scholarly journals Understanding Muslim Young Consumers on Online Shopping: The role of Customer Review, Price, Trust and Security

2020 ◽  
Vol 8 (2) ◽  
pp. 297
Author(s):  
Wahibur Rokhman ◽  
Fajar Andiani
Keyword(s):  
Online Shopping ◽  
Sampling Technique ◽  
Future Research ◽  
Young Generation ◽  
Product Reviews ◽  
Purchasing Decisions ◽  
Online Purchases ◽  
Young Consumers ◽  
Minimum Expenditure

<p><em>Online shopping is a</em><em>n</em><em> </em><em>ubiquitous </em><em>phenomenon among young consumers.</em><em> </em><em>The </em><em>development </em><em>of internet on transactions has </em><em>caused</em><em> fear, mistrust and risk among online consumers.  The </em><em>objective</em><em> of this study is to examine the effect of product reviews, prices, transaction trust, and security transactions on decisions in Islamic millennial generation online purchases. The sample in this study is the Muslim young generation who use a lot of online shopping</em><em>s</em><em>, a</em><em> total of 120 respondents were requested to complete the questionnaires, of which 96 were returned </em><em>using a purposive sampling technique with a minimum expenditure of spending 3 times in the last 3 months. The results of this study indicate that product reviews, prices, trust and security have significant effect on online purchasing decisions.</em><em> This study also discusses the </em><em>implications, limitations, and suggestions for </em><em>the </em><em>future research</em><em>.</em><em></em></p>

Does Second Life Mark the Beginning of a New Era of Online Shopping?

2011 ◽  
pp. 232-247
Author(s):  
Jang Ho Moon ◽  
Yongjun Sung ◽  
S. Marina Choi
Keyword(s):  
Social Presence ◽  
Virtual Worlds ◽  
Second Life ◽  
Online Shopping ◽  
Social Dimension ◽  
Future Research ◽  
Ongoing Research ◽  
New Era ◽  
Shopping Experience

In this chapter, the authors explore the unique social dimension of shopping in virtual worlds, namely Second Life, by examining the role of avatar-based interactions in determining consumer shopping experience. To this end, an overview of Second Life, and other similar virtual worlds, is provided. This chapter then introduces the concept of social presence and offers a conceptual discussion of how avatar-based shopping in virtual environments is distinctive from shopping in other Web environments. Next, the authors present the preliminary findings of the ongoing research study investigating how consumers’ interactions with salespersons and peer consumers via avatars influence their shopping experience in Second Life. This chapter concludes with a future prospect of virtual worlds and directions for future research.

Orientation, attitude, and competency as predictors of manager’s role of CSR-implementing companies in Malaysia

2014 ◽  
Vol 38 (5) ◽  
pp. 415-435 ◽  
Author(s):  
Maimunah Ismail ◽  
Muhammad Ibnu Kassim ◽  
Mohd Rozi Mohd Amit ◽  
Roziah Mohd Rasdi
Keyword(s):  
Human Resource Development ◽  
Explanatory Power ◽  
Sampling Technique ◽  
Corporate Image ◽  
Future Research ◽  
Cross Sectional ◽  
Content Type ◽  
Personal Qualities ◽  
Corporate Social

Purpose – This exploratory study aims to investigate how the role of the CSR manager is influenced by his orientation to corporate social responsibility (CSR) responsibilities, his attitude and competency. Design/methodology/approach – The study involved 112 managers of CSR-implementing companies in the Klang Valley, a highly industrialized region in Malaysia. They were chosen based on a systematic random sampling technique. Findings – The study found that the level of role, orientation and competency of CSR managers was high, whereas that for attitude was moderate. Further, regression analysis results showed that the managers’ orientation to economic and ethical responsibilities as well as competency significantly influenced their role in CSR with an explanatory power of 20.1 per cent. Research limitations/implications – The study was cross-sectional in nature. Nevertheless, it involved a sample of company managers from a selected location in the country. The predictor variables were limited to orientation to economic, legal, ethical and philanthropic responsibilities; attitude; and competency. Practical implications – The study highlights the importance of personal qualities of the manager and also the manager’s role in promoting community development CSR. These findings should be capitalized on by managers and other practitioners in CSR. Originality/value – The study findings contribute to research on CSR that is viewed from the perspective of corporate image being projected by the role of CSR managers, as influenced by their CSR orientation, attitude and competency. Recommendations for CSR and human resource development practice and future research on the predictors of the role of CSR managers are proposed.

