scholarly journals Media Generations in Serbia

2021 ◽  
Vol 16 (2) ◽  
pp. 459-490
Author(s):  
Marijana Matović ◽  
Keyword(s):  
Generation X ◽  
Small Contribution ◽  
Focus Group Study ◽  
Media Environment ◽  
Starting Point ◽  
The Media ◽  
Generation M ◽  
Media Habits ◽  
Level Of Analysis ◽  
The Way

This paper represents a small contribution to the study of media generations in Serbia. The research on which the paper is based starts from the model formulated by Goran Bolin, who drew on Karl Mannheim's theoretical postulates. The principal question that has served as the starting point of inquiry is in what way media (as technologies and content) and related experiences affect the forming of generational belonging of media generations in Serbia, and how they influence their use of media in the contemporary digital environment. In order to understand the context of the historical development of media in the formative period of life of generation members, the paper first provides a description of the "objective media environment". It consists of key years in the development of media in Serbia, crucial social events reported on by the media, and sociological analyses that contribute significantly to the understanding of each of the generations studied. For the purposes of the second and third level of analysis, a focus group study was carried out with members of three generations. Using the classification proposed by Oblinger and Oblinger, also used today by the Pew Research Center, the generations have been defined as (1) the Post-war Generation or Generation P (1946-1964), Generation X (1965-1980) and Generation M or Millennials (1981-1995). Their members were born before the intruduction of commercial intenet in Serbia, and grew up in different media and social environments. The second level of analysis, which Bolin terms the "subjective media environment", involved a phenomenological approach to the study of generation members' recollections of "first contacts" and subjective experiences contributing to the creation of a sense of generational belonging. Then, in order to establish which specific generational patterns are manifested in the contemporary media environment, an analysis was conducted of the way in which members of different generations use media today, which is the very reason they can be referred to as media generations. The research has highlighted the importance of two formative life periods; also, it suggests that it is in fact media generational units that manifest their specificities within each of the defined generations. In addition, it has been found that media generations can be distinguished not only according to their current media habits, but also according to the way they perceive the role of the media in society, the expectations they have of the media, and their understanding of their own position as users of these media. Thus Generation P, as the "generation of traditional media", perceives media primarily as content. Generation X, as a "mix of radio/music and internet generations", sees media primarily as technology that offers various possibilities. Generation M, on the other hand, can be said to be the first "networked generation" for which the media are a space that enables them to be continuously connected to others, and in which they can obtain information, find entertainment, and study/work.

Global Media Generation Memories: Australia and Mexico

2001 ◽  
Vol 101 (1) ◽  
pp. 111-125
Author(s):  
Christina Slade
Keyword(s):  
Focus Groups ◽  
Global Media ◽  
Media Environment ◽  
Three Generations ◽  
The Media ◽  
The Way ◽  
International Events

This paper compares Australian and Mexican focus groups discussing the media memories of their youth. It forms part of the Global Media Generations 2000 project, in which cohorts of three generations have been interviewed in 12 countries. The first radio, television and internet generations were asked about the media environment of their youth, about the major local and international events they recalled, and finally about a number of significant international events. This paper uses the results of two countries to argue for a version of media relativism: that the way events are remembered is in part determined by the media available.

scholarly journals On the Innovation of Journalism Practice Teaching in the Media Convergence Environment

2019 ◽  
Vol 3 (2) ◽  
pp. 179
Author(s):  
Ruikun Zhang ◽  
Chunpeng Shen
Keyword(s):  
Internet Technology ◽  
Media Convergence ◽  
Continuous Development ◽  
Media Environment ◽  
Practice Teaching ◽  
The Media ◽  
Innovation And Change ◽  
Obvious Feature ◽  
The Way

<p>The current media environment has undergone great changes, which benefit from the continuous development of Internet technology. The gap between different media is gradually being eliminated, and the concept and approach of news transmission have also undergone tremendous changes. With the integration of different media, the way of news dissemination also changes. In the current education of journalism and communication in China, the most obvious feature is the practicability of journalism practice. This paper mainly discusses the innovation and change of journalism practice teaching under the media convergence environment.</p>

