scholarly journals A look into the picture-perfect fake life of Amalia Ulman’s Excellences and Perfections

2020 ◽  
Vol 9 (1) ◽  
pp. 76-88
Author(s):  
Manuela Salazar

In 2014, the Spanish artist Amalia Ulman gathered inspiration from the ways of aestheticizing everyday life chosen by Instagram users to develop an elaborate performative photographic series that lasted months and existed firstly only on her personal Instagram feed @amaliaulman. In April of that year, she suddenly started posting iPhone photographs about an apparently trendy life she was living in Los Angeles, California. She started reproducing the style of different Instagram personas while incorporating the usual aesthetic choices of the social media. The narrative constructed by each of the 175 pictures accounted for her life as an artsy girl who firstly moves to LA after apparently breaking up with a boyfriend, starting work as an escort, having cosmetic plastic surgery and drug abuse issues, followed by time in rehab, and finally posts about recovery, and healthy and fitness habits. The attention to the details of what she wrote and exhibited was what probably made the almost 90 thousand subscribers she gathered along the 5 months of the performance very surprised when she finally announced it was all part of an art work entitled Excellences and Perfections. This fictional life of Amalia Ulman was thoroughly calculated to appear believable to an audience already accustomed to aesthetics of this social media visual culture by reproducing certain patterns of pictures, captions, use of hashtags and interactions with followers. This paper will analyse the performance via the Instagram archive as well as the recently published book Excellences and Perfections. (2018), discussing the ways that it deals aesthetically with questions of identity, gender, class, sexuality and “lifestyle porn” in a visual network platform. The main question to be discussed is: how did the aesthetic choices of this performance made a fake story so convincing?

2018 ◽  
Vol 13 (2) ◽  
pp. 85
Author(s):  
Adya Arsita

Makanan kini dipandang dengan sudut pandang yang berbeda, karena ia tak lagi sekedar kebutuhan pokok, tetapi telah dimaknai jauh dari fungsi utamanya.  Telah sekian lama makanan menjadi simbol kemakmuran orang yang berpunya sejak dari abad ke-16 dan ke-17 yang ditunjukkan dalam lukisan-lukisan di masa itu, yang kini kemudian meraih masa gemilangnya melalui berbagai tayangan di televisi, majalah, dan buku-buku masakan.  Makanan tidak lagi sekedar apa yang dimakan, tetapi menjadi sesuatu yang dipamerkan dan berkembang menjadi gaya hidup.  Seiring dengan berkembangnya teknologi komunikasi, orang cenderung mengumbar kegemarannya akan makanan melalui berbagai media sosial, salah satu yang terkenal yaitu Instagram.  Visualisasi makanan telah diekspos sedemikian rupa dari menu rumahan yang sederhana hingga makanan kelas atas yang biasanya tersaji di restoran mewah.Tulisan ini membahas banyaknya foto-foto makanan yang diunggah ke dalam berbagai akun Instagram dan kemudian akan dicoba untuk menemukan bagaimana unggahan tersebut mempengaruhi keseharian kita.  Metode yang digunakan adalah mengaitkan teori simulakra dari Baudrillard dengan pendekatan multidimensi posmodernisme.  Akun Instagram dipilih secara acak berdasarkan tampilan enam frame pertamanya yang menampilkan foto-foto makanan, yang kemudian foto-foto tersebut dianalisis menggunakan kajian simulakra dari Baudrillard. Hasil temuan dari analisis menunjukkan bahwa orang tidak lagi mengonsumsi sesuatu (makanan) sesuai fungsinya, tanpa disadari mereka telah mengonsumsi sebuah tanda yang akhirnya akan meletakkan mereka ke dalam hirarki, kelompok, dan kelas dengan kemampuan mengonsumsi yang sama.  Instagram merupakan salah satu media sosial yang menggunakan foto sebagai instrumen untuk berkembangnya budaya visual yang makin memperkuat berlangsungnya simulakra dalam keseharian, yang memisahkan objek dari apa yang seharusnya direpresentasikannya hingga ke ambang batas nihilisme dan orang tidak bisa lagi mengenali apa yang sesungguhnya mereka apresiasi. Food has been seen in different views nowadays, it is not merely one of the staples, but it has gone far beyond its primary function.  Food has long been a symbol of prosperity of the haves since the 16th  until the 17th century through paintings, which later these days regains its triumph in the abundant TV shows, magazines and cook books.  Food is no longer what we eat, but it is something to show off and lately it has become a lifestyle.  Along with the advanced communication technology, people tend to flaunt their food fetish through various social media, one that has become so popular is Instagram.  The visuality of food has been vividly exposed from simple home cooking   menu to high-end foods such those served in fine dining restaurants.   This article tries to analyze the massive photographs of food uploaded in several random accounts of Instagram, and then to find out to what extent they influence our everyday life.  The method employed is Baudrillard’s simulacra with a hint of approach of multidimensional postmodernism.  Random accounts of Instagram were chosen based on their first six frames or feeds all exposing food,  then those photographs were elaborated and analyzed using Baudrillard’s simulacra.          The findings show that people no longer consume something (food) as it is, but they have consumed ‘signs’ or the prestige symbols embedded in that object.  The act of consuming signs will finally put them in certain hierarchy, groups, and classes with the same interest and ability to consume the same sign in the same way.  Instagram as one  of the social media using the photograph as the instrument in blossoming the visual culture strengthens the simulacra that happens in daily basis, that it seems separating the object from what it should represent until it fades to nihilism and people can hardly recognize what they really appreciate.


