scholarly journals Implementasi Strategi Pemasaran Pendidikan di Madrasah

2020 ◽  
Vol 3 (1) ◽  
pp. 1-14
Author(s):  
Dian ◽  
Ilis Rosbiah ◽  
Ari Prayoga
Keyword(s):  
Marketing Strategy ◽  
Services Marketing ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Educational Institutions ◽  
Education Services ◽  
Management Function ◽  
New Students ◽  
The Many

Competition between educational institutions, especially the private sector in order to get new students is very tight,  this can be seen by the many educational institutions that implement marketing strategies to attract as many students as possible. This study aims to reveal the implementation of educational services marketing strategies with the foundation of management theory and marketing mix in Madrasah Aliyah Miftahurroja Lebakmuncang-Ciwidey, Indonesia. The method used in this research is descriptive with a qualitative approach. Collecting data in this study are, observations of the internal and external environment of madrasas, interviews with madrasah heads, deputy heads of curriculum, educators, committee, and pamphlet study documents, list of institutions, madrasah marketing agenda. Data analysis techniques used are to do data reduction, data presentation, and drawing conclusions. The results of this study indicate that: first, the marketing strategy of education services to improve the quality of education in MA Miftahurroja Lebakmuncang Ciwidey by using the management function, there are four stages, namely Planning, organizing, implementing and evaluating. Secondly, the implementation of an education services marketing strategy in MA Miftahurroja Lebakmuncang through marketing mix namely; products, places, prices, promotions, people, physical evidence, and processes. The competitiveness of MA Miftahurroja Lebakmuncang Ciwidey is good enough, it can be seen from the data of the increasing number of students. 

scholarly journals STRATEGI PEMASARAN JASA PENDIDIKAN DALAM MENINGKATKAN KUANTITAS SISWA

2018 ◽  
Vol 2 (2) ◽  
pp. 87
Author(s):  
Eldi Kustian ◽  
Omon Abdurakhman ◽  
Willis Firmansyah
Keyword(s):  
Marketing Strategy ◽  
Geographical Location ◽  
Marketing Mix ◽  
Educational Services ◽  
Target Market ◽  
Factor Endowments ◽  
Management Function ◽  
New Students ◽  
Management Functions ◽  
New Student

