types or Antitypes.

A study on consumer buying behaviour towards cars in Surat

2020 ◽  
pp. 319-324
Keyword(s):  
Data Analysis ◽  
Marketing Strategy ◽  
Fuel Consumption ◽  
Frequency Analysis ◽  
Secondary Data ◽  
T Test ◽  
Statistical Tools ◽  
Buying Behaviour

The purpose of the paper is to study the consumer buying behaviour towards car. 100 samples were taken from Surat city, Gujarat. Both Primary and secondary data were used in research. One sample t-test and frequency analysis was used as data analysis statistical tools. Most of people prefer Audi, BMW and Hyundai. People consider price of car, fuel consumption, safety and maintenance as the most important factor to purchase car. The finding may be used to marketers to design marketing strategy for cars.

scholarly journals Age and Depositional Environment of Walat Formation Based on Palynological Analysis in Sukabumi Regency, West Java, Indonesia

2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Rizki Satria Rachman ◽  
Winantris ◽  
Budi Muljana
Keyword(s):  
Data Analysis ◽  
Chemical Treatment ◽  
Depositional Environment ◽  
Treatment Method ◽  
Late Eocene ◽  
West Java ◽  
Palynological Analysis ◽  
First Occurrence ◽  
Pollen And Spores

AbstractWalat Formation is equivalent to Bayah Formation. This formation is the beginning of Bogor basin deposition. In this case, age and environment of this formation have been analyzed by previous researchers, but the results of age and environment interpretations have different ranges, especially from its palynological aspect which until now Walat Formation is rarely analyzed using this aspect. This research was conducted to identify the age and depositional environment of Walat Formation in Sukabumi region by using pollen and spores to confirm different interpretations of previous studies. Measure section was carried out in sampling and chemical treatment method was carried out to see palynomorph content in the rock. Furthermore, data analysis was carried out with range of interval zones and pollen grouping based on their environment.The results show that Walat Formation has Late Eocene age based on the interval zone between first occurrence of Verrucatosporites usmensis and Meyeripollis naharkotensis, and the last occurence of Proxapertites operculatus, Proxapertites cursus, and Cicatricosisporites eocenicus. Walat Formation has fluvial depositional environment characterized by the dominance of Proxapertites operculatus and Proxapertites cursus. The results of this study confirm that the Walat Formation has an Eocene age and a fluvial depositional environment from a palinological aspect.

scholarly journals MAPPING SEASCAPES TOURISM DESTINATION IN INDONESIA

2018 ◽  
Vol 1 (1) ◽  
pp. 71-80
Author(s):  
Ismayanti Ismayanti
Keyword(s):  
Marketing Strategy ◽  
Brand Awareness ◽  
Quality Level ◽  
Competitive Advantages ◽  
Market Penetration ◽  
Tourism Destination ◽  
Loyal Customer ◽  
Expansion Stage ◽  
Sustainable Marketing ◽  
Tourist Infrastructure

This research was to map prospective seascapes tourism destination. As results, some challenges occurred in seascapes destination development. Thus, it can be concluded that main activities of seascapes tourism are: cruising, yachting, surfing, leisure fishing and watersport activities i.e. Jet skiing. The development of seascapes tourism destination falls into: (1) Pioneering phase takes place in new-found attraction that it is recently built and has potential tourists; (2) Expansion stage occurred in areas that already exist with certain service quality level and loyal customer; (3) Improvement phase, the area is mature and ready-visit; and (4) Revitalization for saturated destination. It was recommended that marine infrastructure and tourist facilities such as: floating pontoons and dinghy-jetty, FB establishment and toilet must be constructed. Brand awareness and market penetration are created. Evaluations on existing activities and attractions as well as maintenance of infrastructure, networking and hard-selling act were needed. Sharpen competitive advantages, sustainable marketing strategy; maintain loyalties of tourist, infrastructure and facilities as well as networking are a must. Feature of attraction and activities should be modified, re-adjustment based on tourist’s preference and re-orientation on networking when destination reach revitalization phase.

