Characterization and Services Marketing Mix for Healthcare Industry: A Critical Review

2017 ◽  
Vol 7 (7) ◽  
Author(s):  
Vaibhav Ramesh Bhalerao ◽  
Anand Deshmukh
Keyword(s):  
Critical Review ◽  
Services Marketing ◽  
Marketing Mix ◽  
Healthcare Industry

scholarly journals Ranking the effect of services marketing mix elements on the loyalty of customers by using Topsis method (case study: city bank branches in Tehran)

2017 ◽  
Vol 13 (2) ◽  
pp. 41-46 ◽  
Author(s):  
Hossein Azimi
Keyword(s):  
Significant Relationship ◽  
Strong Relationship ◽  
Simple Random Sampling ◽  
Services Marketing ◽  
Marketing Mix ◽  
Physical Factors ◽  
Product Price ◽  
Related Factors ◽  
Statistical Sample ◽  
Loyal Customers

Successful companies do not only pursue sale, but they are looking for satisfactions of customers and their loyalty. This study aims to rank effect of services marketing mix elements on the customers’ loyalty in the City Bank. Method of this research is survey and causal-comparative and domesticated questionnaire was used for gathering data which its validity was confirmed by experts and its reliability with Cronbach alpha 0.908. Statistical sample size was 384 loyal customers of City Bank in Tehran based on Cochrane formula and simple random sampling was used as sampling method. Findings showed that there is significant relationship in average level between physical factors and environmental factors including distribution of physical facilities and customer loyalty and the relationship between competence related factors including promotion of employees or customers’ loyalty is strongly significant. Besides, there is significant relationship between services related factors including product, price, operation management and quality of services or customers’ loyalty in moderate level. It is suggested that for attracting loyal customers, more attention should be paid to promotion which has very strong relationship with customers’ loyalty. It is suggested that City Bank increases the motivation of employers in providing careful and rapid services for improving productivity and services quality by suitable incentives.

Impacts of Marketing Mix on the Usage of Library Services towards Library Users' Satisfaction

2014 ◽  
Vol 2 (3) ◽  
pp. 29-34
Author(s):  
Aqilah Jamaludin ◽  
Razilan Abdul Kadir ◽  
Dang Merduwati Hashim ◽  
Masitah Ahmad ◽  
Ahmad Nazri Mansor
Keyword(s):  
Quantitative Method ◽  
Secondary Data ◽  
Services Marketing ◽  
Positive Influence ◽  
Marketing Mix ◽  
Primary Data ◽  
Library Services ◽  
Library Users

Objective - The purpose of this study is to identify the impacts of implementing a marketing mix on the use of library services towards library users' satisfaction. Methodology/Technique - This study will be conducted in quantitative method. Primary data will be obtained by distributing of questionnaires survey of the library users and will be analysed using SPSS, while secondary data will be collected from analysis of literature from previous study. Findings - The marketing mix has a positive influence on the usage of library services towards library users' satisfaction. Novelty - This study is about marketing in library services which will increase the awareness of available library services among library users, and thus lead to library users' satisfaction. Type of Paper - Conceptual Keywords: Library Services; Marketing; Marketing Libraries; Marketing Mix; Users' Satisfaction.

scholarly journals Building Sustainability into Services Marketing: Expanding Decision-Making from a Mix to a Matrix

2018 ◽  
Vol 10 (9) ◽  
pp. 2992 ◽  
Author(s):  
Alan Pomering ◽  
Lester Johnson
Keyword(s):  
Decision Making ◽  
Planning Process ◽  
Triple Bottom Line ◽  
Services Marketing ◽  
Marketing Mix ◽  
Marketing Manager ◽  
Bottom Line ◽  
Traditional Concept ◽  
Sustainability Performance ◽  
Marketing Function

The purpose of this study is to develop a framework that will provide the services marketing manager a systematic, holistic and transparent means of enhancing sustainability performance through the marketing function. We review the literature dealing with the confluence of services marketing and sustainability, identify gaps in current sustainability-services marketing literature and inductively develop a conceptual framework for Sustainability Services Marketing (SSM). We describe services marketing practice examples in order to uncover the implications of a sustainability focus for services marketing and illustrate how to operationalise the framework. The resulting framework, (i) ensures that sustainability is incorporated into the strategic services marketing planning process, (ii) adapts and expands the traditional concept of the services marketing mix, by adding Partnerships to the traditional mix elements, and (iii) cross-references services marketing mix decision-making with the triple bottom line to describe the marketing task in terms of a matrix rather than a mix. This permits sustainability benchmarking and planning across the triple bottom line, and across the range of activities the services marketing manager might be expected to manage in order to enhance sustainability performance. We shift services marketing management attention to a broader and more sustainability-responsible whole-of-business approach. This research provides timely and effective guidance for the services marketing manager seeking to enhance his or her business’s sustainability performance in a systematic, holistic, and transparent way.

scholarly journals Services Marketing Mix Efforts of a Global Services Brand: The Case of DHL Logistics

2015 ◽  
Vol 23 ◽  
pp. 1079-1083 ◽  
Author(s):  
Bengu Sevil Oflac ◽  
Birce Dobrucalı ◽  
Tugce Yavas ◽  
Maria Gabriela Escobar
Keyword(s):  
Services Marketing ◽  
Marketing Mix

scholarly journals Services Marketing Mix of Starbucks Coffee in Bangkok, Thailand