Penelitian ini bertujuan untuk menggambarkan dan mengetahui penerapan strategi pemasaran jasa pendidikan melalui fungsi manajemen dan teori bauran pemasaran di MA Daarul Uluum Bantar Kemang dan menemukan Faktor pendukung dan penghambat yang ada di MA Daarul Uluum dalam pemasaran jasa pendidikan. Metode yang digunakan dalam penelitian ini adalah metode studi kasus dengan pendekatan kualitatif,  adapun teknik pengumpulan data yaitu dengan observasi., wawancara, dan studi dokumentasi. Untuk observasi dilakukan dengan pengamatan terkait kegiatan strategi pemasaran jasa pendidikan dalam meningkatkan jumlah siswa baru. Pihak yang di wawancarai adalah kepala sekolah, wakil kepala sekolah bidang kemahasiswaan, kepala tata usaha, ketua PAPENSIBA, guru, siswa, dan wali siswa. Studi dokumentasi dilakukan dengan pengambilan gambar secara langsung dan meminta dokumen-dokumen atau berkas-berkas yang terkait dengan pemasaran jasa pendidikan kepada staf tata usaha. Hasil penelitian ini menunjukan bahwa: Pertama, strategi pemasaran jasa pendidikan untuk meningkatkan kuantitas siswa di MA Daarul Uluum Bantar Kemang dengan menggunakan fungsi manajemen itu ada empat tahapan. (1) tahap perencanaan yaitu; melakukan segmentasi pasar, penentuan target pasar, dan menentukan target pasar. (2) tahapan pengorganisasian yaitu; membentuk panitia penerimaan siswa baru (PAPENSIBA). (3) tahapan pelaksanaan yaitu; pemasaran secara langsung dan pemasaran secara tidak langsung. (4) evaluasi yaitu; waktu pelaksanaan evaluasi yaitu setiap tahun sekali. Kedua , implementasi strategi pemasaran jasa pendidikan di MA Daarul Uluum Bantar Kemang untuk meningkatkan kuantitas siswa melalui bauran pemasaran yaitu; produk, tempat, harga, promosi, people, pysical evidence, dan prosesyang dimiliki oleh MA Daarul Uluum cukup berhasil untuk meningkatkan jumlah animo pendaftar peserta didik di setiap tahunnya. Ketiga,Faktor pendukung dalam strategi pemasaran jasa pendidikan di MA Daarul Uluum yaitu, tenaga yang berkualitas, letak sekolah yang geografis, memiliki banyak kegiatan ektrakulikuler, langsung berada dibawah naungan Yayasan Daarul Uluum, dan anggaran pembiyaiaan sekolah yang terjangkau oleh kalangan manapun. Keempat, Faktor penghambat dalam strategi pemasaran jasa pendidikan di MA Daarul Uluum bantar Kemang yaitu; persaingan antar lembaga yang semakin ketat, belum adanya tenaga ahli dibidang pemasaran, parkiran kendaraan yang terbatas, kurangnya lahan untuk olahraga, kurang luasnya tanah yang dimiliki oleh sekolah, dan sering terjadi keluar masuknya siswa-siswi MA Daaarul Uluum Bantar Kemang.Kata kunci: jasa pendidikan, pemasaran, strategi.MARKETING STRATEGY OF EDUCATION SERVICES IN INCREASING THE QUANTITY OF STUDENTSAbstractThis research aims to describe and to know the application of marketing strategy of educational services through the management functions and trought the theory og marketing mix in MA Daarul Uluum Bantar Kemang and find the factor endowments and a barrier that exists in MA Daarul Uluum in the marketing of educational services. The methods used in this research in descriptive qulitative approch, data collection techques, namely as for observation, interview, and documentation study. For observations done with the related observations of the activities of the marketing strategy of of educational services in increasing the number of new students. Parties in the interview is the principal, vice principal, administrative head, chairman of PAPENSIBA, theachers, students, and the student trustee. The study documentation is carried out by shooting directly and ask for documents or files which related to the marketing of educational service to the staff of TU. The result of this research show that: first, the marketing strategy of educational services to increase the quantity of students in the MA Daarul Uluum Bantar Kemang using management function that there are four stages. (1) the palnning stages namely; do segmentasi the market, and determining the target market, and determine the target market. (2) organizing stages namely; forming new student admission committee ( PAPENSIBA). (3) the stages of implementation, namely; marketing directly and indirectly. (4) the evaluation, namely; the time of implementation of the evaluation every year. Second, the implementation of the marketing strategy of educational services in MA Daarul Uluum Bantar Kemang to increase the quantity of students trough marketing mix namely; product, place, price, promotion, people, pysical evidence and processowned by MA Daarul Uluum quite management to increase the number of animo registrant learners every year. Third, the supporting factors in the marketing starategy of educational services in MA Daarul Uluum Bantar Kemang namely, the qualified educators, the geographical location of the school, are home to many activities of ektrakulikuler, directly under the auspices of the Foundation Daarul Uluum, and budgeting affordable school bugget by any other circles. Fourt, an inhibitor of factor in the marketing strategy of educational services in MA Daarul Uluum Bantar Kemang namely; the rivalry between instutions that increasingly tight, yet there are experts in the field of marketing, a very limited vehicle parking, lack of land owned by the school, and the students in out MA Daarul Uluum Bantar kemang

scholarly journals Marketing Strategy To Improve Students and Graduates Quality

TRIKONOMIKA ◽  
2016 ◽  
Vol 15 (2) ◽  
pp. 89
Author(s):  
Dewi Halimah ◽  
Undang Juju
Keyword(s):  
High School ◽  
Marketing Strategy ◽  
Private School ◽  
Marketing Mix ◽  
Senior High School ◽  
Internal Factors ◽  
Know How ◽  
New Students ◽  
Market Needs

