scholarly journals Review of „Brand-urile în era Web 2.0. Conținutul generat de consumatori” [Web 2.0 Brands. User-generated Content] by Rodica Săvulescu, București: Tritonic, 2016, 252 p.

2017 ◽  
Vol 18 (3) ◽  
pp. 101
Author(s):  
Alexandra Vițelar ◽  
Florența Toader

<p>The web 2.0 era has shifted brand ownership from communication specialists towards consumers. This is the main idea on which Rodica Sãvulescu builds her argumentation in her recently published book, `<em>Web 2.0 Brands. User-generated content` (2016). </em>The emergence of new technologies blurs the lines between content producers and consumers. In this book, the author addresses the topic of democratization of content in relation with brand communication.</p>

2017 ◽  
Vol 10 (2-3) ◽  
pp. 109-132 ◽  
Author(s):  
Donatella Della Ratta

In this essay, I reflect on the aesthetic, political and material implications of filming as a continuous life activity since the beginning of the 2011 uprising in Syria. I argue that the blurry, shaky and pixelated aesthetics of Syrian user-generated videos serve to construct an ethical discourse (Ranciére 2009a; 2013) to address the genesis and the goal of the images produced, and to shape a political commitment to the evidence-image (Didi-Huberman 2008). However, while the unstable visuals of the handheld camera powerfully reconnect, both at a symbolic and aesthetic level, to the truthfulness of the moment of crisis in which they are generated, they fail to produce a clearer understanding of the situation and a counter-hegemonic narrative. In this article, I explore how new technologies have impacted this process of bearing witness and documenting events in real time, and how they have shaped a new understanding of the image as a networked, multiple object connected with the living archive of history, in a permanent dialogue with the seemingly endless flow of data nurtured by the web 2.0.


2013 ◽  
pp. 17-43
Author(s):  
Thomas Bebensee ◽  
Remko Helms ◽  
Marco Spruit

Web 2.0 and Knowledge Management (KM) have a considerable overlap. It appears promising to apply Web 2.0 applications for supporting and improving sharing and creation of knowledge. Yet, little research examining the impact of Web 2.0 on KM has been conducted. This chapter presents research examining the suitability and impact of Web 2.0 applications on KM in organizations. Two extensive exploratory case studies were conducted involving 11 interviews with key personnel of two student-run organizations. It is demonstrated how Web 2.0 applications can be used for a number of KM practices mostly related to the areas of asset management and knowledge creation and innovation. Moreover, they suggest that among all the Web 2.0 principles, User-Generated Content and Unbounded Collaboration exert the biggest influence on creating and sharing of knowledge within organizations. The study contributes to the general understanding of how Web 2.0 and KM practices can be interlinked with each other.


2011 ◽  
Vol 145 ◽  
pp. 138-142
Author(s):  
Chun Hsiung Tseng

In recent years, the usage pattern of the Web has been undergoing dramatic changes. The traditional definition of the Web, “a system of interlinked hyper-text documents”, can no longer describe the situation accurately today. Instead, users want to interact with Web resources and even want to create their own Web resources that can interact with others. This is what we call “Web 2.0”, a new Web that is both read-able and write-able. However, considering Web-based services around us: the calendar services, the traveling services, and the messaging services, etc., one can draw a conclusion that what Web users nowadays expect from the Web are not only contents and interactions but also services. To meet this expectation, a read/write/execute-able Web is demanded. In this paper, new technologies for building such a Web are proposed. A virtual browsing environment is employed to transform existing Web resources into executable services. Furthermore, an HTML-to-XML annotation/transformation technology is integrated into the virtual browsing environment to form the data model part. With these technologies, the Web will be transformed into “a system of interlinked services.”


Author(s):  
Manuela Farinosi

This article reflects on the meaning of the words “control” and “privacy” in light of the intensive diffusion of user generated content on the web. It presents some results of an empirical research based on 145 essays written by Italian students. The data were analysed from a qualitative point of view to understand how young people frame the topic of control on web 2.0. The attention is focused on the metaphors used to describe online platforms and on the social environments they mention when they speak about the impacts of online diffusion of personal content on offline life. The results show that the new control practices cannot be adequately described within the classical framework of vertical control. The traditional panoptic principle of observation has to a certain extent been transformed and the Panopticon itself is no more an effective metaphor to describe the control dynamics on web 2.0.