2018 ◽  
Vol 14 (1) ◽  
pp. 67
Author(s):  
Idealita Ismanto

Penelitian ini membahas eksistensi individu yang dikonstruksi berdasarkan budaya visual. Selfie dan media sosial pada budaya visual sebagai wujud eksistensi merupakan kata yang tepat untuk menyikapiperkembangan eksistensi masyarakat. Persoalan yang diangkat membahas bagaimana budaya selfie dapat terjadi pada masyarakat urban, mengkaji budaya selfie melalui kajian estetika fotografi, cyberculture, dan semiotika visual serta perubahan sosial yang terjadi dalam masyarakat urban. Metode yang digunakan adalahobservasi dan wawancara. Kegiatan analisis data dimulai dari tahap pengumpulan data, tahap reduksi, tahap penyajian data, serta tahap penarikan kesimpulan dengan penelitian kualitatif. Dapat disimpulkan bahwa praktik baru dalam cyberculture dan budaya visual yakni selfie, media sosial sebagai ranah eksistensi, masyarakat menjadikan selfie sebagai eksistensi diri yang narsisme. Masyarakat saling beradu eksistensi dengan media sosial yang berobjekkan wisata dan kesenian. AbstractSelfie Culture of Urban Society (Study of the Aesthetic of Photography, Cyberculture, and Visual Semiotics). This research discusses the existence of individuals constructed based on visual culture. Selfie and social media in the visual culture as a form of existence is the right word to address the development of society’s existence. The issues raised would discuss how the selfie culture can occur in the urban society, how the study of selfie culture through the aesthetic of photography, cyberculture studies, and the visual semiotics and also the social changes that occur in the urban societies. The method employed was observation and interview. The data analysis activities were started from the data collection step, the reduction step, the data presentation step, and the conclusion with qualitative research. It can be concluded that the new practice in cyberculture and visual culture, which is selfie, in the social media as the realm of existence, society makes selfie as the existence of narcissistic self. Communities collide with the existence of social media consisting touristy tourists’ attraction and arts.