Increasing competition among private school, vocational school and high school to get new students every year makes a lot of private school arrange strategies in meeting the needs. Purposes of this study are 1) To determine external and internal factors of Private Senior High School X in Bandung. 2) To know the marketing strategy of Private Senior High School X in Bandung to increase the number and quality of graduate students and to identify strengths, weaknesses, opportunities, threats that could face competition and market needs, 3) To know how marketing strategy of Private Senior High School X Bandung by segmenting, targeting, positioning and marketing mix to improve students and quality of graduates. The results showed that external environmental factors have high appeal while internal factors have power that is quite low on increasing the number of students and graduates quality. Private Senior High School X in Bandung must implement strategies to improve the schools’ quality by improving the quality of learning process, human resources, facilities and the promotion of external and internal aided with featured extra. Therefore, we are able to expect an increasing number of students and graduates’ quality year to year. 

scholarly journals IMPLEMENTASI STRATEGI PEMASARAN JASA PENDIDIKAN DI SMP MUHAMMADIYAH 1 DEPOK YOGYAKARTA SERTA PENINGKATAN PELAYANAN PENDIDIKAN

2021 ◽  
pp. 37
Author(s):  
Muhammad Muhammad Iqbal Muhammad Iqbal
Keyword(s):  
High School ◽  
Marketing Strategy ◽  
Junior High School ◽  
Junior High ◽  
Geographical Location ◽  
Services Marketing ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Educational Services ◽  
Theory Approach

Abstrak Penelitian ini difokuskan di SMP Muhammadiyah 1 Depok, ketika tahun 2009 SMP ini mengalami keterpurukan. Jika sekolah tidak mampu menerima anak-anak lebih dari 10 siswa maka SMP ini terancam akan ditutup. Faktor keterpurukan SMP ini disebabkan oleh marketing yang gagal dan pelayanan jasa pendidikan yang menurun. Dengan menerapkan implementasi strategi pemasaran jasa pendidikan, SMP Muhammadiyah 1 Depok ini mampu bangkit dari keterpurukan. Sehingga konsumen, orang tua, dan masyarakat kembali yakin dan percaya untuk menyekolahkan anaknya di SMP ini. Penelitian ini bertujuan untuk mengetahui implementasi strategi pemasaran jasa pendidikan dalam meningkatkan pelayanan pendidikan SMP Muhammadiyah 1 Depok Yogyakarta. Penelitian ini adalah penelitian kualitatif dengan menggunakan pendekatan teori strategi pemasaran jasa pendidikan. Data dikumpulkan melalui: (1) observasi, (2) dokumentasi, dan (3) wawancara mendalam kepada kepala sekolah, waka humas, waka kesiswaan, orang tua siswa dan siswa. Teknik validasi dan keabsahan data dengan triangulasi sumber dan triangulasi teknik. Hasil penelitian menunjukkan implementasi strategi pemasaran jasa pendidikan dalam meningkatkan pelayanan pendidikan SMP Muhammadiyah 1 Depok yaitu: (1) melakukan strategi pemilihan pasar dengan melakukan segmentasi pasar, targeting dan positioning. (2) menetapkan marketing mix dengan cara menerapkan produk-produk yang berkualitas dari SMP ini, menonjolkan letak geografisnya yang cukup strategis, menerapkan harga yang bersaing, dan juga melakukan langkah-langkah promosi serta langkah-langkah lainnya. Kata Kunci: Implementasi Strategi Pemasaran, Pelayanan Pendidikan, Marketing mix. Abstract This research focused on SMP 1 Muhammadiyah Depok Sleman Yogyakarta, in 2009 this junior high school experienced adversity. If the school was unable to receive more than 10 students, this school would be closed. This SMP downturn is caused by failed marketing and declined educational services. By applied implementation the marketing strategy of educational services, SMP 1 Muhammadiyah Depok able to rise from adversity. So that consumers, parents and the community would trust and believe in sending their children to this junior high school. This study was aimed at determining the implementation of educational services marketing strategies in improving educational services in SMP 1 Muhammadiyah Depok Yogyakarta. This research was a qualitative research used the marketing strategy theory approach to educational services. Data were collected through: (1) observation, (2) documentation, and (3) in-depth interviews with principals, public relations staff, student affairs, parents of students, and students. Data validation and validity techniques were undertaken by using source triangulation and technical triangulation. The results of the study indicated the implementation of marketing services marketing strategies in improving education services in SMP 1 Muhammadiyah Depok, namely: (1) implementing market selection strategies by segmenting the market, targeting and positioning. (2) establishing the marketing mix by applying quality products from this junior high school, highlighting its geographical location that is quite strategic, applying competitive prices, and also taking promotional steps and other steps. Keywords: Marketing Strategy Implementation, Educational Services, Marketing mix.