2016 ◽  
Vol 12 (3) ◽  
pp. 14
Author(s):  
Paula Marques-Hayasaki ◽  
Carles Roca-Cuberes ◽  
Carles Singla Casellas

The professional profiles and skills related to journalism are adapting to a new paradigm as a consequence of the advent of new technologies - the web 2.0, the end of the monopoly of news production by mass media, etc. This study aims to provide a comprehensive critical mapping of new professional profiles and skills demanded in the field of journalism, based on a scoping review and in-depth interviews with professionals and academics in Spain. The results show a great variety of new profiles and nomenclatures. This is in part because of a significant overlapping in the functions emphasized by them. With regards to skills, the traditional ones are still the most valued by the market, although new competencies are becoming more and more important.


Author(s):  
David Parsons

This chapter explores how Web application software architecture has evolved from the simple beginnings of static content, through dynamic content, to adaptive content and the integrated client-server technologies of the Web 2.0. It reviews how various technologies and standards have developed in a repeating cycle of innovation, which tends to fragment the Web environment, followed by standardisation, which enables the wider reach of new technologies. It examines the impact of the Web 2.0, XML, Ajax and mobile Web clients on Web application architectures, and how server side processes can support increasingly rich, diverse and interactive clients. It provides an overview of a server-side Java-based architecture for contemporary Web applications that demonstrates some of the key concepts under discussion. By outlining the various forces that influence architectural decisions, this chapter should help developers to take advantage of the potential of innovative technologies without sacrificing the broad reach of standards based development.


2019 ◽  
Vol 29 (3-4) ◽  
pp. 263-285
Author(s):  
Wided Batita

The emergence of Web 2.0 is materialized by new technologies (APIs, Ajax, etc.), by new practices (mashup, geotagging, etc.) an, by new tools (wiki, blog, etc.). It is primarily based on the principle of participation and collaboration. In this dynamic, the web mapping with spatial character or simply called Geospatial Web (or Geoweb) evolves by strong technological and social changes. Participatory GeoWeb 2.0 is materialized in particular by mashups among wikis and géobrowsers (ArgooMap, Geowiki, WikiMapia, etc.). The new applications resulting from these mashups are moving towards more interactive forms of collective intelligence. The Geodesign is a new area, which is the coupling between GIS and design, allowing a multidisciplinary team to work together. As it is an emergent term, the Geodesign has not be well defined and it requires innovative theoretical basis, new tools, media, technologies and practices to fit its complex requirements. In this document, we propose some GeoWeb 2.0 tools and technologies that could support the Geodesign process. The main contributions of the present research are firstly identifying the needs, requirements and constraints of Geodesign process as an emergent fuzzy field, and secondly offering new supports that are best meeting to the collaborative dimension of this process.


Author(s):  
Yasmin Ibrahim

Consumer content generation in the Web 2.0 environment from a libertarian perspective is about the democratization of mediated knowledge where it creates the possibilities to produce new knowledge and media economies in a postmodern world. This chapter examines the notions of empowerment afforded by multimedia technologies on the Internet where new forms of knowledge, politics, identity, and community can be fostered through the Web 2.0’s architecture of participation, collaboration, and openness. It also discusses how these unlimited possibilities to produce content present new social and ethical dilemmas. They not only challenge conventional ways in which knowledge and expertise have been constructed in modern and postmodern societies but also require more rigorous methods to identity what can constitute expert knowledge. The production of user-led taxonomies and data repositories has raised the need to re-examine user-generated content and its function and coexistence within the existing systems and archives of knowledge.


Author(s):  
Manuela Farinosi

This article reflects on the meaning of the words “control” and “privacy” in light of the intensive diffusion of user generated content on the web. It presents some results of an empirical research based on 145 essays written by Italian students. The data were analysed from a qualitative point of view to understand how young people frame the topic of control on web 2.0. The attention is focused on the metaphors used to describe online platforms and on the social environments they mention when they speak about the impacts of online diffusion of personal content on offline life. The results show that the new control practices cannot be adequately described within the classical framework of vertical control. The traditional panoptic principle of observation has to a certain extent been transformed and the Panopticon itself is no more an effective metaphor to describe the control dynamics on web 2.0.


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