Factors Affecting Consumer Participation In Online Shopping In Malaysia: The Case Of University Students

2012 ◽  
Vol 5 ◽  
Author(s):  
Mohammed Shamsul Chowdhury ◽  
Nadiah Ahmad
Keyword(s):  
Online Shopping ◽  
Pearson Correlation ◽  
Consumer Participation ◽  
Future Research ◽  
The Internet ◽  
Factors Affecting ◽  
Know How ◽  
Shopping Behaviour ◽  
Key Factor

Since lack of trust has remained one of the barriers to online shopping, this study is intended to explore the factors that affect the perceptions of trust for students’ intent to participate in online shopping. We used non-probability procedure to select respondents since we do not know how many students have access to the internet and are engaged in online shopping. Pearson correlation, multiple regression were used to test the hypotheses. The regression analysis in this study clearly supported trust and integrity, which had significance influence towards consumer participation. The study also found the trust variable had the highest correlation with the dependent variable followed by integrity.The study provided a useful insight on the significant role of trust in students’ online shopping. The study implies that trust is a key factor that indicates the effect of the Internet vendor trust on students’ online shopping behaviour. Recommendations for future research are suggested. 

scholarly journals Efek Moderasi Kontrol Diri pada Hubungan Sifat Materialisme Terhadap Pembelian Impulsif Online

2020 ◽  
Vol 1 (2) ◽  
pp. 115-136
Author(s):  
Fenri Abraham Stevi Tupamahu ◽  
Dessy Balik
Keyword(s):  
Regression Analysis ◽  
Social Status ◽  
Online Shopping ◽  
Sampling Technique ◽  
Self Control ◽  
High Tendency ◽  
Christian University ◽  
Purposive Sampling ◽  
Online Purchases ◽  
The Impact