scholarly journals Analisis Game Theory pada Strategi Bersaing Alfamart dan Indomaret di Kebumen

2021 ◽  
Vol 3 (2) ◽  
pp. 251-259
Author(s):  
An Nisa Nur Laila ◽  
Kabul Trifiyanto
Keyword(s):  
Game Theory ◽  
Marketing Strategy ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Validity And Reliability ◽  
Product Price ◽  
Physical Evidence ◽  
Promotion Strategies ◽  
Product Strategies

Alfamart and Indomaret are the market rulers in Indonesia. According to research firm Nielsen, Alfamart and Indomaret take 87% market share (Gumiwang, 2019). Both retailers compete in opening their outlets which can influence marketing strategies and increase sales volume. This study aims to determine the optimal marketing strategy through game theory that is oriented towards the advantages of company facilities that are prioritized by customers and to find out what strategies are appropriate to be improved and maintained so that customers are more satisfied. Using the SPSS 24 Version tool to calculate the level of validity and reliability of each attribute given and also to determine a Cartesian chart to determine Importance Performance Analysis and use the POM-QM 4 software to determine what strategy is superior to Alfamart and Indomaret. The elements of the marketing mix used are Product , price, Promotion, Place, People, physical evidence and process. The purpose of this research is to get an optimal marketing strategy through game theory that is oriented to the advantages of company facilities that are prioritized by customers and to find out what strategies are appropriate to improve so that customers are more satisfied. The results showed that Alfamart was superior in implementing promotion strategies and Indomaret was superior in implementing product strategies.

scholarly journals DAMPAK SISTEM ZONASI DALAM PERMENDIKBUD NO. 20 TAHUN 2019 DI KABUPATEN PAMEKASAN

2020 ◽  
Vol 7 (2) ◽  
pp. 319-347
Author(s):  
Mohammad Nurul Huda ◽  
Ach. Khoiri
Keyword(s):  
Public Schools ◽  
High Schools ◽  
School Level ◽  
Educational Institutions ◽  
High School Level ◽  
Admission Process ◽  
New Students ◽  
The Many ◽  
Level Of Understanding ◽  
The Impact

Regulation of the Minister of Education and Culture Number 20 of 2019 concerning Amendments to the Regulation of the Minister of Education and Culture Number 51 of 2018 concerning the Admission of New Students in Kindergartens, Elementary Schools, Junior High Schools, Senior High Schools, and Vocational High Schools is a guideline for public schools from kindergarten to high school level to implement the Zoning system for the admission process of new students.The purpose of this research is to find out and analyze the effectiveness of the enactment of the minister of education and culture regulation number 20 of 2019 for schools, students, and parents / guardians in Pamekasan. This research uses empirical methods or non-doctrinal research. This type of research was chosen because the subject of the research plan seeks to trace and study the impact of the enactment of the minister of education and culture regulation number 20 of 2019 for schools, students, and parents in Pamekasan.Of the 220 respondents, divided from teachers, parents / guardians and students, the results of the respondents' level of understanding of the Zoning system PPDB really understood. Schools disobedience to PPDB Zoning system are private schools and schools that are under the auspices of the Ministry of Religion. In addition, the ineffectiveness of the PPDB Zoning system in Pamekasan Regency is the result of the many educational institutions that are under the auspices of Islamic boarding schools.

scholarly journals PENGARUH STRATEGI PEMASARAN TERHADAP KEPUASAN WISATAWAN MELALUI KUALITAS PELAYANAN (STUDI KASUS OBYEK WISATA KEPULAUAN SERIBU)

2018 ◽  
Vol 13 (1) ◽  
pp. 90-104
Author(s):  
Sukarni Novita Sari
Keyword(s):  
Quality Of Service ◽  
Marketing Strategy ◽  
Structural Equation ◽  
Marketing Strategies ◽  
Equation Modeling ◽  
Tourist Satisfaction ◽  
Tourism Sector ◽  
Analysis Technique ◽  
The Face