2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Izmy Khumairoh

Abstract This article analyzes the close relationship between religion (i.e. religious discourses in the context of everyday life) and modernization (i.e. the intensive and excessive use of social media in society). This article is based on literature and social media review—in particular it reviews on how the role of religion changed drastically due to mediatization process that occurs in the public sphere; as well as how the social media plays a dynamic role in society. This article concludes that the new image of religion as shown in mass media and social media demonstrates its shifting power from traditional institutions to mass and social media. Religious value immerses into every aspect of the everyday life and the religious aura; and this phenomenon neglects the secularization theory. Keywords: anthropology, social media, marriage, Islam  Abstrak Artikel ini menganalisis hubungan erat antara agama (yaitu wacana keagamaan dalam konteks kehidupan sehari-hari) dan modernisasi (yaitu penggunaan media sosial yang intensif dan eksesif dalam masyarakat). Analisis berdasar pada studi literatur dan observasi di dunia maya - termasuk beberapa akun media sosial dan interaksi antara netizen - terutama bahasan mengenai perubahan peran agama yang drastis akibat proses mediatisasi yang di ranah publik; sebagaimana media memainkan peran dinamis dalam masyarakat. Artikel ini menyimpulkan bahwa citra baru agama, yang terpampang di media massa dan media sosial, mencerminkan pergeseran kekuasaan agama dari institusi tradisional ke media. Nilai-nilai agama terus menemukan celah untuk memasuki setiap aspek kehidupan dan mencakup aspek aura agama sehingga fenomena ini tidak sesuai dengan teori sekulerisasi. Kata kunci: antropologi, media sosial, pernikahan, Islam


2020 ◽  
Vol 10 (3) ◽  
pp. 812
Author(s):  
Yu-Jung Chuo

This study used social media posts of the related effect of earthquakes to derive seismic shake scale distributions in regions of Taiwan and compared it with the regional seismic scale reported by the Central Weather Bureau (CWB) of Taiwan. This study conducted a context searching to scrawl the relationship phrase on the social media network platform, PTT bulletin board system (BBS), to detect the earthquake shake scale using the keywords of the context. In this investigation a decision tree model for analyzing the semantic words from the context of the target event to detect the earthquake shake scale was devised. The results indicate that we can pick out the keywords to use to detect the earthquake shake scale at about 85%. Furthermore, the results of the derived shake scale show that the four studied cases are in a good agreement with the presented news from the CWB of Taiwan. In this study, the author attempted to develop a quick earthquake shake scale detection model by semantic analysis of the collected earthquake disaster information reported on the social media network platform.


2014 ◽  
Vol 687-691 ◽  
pp. 1762-1765
Author(s):  
Bao Ding Sun

Due to the emergence of social media in the field of Internet , the structure of tourism as well as its developing pattern has changed a lot, the application of social media enabled the tourists who can take part in more traveling information to exchange ideas. It also can influence the character of the traditional traveling consumers' behavior by the subtle changes in tourism. In this paper, with the analysis of the consumer's behaving habits of using social network platform, it explored the influential factors that contributed to the tourism enterprises, which can be beneficial for making the traveling decisions through the social networks platform.


2016 ◽  
Vol 3 (4) ◽  
pp. 301-329
Author(s):  
Wendell Schwab

Asyl Arna is the most popular Islamic television channel in Kazakhstan and the dominant Islamic media company in Kazakhstan. This article examines how images on the social media pages of Asyl Arna create a way of understanding and engaging in contemporary Islamic life in Kazakhstan. I examine four kinds of images: lists, portraits of authority figures, illustrations or photos of the Qur’an, and images related to a middle-class life with a strongly gendered division of labor. The visual culture of Asyl Arna’s social media promote Islam as an achievable part of a middle-class lifestyle that can provide simple rules for a pious, economically successful life and a connection to the numinous through the Qur’an.