Abstrak Penelitian ini bertujuan, (1) menguji pengaruh sifat materialisme terhadap pembelian impulsif online. (2) Menguji efek moderasi kontrol diri pada hubungan sifat materialisme terhadap pembelian impulsif online. Jenis penelitian ini merupakan riset causal. Unit analisis pada penelitian ini adalah individu dosen Universitas Kristen Indonesia Maluku (UKIM) selaku konsumen online shopping yang pernah melakukan pembelian impulsif secara online. Metode pengambilan sampel menggunakan metode nonprobabilitas, pengambilan sampel menggunakan teknik purposive sampling. Penentuan sampel berdasarkan pertimbangan (judgment sampling), dengan kriteria yakni, (1) dosen tetap Universitas Kristen Indonesia Maluku (UKIM), dan (2) dosen yang pernah melakukan pembelian impulsif secara online. Jumlah sampel yang dianalisis dalam penelitian ini sebanyak 48 orang. Analisis data menggunakan metode statistik Moderated Regression Analysis. Hasil penelitian membuktikan Sifat materialisme berpengaruh terhadap pembelian impulsif online. Sifat dosen UKIM selaku konsumen yang menekankan nilai pada materi, mementingkan diri sendiri, ingin memiliki banyak barang, dan merasa kepemilikikan tidak membuat bahagia meningkat, maka perilaku pembelian tampa berpikir akibat, pembelian spontan, pembelian terburu-buru, dan pembelian dipengaruhi keadaan emosional akan meningkat. Konsumen yang memiliki sifat materialisme tergolong konsumen berusia muda serta memiliki kecenderungan interaksi dengan media sosial yang tinggi berpotensi melakukan belanja impulsive secara online. Penelitian ini membuktikan Dampak moderasi kontrol diri sebagai pengontrol sifat konsumen dalam hal penilaian barang berdasarkan simbolik barang, status sosial, membangun status sosial dari pembelian suatu barang, serta prestise secara berlebihan. Dampak moderasi kontrol diri terbukti berkontribusi pada pengaruh sifat materialisme terhadap pembelian impulsif online. Kata kunci : Sifat materialisme, kontrol diri, pembelian impulsif online. Abstract This study aims to (1) examine the effect of materialism on impulsive online purchases. (2) To examine the moderating effect of self-control on the relationship between materialism and impulsive online purchases. This type of research is a causal research. The unit of analysis in this study is an individual lecturer at the Indonesian Christian University of Maluku (UKIM) as online shopping consumers who have made impulsive purchases online. The sampling method using nonprobability method, sampling using purposive sampling technique. Determination of the sample based on judgment (judgment sampling), with the criteria namely, (1) permanent lecturers at the Indonesian Christian University of Maluku (UKIM), and (2) lecturers who have made impulsive purchases online. The number of samples analyzed in this study were 48 people. Data analysis used the statistical method of Moderated Regression Analysis. The results of the study prove that materialism affects impulsive online purchases. The nature of UKIM lecturers as consumers who emphasize the value of material, are selfish, want to have a lot of goods, and feel that ownership does not increase happiness, so the buying behavior without thinking results, spontaneous purchases, rush purchases, and emotional purchases will increase . Consumers who have materialistic characteristics are classified as young consumers and have a high tendency to interact with social media with the potential to do impulsive shopping online. This study proves the impact of moderation of self-control as a control for consumer behavior in terms of valuing goods based on symbolic goods, social status, building social status from purchasing an item, and excessive prestige. The impact of self-control moderation has been shown to contribute to the influence of materialism on impulsive online purchases. Keywords: Materialism, self-control, online impulsive buying.

scholarly journals Sensory nutrition: The role of taste in the reviews of commercial food products

2019 ◽  
Author(s):  
Danielle. R. Reed ◽  
Joel D. Mainland ◽  
Charles J. Arayata
Keyword(s):  
Customer Service ◽  
Food Product ◽  
Food Products ◽  
Data Sets ◽  
Product Reviews ◽  
Purchasing Decisions ◽  
Consumer Review ◽  
Sensory Responses ◽  
Taste Experience

AbstractMany factors play a role in choosing what to eat or drink. Here we explored the role of sensation to explain these differences, drawing on consumer reviews for commercially available food products sold through an online retailer. We analyzed 393,568 unique food product reviews from Amazon customers with a total of 256,043 reviewers rating 67,553 products. Taste-associated words were mentioned more than words associated with cost, food texture, customer service, nutrition, smell, or those referring to the trigeminal senses, e.g., spicy. We computed the overall number of reviews that mentioned taste qualities: the word taste was mentioned in over 30% of the reviews (N= 142,768), followed by sweet (10.7%, N=42,315), bitter (2.9%, N=11,424), sour (2.1%, N=8,252), and salty (1.4%, N=5,688). We identified 38 phrases used to describe the evaluation of sweetness, finding that ‘too sweet’ was used in nearly 0.8% of the reviews and oversweetness was mentioned over 25 times more often than under-sweetness. We then focused on ‘polarizing’ products, those that elicited a wide difference of opinion (as measured by the ranges of the product ratings). Using the products that had more than 50 reviews, we identified the top 10 most polarizing foods (i.e., those with the largest standard deviation in ratings) and provide representative comments about the polarized taste experience of consumers. Overall, these results support the primacy of taste in real-world food ratings and individualized taste experience, such as whether a product is ‘too sweet’. Analysis of consumer review data sets can provide information about purchasing decisions and customer sensory responses to particular commercially available products and represents a promising methodology for the emerging field of sensory nutrition.

scholarly journals FACTORS INFLUENCE ON CUSTOMER PURCHASE INTENTION VIA LIVETREAM: CASE OF VIETNAM