Tourism sector became strategic and significant when it taken seriously and done professionally. Selling tourism products and services need not only a coordination, but a good cooperation between all organizations that are responsible for developing tourism sector and all parties involved or associated with tourism activities. One effort that can be done is to develop a marketing strategy that is expected to attract tourists back and also can create self-satisfaction in tourists.To obtain optimal results, this marketing strategy has a broad scope in the field of marketing of which is a strategy in the face of competition, pricing strategy, product strategy, service strategy and so on. Therefore, this study will analyze about the influence of marketing strategies and quality of service to tourist satisfaction.The method used in this research is quantitative with the questionnaire as a data collection tool to obtain the responses of the respondents regarding the variables in this study. The data analysis technique used in this research is Structural Equation Modeling (SEM). Respondents involved in this study are 120 tourists that also customers of CV Ryzqi Samudra.The research proves that the marketing strategy has a positive and significant impact on the quality of services and satisfaction of tourists. Variable quality of service also has a positive and significant impact on tourist satisfaction.

Marketing Strategy and Differential Advantage

1983 ◽  
Vol 47 (2) ◽  
pp. 68-75 ◽  
Author(s):  
Victor J. Cook
Keyword(s):  
Marketing Strategy ◽  
Market Share ◽  
Marketing Mix ◽  
Portfolio Analysis ◽  
Marketing Strategies ◽  
Strategic Marketing ◽  
New Paradigm ◽  
Methods Of Analysis ◽  
Theoretical Function ◽  
Strategic Force

Extending portfolio analysis and PIMS studies to include military concepts of strategic force produces a new paradigm of marketing strategies. The author introduces and calibrates the concept of strategic marketing ambition, relates this concept to the marketing mix, and then derives a theoretical function linking strategic ambitions and investments with market share. An operational measure of differential marketing advantage is introduced, and the. methods of analysis are applied in an illustration of competitive investments, marketing strategy and differential advantage.

scholarly journals KONSEP MARKETING DALAM MENINGKATKAN MINAT INPUT DI LEMBAGA PENDIDIKAN ISLAM

2019 ◽  
Vol 1 (1) ◽  
pp. 76-85
Author(s):  
Moh Fachri ◽  
Laily Imzaqiyah
Keyword(s):  
Marketing Strategies ◽  
Islamic Education ◽  
Educational Institutions ◽  
New Students ◽  
The Times

This paper discusses the concept of marketing in Islamic educational institutions. Along with the development of the times, the competitiveness of institutions of both Islamic education and not also increasingly developed and diverse. One of the main problems faced is the recruitment of new students each year. Each institution does a variety of ways to get the most students with certain strategies, one of which is to use marketing or marketing strategies. This paper is made by collecting data related to the title from various reference sources so that it concludes that marketing is an inseparable action from the efforts of Islamic educational institutions in increasing their input interest. However, from various existing marketing theories, Islamic educational institutions must be able to design marketing strategies that are unique and targeted so that they become differentiators from other marketing strategies.

scholarly journals KAJIAN PENGEMBANGAN USAHA SIRUP MANGROVE DI DESA MARGASARI KECAMATAN LABUHAN MARINGGAI KABUPATEN LAMPUNG TIMUR

2017 ◽  
Vol 4 (1) ◽  
pp. 35
Author(s):  
Susni Herwanti
Keyword(s):  
Vitamin A ◽  
Marketing Strategy ◽  
Financial Analysis ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Pricing Strategy ◽  
Selling Price ◽  
Strategy Analysis ◽  
Promotion Strategy ◽  
The Village