Newborn Socialist Things

2021 ◽  
Author(s):  
Laurence Coderre
Keyword(s):  
Political Economy ◽  
Material Culture ◽  
Cultural Revolution ◽  
The State ◽  
Mao Zedong ◽  
Contemporary China ◽  
Media Environment ◽  
The Media ◽  
The Way ◽  
The Cultural Revolution

Contemporary China is seen as a place of widespread commodification and consumerism, while the preceeding Maoist Cultural Revolution is typically understood as a time when goods were scarce and the state criticized what little consumption was possible. Indeed, with the exception of the likeness and words of Mao Zedong, both the media and material culture of the Cultural Revolution are often characterized as a void out of which the postsocialist world of commodity consumption miraculously sprang fully formed. In Newborn Socialist Things, Laurence Coderre explores the material culture of the Cultural Revolution to show how it paved the way for commodification in contemporary China. Examining objects ranging from retail counters and porcelain statuettes to textbooks and vanity mirrors, she shows how the project of building socialism in China has always been intimately bound up with consumption. By focusing on these objects—or “newborn socialist things”—along with the Cultural Revolution’s media environment, discourses of materiality, and political economy, Coderre reconfigures understandings of the origins of present-day China.

An Explorations in Media Ecology appreciative inquiry: Onward and upward

2021 ◽  
Vol 20 (4) ◽  
pp. 371-388 ◽  
Author(s):  
Fred Cheyunski
Keyword(s):  
Appreciative Inquiry ◽  
Media Ecology ◽  
Digital Object ◽  
Media Environment ◽  
Digital Publication ◽  
The Past ◽  
Survey Results ◽  
The Media ◽  
Online Format ◽  
The Way

This article combines appreciative inquiry (AI) as well as digital object interviewing and other constructs from the field to examine Explorations in Media Ecology (EME) in its online format. It provides an in-depth review of the journal and its issues produced over the past twenty years. The article surveys EME’s editorial advances and transitions, its coverage of the media environment, its interdisciplinary range, along with its demographics and reach. Throughout this article, EME’s digital publication speaks for itself describing its own strengths and opportunities as manifested since its origination. Along the way, this article utilizes anecdotes and quotes from EME’s contributors that illuminate and support the survey results. Finally, this article through these quotes, gives EME a voice; it offers suggestions to build on its strengths and make use of opportunities for an onward and upward future.

Understanding News Audience Behavior

2021 ◽  
pp. 125-140
Author(s):  
Jacob L. Nelson
Keyword(s):  
Primary Role ◽  
Media Environment ◽  
The Public ◽  
News Consumption ◽  
Counter Narrative ◽  
The Media ◽  
Audience Behavior ◽  
The Way

This chapter offers a counter-narrative to the notion that journalists play the primary role in determining how news gets received by the public. Instead, it suggests that the interplay between different forces within the media environment shapes news consumption. News providers cannot alone determine how their content will be received, nor can audiences alone go out and find exactly what will leave them most satisfied. Consequently, even as news publishers make large, bold changes, these strategies are far from guaranteed to affect the way that audiences currently do (or do not) interact with the news. Structures and habits are powerful things and lead to a profound stubbornness when it comes to news audience behavior. In short, making the news better will not necessarily make it more profitable, simply because audience behavior is hard to change and even harder to predict.

A Comparative Analysis of Media Consumption in Delhi, India

2016 ◽  
Vol 5 (1) ◽  
Author(s):  
Priya Obhrai
Keyword(s):  
Social Media ◽  
Video Content ◽  
Traditional Media ◽  
Common Assumption ◽  
Healthy Development ◽  
Wide Range ◽  
The Media ◽  
Media Habits ◽  
The Way

A common assumption is that age is the chief determinant for media habits of people. However, new researches believe that habits are the function of mindset rather than age. We are living in an era of cage-free content, where all media whether text, audio or video based are distributed and consumed across a wide range of channels from which individuals can pick and choose. Social media has today made far-reaching changes to the way many of us consume media. It encourages people to create content. Anyone can write articles or blogs, create photographic content, video content, broadcast ones voice through the media, and so on. Social media has weaned off traditional media. For example, digital technologies are causing vast changes in the way we use media. Understanding the role of media in young peoples lives is therefore of immense importance for those concerned about promoting the healthy development of children and teenagers, including parents, paediatricians, policymakers, childrens advocates, educators, and public health groups. The survey for the same was done among teenagers (13-18 year olds) and young adults (19-25 year olds) and the results have been graphically represented here.