Author(s):  
Mohammed Maga Sule

This research centered on the effects of social media on Muslim students in Nasarawa State University, Keffi. The purpose of this is to examine how Muslim students make use of the social media and the effects of these social media sites on them, the level of Muslim students’ awareness of social media, how to properly make use of the social media sites for the propagation of Islam.  The research used quantitative methodology. Questionnaire was used as instrument for data collection. Similarly, textbooks, journals, as well as internet sources were used for the research. The research found that social media as a tool has created a new social dimension in the lives of Muslim students. Social media has developed and increased their levels of religious, educational and social awareness. It is argued in the research that, social media has provided an avenue for getting information in many aspects of everyday life, making one to become more knowledgeable which is beneficial especially for Muslim students. The research found that most of the Muslim students surveyed were aware of the positive and negative effects of social media sites and were also conversant with the social media sites that propagate Islam. Some of the social media sites utilized by Muslim students are Facebook, WhatsApp, Ummaland, Masjidway, Nahnu Muslim and Muslim Social to mention but a few.


Transilvania ◽  
2021 ◽  
pp. 1-11
Author(s):  
Christian Ferencz-Flatz

The present paper analyses the emergence of a novel field of interest in the philosophical aesthetics of the 1960s in Romania: the aesthetics of everyday life. As such, it first starts by drawing out an overview of the aesthetic discussions in 1950s Romania by closely reading several articles from the main philosophical journal of the period: Cercetări filozofice. In this regard, I focus on two main aspects, namely the theory of reflection, which was the guiding principle of Marxist-Leninist aesthetics, and the theory of the social function of art. Further on I will sketch out how these two aspects defined the main traits of the local aesthetics of everyday life, a topic which took the center fold of aesthetic interest for almost a decade, and which has ever since the early 2000s found renewed interest.


2020 ◽  
Vol 14 (3) ◽  
pp. 285-303 ◽  
Author(s):  
Muhammad Aljukhadar ◽  
Amélie Bériault Poirier ◽  
Sylvain Senecal

Purpose Social media bring about the imagery of people, places and products. Showing particular success in attracting women and millennials, these media (e.g. Instagram, Snapchat and Pinterest) are built around imagery consumption. This paper follows a qualitative theory building approach to extend the theory of consumption values and develop a framework based on the values social media deliver to consumers that explain their use outcomes. Design/methodology/approach The framework was analytically developed based on a review of the literature. In contrast to frameworks such as stimulus-organism-response (S-O-R), the framework proposes that people consume social media to maximize relevant values, namely, the aesthetic, social and learning value. Then, a study based on semi-structured interviews is performed to elaborate on the values and their undertakings. Findings The paper defines the consumption’s aesthetic value and underscores it as a focal driver of social media use and a key concept in social commerce. Data analysis suggests that aesthetic value engenders such responses as consumer’s inspiration, infinity sensation and habitual entertainment. Additional drivers of social media users are social and learning values. The social value engenders self-expression and social privacy, whereas the learning value engenders resourcefulness and parallel shopping. Originality/value This paper stipulates that people consume (i.e. use) social media to maximize relevant values, which, in turn, result in two groups of responses (inner and outer responses). The framework indicates that the relevant values mediate the relation between a stimulus (e.g. social media use) and response (e.g. entertainment, inspiration and behavioral intent). It highlights the centrality of aesthetic value in digital marketing and social commerce environments. The framework, thus, contrary to S-O-R, views the consumer as a maximizer of values rather than (a) processor of emotional and cognitive rejoinders.


2019 ◽  
Vol 10 (4) ◽  
pp. 9-22
Author(s):  
D.A. Khoroshilov

Psychology of social cognition as the construction of the image of the social world requires addition of the concept of deep mediatization (N. Couldry, A. Hepp). In the frames of modern sociology and cultural-historical psychology it should be talked about the mediatized construction of the image of the world, mediated by the language of mass communication. The code of media language — not verbal, but visual — is analyzed in the epistemological and methodological contexts of the visual turn in the humanities. The realization of this trend in Russian psychology is the aesthetic paradigm of the everyday life (T. Martsinkovskaya, M. Guseltseva, D. Khoroshilov). Its main idea is the comparative analysis of the languages of the scientific concepts and art and media images, what allows to explicate visibility optics of the everyday life in the modern society. The article concludes with the aesthetics and psychological explanation of the phenomena of deep mediatization of social cognition from Nicola Gogol to the popular TV series «Black mirror».


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