2021 ◽  
Vol 3 (7) ◽  
pp. 253-265
Author(s):  
Thang Quang Tran
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
The Body ◽  
Shopping Behavior ◽  
Future Research ◽  
Purchasing Decisions ◽  
Research Directions ◽  
Future Research Directions ◽  
Quality Design ◽  
The Relationship

 The main purpose of this study is to propose and empirically test a conceptual model that clarifies shopping behavior via livestream on Facebook platform of people in Hanoi. The data was collected from at least 240 random Facebook users. The analysis results show that Facebook users tend to buy goods via livestream when they feel that the product quality, design, and product policy are convincing enough for them. In addition, there are other factors that also influence purchasing decisions, such as technology quality, perceived value of style and attitude, reliability, product trust in the relationship between consumers and sellers such as livestream style, KOLs, sound & background… From there, theoretical and managerial contributions, as well as finding out limitations and future research directions are also discussed in the body of this paper  Keywords:  Shopping, Livestream, Livestream Products, Livestream People, Livestream Culture, Online Shopping.

E-Commerce in the People’s Republic of China and the Use of Neuromarketing Tools During the 2020 Pandemic

2021 ◽  
Vol 26 (12) ◽  
pp. 1308-1315
Author(s):  
N. N. Molchanov ◽  
Yang Jian-Fei
Keyword(s):  
Chinese Population ◽  
Online Shopping ◽  
Consumption Patterns ◽  
People’S Republic Of China ◽  
People's Republic Of China ◽  
Purchasing Decisions ◽  
Chinese Consumers ◽  
Negative Experience ◽  
Republic Of China ◽  
Online Purchases

Aim. The presented study aims to determine the reaction of Chinese consumers to the use of e-commerce and neuromarketing tools during the coronavirus pandemic and to develop guidelines for e-commerce companies regarding the use of neuromarketing tools in the post-pandemic period.Tasks. The authors assess the awareness and attitude of respondents as consumers (individuals) regarding e-commerce tools in the People’s Republic of China (PRC); assess the attitude of respondents as consumers (individuals) to neuromarketing tools in e-commerce in the PRC during the pandemic; develop guidelines for improving the neuromarketing methodology in the PRC in the post-pandemic period.Methods. The authors test several hypotheses using statistical analysis. The hypotheses are tested in practice on the basis of a survey (using handouts and online questionnaires) of individuals. The attitude of Chinese citizens to the use of e-commerce tools is examined. The respondents are asked questions with one answer, multiple answers, and Likert scale questions. Data is processed using IBM SPSS Statistics 26 software and statistical methods, such as frequency analysis, contrast of means, and a number of others.Results. The opinion of Chinese consumers on the practice of using neurotechnologies in e-commerce is comprehensively assessed. The study analyzes the awareness of Chinese consumers regarding neurotechnologies and their own consumer behavior, showing their attitude to the use of neurotechnologies in e-commerce in the context of the pandemic.Conclusions. First, the COVID-19 pandemic has not significantly affected the overall income and spending of Chinese citizens. Only one-third of the Chinese population has increased their use of e-commerce platforms to make online purchases. Second, the pandemic has changed the consumption patterns of the Chinese population, making them more open to online shopping. Third, the average time of browsing products and making purchasing decisions on e-commerce platforms for Chinese residents did not change significantly during the pandemic. Fourth, while some Chinese consumers had a negative experience using e-commerce platforms during the pandemic, they used them more often than usual and will make more online purchases in the post-pandemic era. Fifth, when making online purchases, Chinese consumers always pay attention primarily to the quality and price of goods rather than other factors.