“Medium is the message” – Creating a University Image in the Time of Web 2.0

2017 ◽  
Vol 46 (4) ◽  
pp. 159-172
Author(s):  
Małgorzata Koszembar‑Wiklik
Keyword(s):  
Social Media ◽  
Young People ◽  
Mass Media ◽  
Public Universities ◽  
The Public ◽  
Starting Point ◽  
The Social ◽  
The Media ◽  
The University ◽  
The Way

The starting point of the article is McLuhan’s statement that “medium is the message”. The way universities promote themselves in media is causing specific associations with recipients.  The university idea is changing, the requirement for entrepreneurship, the change in the way of the public universities funding, and the corporate approach to university force them to take action that will enable them to operate in a highly competitive market. The universities promote and build their image using mass media characteristic for business marketing, and at the same time, the media that reach young people – the social media.

A world of two agendas

2021 ◽  
Author(s):  
Milad Minooie
Keyword(s):  
Content Analysis ◽  
Media Effects ◽  
Agenda Setting ◽  
Media Content ◽  
Traditional Media ◽  
Media Environment ◽  
Intermedia Agenda Setting ◽  
Setting Process ◽  
The Media ◽  
Media Habits

Abstract This article studies the efficiency of different samples for content analysis of news in media effects studies by comparing the agenda-setting effect of a classic sample with the effect of a sample drawn based on audiences’ self-reported media habits. Contrary to the belief that exposure to sampled media content is necessary for observation of media effects, samples drawn based on overall readership/viewership of the media are more efficient than samples based on audiences’ actual consumption habits. A traditional media sample yields a stronger agenda-setting effect compared to a sample drawn based on self-reported media habits. But correlations between the two media samples are also strong. The findings suggest that a broad intermedia agenda-setting process makes it possible for researchers to draw a traditional sample that is representative of the issues salient to audiences regardless of their level of exposure to the sampled media. In other words, even in a demassified media environment, traditional samples are still the best option for media effects researchers.

When the media get in the way

1982 ◽  
Author(s):  
Harvey A. Goldstein
Keyword(s):  
The Media ◽  
The Way

Bossa Mundo

2019 ◽  
Author(s):  
K.E. Goldschmitt
Keyword(s):  
Local Governments ◽  
Film Music ◽  
The United States ◽  
The Political ◽  
National Brand ◽  
Brazilian Music ◽  
Media Environment ◽  
The United Kingdom ◽  
The Media ◽  
Rich Countries

Bossa Mundo chronicles how Brazilian music has been central to Brazil’s national brand in the United States and the United Kingdom since the late 1950s. Scholarly texts on Brazilian popular music generally focus on questions of music and national identity, and when they discuss the music’s international popularity, they keep the artists, recordings, and live performances as the focus, ignoring the process of transnational mediation. This book fills a major gap in Brazilian music studies by analyzing the consequences of moments when Brazilian music was popular in Anglophone markets, with a focus on the media industries. With subject matter as varied as jazz, film music, dance fads, DJ/remix culture, and new models of musical distribution, the book demonstrates how the mediation of Brazilian music in an increasingly crowded transnational marketplace has had lasting consequences for the creative output celebrated by Brazil as part of its national brand. Through a discussion of the political meaning of mass-mediated music in chronologically organized chapters, the book shifts the scholarly focus on the music’s transnational popularity from the scholarly framework of representing Otherness to broader considerations of a media environment where listeners and intermediaries often have differing priorities. The book provides a new model for studying music from culturally rich countries in the Global South where local governments often leverage stereotypes in their national branding project.

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