2018 ◽  
Vol 14 (9) ◽  
pp. 107
Author(s):  
Sauwaluck Koojaroenprasit
Keyword(s):  
Physical Environment ◽  
Services Marketing ◽  
Marketing Mix ◽  
Office Workers ◽  
Personal Factors ◽  
Monthly Income ◽  
Consumer Behaviors ◽  
Coffee Shop ◽  
The Relationship ◽  
Average Expenditure

The purposes of this study were to identify the importance of services marketing mix influencing the Starbucks consumers in Bangkok, Thailand, to examine the relationship between personal factors and consumer behaviors and to examine the relationship between services marketing mix and consumers behaviors.A questionnaire survey was used. The sample was 400 Starbucks coffee consumers. It was found that the respondents were female and male of 63.90 percent and 36.10 percent respectively. The majority respondents were in age group 21-30 years old, the majority occupation were office workers with level of monthly income more than 30,000 baht. The majority of respondents went to Starbucks coffee 1-2 times a week. The average expenditure of each purchase was 101-200 baht with the beverage size of Grande (16 oz.).The majority favorite beverage was Iced Cappuccino. The reason for buying Starbucks beverages was the flavor of coffee.The results indicated that the most importance of services marketing mix was product, process, people, place, physical environment, promotion and price, respectively. Both personal factors and components of services marketing mix affected consumer behaviors. The results showed that gender affected three consumer behaviors; the frequency of visit at Starbucks shop, cup sizes and favorite beverage. Career affected all five consumer behaviors. Age affected the frequency of visit the Starbucks shop and favorite beverage. While education and income level affected two consumer behaviors; the frequency of visit the Starbucks coffee shop and expenditure of each purchase.

scholarly journals MARKETING MIX, IMPLEMENTATION OF MARKETING STRATEGIES IN HEALTH SERVICES: LITERATURE REVIEW

2022 ◽  
Vol 4 (1) ◽  
pp. 260-264
Author(s):  
Fitri Nurlina ◽  
Usman Sasari
Keyword(s):  
Health Services ◽  
Literature Review ◽  
Services Marketing ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Health Services Marketing

Fasilitas pelayanan kesehatan adalah tempat yang digunakan masyarakat untuk mencegah, dan meningkatkan kesehatan. Setiap fasilitas pelayanan kesehatan ingin memberikan pelayanan yang baik dan bermutu sehingga dapat diterima oleh masyarakat. Maka dari itu diperlukan suatu strategi yang dapat digunakan untuk melihat pasar atau keinginan konsumen. Salah satu strategi yang dapat digunakan adalah Marketing Mix. Penelitian ini bertujuan untuk menganalisis terkait bagaimana pelaksanaan strategi pemasaran dengan menggunakan marketing mix di pelayanan kesehatan. Jenis penelitian menggunakan penelitian kepustakaan. Dengan populasi 354 artikel dengan teknik sampling menggunakan data based google schoolar, Proquest, Pubmed, DOAJ dan kata kunci Marketing mix, health services, marketing strategies. Sehingga didapatkan sampel 20 artikel yang sesuai dengan kriteria inklusi dan ekslusi. Hasil penelitian didapatkan bahwa menggunakan marketing mix dalam pelaksanaan strategi pemasaran dapat melihat keinginan konsumen secara langsung. Dan dari faktor-faktor marketing mx didapatkan berpengaruh terhadap tingkat kunjungan, keputusan memilih layanan, peningkatan loyalitas dan kepuasan pasien.

scholarly journals Implementasi Strategi Pemasaran Pendidikan di Madrasah

2020 ◽  
Vol 3 (1) ◽  
pp. 1-14
Author(s):  
Dian ◽  
Ilis Rosbiah ◽  
Ari Prayoga
Keyword(s):  
Marketing Strategy ◽  
Services Marketing ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Educational Institutions ◽  
Education Services ◽  
Management Function ◽  
New Students ◽  
The Many

Competition between educational institutions, especially the private sector in order to get new students is very tight,  this can be seen by the many educational institutions that implement marketing strategies to attract as many students as possible. This study aims to reveal the implementation of educational services marketing strategies with the foundation of management theory and marketing mix in Madrasah Aliyah Miftahurroja Lebakmuncang-Ciwidey, Indonesia. The method used in this research is descriptive with a qualitative approach. Collecting data in this study are, observations of the internal and external environment of madrasas, interviews with madrasah heads, deputy heads of curriculum, educators, committee, and pamphlet study documents, list of institutions, madrasah marketing agenda. Data analysis techniques used are to do data reduction, data presentation, and drawing conclusions. The results of this study indicate that: first, the marketing strategy of education services to improve the quality of education in MA Miftahurroja Lebakmuncang Ciwidey by using the management function, there are four stages, namely Planning, organizing, implementing and evaluating. Secondly, the implementation of an education services marketing strategy in MA Miftahurroja Lebakmuncang through marketing mix namely; products, places, prices, promotions, people, physical evidence, and processes. The competitiveness of MA Miftahurroja Lebakmuncang Ciwidey is good enough, it can be seen from the data of the increasing number of students. 

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