Young consumers' innovativeness and hedonic/utilitarian cool attitudes

2014 ◽  
Vol 42 (4) ◽  
pp. 267-280 ◽  
Author(s):  
Mijeong Noh ◽  
Rodney Runyan ◽  
Jon Mosier
Keyword(s):  
Future Research ◽  
Measurement Scales ◽  
Web Based ◽  
Content Type ◽  
Self Identity ◽  
Multiple Group ◽  
Confirmatory Factor ◽  
Young Consumers ◽  
Hedonic Utilitarian

Purpose – This study aims to investigate the relationship between young consumers' innovativeness and their hedonic/utilitarian attitudes toward cool clothing and to examine the moderating role of income on this relationship. This study uses five cool factors (singular cool, personal cool, aesthetic cool, functional cool and quality cool) under the hedonic and utilitarian cool dimensions to test the hypotheses. Design/methodology/approach – Using a web-based survey, 265 responses were used for analysis. A confirmatory factor analysis was conducted to assess the measurement scales. Single-group SEM and multiple-group SEM were performed to examine the hypothesized relationships. Findings – Innovative young consumers tend to have stronger hedonic cool attitude toward clothing than non-innovative young consumers. In contrast, innovativeness and utilitarian values of cool products are not interrelated for young consumers. Innovative, high-income young consumes have a tendency to purchase cool products to reflect their personality, individuality, and self-identity. Research limitations/implications – This study has limitations for future research with regard to the generalization of the findings because this study focused on a sample of college students. Practical implications – This study will provide some valuable information about young consumers' purchasing behaviours toward cool products for commercial marketers. Originality/value – This study provides an initial contribution to the literature on the relationships between young consumers' hedonic/utilitarian attitudes and their innovativeness and income levels.

scholarly journals Peran citra merek hijau, niat merek untuk meningkatkan loyalitas pembelian

2021 ◽  
Vol 3 (1) ◽  
pp. 1-9
Author(s):  
Sri Rahayu ◽  
Rin Nanik ◽  
Susi Sulastri
Keyword(s):  
Structural Equation Modeling ◽  
University Students ◽  
Structural Equation ◽  
Brand Image ◽  
Sampling Technique ◽  
Research Data ◽  
Equation Modeling ◽  
Future Research ◽  
Minimum Age

This study aims to determine the role of green brand image in an effort to increase brand intention, and purchase loyalty. Research locations were held in various universities in the province of D.I.Yogyakarta. The population of this research is university students, and the research sample is 222 students. The sampling technique uses purposive sampling technique, minimum age 18, and a maximum 25 years old, laptop users at least 1 year. Data were collected through a survey by distributing questionnaires. The research data is processed using structural equation modeling, AMOS 21 program. The results of this study indicate that green brand image has a positive and significant effect on brand intention, and purchase loyalty. The more the green brand image increases, the more brand intention and purchase loyalty increases. This study also has limitations, and includes suggestions for future research.    

scholarly journals Impact of Social risk, Government and Psychological Factors with Moderator Cultural Factors on Online Shopping Behavior in Pakistan

2019 ◽  
Vol 7 (1) ◽  
pp. 31-44
Author(s):  
Anam Bhatti ◽  
Shafique Ur Rehman
Keyword(s):  
Psychological Factors ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Future Research ◽  
Social Risk ◽  
Government Role ◽  
Online Shopping Behavior ◽  
The Impact ◽  
Moderating Role

The objective of the current study is to examine the impact of social risk, government role, and psychological factors on online shopping behavior. In addition, the moderating role of culture between social risk and online shopping behavior. Simple random sampling technique was used to collect data from respondents by using a questionnaire approach. Confirmatory factor analyses, as well as structural equation modelling techniques, were used for analysis purpose. Findings revealed that social risk and psychological factors have a negative and significant impact on online shopping behavior. Government role and culture have a positive and significant impact on online shopping behavior. Moreover, culture positively moderates the relationship between social risk and online shopping behavior. Between social risk and online shopping behavior moderating role of culture have less attention in prior studies and this research fills that gap. Future research should be held in some other developing countries as well as in developed countries with financial risk, product risk, privacy risk, convenience risk, electronic word of mouth, brand association, advertising factors, perceived quality, and online shopping behavior.

Sign in / Sign up

Export Citation Format

Share Document