Mangrove syrup is one of the featured product in the Margasari Village. This syrup is made from the flesh pidada famous sour, sweet and fresh. The content of vitamins A, B1, B2 and C is high enough so it is good for health. Although it tastes good and useful enough, but the mangrove syrup has not been widely known, especially in the province of Lampung. Therefore, this study aims to assess the feasibility of mangrove syrup business, analyze marketing strategy and then review the prospect of developing mangrove syrup business. The study was conducted in early 2016 in the village of Margasari. The selecting of the respondent was done purposively to “Cinta Bahari” group. This group is the only group that carries on mangrove syrup business. Financial analysis performed by calculating HPP, NPV, BCR, BEP and the PP while the marketing strategy analysis and prospect of mangrove syrup development is a descriptive qualitative. The results showed that mangrove syrup business financially was feasible. This was indicated by the value of HPP was Rp 4,950 per bottle, while the selling price was Rp8,000 per bottle, NPV> 0, BCR> 1, BEP was Rp 4,950, which means profitable  and PP faster than the life of the project. Furthermore, the group marketing strategies to 4 elements of the marketing mix showed that the place, product and promotion strategy needed improvement, while the pricing strategy had been carried out correctly. Based on this research, mangrove syrup business has good prospects to be developed.Sirup mangrove merupakan salah satu produk unggulan di Desa Margasari. Sirup ini terbuat dari daging buah pidada yang terkenal dengan rasa asam, manis dan segar. Kandungan vitamin A, B1, B2 dan C cukup tinggi sehingga sangat baik buat kesehatan. Meskipun rasanya enak dan manfaatnya cukup banyak, akan tetapi sirup mangrove belum banyak dikenal masyarakat luas, khususnya di Provinsi Lampung. Karena itu, penelitian ini bertujuan untuk mengkaji kelayakan usaha sirup mangrove, menganalisis strategi pemasaran sirup mangrove dan mengkaji prospek pengembangan usaha sirup mangrove. Penelitian dilakukan pada awal tahun 2016 di  Desa Margasari. Penentuan responden dilakukan secara purposive sampling terhadap kelompok cinta bahari. Kelompok ini merupakan satu-satunya kelompok yang menjalankan usaha sirup mangrove. Analisis finansial dilakukan dengan menghitung HPP, NPV, BCR, BEP dan PP sedangkan analisis strategi pemasaran dan prospek pengembangan sirup mangrove dilakukan secara deskriptif kualitatif. Hasil penelitian menunjukkan bahwa secara finansial usaha sirup mangrove layak untuk dijalankan. Hal ini ditunjukkan dengan nilai HPP sebesar Rp 4.950 per botol sedangkan harga jual sebesar Rp8.000 per botol , NPV > 0, BCR > 1, BEP sebesar  Rp 4.950 yang berarti menghasilkan keuntungan dan PP lebih cepat dari umur proyek. Selanjutnya strategi pemasaran yang dilakukan kelompok terhadap 4 unsur bauran pemasaran menunjukkan bahwa strategi tempat, produk dan promosi memerlukan perbaikan sedangkan strategi harga sudah dilakukan secara tepat. Berdasarkan hasil penelitian, usaha sirup mangrove memiliki prospek yang cukup baik untuk dikembangkan.

scholarly journals Intensifikasi Program Pembinaan Sebagai Upaya Peningkatan Mutu Guru di Lembaga Kursus Al-Qur’an Masjid Al-Falah Surabaya

2019 ◽  
Vol 4 (2) ◽  
pp. 227-246
Author(s):  
Ahmad Junaidi
Keyword(s):  
High Intensity ◽  
Informal Education ◽  
Government Regulation ◽  
Qualitative Approach ◽  
Quality Education ◽  
Educational Institutions ◽  
Education Services ◽  
Students Success ◽  
Determining Factor

In the process of formal, non-formal and informal education, a teacher is a determining factor for his students success. Therefore, sufficient competence, skills in a variety of representative fields as well as quality-scientific specialization are essential capital that must be continuously improved in order to realize quality- education services for all students. So, all Educational Institutions including the Al-quran Course of Al-falah Mosque Institute are responsible for facilitating teachers developing to achieve their best quality by conducting intensive coaching as mandated by Government Regulation No. 19 of 2005. This research was conducted by using a descriptive qualitative approach, that the aim is knowing generally the quality of teachers, the variety and the realization of intensive coaching programmed twice every month with the conclusion that teachers coaching at the Alquran -Course Institute of Al-falah Mosque (LKF) is carried out continuously with high intensity and significant results.

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