scholarly journals Formulation of chicken egg marketing strategy

2019 ◽  
Vol 6 (5) ◽  
pp. 285-302
Author(s):  
I Nyoman Padma Widyantara ◽  
I Gde Putu Sukaatmadja
Keyword(s):  
Data Analysis ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Animal Husbandry ◽  
Research Data ◽  
Livestock Farming ◽  
Analysis Techniques ◽  
Corn Prices ◽  
Older Farmers ◽  
Layer Farm

The laying chicken farming sector is an important sector because from this sector some animal protein needs for humans are met. The success of a layer farm is largely determined by marketing. Judging from the footsteps of livestock farming, it appears that older farmers have experienced several problems in animal husbandry, such as the 1997 monetary crisis, the outbreak of bird flu in late 2003, the fluctuation of corn prices in 2015. These conditions, many businesses closed farms. Even though there have been several problems with livestock, it turns out that some farms can still survive today, so it is necessary to conduct research on how to formulate an egg marketing strategy? This study took place in Karangasem Regency, Bali Province. Research data obtained from questionnaires and observations. Data analysis uses SWOT analysis techniques (strength, weakness, opportunity, and threat).

scholarly journals PENGARUH KESADARAN MEREK, KEPUASAN KONSUMEN DAN KEPERCAYAAN KONSUMEN ATAS MEREK TERHADAP PEMBELIAN ULANGTIKET PESAWAT FIREFLY DI BANDA ACEH

2019 ◽  
Vol 1 (1) ◽  
Author(s):  
Ika Rahmadani ◽  
Tia Risky Ayunda
Keyword(s):  
Data Analysis ◽  
Significant Influence ◽  
Consumer Satisfaction ◽  
Consumer Trust ◽  
Brand Awareness ◽  
Analysis Method ◽  
Research Results ◽  
Airline Tickets ◽  
Banda Aceh ◽  
Airline Ticket

ABSTRAKThe aim of this research is to know the influence of brand awareness, consumer satisfaction andconsumer trust on brand toward the re-purchasing of Firefly airline ticket in Banda Aceh. This study took 99respondents of re-purchasing of FireFly airline tickets in Banda Aceh. This research was conducted at the SultanIskandar Muda airport in Banda Aceh. Data analysis method which used in this research is multiple linearregression. The research results showed that the variables Brand Awareness, consumer satisfaction andconsumer trust for brand have significant influence to the repurchasing of Firefly airline tickets in Banda Aceh.In the future, it is expected that the re-purchasing of Firefly airline tickets in Banda Aceh should be able tomaintain their brand awareness, consumer satisfaction and consumer trust for brand and to improve otherfactors which is capable to creating consent to the consumer so that the consumer wants to recommendate to theothers.Keywords: Brand awareness, Consumer trust for brand, Cunsumer satisfaction, Repurchasing

scholarly journals Determination of Rock Type Using Hydraulic Flow Unit Concept to Predict Permeability with Artificial Neural Network

2018 ◽  
Vol 1 (2) ◽  
Author(s):  
Ghanima Yasmaniar ◽  
Ratnayu Sitaresmi ◽  
Suryo Prakoso
Keyword(s):  
Neural Network ◽  
Artificial Neural Network ◽  
Data Analysis ◽  
Rock Type ◽  
Flow Unit ◽  
West Java ◽  
North West ◽  
Hydraulic Flow ◽  
Core Data ◽  
The North

<em>Permeability is one of the important of reservoir characteristics, but is difficult to predict it. The accurate permeability values can be obtained from core data analysis, but it is not possible to do at all of the well intervals in the field. This study used 191 sandstone core samples from the Upper Cibulakan Formation in the North West Java Basin. The concept of HFU (Hydraulic Flow Unit) developed by Kozeny-Carman is used to generate the relationship between porosity and permeability for each rock type. Afterward, to estimate the permeability value at uncored intervals, the statistical methods of artificial neural network based on log data are used on G-19 Well, G Field which is located in the North West Java Basin. Based on core data analysis from this research, the reservoir consists of eight HFU with different equations to estimate permeability for each HFU. From this reserarch, the results of permeability calculations at uncored intervals are not much different from the core data at the same depth. Therefore the approach of permeability prediction can be used to determine the value of permeability without performing core data analysis so that it can save the company expenses.</em>

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