Les Nouveaux MMdias Versus Les MMdias Traditionnels: Une Nouvelle re Pour La Communication Europpenne (New Media versus Traditional Media: a New Age for the European Communication)

2011 ◽  
Author(s):  
Luminita Soproni
Keyword(s):  
New Age ◽  
Author(s):  
Vivian de Oliveira ◽  
Ivan Wallan Tertuliano ◽  
José Maria Montiel ◽  
Daniel Bartholomeu ◽  
Afonso Antonio Machado

Background: Social networks have changed the dynamics of society in communication, commercial and social relations, advertising, among others. In sports, this would not be different. Along with this, the new media open up new possibilities for exploration of the image of the athlete, since traditional media conduct different treatments for male and female athletes. Objective: To verify the posts made on Instagram by Brazilian athletes and to verify if there are differences related to the gender of the athletes in the contents posted. Methods: The subjects selected for this research were Brazilian athletes and medalists of the 2012 Summer Olympics. The data were obtained through the collection of the images that the athletes posted on the Instagram and after that, the analysis of the images were made with the use of a checklist created for that study. Results: The results indicated that male and female did not present differences between categories of posted images. The most common type of images posted are the images in which the athlete is present, in places related to their work and in moments of relaxation. It also highlights the fact that most of the images posted do not make any reference to the sponsorships of the athletes. Conclusion: Therefore, it can be concluded that male and female have the same behavior of photo posting on social networks. It is also observed that the potential of social networks for advertising is still little explored by Brazilian athletes. Due to the originality of this work and because it seems to be a very pertinent theme in the present day, it is suggested the extension of this study.


2017 ◽  
Vol 2 (02) ◽  
Author(s):  
Reny Yuliati

Internet is a medium that become increasingly in demand by society from different circle. With the Internet as new media brings some changes on how people can voice their aspirations. The purpose of this article is to look at the advantages of new media in enhancing political participation and democracy compared with traditional media. With the new media, we have a great hope in democracy in Indonesia as long as government and citizens use it wisely. Keywords: new media, democracy, political participation


2015 ◽  
pp. 1749-1762
Author(s):  
Vildan Mahmutoğlu

As a public sphere traditional media have some blockages for the disadvantaged groups to participate in the cultural and social life. New media help these groups for being visible in a majority and provides a base for multicultural societies. This article tries to find out the conditions of constructing the multicultural society through new media. For that purpose, a content analyse of the art and culture pages of the website and an interview have been realized with one of the founders of www.suryaniler.com. It is trying to find out that how new media helps to the minorities for the participation in the cultural life and being visible in a majority. The paper also examines how a webpage can promote the relation of people who have been spread all over the World.


2014 ◽  
Vol 1065-1069 ◽  
pp. 2693-2696
Author(s):  
Yuan Xiao Rong

The emergence of the network as the carrier with new media technology, network media to become a major new media in modern society, the network media encompasses all manifestations of traditional media and the characteristics of the aid of computers and networks to provide users with text, graphics, sound, and impact of integrated services such as data, this paper mainly from the perspective of digital information transmission methods discussed high-rise building wall advertising design.


2020 ◽  
pp. 107554702097164
Author(s):  
Zongya Li

Much of the research on media use and environmental participation has examined the persuasive effects of media-motivated cognitive constructs on proenvironmental behavior, whereas the role of media-induced affective constructs has largely been neglected. To address this gap, this study examines how affective constructs (emotional responses and perceived knowledge) arise from media use and in what ways they contribute to environmental participation in the context of haze. Results from a web survey of 1,589 Chinese citizens suggest that traditional media use elicited more positive emotions than the use of new media, while new media use evoked more negative emotions than that of traditional media. Both traditional and new media use were positive predictors of perceived knowledge. Moreover, negative emotion, positive emotion, and perceived knowledge were all positively associated with proenvironmental behavior. The results of mediation analyses indicated that these affective constructs mediated the association between media use and proenvironmental behavior.


2019 ◽  
Vol 5 (2) ◽  
pp. 193-215
Author(s):  
Ratan Kumar Roy

Politics online is a significant phenomenon today in Bangladesh given the reach of internet, resulting in the proliferation of the use of social media and online activism. The intertwined dynamic of digital drive and mediated politics can be traced in other parts of the region of South Asia as a burgeoning spectacle. In this context, the instance of Bangladesh with regard to online activism provides distinctive clues to fathom the nature of mediated politics. This paper examines a social media-driven youth protest, Shahbag Movement in 2013 to unravel the interactive dynamics between new media, traditional media and social movement. Bringing in the empirical cases, in the ultimate analysis, it delves deeper into the conceptual aspects of media practices, mediation and mediatisation.


Numen ◽  
2013 ◽  
Vol 60 (4) ◽  
pp. 420-446
Author(s):  
Franz Winter

Abstract The article deals with the presence of the “Greek god” Hermes in the Japanese new religious movement Kōfuku-no-Kagaku, which was founded in 1986. The various references are interpreted in light of the history and development of the movement and with regard to its setting in present-day Japanese religious culture. In addition to the importance of several aspects of the reception of the Euro-American New Age tradition and the prophecies of Nostradamus, the fact that the figure of Hermes is presented as the hero of several manga and anime productions of Kōfuku-no-Kagaku is also taken into consideration. This leads to the theoretical question of the importance of the new media of representation of religious content and the effect this approach has on the development of the various groups.


2015 ◽  
Vol 11 (1) ◽  
pp. 93-107 ◽  
Author(s):  
Arianna Dagnino

The present article suggests that a desirable model of creative writing in the era of digital communications and new media, growing transnational flows, neonomadic life patterns (both online and offline), and global mobility is transcultural auto/biography. By this term I identify a form of creative nonfiction particularly suited to recording and exploring the renegotiation of individual cultural identities and the re-shaping of ever more complex subjectivities and collective imaginaries in their efforts to adjust to a new age of digital communication flows, transnational processes, and cross-cultural encounters.


2011 ◽  
Vol 4 (14) ◽  
pp. 201-208 ◽  
Author(s):  
Jamal Hasan

Analysis of E-marketing Strategies The Internet has led to an increasingly connected environment, and the growth of Internet usage has resulted in declining distribution of traditional media: television, radio, newspapers and magazines. Marketing in this connected environment and the use of that connectivity to market is e-marketing. E-Marketing embraces a wide range of strategies, but what underpins successful e-marketing is a user-centric and cohesive approach to these strategies. While the Internet and the World Wide Web have enabled what we call New Media, the theories that led to the development of the Internet have been developed since the 1950s. This paper focuses on only e-marketing strategies, not the plan of e-marketing.


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